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Samantha Mazzero
Participants learn methods to scan the external environment, identify emerging trends, and develop scenarios for informed decision-making. The course emphasizes proactive planning and innovation strategies, enabling organizations to navigate uncertainties and capitalize on emerging opportunities.
Register for this course and see more details by visiting:
OpenCourser.com/course/aadcba/corporate
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What's inside
Syllabus
Introduction & Initial Concepts
Trajectory refers to the path or course of an object, system, or organization over time, influenced by various factors and forces. It involves analyzing past trends, current conditions, and future possibilities to project and understand the direction and potential outcomes.
Read more
Syllabus
Introduction & Initial Concepts
Trajectory refers to the path or course of an object, system, or organization over time, influenced by various factors and forces. It involves analyzing past trends, current conditions, and future possibilities to project and understand the direction and potential outcomes.
Read more
Corporate Foresight & Agents
In this week we will see the principal framework for Corporate Foresight and discuss the agents involved in this process.
Agents II
Value Creation and Tools
Applying the concept
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Provides a systematic approach to understanding and responding to future challenges and opportunities
Taught by Samantha Mazzero, who is experienced in corporate foresight and strategic planning
Develops skills in strategic foresight, scenario planning, and decision-making under uncertainty
Examines real-world case studies to illustrate the application of foresight methods
Relevant for individuals in leadership, strategy, and innovation roles who need to make informed decisions in the face of uncertainty
Requires no prior knowledge of corporate foresight or strategic planning, making it accessible to a wider audience
Save this course
Save Corporate Foresight to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Corporate Foresight with these
activities:
Explore Foresight Tools and Resources
Show steps
Familiarize yourself with a range of tools and resources available for foresight practitioners, enhancing your ability to conduct effective foresight studies.
Show steps
-
Identify and explore online platforms and resources dedicated to foresight.
-
Follow industry experts and thought leaders on social media and subscribe to relevant newsletters.
-
Attend webinars or online workshops on foresight tools and techniques.
Refresher: PEST analysis
Show steps
Start by going over the PEST Framework, its purpose, and benefits to understand its relevance for business strategy.
Browse courses on
PEST Analysis
Show steps
Review Quantitative Research Methods
Show steps
Enhance your understanding of quantitative research methods to effectively analyze data and draw meaningful insights for foresight studies.
Browse courses on
Quantitative Research Methods
Show steps
-
Review statistical concepts and techniques used in quantitative research.
-
Practice using statistical software to analyze data.
-
Understand the principles of experimental design and data interpretation.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Conduct Trend Analysis
Show steps
Practice identifying and analyzing emerging trends through various techniques, strengthening your ability to anticipate future developments.
Browse courses on
Trend Analysis
Show steps
-
Select a specific industry or topic to focus on.
-
Gather data from reliable sources such as industry reports, news articles, and research papers.
-
Apply trend analysis techniques to identify patterns and trends in the data.
Guided Tutorials: Scanning techniques
Show steps
Go over guided tutorials to learn different techniques for environmental scanning and choose the ones you can use for your scenario analysis.
Show steps
Read 'Corporate Foresight' by Thomas A. Stewart
Show steps
Gain insights into the principles and practices of corporate foresight to enhance your understanding of the course concepts.
View
Melania
on Amazon
Show steps
-
Purchase or borrow the book 'Corporate Foresight'.
-
Read the book thoroughly, taking notes and highlighting key concepts.
-
Summarize the main arguments and theories presented in the book.
Conduct a Foresight Study
Show steps
Engage in a comprehensive foresight study to enhance your practical skills in identifying and analyzing future trends and uncertainties.
Browse courses on
Future Studies
Show steps
-
Define the scope and objectives of your foresight study.
-
Gather and analyze data from various sources to identify emerging trends and uncertainties.
-
Develop scenarios and assess their potential impacts on your organization.
-
Formulate recommendations and action plans based on your findings.
Explore Foresight Tools and Resources
Show steps
Familiarize yourself with a range of tools and resources available for foresight practitioners, enhancing your ability to conduct effective foresight studies.
Show steps
Show steps
Show steps
- Identify and explore online platforms and resources dedicated to foresight.
- Follow industry experts and thought leaders on social media and subscribe to relevant newsletters.
- Attend webinars or online workshops on foresight tools and techniques.
Refresher: PEST analysis
Show steps
Start by going over the PEST Framework, its purpose, and benefits to understand its relevance for business strategy.
Browse courses on
PEST Analysis
Show steps
Show steps
Show steps
Review Quantitative Research Methods
Show steps
Enhance your understanding of quantitative research methods to effectively analyze data and draw meaningful insights for foresight studies.
Browse courses on
Quantitative Research Methods
Show steps
Show steps
Show steps
- Review statistical concepts and techniques used in quantitative research.
- Practice using statistical software to analyze data.
- Understand the principles of experimental design and data interpretation.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Conduct Trend Analysis
Show steps
Practice identifying and analyzing emerging trends through various techniques, strengthening your ability to anticipate future developments.
Browse courses on
Trend Analysis
Show steps
Show steps
Show steps
- Select a specific industry or topic to focus on.
- Gather data from reliable sources such as industry reports, news articles, and research papers.
- Apply trend analysis techniques to identify patterns and trends in the data.
Guided Tutorials: Scanning techniques
Show steps
Go over guided tutorials to learn different techniques for environmental scanning and choose the ones you can use for your scenario analysis.
Show steps
Show steps
Show steps
Read 'Corporate Foresight' by Thomas A. Stewart
Show steps
Gain insights into the principles and practices of corporate foresight to enhance your understanding of the course concepts.
View
Melania
on Amazon
Show steps
Show steps
Show steps
- Purchase or borrow the book 'Corporate Foresight'.
- Read the book thoroughly, taking notes and highlighting key concepts.
- Summarize the main arguments and theories presented in the book.
Conduct a Foresight Study
Show steps
Engage in a comprehensive foresight study to enhance your practical skills in identifying and analyzing future trends and uncertainties.
Browse courses on
Future Studies
Show steps
Show steps
Show steps
- Define the scope and objectives of your foresight study.
- Gather and analyze data from various sources to identify emerging trends and uncertainties.
- Develop scenarios and assess their potential impacts on your organization.
- Formulate recommendations and action plans based on your findings.
Career center
Learners who complete Corporate Foresight will develop knowledge and skills
that may be useful to these careers:
Futurist
Futurist
Futurists study trends and emerging technologies to help businesses understand what the future holds. They use this information to develop strategies that can help businesses adapt to change.
Innovation Manager
Innovation Manager
Innovation managers lead teams of innovators and are responsible for developing new products and services. They work closely with engineers, designers, and marketers to bring new ideas to market.
Strategic Planner
Strategic Planner
Strategic planners help businesses develop long-term plans and strategies. They analyze data, identify trends, and make recommendations that can help businesses achieve their goals.
Consultant
Consultant
Consultants help businesses improve their performance. They advise clients on a wide range of issues, including strategy, operations, and technology. This course would help you develop the skills needed to identify trends, analyze data, and develop recommendations that can help businesses succeed.
Market Research Analyst
Market Research Analyst
Market research analysts study consumer behavior and trends to help businesses understand their target market. They use this information to develop marketing campaigns and product strategies.
CEO
CEO
CEOs are responsible for the overall success of a company. They set the vision for the company and make decisions that affect all aspects of the business.
Marketing Manager
Marketing Manager
Marketing managers plan and execute marketing campaigns to promote products and services. They work closely with product managers and sales teams to develop and implement marketing strategies.
Business Analyst
Business Analyst
Business analysts help businesses improve their processes and operations. They analyze data, identify problems, and develop solutions. This course would help you develop the skills needed to gather data, analyze trends, and make recommendations that can help businesses improve their performance.
Data Analyst
Data Analyst
Data analysts help businesses make better decisions by analyzing data. They use statistical techniques to identify trends and patterns in data, which can be used to improve marketing campaigns, product development, and customer service.
Risk Analyst
Risk Analyst
Risk analysts help businesses identify and manage risks. They analyze data to identify potential threats and develop strategies to mitigate those risks.
Product Manager
Product Manager
Product managers develop and manage products, from concept to launch. They work closely with engineers, designers, and marketers to bring new products to market and ensure that they meet the needs of customers.
Financial Analyst
Financial Analyst
Financial analysts help investors make investment decisions. They analyze financial data to identify undervalued stocks and bonds.
Chief Operating Officer
Chief Operating Officer
Chief operating officers are responsible for the day-to-day operations of a company. They oversee all aspects of the business, from finance to marketing to operations.
Operations Manager
Operations Manager
Operations managers oversee the day-to-day operations of a business. They are responsible for planning, organizing, and controlling the production and delivery of goods and services.
Sales Manager
Sales Manager
Sales managers lead teams of salespeople and are responsible for generating revenue for their companies. They develop sales strategies and work with customers to close deals.
For more career information including salaries, visit:
OpenCourser.com/course/aadcba/corporate
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Corporate Foresight.
Provides insights into the challenges that large, established companies face when trying to innovate. It discusses the concept of the "innovator's dilemma" and how companies can overcome it.
Save
Provides a thought-provoking look at the future of humanity. It discusses the challenges that we face, and the opportunities that we have for creating a better future.
Provides a visionary look at the future of technology. It discusses the concept of the "singularity", a point at which technological progress will become so rapid that it will be impossible to predict the future.
Provides a timely look at the impact of the Fourth Industrial Revolution. It discusses the new technologies that are driving this revolution, and the challenges and opportunities that they present.
Provides a thought-provoking look at the future of work. It discusses the impact of robots, AI, and other new technologies on the workplace.
Provides a groundbreaking analysis of the rise of surveillance capitalism. It discusses how companies are using data to track and manipulate our behavior, and the threats that this poses to our democracy and our freedom.
Save
Provides a fascinating look at the science of habit formation. It discusses how habits work, and how we can change them to improve our lives.
Save
Provides a Nobel Prize-winning analysis of the two systems that drive our thinking: System 1, which is fast, intuitive, and emotional, and System 2, which is slow, deliberative, and rational.
Provides a thought-provoking look at the role of uncertainty and volatility in our world. It discusses how we can prepare for and deal with unexpected events.
Provides a practical guide to building a successful startup. It discusses the importance of customer feedback, iteration, and lean thinking.
Provides a unique perspective on the future of technology and business. It discusses the importance of creating new markets and monopolies.
Provides a candid and practical guide to the challenges of building a successful business. It discusses the importance of leadership, culture, and perseverance.
Save
Provides a clear and concise framework for developing and evaluating good strategy. It discusses the importance of focus, alignment, and simplicity.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/aadcba/corporate
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Effort
5 weeks
Level
Advanced
Via
Coursera
Institution
Fundação Instituto de Administração
Instructor
Samantha Mazzero
Language
English
This course belongs to a
collection
called
Future Studies. It's comprised of two courses:
- Corporate Foresight (viewing)
- System Dynamics
Good to know
Provides a systematic approach to understanding and responding to future challenges and opportunities
Taught by Samantha Mazzero, who is experienced in corporate foresight and strategic planning
Develops skills in strategic foresight, scenario planning, and decision-making under uncertainty
Examines real-world case studies to illustrate the application of foresight methods
Relevant for individuals in leadership, strategy, and innovation roles who need to make informed decisions in the face of uncertainty
Requires no prior knowledge of corporate foresight or strategic planning, making it accessible to a wider audience
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