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Dr. Matthew Fisher

By the end of this course, you will be able to:

- Apply key sales fundamentals and methodologies for success in a professional selling role

- Build confidence through practical role-plays and feedback

- Demonstrate the ability to select and apply targeted sales tools and techniques to boost your sales performance

- Prepare effectively for sales job interviews and career growth opportunities

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By the end of this course, you will be able to:

- Apply key sales fundamentals and methodologies for success in a professional selling role

- Build confidence through practical role-plays and feedback

- Demonstrate the ability to select and apply targeted sales tools and techniques to boost your sales performance

- Prepare effectively for sales job interviews and career growth opportunities

"Mastering Sales: From Fundamentals to Career Success" is a comprehensive course designed to equip aspiring sales professionals with the essential skills, tools, and strategies needed to thrive in today's competitive market. This course offers a deep dive into the sales process, from prospecting to closing, while emphasizing effective communication, relationship building, and career development.

This course is designed for students, recent graduates, and professionals looking to transition into sales roles. Whether you are new to sales or seeking to refine your skills, this course will provide you with practical insights and actionable strategies to prepare you for a successful sales role.

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What's inside

Syllabus

Sales Fundamentals & Methodologies
In Sales Fundamentals and Methodologies, you will explore the foundational principles and frameworks that guide effective selling in today’s business landscape. This practice-focused module equips aspiring sales professionals with the essential knowledge to understand the sales discipline, consumer psychology, and core sales techniques, from SPIN selling to the sales funnel. Through engaging faculty videos, real-world examples, and hands-on readings, you will build the confidence and capability to navigate the sales process and close deals successfully.
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Activities

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Career center

Learners who complete Mastering Sales: From Fundamentals to Career Success will develop knowledge and skills that may be useful to these careers:

Reading list

We haven't picked any books for this reading list yet.
Offers practical strategies for navigating high-stakes discussions where opinions differ and emotions run strong. It provides a framework for effective dialogue, focusing on creating a safe space for communication and achieving mutually beneficial outcomes. This valuable resource for deepening understanding and is often used in professional development.
Classic in the field of psychology. It provides a comprehensive overview of the two systems of thinking: System 1 (fast, intuitive, and emotional) and System 2 (slow, deliberate, and logical).
This timeless classic provides foundational principles for building rapport, fostering likeability, and influencing others through genuine interaction. It's an excellent starting point for anyone seeking to improve their interpersonal communication skills, applicable in both personal and professional contexts. While first published decades ago, its core tenets remain highly relevant today and it is considered a must-read for gaining a broad understanding.
Written by a former FBI hostage negotiator, this book delves into the art of negotiation through the lens of high-pressure situations. It provides counterintuitive yet effective techniques for communication, active listening, and influencing outcomes. While focused on negotiation, the principles are broadly applicable to challenging communication scenarios and offer a deep dive into persuasive communication.
Introduces a powerful approach to communication centered on empathy, compassion, and understanding needs. It provides a structured method for expressing oneself honestly and listening deeply to others, aiming to resolve conflicts peacefully and build stronger relationships. It's a foundational text for those seeking a more empathetic communication style.
A seminal work in the field of persuasion, this book explores the psychological principles that influence people's decisions and behaviors. Understanding these principles is crucial for effective communication, particularly in contexts involving sales, marketing, and leadership. provides a deep understanding of the underlying psychology of communication.
Authored by a psychiatrist, this book focuses on the critical skill of listening as a means to connect and influence. It offers practical techniques for truly hearing what others are saying, even in difficult conversations, and building trust. is excellent for deepening understanding of interpersonal dynamics in communication.
Offers a framework for giving and receiving feedback effectively in a professional setting. It emphasizes the importance of caring personally while challenging directly, a crucial aspect of leadership communication. This valuable resource for professionals and leaders seeking to improve their feedback skills.
A widely acclaimed self-help book, this resource includes habits directly related to effective communication and interpersonal skills, such as 'Seek First to Understand, Then to Be Understood' and 'Think Win-Win'. It provides a holistic approach to personal and professional effectiveness, with key principles applicable to communication. This classic that provides a broad understanding of effective interactions.
Examines why some ideas are memorable and spread while others are forgotten. It outlines principles for making messages 'sticky' by being simple, unexpected, concrete, credible, emotional, and telling stories. This is highly relevant for anyone needing to communicate ideas persuasively and effectively.

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