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Lauren Castellano
and
Roni Bonjack
Udacity's App Marketing course will help you create a strategy to identify your perfect user and teach you how to grow your user base. Learn online with Udacity.
Register for this course and see more details by visiting:
OpenCourser.com/course/ahntgg/udacity
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What's inside
Syllabus
Understand your users, develop a market segmentation plan, position your product, and create a value proposition.
Learn how to prepare for a successful product launch with Steve Chen, co-founder of YouTube.
Read more
Syllabus
Understand your users, develop a market segmentation plan, position your product, and create a value proposition.
Learn how to prepare for a successful product launch with Steve Chen, co-founder of YouTube.
Read more
Manage the launch process by creating a strong social media presence, getting media attention, and building your user base.
Grow your customer base through Google AdWords, direct media buying, social platforms, email campaigns, and other channels.
Track the performance of your marketing plan by analyzing data and collecting user feedback.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops a strategy to identify perfect user and learn how to grow user base
Offers guidance from Steve Chen, co-founder of YouTube, on preparing for a successful product launch
Covers a wide range of marketing channels for growing customer base
Emphasizes tracking performance through data analysis and user feedback collection
Benefits those interested in developing marketing strategies for mobile applications
Save this course
Save App Marketing to your list so you can find it easily later:
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Reviews summary
Helpful app marketing course
This App Marketing course is well-received by students who remark on its useful, relevant strategies for attracting and retaining users.
Course teaches strategies for retaining users.
"The course teaches some of the crucial and main strategies to go after when you are seriously looking to bring more users in and want them to retain."
The course teaches valuable strategies for marketing apps.
"I like this course a lot, I think it gives a lot of info and and tools to use when launching an app, all very valuable and useful for startups!!"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in App Marketing with these
activities:
Follow Industry Experts on Social Media
Show steps
Stay up-to-date with the latest industry trends by following thought leaders.
Browse courses on
Thought Leadership
Show steps
-
Identify influential individuals in the field of app marketing.
-
Follow them on social media platforms (e.g., Twitter, LinkedIn).
Gather Case Studies and Success Stories
Show steps
Build a collection of real-world examples to supplement your theoretical knowledge.
Browse courses on
Case Studies
Show steps
-
Search online for case studies and success stories related to app marketing.
-
Organize and categorize the collected materials for easy reference.
Review Basic Digital Marketing Concepts
Show steps
Learn the foundational concepts of digital marketing to enhance your understanding of the course content.
Browse courses on
Marketing Fundamentals
Show steps
-
Identify reliable online sources, such as industry blogs and reputable websites, to gather information on digital marketing.
-
Take notes on key concepts, such as target audience, marketing channels, and performance measurement.
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Build a collection of successful app marketing campaigns
Show steps
When you gather examples of successful app marketing campaigns, you can gain valuable insights into what works and what doesn't in app marketing.
Show steps
-
Conduct online research to find examples of successful app marketing campaigns
-
Create a spreadsheet or document to track the campaigns you find and analyze their key features
-
Write a brief summary of each campaign, including the target audience, marketing strategies, and results
Join a peer group to discuss and share experiences with app marketing
Show steps
App marketing can be complex and challenging, but it's easier when you have a support system. Joining a peer group allows you to connect with other app marketers, share ideas, and learn from each other's experiences.
Show steps
-
Find or create a peer group for app marketers
-
Attend meetings or online discussions and participate in the discussions
Write a Blog Post on Email Marketing Best Practices
Show steps
Demonstrate your understanding of email marketing by sharing your knowledge in a blog post.
Show steps
-
Research and gather information on email marketing best practices.
-
Create an outline for your blog post, including an introduction, body paragraphs, and conclusion.
-
Write the blog post, ensuring it is well-structured, informative, and engaging.
-
Proofread and edit your post before publishing it.
Develop a Content Marketing Plan
Show steps
Create a comprehensive plan to guide your content marketing efforts.
Browse courses on
Content Marketing
Show steps
-
Define your target audience and content goals.
-
Determine the types of content you will create (e.g., blog posts, infographics).
-
Develop a content calendar and editorial guidelines.
-
Identify channels for content distribution.
-
Monitor and evaluate the performance of your content marketing efforts.
Develop a Test Market Segmentation Plan
Show steps
Put your understanding of market segmentation into practice by creating a plan for a specific product or service.
Browse courses on
Market Segmentation
Show steps
-
Identify the target market for the product or service.
-
Conduct research to gather data on demographics, psychographics, and behaviors of potential customers.
-
Develop segmentation criteria based on the research findings.
-
Create a market segmentation plan that outlines the identified segments, their characteristics, and marketing strategies for each segment.
Follow a guided tutorial on using Google AdWords
Show steps
Google AdWords is a powerful tool for app marketing, but it's essential to understand how to use it effectively. Using a tutorial can help familiarize yourself with AdWords and how to use it to run successful app marketing campaigns.
Browse courses on
Google AdWords
Show steps
-
Find a reputable tutorial on using Google AdWords
-
Follow the steps in the tutorial to set up your AdWords account, create your first campaign, and optimize your ads for performance
Design a Social Media Promotion Campaign
Show steps
Apply your knowledge of social media marketing to create a comprehensive promotion campaign for a specific brand or product.
Browse courses on
Social Media Marketing
Show steps
-
Define the campaign objectives and target audience.
-
Choose the appropriate social media platforms and develop targeted content.
-
Create a content calendar and schedule posts.
-
Monitor and track the campaign's performance, make adjustments as needed.
Follow Industry Experts on Social Media
Show steps
Stay up-to-date with the latest industry trends by following thought leaders.
Browse courses on
Thought Leadership
Show steps
Show steps
Show steps
- Identify influential individuals in the field of app marketing.
- Follow them on social media platforms (e.g., Twitter, LinkedIn).
Gather Case Studies and Success Stories
Show steps
Build a collection of real-world examples to supplement your theoretical knowledge.
Browse courses on
Case Studies
Show steps
Show steps
Show steps
- Search online for case studies and success stories related to app marketing.
- Organize and categorize the collected materials for easy reference.
Review Basic Digital Marketing Concepts
Show steps
Learn the foundational concepts of digital marketing to enhance your understanding of the course content.
Browse courses on
Marketing Fundamentals
Show steps
Show steps
Show steps
- Identify reliable online sources, such as industry blogs and reputable websites, to gather information on digital marketing.
- Take notes on key concepts, such as target audience, marketing channels, and performance measurement.
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Build a collection of successful app marketing campaigns
Show steps
When you gather examples of successful app marketing campaigns, you can gain valuable insights into what works and what doesn't in app marketing.
Show steps
Show steps
Show steps
- Conduct online research to find examples of successful app marketing campaigns
- Create a spreadsheet or document to track the campaigns you find and analyze their key features
- Write a brief summary of each campaign, including the target audience, marketing strategies, and results
Join a peer group to discuss and share experiences with app marketing
Show steps
App marketing can be complex and challenging, but it's easier when you have a support system. Joining a peer group allows you to connect with other app marketers, share ideas, and learn from each other's experiences.
Show steps
Show steps
Show steps
- Find or create a peer group for app marketers
- Attend meetings or online discussions and participate in the discussions
Write a Blog Post on Email Marketing Best Practices
Show steps
Demonstrate your understanding of email marketing by sharing your knowledge in a blog post.
Show steps
Show steps
Show steps
- Research and gather information on email marketing best practices.
- Create an outline for your blog post, including an introduction, body paragraphs, and conclusion.
- Write the blog post, ensuring it is well-structured, informative, and engaging.
- Proofread and edit your post before publishing it.
Develop a Content Marketing Plan
Show steps
Create a comprehensive plan to guide your content marketing efforts.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Define your target audience and content goals.
- Determine the types of content you will create (e.g., blog posts, infographics).
- Develop a content calendar and editorial guidelines.
- Identify channels for content distribution.
- Monitor and evaluate the performance of your content marketing efforts.
Develop a Test Market Segmentation Plan
Show steps
Put your understanding of market segmentation into practice by creating a plan for a specific product or service.
Browse courses on
Market Segmentation
Show steps
Show steps
Show steps
- Identify the target market for the product or service.
- Conduct research to gather data on demographics, psychographics, and behaviors of potential customers.
- Develop segmentation criteria based on the research findings.
- Create a market segmentation plan that outlines the identified segments, their characteristics, and marketing strategies for each segment.
Follow a guided tutorial on using Google AdWords
Show steps
Google AdWords is a powerful tool for app marketing, but it's essential to understand how to use it effectively. Using a tutorial can help familiarize yourself with AdWords and how to use it to run successful app marketing campaigns.
Browse courses on
Google AdWords
Show steps
Show steps
Show steps
- Find a reputable tutorial on using Google AdWords
- Follow the steps in the tutorial to set up your AdWords account, create your first campaign, and optimize your ads for performance
Design a Social Media Promotion Campaign
Show steps
Apply your knowledge of social media marketing to create a comprehensive promotion campaign for a specific brand or product.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Define the campaign objectives and target audience.
- Choose the appropriate social media platforms and develop targeted content.
- Create a content calendar and schedule posts.
- Monitor and track the campaign's performance, make adjustments as needed.
Career center
Learners who complete App Marketing will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
Product Managers are responsible for shaping and executing the vision for a product. They work closely with marketing, engineering, and design teams to ensure that the product meets the needs of users and achieves business goals. Udacity's App Marketing course provides Product Managers with the skills and knowledge they need to develop a successful marketing strategy for their product. The course covers topics such as user research, market segmentation, product positioning, and value proposition development. This knowledge is essential for Product Managers who want to create products that are successful in the marketplace.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for planning and executing marketing campaigns for their company's products or services. They work closely with sales teams to generate leads and drive revenue. Udacity's App Marketing course provides Marketing Managers with the skills and knowledge they need to develop and execute effective marketing campaigns. The course covers topics such as market research, campaign planning, media buying, and social media marketing. This knowledge is essential for Marketing Managers who want to create successful marketing campaigns that reach their target audience and achieve their business goals.
Growth Marketer
Growth Marketer
Growth Marketers are responsible for driving user growth for their company's products or services. They work closely with marketing and engineering teams to develop and execute growth strategies. Udacity's App Marketing course provides Growth Marketers with the skills and knowledge they need to develop and execute successful growth strategies. The course covers topics such as user acquisition, retention, and engagement. This knowledge is essential for Growth Marketers who want to drive user growth and achieve their business goals.
Product Marketer
Product Marketer
Product Marketers are responsible for creating and executing marketing strategies for their company's products. They work closely with product management and marketing teams to ensure that the product is marketed effectively to its target audience. Udacity's App Marketing course provides Product Marketers with the skills and knowledge they need to develop and execute successful product marketing strategies. The course covers topics such as product positioning, value proposition development, and target market analysis. This knowledge is essential for Product Marketers who want to create successful marketing campaigns that reach their target audience and achieve their business goals.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing digital marketing campaigns for their company's products or services. They work closely with marketing teams to develop and execute digital marketing strategies. Udacity's App Marketing course provides Digital Marketing Managers with the skills and knowledge they need to develop and execute effective digital marketing campaigns. The course covers topics such as search engine optimization (SEO), social media marketing, and email marketing. This knowledge is essential for Digital Marketing Managers who want to create successful digital marketing campaigns that reach their target audience and achieve their business goals.
Email Marketing Manager
Email Marketing Manager
Email Marketing Managers are responsible for developing and executing email marketing campaigns for their company's products or services. They work closely with marketing teams to create and curate content, engage with customers, and build brand awareness.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for developing and executing content marketing strategies for their company's products or services. They work closely with marketing teams to create and curate content, engage with customers, and build brand awareness. Udacity's App Marketing course provides Content Marketing Managers with the skills and knowledge they need to develop and execute effective content marketing strategies. The course covers topics such as content marketing, content creation, and content distribution. This knowledge is essential for Content Marketing Managers who want to create successful content marketing campaigns that reach their target audience and achieve their business goals.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for developing and executing social media strategies for their company's products or services. They work closely with marketing teams to create and curate content, engage with customers, and build brand awareness. Udacity's App Marketing course provides Social Media Managers with the skills and knowledge they need to develop and execute effective social media strategies. The course covers topics such as social media marketing, content creation, and community management. This knowledge is essential for Social Media Managers who want to create successful social media campaigns that reach their target audience and achieve their business goals.
Marketing Analyst
Marketing Analyst
Marketing Analysts are responsible for collecting, analyzing, and interpreting data to help their company make better marketing decisions. They work closely with marketing teams to track the performance of marketing campaigns and provide insights to help improve them. Udacity's App Marketing course provides Marketing Analysts with the skills and knowledge they need to collect, analyze, and interpret data effectively. The course covers topics such as data analysis, data visualization, and marketing metrics. This knowledge is essential for Marketing Analysts who want to make a meaningful contribution to their team and help their company achieve its marketing goals.
Market Research Analyst
Market Research Analyst
Market Research Analysts are responsible for collecting, analyzing, and interpreting data to help their company make better marketing decisions. This data often focuses on consumer trends and other data that help understand the target market. Udacity's App Marketing course can help Market Research Analysts understand how to apply data findings to marketing strategies. The course covers topics such as data analysis, data visualization, and marketing metrics.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and executing brand strategies for their company's products or services. They work closely with marketing teams to create and curate content, engage with customers, and build brand awareness. Udacity's App Marketing course provides Brand Managers with the skills and knowledge they need to develop and execute effective brand strategies. The course covers topics such as brand positioning, brand identity, and brand management.
Public relations manager
Public relations manager
Public Relations Managers (PR Managers) are responsible for managing their company's public image and reputation. They work closely with the media to promote the company's products or services and respond to any negative press. Udacity's App Marketing course provides PR Managers with the skills and knowledge they need to develop and execute effective public relations campaigns. The course covers topics such as media relations, crisis communication, and social media marketing.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and managing sales teams to achieve sales goals. They work closely with marketing teams to develop and execute sales strategies. Udacity's App Marketing course provides Sales Managers with the skills and knowledge they need to develop and execute effective sales strategies. The course covers topics such as sales management, sales process, and customer relationship management.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities for their company. They work closely with sales teams to develop and execute business development strategies. Udacity's App Marketing course provides Business Development Managers with the skills and knowledge they need to develop and execute effective business development strategies. The course covers topics such as business development, sales process, and customer relationship management.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are successful with their company's products or services. They work closely with customers to identify and resolve any issues and provide support. Udacity's App Marketing course provides Customer Success Managers with the skills and knowledge they need to develop and execute effective customer success strategies. The course covers topics such as customer onboarding, customer support, and customer retention.
For more career information including salaries, visit:
OpenCourser.com/course/ahntgg/udacity
Reading list
We've selected 22 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
App Marketing.
Save
Guide to marketing analytics. It would be valuable in addition to the course module on tracking the performance of your marketing plan.
Provides a step-by-step guide to growth hacking. It covers topics such as identifying your target audience, creating a viral marketing campaign, and using data to track your progress.
Save
Guide to growth hacking. It would be valuable in addition to the course module on growing your customer base.
Guide to Twitter marketing. It would be valuable reading for anyone interested in marketing a successful app.
Provides a framework for building a successful startup. It covers topics such as customer development, agile development, and lean manufacturing.
Classic work on innovation. It would be valuable reading for anyone interested in the challenges of bringing new products to market.
Save
Guide to product-led growth. It would be valuable reading for anyone interested in building a successful app.
Guide to the Lean Product Playbook methodology. It would be valuable reading for anyone interested in building a successful app.
Guide to Google AdWords. It would be valuable reading for anyone interested in marketing a successful app.
Guide to Facebook marketing. It would be valuable reading for anyone interested in marketing a successful app.
Save
Provides a practical guide to getting customers for your startup. It covers topics such as creating a marketing plan, building a sales funnel, and closing deals.
Provides a framework for marketing and selling technology products to mainstream customers. It covers topics such as understanding the chasm between early adopters and mainstream customers, and developing marketing strategies that target each group.
Provides a framework for understanding why large companies often fail to innovate. It covers topics such as the innovator's dilemma, and the importance of disruptive innovation.
Save
Provides a framework for developing good strategy. It covers topics such as the elements of a good strategy, and the common mistakes that people make when developing strategy.
Classic work on military strategy. It provides insights into the principles of war, and how to apply them to achieve success.
Provides a comprehensive overview of the core concepts of business. It covers topics such as marketing, finance, operations, and strategy.
Provides a look at the factors that contribute to success. It covers topics such as the role of outliers, and the importance of deliberate practice.
Provides a framework for building a successful startup. It covers topics such as the importance of creating a monopoly, and the power of compounding.
Save
Provides a look at the factors that can cause a product or idea to become a success. It covers topics such as the power of social networks, and the importance of creating a tipping point.
Provides a look at the role of intuition in decision-making. It covers topics such as the power of thin-slicing, and the importance of trusting your gut.
Provides a look at the power of introverts. It covers topics such as the importance of quiet time, and the role of introverts in society.
Save
Provides a framework for escaping the 9-to-5 grind and living a more fulfilling life. It covers topics such as outsourcing, automation, and creating multiple streams of income.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ahntgg/udacity
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Effort
1 day
Via
Udacity
Instructors
Lauren Castellano
Roni Bonjack
Language
English
Good to know
Develops a strategy to identify perfect user and learn how to grow user base
Offers guidance from Steve Chen, co-founder of YouTube, on preparing for a successful product launch
Covers a wide range of marketing channels for growing customer base
Emphasizes tracking performance through data analysis and user feedback collection
Benefits those interested in developing marketing strategies for mobile applications
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