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Helen Howard

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is part of the Going to University collection which has been specifically designed for students at schools and colleges. They provide a taster of undergraduate study at the University of Leeds and help students to decide which subject to study at university. Completion of the courses will also enhance students’ university applications. The courses can also be used as a teachers’ classroom enrichment resource. Courses in this collection are also great for people that want an introduction in the specific subjects discussed in each course. You can use the hashtag #FLidentityOnline to talk about this course on social media.

Read more

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is part of the Going to University collection which has been specifically designed for students at schools and colleges. They provide a taster of undergraduate study at the University of Leeds and help students to decide which subject to study at university. Completion of the courses will also enhance students’ university applications. The courses can also be used as a teachers’ classroom enrichment resource. Courses in this collection are also great for people that want an introduction in the specific subjects discussed in each course. You can use the hashtag #FLidentityOnline to talk about this course on social media.

Topics Covered

  • Evaluating your current approach to managing your online identity
  • Your online presence: defining how you want to appear and what you want to advertise
  • Defining and applying a personal code of practice for online communication
  • Building your profile: creating and promoting content, and crediting the work of others
  • Your billboard: boosting your online identity using social media tools

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Reviews summary

Managing and shaping your digital identity

According to learners, this course offers practical tools and strategies for understanding and managing one's online presence. Students describe it as well-structured and providing clear, actionable guidance on building a positive digital footprint, especially relevant for those preparing for university or careers. While many find the content highly relevant and easy to follow, a few suggest some topics might be too basic for individuals with prior experience or expect a more in-depth treatment of specific areas. Overall, it is seen as a valuable introduction to a crucial modern skill.
Particularly helpful for university preparation.
"As a student preparing for university, this course gave me valuable insights into presenting myself online."
"Helped me understand how my online presence can impact future academic and career opportunities."
"Highly recommend for high school or college students thinking about their digital footprint."
The course is clearly organized and easy to follow.
"The course material was very well-structured, making it easy to understand and follow."
"I found the course to be well-organized, with modules flowing logically from one to the next."
"The layout and progression of the topics made the learning process smooth."
Highly relevant given today's digital landscape.
"This course is extremely relevant in today's digital world; everyone should consider taking it."
"Understanding online identity is crucial, and this course addresses it perfectly."
"The content felt very current and addressed important issues regarding privacy and presence online."
Offers actionable tips for managing online identity.
"I learned practical tips and strategies for building and maintaining a professional online identity."
"Provides actionable steps to improve your digital footprint and online presence..."
"This course gives great advice on how to manage your online identity effectively."
May be basic for those with prior knowledge.
"While good for beginners, some parts felt a bit basic and didn't offer much new information for me."
"For someone already familiar with online branding, parts of the course might seem a bit simple."
"I was hoping for a bit more depth on advanced strategies, but it's a solid introduction."

Career center

Learners who complete Learning Online: Managing Your Identity will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Learning Online: Managing Your Identity.
Comprehensive guide to writing in the digital age, essential for anyone creating content. It covers fundamental writing rules, grammar, style, and the process of content creation, production, and publishing. It's a valuable reference tool for improving writing skills across various online platforms. This book is commonly used by marketing professionals and is suitable for all levels, providing a solid foundation.
Presents a seven-step framework for creating clear and compelling messages that resonate with your audience. It's highly applicable to content creation as it focuses on positioning the audience as the hero of the narrative. This book is widely recommended for marketers and content creators looking to improve their brand messaging and storytelling. It's a practical guide for structuring content.
Emphasizes the importance of answering your customers' questions honestly and comprehensively through your content. It's a core text for understanding inbound marketing and how content can drive sales and build trust. This book is valuable for both content creators and sales professionals and serves as a strategic guide for content development.
Considered a foundational text in content strategy, this book helps you understand the business value of content and the processes behind a successful content strategy. It's crucial for developing a solid understanding of how to plan and manage content for long-term success. is often used in academic settings and key reference for professionals building content strategies.
Provides a comprehensive exploration of digital citizenship, encompassing historical, theoretical, and contemporary perspectives, and offers practical approaches for educators, researchers, and practitioners.
Written by highly acclaimed authors in digital citizenship research and education, this book provides a practical guide with research-based strategies on how to address digital citizenship issues in school settings.
Is an excellent starting point for anyone looking to understand the fundamentals of personal branding. It provides practical advice and actionable strategies for defining your unique value proposition and leveraging social media and networking. It's a useful reference tool for building and maintaining a strong personal brand.
Explores the principles that make ideas memorable and impactful. It outlines six key traits of 'sticky' ideas, providing valuable insights for crafting content that captures attention and is easily recalled. While not exclusively about content creation, its focus on communication and the human mind is highly relevant for creating engaging content. This book is excellent for enhancing the effectiveness of your messaging.
Given the increasing role of AI in content creation, this book explores how artificial intelligence tools can be used to enhance the content creation process. It covers topics like AI-powered writing assistants, video editing tools, and content optimization. is highly relevant for understanding contemporary topics and leveraging new technologies in content creation.
Considered a cornerstone in personal branding literature, this book outlines a four-step process for building a distinctive brand in the digital age. It covers online reputation management, social media branding, and networking. Useful for gaining a broad understanding and deepening knowledge, particularly for ambitious young professionals.
From a renowned storytelling expert, this book applies the principles of narrative to marketing and content creation. It explains how businesses can use compelling stories to connect with audiences and build lasting relationships. provides a deeper understanding of the power of storytelling in content and is valuable for creating more impactful narratives.
Focuses on the factors that make content successful in the digital age, going beyond just creation to discuss distribution and influence. It provides strategies for getting your content seen and shared in a crowded online space. This book is particularly useful for understanding the dynamics of content reach and engagement in contemporary digital marketing.
Delves into the science behind why certain ideas, products, and behaviors become popular and spread. It provides a framework (STEPPS) for understanding social transmission, which is highly relevant for creating shareable content. While not solely about content creation, its insights into human psychology and virality are invaluable for content creators. This book is excellent for adding depth to understanding audience behavior.
Emphasizes the importance of building a dedicated audience and turning casual followers into 'superfans.' It provides strategies for engaging with your audience, building trust, and fostering a sense of community. This book is highly relevant for content creators looking to build a loyal following and create a sustainable business around their content.
Presents a five-step system for building a strong personal brand, comparing it to baking a cake with icing. It's a practical guide offering a complete strategic plan. Useful for gaining a broad understanding and serving as a practical reference.
Effective copywriting is crucial for compelling content. provides practical techniques and formulas for writing persuasive copy that drives action. It's a valuable resource for content creators who need to write sales pages, emails, social media posts, and other marketing materials. This book useful reference tool for improving the persuasive power of your content.
Serves as a comprehensive guide to building and managing a personal brand specifically in the digital age. It is highly relevant for understanding contemporary online strategies for personal branding. Useful as a practical guide for navigating the digital landscape.
This guide focuses on building a business around your personal brand, positioning yourself as a thought leader. It offers practical advice for entrepreneurs and those looking to leverage their expertise. Highly relevant for those seeking to build a business based on their personal brand.
This handbook provides a comprehensive overview of digital citizenship, covering topics such as online safety, privacy, ethics, and digital literacy.
A compelling manifesto on leveraging social media to build a personal brand and turn passion into profit. It emphasizes authenticity, consistency, and providing value. is particularly relevant for contemporary approaches to personal branding and understanding the power of digital platforms.
This comprehensive guide covers all aspects of ORM, including how to build a positive online reputation, manage negative feedback, and protect your reputation from online attacks. It includes case studies and examples from real-world businesses.
This comprehensive guide covers all aspects of ORM, including how to build a positive online reputation, manage negative feedback, and use social media to improve your reputation. It includes case studies and examples from real-world businesses.
Focuses on the specific challenges and opportunities of writing content online and capturing audience attention in a crowded digital space. It provides strategies for building a writing habit, finding your niche, and monetizing your online writing. This book is particularly useful for those focused on written content and building a career around it.
Focuses specifically on building and managing your personal brand in the digital realm. It offers guidance on creating an attractive online presence and leveraging social media platforms. Highly relevant for contemporary personal branding and deepening understanding of digital strategies.
This classic by Seth Godin introduces the concept of obtaining customer permission before sending marketing messages. It's a foundational principle for building long-term relationships with your audience through valuable and anticipated content. While older, its core message remains highly relevant in the age of content marketing and provides essential background knowledge.
Explores the growing importance of influencer marketing in the digital landscape. It provides a comprehensive guide to working with influencers, building relationships, and leveraging their reach to amplify your content and brand message. Given the prevalence of influencer collaborations in modern content creation, this book offers highly relevant and contemporary insights.
Offers a comprehensive guide to personal branding in the digital age, covering various aspects from A to Z. It's suitable for accelerating professional success by building a strong online presence. Useful for both gaining a broad understanding and deepening knowledge of digital personal branding.
A follow-up to 'Steal Like an Artist,' this book focuses on the importance of sharing your creative process and work with the world. It provides practical advice on how to get discovered and build an audience by being open and transparent. is highly relevant for content creators looking to build a personal brand and connect with their audience.
Delves into the world of social media influencing and provides practical guidance for building a personal brand on digital platforms. It covers topics like content creation, engagement, and monetization. Highly relevant for contemporary personal branding and understanding the influencer landscape.
Drawing on experience with branding global icons, this book offers a blueprint for scaling your influence and turning your unique identity into a powerful brand. It blends psychological principles with branding strategies. Relevant for those looking to elevate their personal brand and influence.
Seth Godin explores the importance of the creative process and the act of consistently producing and sharing work. is valuable for content creators who need to develop a regular practice of creating and publishing. It focuses on the mindset and habits required for prolific content creation.
Provides a comprehensive overview of ORM, covering both the technical and strategic aspects of managing your online reputation. It includes case studies and examples from real-world businesses.
A classic in understanding the psychology behind why people say 'yes'. While not solely focused on personal branding, its principles of influence (reciprocity, commitment, social proof, authority, liking, and scarcity) are invaluable for building a personal brand that resonates and is persuasive. Provides foundational knowledge applicable to personal branding.
A concise introduction to personal branding, this book provides ten actionable steps for becoming more memorable and growing your network, particularly through digital and social channels. It's a good starting point for those new to the concept and offers practical tips.
Written by experienced educators, this book offers a collection of practical strategies, lesson plans, and activities for fostering digital citizenship in the classroom.
Explores the impact of the digital revolution on ORM, providing insights into the new challenges and opportunities that businesses face in managing their online reputations.
Although focused on traditional branding, this concise book provides a strong foundation in brand thinking that is applicable to personal branding. It defines a brand as a 'gut feeling' in the audience's mind, shifting the focus outward. Valuable for gaining a broad understanding of branding principles.
Provides practical tips and anecdotes on showcasing your authentic self. It's a roadmap for presenting yourself effectively in a competitive world. Useful for gaining a broad understanding of self-presentation as a component of personal branding.
Focuses on the power of storytelling in marketing and building authentic connections with your audience. It's relevant to personal branding as it emphasizes finding your voice and creating compelling content. Useful for deepening understanding of narrative in branding.
While not strictly a personal branding book, Gladwell's exploration of how ideas spread and gain traction offers valuable insights into making your personal brand 'sticky' and influential. Useful for deepening understanding of the dynamics of influence and reach.
One of the earlier influential books on personal branding, this work by Tom Peters encourages individuals to think of themselves as a brand. While older, it laid important groundwork for the concept. More valuable as additional reading to understand the historical context of personal branding.
Is designed specifically for nonprofits, providing guidance on how to build a strong online reputation, attract more donors, and manage their online presence effectively.
Focuses on the role of social media in ORM, providing guidance on how to manage your social media presence, deal with negative feedback, and protect your reputation from online attacks.
Delves into the topic of measuring the return on investment (ROI) of social media marketing, providing practical techniques and metrics for evaluating the effectiveness of social media campaigns.
Highlights the significance of creating valuable and engaging content in social media marketing, emphasizing the importance of building a strong content strategy.

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