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Helen Howard

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is part of the Going to University collection which has been specifically designed for students at schools and colleges. They provide a taster of undergraduate study at the University of Leeds and help students to decide which subject to study at university. Completion of the courses will also enhance students’ university applications. The courses can also be used as a teachers’ classroom enrichment resource. Courses in this collection are also great for people that want an introduction in the specific subjects discussed in each course. You can use the hashtag #FLidentityOnline to talk about this course on social media.

Read more

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is part of the Going to University collection which has been specifically designed for students at schools and colleges. They provide a taster of undergraduate study at the University of Leeds and help students to decide which subject to study at university. Completion of the courses will also enhance students’ university applications. The courses can also be used as a teachers’ classroom enrichment resource. Courses in this collection are also great for people that want an introduction in the specific subjects discussed in each course. You can use the hashtag #FLidentityOnline to talk about this course on social media.

Topics Covered

  • Evaluating your current approach to managing your online identity
  • Your online presence: defining how you want to appear and what you want to advertise
  • Defining and applying a personal code of practice for online communication
  • Building your profile: creating and promoting content, and crediting the work of others
  • Your billboard: boosting your online identity using social media tools

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Reviews summary

Managing and shaping your digital identity

According to learners, this course offers practical tools and strategies for understanding and managing one's online presence. Students describe it as well-structured and providing clear, actionable guidance on building a positive digital footprint, especially relevant for those preparing for university or careers. While many find the content highly relevant and easy to follow, a few suggest some topics might be too basic for individuals with prior experience or expect a more in-depth treatment of specific areas. Overall, it is seen as a valuable introduction to a crucial modern skill.
Particularly helpful for university preparation.
"As a student preparing for university, this course gave me valuable insights into presenting myself online."
"Helped me understand how my online presence can impact future academic and career opportunities."
"Highly recommend for high school or college students thinking about their digital footprint."
The course is clearly organized and easy to follow.
"The course material was very well-structured, making it easy to understand and follow."
"I found the course to be well-organized, with modules flowing logically from one to the next."
"The layout and progression of the topics made the learning process smooth."
Highly relevant given today's digital landscape.
"This course is extremely relevant in today's digital world; everyone should consider taking it."
"Understanding online identity is crucial, and this course addresses it perfectly."
"The content felt very current and addressed important issues regarding privacy and presence online."
Offers actionable tips for managing online identity.
"I learned practical tips and strategies for building and maintaining a professional online identity."
"Provides actionable steps to improve your digital footprint and online presence..."
"This course gives great advice on how to manage your online identity effectively."
May be basic for those with prior knowledge.
"While good for beginners, some parts felt a bit basic and didn't offer much new information for me."
"For someone already familiar with online branding, parts of the course might seem a bit simple."
"I was hoping for a bit more depth on advanced strategies, but it's a solid introduction."

Activities

Coming soon We're preparing activities for Learning Online: Managing Your Identity. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Learning Online: Managing Your Identity will develop knowledge and skills that may be useful to these careers:

Reading list

We haven't picked any books for this reading list yet.
Provides a comprehensive overview of personal branding, written in a clear and concise style. It covers topics such as developing a personal brand strategy, creating a strong online presence, and networking effectively.
Focuses on the use of social media to build a personal brand. It provides tips on how to create engaging content, build a following, and use social media to drive traffic to your website or blog.
Provides a step-by-step guide to building a personal brand specifically for coaches. It includes exercises and worksheets to help you develop your personal brand statement, create a strong online presence, and network effectively.
Ideal for those considering a career change or professional image revamp, this book offers a step-by-step guide to identifying strengths, building a personal brand, and strategically positioning yourself. It provides practical exercises and real-life examples to help readers align their brand with their goals. is valuable for both gaining a broad understanding and deepening knowledge.
Provides a step-by-step guide to building a personal brand specifically for introverts. It includes exercises and worksheets to help you develop your personal brand statement, create a strong online presence, and network effectively.
Provides a series of exercises and activities to help you develop your personal brand. It includes worksheets to help you develop your personal brand statement, create a strong online presence, and network effectively.
Provides a comprehensive overview of personal branding, with a focus on building a brand that is relevant to students and graduates. It includes exercises and worksheets to help you develop your personal brand statement, create a strong online presence, and network effectively.
Provides a step-by-step guide to building a personal brand specifically for women. It includes exercises and worksheets to help you develop your personal brand statement, create a strong online presence, and network effectively.
Provides a step-by-step guide to building a personal brand specifically for entrepreneurs. It includes exercises and worksheets to help you develop your personal brand statement, create a strong online presence, and network effectively.
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Provides a comprehensive overview of personal branding, with a focus on building a brand that is relevant to professionals. It includes exercises and worksheets to help you develop your personal brand statement, create a strong online presence, and network effectively.
Provides a step-by-step guide to building a personal brand specifically for thought leaders. It includes exercises and worksheets to help you develop your personal brand statement, create a strong online presence, and network effectively.
Is an excellent starting point for anyone looking to understand the fundamentals of personal branding. It provides practical advice and actionable strategies for defining your unique value proposition and leveraging social media and networking. It's a useful reference tool for building and maintaining a strong personal brand.
Authored by a former CEO, this book practical manual for amplifying your online presence. It emphasizes the importance of having an audience and creating value for them. is particularly useful for understanding the digital aspects of personal branding and good resource for contemporary topics.
Presents a five-step system for building a strong personal brand, comparing it to baking a cake with icing. It's a practical guide offering a complete strategic plan. Useful for gaining a broad understanding and serving as a practical reference.
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This handbook addresses the demands of personal branding in the digital landscape, providing a step-by-step plan for becoming known in your field. It's highly relevant for contemporary personal branding strategies and deepening understanding.
A compelling manifesto on leveraging social media to build a personal brand and turn passion into profit. It emphasizes authenticity, consistency, and providing value. is particularly relevant for contemporary approaches to personal branding and understanding the power of digital platforms.
Considered a cornerstone in personal branding literature, this book outlines a four-step process for building a distinctive brand in the digital age. It covers online reputation management, social media branding, and networking. Useful for gaining a broad understanding and deepening knowledge, particularly for ambitious young professionals.
While not exclusively about personal branding, this book's framework for clarifying your message is highly applicable. It introduces the seven universal elements of storytelling to help you create a brand narrative that resonates with your audience. Valuable for deepening understanding of brand messaging.
Focuses on the use of social media to build a personal brand. It provides tips on how to create engaging content, build a following, and use social media to drive traffic to your website or blog.

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