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Corporate Foresight

Participants learn methods to scan the external environment, identify emerging trends, and develop scenarios for informed decision-making. The course emphasizes proactive planning and innovation strategies, enabling organizations to navigate uncertainties and capitalize on emerging opportunities.

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What's inside

Syllabus

Introduction & Initial Concepts

Trajectory refers to the path or course of an object, system, or organization over time, influenced by various factors and forces. It involves analyzing past trends, current conditions, and future possibilities to project and understand the direction and potential outcomes.

Corporate Foresight & Agents

In this week we will see the principal framework for Corporate Foresight and discuss the agents involved in this process.

Agents II

Value Creation and Tools

Applying the concept

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides a systematic approach to understanding and responding to future challenges and opportunities

Taught by Samantha Mazzero, who is experienced in corporate foresight and strategic planning

Develops skills in strategic foresight, scenario planning, and decision-making under uncertainty

Examines real-world case studies to illustrate the application of foresight methods

Relevant for individuals in leadership, strategy, and innovation roles who need to make informed decisions in the face of uncertainty

Requires no prior knowledge of corporate foresight or strategic planning, making it accessible to a wider audience

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Corporate Foresight with these activities:

Explore Foresight Tools and Resources

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Familiarize yourself with a range of tools and resources available for foresight practitioners, enhancing your ability to conduct effective foresight studies.

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Identify and explore online platforms and resources dedicated to foresight.
Follow industry experts and thought leaders on social media and subscribe to relevant newsletters.
Attend webinars or online workshops on foresight tools and techniques.

Refresher: PEST analysis

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Start by going over the PEST Framework, its purpose, and benefits to understand its relevance for business strategy.

Browse courses on PEST Analysis

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Review Quantitative Research Methods

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Enhance your understanding of quantitative research methods to effectively analyze data and draw meaningful insights for foresight studies.

Browse courses on Quantitative Research Methods

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Review statistical concepts and techniques used in quantitative research.
Practice using statistical software to analyze data.
Understand the principles of experimental design and data interpretation.

Four other activities

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Conduct Trend Analysis

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Practice identifying and analyzing emerging trends through various techniques, strengthening your ability to anticipate future developments.

Browse courses on Trend Analysis

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Select a specific industry or topic to focus on.
Gather data from reliable sources such as industry reports, news articles, and research papers.
Apply trend analysis techniques to identify patterns and trends in the data.

Guided Tutorials: Scanning techniques

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Go over guided tutorials to learn different techniques for environmental scanning and choose the ones you can use for your scenario analysis.

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Read 'Corporate Foresight' by Thomas A. Stewart

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Gain insights into the principles and practices of corporate foresight to enhance your understanding of the course concepts.

View Melania on Amazon

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Purchase or borrow the book 'Corporate Foresight'.
Read the book thoroughly, taking notes and highlighting key concepts.
Summarize the main arguments and theories presented in the book.

Conduct a Foresight Study

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Engage in a comprehensive foresight study to enhance your practical skills in identifying and analyzing future trends and uncertainties.

Browse courses on Future Studies

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Define the scope and objectives of your foresight study.
Gather and analyze data from various sources to identify emerging trends and uncertainties.
Develop scenarios and assess their potential impacts on your organization.
Formulate recommendations and action plans based on your findings.

Career center

Learners who complete Corporate Foresight will develop knowledge and skills that may be useful to these careers:

Futurist

Futurists study trends and emerging technologies to help businesses understand what the future holds. They use this information to develop strategies that can help businesses adapt to change.

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Innovation Manager

Innovation managers lead teams of innovators and are responsible for developing new products and services. They work closely with engineers, designers, and marketers to bring new ideas to market.

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Strategic Planner

Strategic planners help businesses develop long-term plans and strategies. They analyze data, identify trends, and make recommendations that can help businesses achieve their goals.

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Consultant

Consultants help businesses improve their performance. They advise clients on a wide range of issues, including strategy, operations, and technology. This course would help you develop the skills needed to identify trends, analyze data, and develop recommendations that can help businesses succeed.

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Market Research Analyst

Market research analysts study consumer behavior and trends to help businesses understand their target market. They use this information to develop marketing campaigns and product strategies.

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CEO

CEOs are responsible for the overall success of a company. They set the vision for the company and make decisions that affect all aspects of the business.

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Marketing Manager

Marketing managers plan and execute marketing campaigns to promote products and services. They work closely with product managers and sales teams to develop and implement marketing strategies.

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Business Analyst

Business analysts help businesses improve their processes and operations. They analyze data, identify problems, and develop solutions. This course would help you develop the skills needed to gather data, analyze trends, and make recommendations that can help businesses improve their performance.

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Data Analyst

Data analysts help businesses make better decisions by analyzing data. They use statistical techniques to identify trends and patterns in data, which can be used to improve marketing campaigns, product development, and customer service.

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Risk Analyst

Risk analysts help businesses identify and manage risks. They analyze data to identify potential threats and develop strategies to mitigate those risks.

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Product Manager

Product managers develop and manage products, from concept to launch. They work closely with engineers, designers, and marketers to bring new products to market and ensure that they meet the needs of customers.

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Financial Analyst

Financial analysts help investors make investment decisions. They analyze financial data to identify undervalued stocks and bonds.

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Chief Operating Officer

Chief operating officers are responsible for the day-to-day operations of a company. They oversee all aspects of the business, from finance to marketing to operations.

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Operations Manager

Operations managers oversee the day-to-day operations of a business. They are responsible for planning, organizing, and controlling the production and delivery of goods and services.

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Sales Manager

Sales managers lead teams of salespeople and are responsible for generating revenue for their companies. They develop sales strategies and work with customers to close deals.

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Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Corporate Foresight.

The Innovator's Dilemma, with a New Foreword

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Provides insights into the challenges that large, established companies face when trying to innovate. It discusses the concept of the "innovator's dilemma" and how companies can overcome it.

The Innovator's Dilemma, with a New Foreword: When...

Corporate Foresight

What's inside

Syllabus

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Activities

Career center

Reading list

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