مشروع كابستون للتسويق عبر وسائل التواصل الاجتماعي من فيسبوك from Coursera

في هذه الدورة التدريبية المعنية بمشروع كابستون، ستتدرّب على إنشاء عرض تقديمي لحملتك التسويقية التي دأبت على تطويرها طوال هذا البرنامج، حيث ستكتسب خبرة عملية في توصيل النتائج وصياغة التوصيات بناءً على نتائج حملة تسويقية اجتماعية. وبالإضافة إلى ذلك، سيتوفر لديك خيار تسجيل الاشتراك في اختبار شهادة زمالة التسويق الرقمي على فيسبوك وستخوضه، كما ستتسلّم شهادة زمالة التسويق الرقمي من فيسبوك. هذا الاختبار غير مطلوب ومتوفّر باللغة الإنجليزية فقط. بعد النجاح في إتمام مشروعك وجميع محتويات الدورة التدريبية المطلوبة، ستتسلّم شهادتك من Coursera، والتي ستفيد بإتمام دراستك لبرنامج الشهادة الاحترافية في التسويق عبر وسائل التواصل الاجتماعي من فيسبوك.

بنهاية هذه الدورة التدريبية، ستتمكن مما يلي:

• تقديم نتائج الحملة وتوصيلها إلى فريق

• إتمام اختبار شهادة زمالة التسويق الرقمي

هذه الدورة التدريبية موجّهة إلى الأشخاص الذين قد أتّموا دراسة جميع الدورات التدريبية السابقة الخمس من برنامج الشهادة الاحترافية في التسويق عبر وسائل التواصل الاجتماعي من فيسبوك وأصبحوا جاهزين لإتمام مشروع كابستون من أجل أن يتسلّموا الشهادة الاحترافية في التسويق عبر وسائل التواصل الاجتماعي من فيسبوك. يمكن للدراسين أيضًا خوض اختبار شهادة زمالة التسويق الرقمي إذا اختاروا ذلك، على الرغم من أنه ليس مطلوبًا. يجب على الدارسين استخدام جهاز Mac أو جهاز كمبيوتر شخصي (PC) مزوّد بكاميرا ويب وأن يكونوا قادرين على خوض الاختبار باللغة الإنجليزية.

What's inside

Syllabus

نظرة عامة على الدورة التدريبية في مشروع كابستون للبرنامج

ستتطّلع هذا الأسبوع للتحضير لمشروع كابستون الخاص بك، وإذا اخترت ذلك، فسيتعين عليك الاشتراك في اختبار شهادة زمالة التسويق الرقمي الاختياري من فيسبوك.

مشروع كابستون للبرنامج

في الأسبوع الثاني، ستكمل مشروعًا كابستون ستتدرّب من خلاله على إنشاء عرض تقديمي عن نتائج حملتك لفريق من مُحترفي التسويق في العمل. هذا أبرز مشروع من المشاريع التي أتممتها طوال فترة البرنامج.

بادِر بخوض اختبار شهادة زمالة التسويق الرقمي من فيسبوك

ستخضع هذا الأسبوع لامتحان شهادة زمالة التسويق الرقمي وتتخذ الخطوات اللازمة للوصول إلى الاختبار على منصة فيسبوك. ستختتم أيضًا برنامج الشهادة الاحترافية للتسويق عبر وسائل التواصل الاجتماعي من فيسبوك.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches skills in delivering and communicating campaign results, which is important in marketing

Provides the option to earn the Facebook Digital Marketing Associate Certification, which is recognized by Facebook

Prepares learners to create a presentation on social media marketing campaign results, which is useful for job seekers

Reviews summary

Capstone project for facebook social media marketing

This Capstone Project course gives you the opportunity to create a social marketing campaign presentation, and optionally take the Facebook Marketing Certification exam. Two students who reviewed the course gave it a perfect 5/5 rating.

Take the Facebook Marketing Certification exam

"سيتوفر لديك خيار تسجيل الاشتراك في اختبار شهادة زمالة التسويق الرقمي على فيسبوك وستخوضه"

"بامكانك اختيار خوض اختبار شهادة زمالة التسويق الرقمي"

Create a social campaign presentation

"ستتدرّب على إنشاء عرض تقديمي لحملتك التسويقية"

"... ستتدرّب على إنشاء عرض تقديمي"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in مشروع كابستون للتسويق عبر وسائل التواصل الاجتماعي من فيسبوك with these activities:

Organize your notes and assignments

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Provides students with a strategy for organizing their materials to enhance their learning throughout the program.

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Create a dedicated folder for the program materials.
Sort the materials into subfolders based on the different modules or topics.
Review your notes regularly and make summaries.
Use different colors or highlighters to categorize important information.

Review statistical concepts for data analysis

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Prepares students for the data analysis component of their Capstone projects by reviewing statistical concepts.

Browse courses on Statistical Concepts

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Review your notes from previous statistics courses.
Take practice quizzes and tests.
Watch online tutorials on statistical concepts.

Review the Facebook Blueprint for Social Media Marketing

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Refreshes knowledge of the Facebook Blueprint for Social Media Marketing to prepare students to create their Capstone projects.

Browse courses on Social Media Marketing

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Visit the Facebook Blueprint website (https://www.facebookblueprint.com/).
Review the different learning paths and courses available.
Focus on the courses that are most relevant to your Capstone project.
Complete the courses and quizzes to test your understanding.

Six other activities

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Develop a marketing campaign proposal

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Introduces the Capstone project and provides guidance on developing a marketing campaign proposal.

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Identify the target audience for your campaign.
Define the campaign goals and objectives.
Develop a creative concept for the campaign.
Create a budget for the campaign.
Write a proposal outlining your campaign plan.

Explore Facebook's Marketing API

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Introduces students to Facebook's Marketing API, which can enhance their Capstone projects by automating tasks and accessing data.

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Visit the Facebook Marketing API documentation (https://developers.facebook.com/docs/marketing-api).
Explore the different endpoints and methods available.
Follow the tutorials to learn how to use the API.
Experiment with the API to gain hands-on experience.

Join a study group

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Encourages students to engage in collaborative learning and seek support from peers, which can enhance their understanding and retention.

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Find other students in the program who are interested in forming a study group.
Set regular meeting times and locations.
Review the course materials together.
Discuss your understanding of the concepts.

Create a presentation on your marketing campaign results

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Guides students in creating a presentation to showcase their marketing campaign results, which is a key component of the Capstone project.

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Gather data on the results of your campaign.
Analyze the data and identify the key insights.
Create a presentation that clearly communicates your findings.
Practice presenting your findings.

Participate in a social media marketing competition

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Encourages students to apply their skills and knowledge by participating in social media marketing competitions, which can provide valuable experience and feedback.

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Research different social media marketing competitions.
Select a competition that aligns with your interests and skills.
Develop a creative and effective social media campaign.
Submit your campaign to the competition.

Contribute to an open-source social media marketing tool

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Introduces students to open-source contributions and provides an opportunity to make a meaningful impact in the social media marketing field.

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Identify an open-source social media marketing tool that you are interested in.
Join the community and learn about the project.
Identify an area where you can contribute.
Make a pull request with your contribution.

Career center

Learners who complete مشروع كابستون للتسويق عبر وسائل التواصل الاجتماعي من فيسبوك will develop knowledge and skills that may be useful to these careers:

Marketing Consultant

This course teaches skills useful for the development of digital and social media marketing strategies. The skills you gain in this course could help you succeed as a marketing consultant.

See salaries and explore the career path for Marketing Consultant

Digital Marketing Specialist

Creating digital marketing campaigns is a key responsibility of a digital marketing specialist, and this course covers the full lifecycle of a digital marketing campaign.

See salaries and explore the career path for Digital Marketing Specialist

Affiliate Marketing Manager

Affiliate marketing managers are responsible for developing and executing marketing campaigns that generate leads and sales for other businesses. This course may be helpful in understanding how to use social media to generate leads and sales.

See salaries and explore the career path for Affiliate Marketing Manager

Social Media Manager

This course provides instruction on creating successful social media marketing campaigns. If you are a social media manager, taking this course may be helpful in understanding how to develop social media marketing strategies.

See salaries and explore the career path for Social Media Manager

Marketing Analyst

Marketing analysts use data to measure the effectiveness of marketing campaigns. This course may be helpful for gaining skills in campaign analysis and reporting.

See salaries and explore the career path for Marketing Analyst

Search Engine Optimization (SEO) Manager

SEO managers are responsible for developing and executing SEO campaigns to improve the visibility of a website in search engine results. Taking this course could help you build the digital marketing skills needed to succeed in this role.

See salaries and explore the career path for Search Engine Optimization (SEO) Manager

Content Marketing Manager

Content marketing managers plan and execute content marketing strategies, including the creation and distribution of content. This course can help you gain the skills needed to create effective content marketing campaigns.

See salaries and explore the career path for Content Marketing Manager

Product Marketing Manager

Product marketing managers develop and execute marketing strategies for specific products or services. This course may be helpful in understanding how to use social media to promote products and services.

See salaries and explore the career path for Product Marketing Manager

Public relations manager

Public relations managers develop and execute public relations campaigns to promote a company's image. These campaigns often incorporate digital and social media marketing. This course can help you understand the basics of social media marketing.

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Brand Manager

Brand managers develop and execute marketing campaigns to promote a company's brand. Taking this course can help you build a foundation in marketing strategy and campaign development.

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Email Marketing Manager

Email marketing managers are responsible for developing and executing email marketing campaigns. This course may be helpful in understanding how to use social media to promote email campaigns.

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Event Marketing Manager

Event marketing managers are responsible for planning and executing marketing campaigns for events. This course may be helpful in understanding how to use social media to promote events.

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Marketing Operations Manager

Marketing operations managers are responsible for the day-to-day operations of a marketing department. This course may be helpful in understanding the role of social media in marketing operations.

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Sales Manager

Sales managers lead teams of sales representatives and are responsible for developing and executing sales strategies. This course may be helpful in understanding how to use social media to generate leads and close deals.

See salaries and explore the career path for Sales Manager

Marketing Manager

Project managers typically are responsible for devising and directing the marketing strategies that drive a company's success. Many marketing roles require familiarity with the platform, and having the certification provided by this course could help you stand out from other candidates.

See salaries and explore the career path for Marketing Manager