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LVLUP Dojo

Most people know Ninja from Fortnite, but he got his start with professional Halo, and has been a full-time streamer for over 5 years. Before he was known for getting high kill wins in Fortnite and building like the professional he is, he built an audience around his persona as a gamer.

Learn the ins and outs starting a Twitch channel from scratch and building it into an empire. Covering personal branding, gimmicks, growth hacks, interaction with fans, and more, join Ninja in the Dojo for a full breakdown of what it takes to be a full-time Twitch streamer.

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What's inside

Learning objectives

  • Set up your own twitch channel
  • Determine the kind of streamer you want to be
  • Launch your first stream
  • Create and stick to a consistent streaming schedule
  • Interact with your community
  • Maintain and sustain channel growth
  • Use gimmicks effectively
  • Find the right opportunities and sponsors for your brand

Syllabus

Ninja - Growing Your Stream

The starting line. Absolutely not to be overlooked. Everyone needs to start somewhere! This lesson outlines what you need to do and have to set up a proper broadcast for Twitch. 

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An exploration of the different types of streamers that are out there and some exercises to define what kind of streamer best represents you.

It's not as scary as you think. Jump in the water and start swimming. Ninja outlines some of the best practices when it comes to getting the most out of your first stream. 

Consistency is key. Create your schedule and stick to it. Sometimes absence makes the heart grow fonder. 

Ninja goes over what to do when setting a schedule, how to manage expectations and the importance of consistency as a streamer. 

Make your fans feel loved. Remember the golden rule and treat them as you would want to be treated. 

What are some things you can practice to amplify the interaction with your community? 

Nurture your growing fan base and set realistic goals for yourself. Be sure to separate yourself from the bottom of the barrel, where the 1 viewer channels live. 

Whether it's a cow hat or a train whistle, small gimmicks can really help engagement with your fans and provide entertainment. Nobody is too good for a well planned gimmick.

Opportunities and Sponsors Buyer beware. Always read contracts that are put in front of you, and don't be afraid to say "No," or ask for exactly what you want.

A wrap up of the course and a message from the Ninja himself. 

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Taught by Ninja, a renowned gamer and streamer, this course gives students access to valuable, cutting-edge industry knowledge
Teaches learners how to establish a Twitch streaming channel from scratch, develop a personal brand, and grow their audience effectively
Provides a comprehensive overview of essential topics related to Twitch streaming, including branding, audience interaction, and gimmick usage
Offers practical tips and insights from an experienced streamer, helping learners navigate the challenges and opportunities of the industry
Suitable for aspiring streamers with limited experience or those looking to enhance their existing streaming skills
Requires no prior knowledge or technical proficiency, making it accessible to a wide range of learners

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Reviews summary

Informative guide for aspiring streamers

According to students, this course is largely positive with engaging assignments. Students are most excited about the lessons on the equipment needed to stream, building a community, and developing a streaming schedule. It is ideal for aspiring streamers.
Course offers a clear guide on streaming equipment.
"it gives us lesson what equipment to use"
Course provides strategies for fostering a strong community around your stream.
"how to deal with community"
Course includes essential lessons on planning and adhering to a streaming schedule.
"scheduling"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Ninja's Guide to Streaming: Grow Your Channel (2019) with these activities:
Organize notes and resources from the course
Create a comprehensive resource for future reference and revision.
Show steps
  • Collect and organize notes and materials from the course
  • Create a system for easy access and retrieval
Watch gaming video tutorial series
Learn streaming basics and essentials.
Show steps
  • Find beginner video tutorials online
  • Watch and take notes to understand essential concepts and setup
Connect with experienced streamers
Seek guidance from mentors who can share valuable insights and feedback.
Show steps
  • Identify experienced streamers who align with your goals
  • Reach out and request mentorship
  • Establish regular communication
Four other activities
Expand to see all activities and additional details
Show all seven activities
Practice streaming on a small scale
Simulate real-time streaming and get familiar with the process.
Browse courses on Content Creation
Show steps
  • Set up basic streaming platform
  • Start streaming with a limited audience
  • Interact with viewers
Launch and run a Twitch channel
Put all concepts learned into practice.
Show steps
  • Set up the channel
  • Create a streaming schedule and stick to it
  • Interact with viewers
  • Promote the channel
  • Track and analyze results
Attend online gaming conventions and events
Network with other streamers and learn industry trends.
Show steps
  • Find relevant online gaming conventions and events
  • Attend and actively participate in the events
  • Connect with other streamers and industry professionals
Create social media content to promote channel
Expand audience and attract potential viewers to the channel.
Browse courses on Social Media Marketing
Show steps
  • Create engaging content for social media platforms
  • Promote the channel using relevant platforms
  • Track and analyze results of promotions

Career center

Learners who complete Ninja's Guide to Streaming: Grow Your Channel (2019) will develop knowledge and skills that may be useful to these careers:
Broadcaster
A Broadcaster works to host and present live or pre-recorded content to an audience over the Internet. They are commonly found on platforms like Twitch and YouTube and may work in a variety of fields. This course may be helpful to someone wishing to be a Broadcaster as it teaches how to set up a livestream, interact with an audience, and market oneself on the Internet.
Communications Manager
A Communications Manager works to develop and execute communications strategies for a company or organization. They may also be responsible for media relations, public relations, and internal communications. This course may be helpful to someone wishing to be a Communications Manager as it teaches how to create and maintain a brand identity, as well as how to market oneself and one's products or services on the Internet.
Public Relations Specialist
A Public Relations Specialist works to manage the public image of a company or organization. They may also be responsible for media relations, crisis management, and community outreach. Some of the skills taught in this course, such as media relations and audience engagement, may be helpful to someone wishing to be a Public Relations Specialist. This course also covers the importance of maintaining a consistent brand and following a schedule, which is relevant to public relations.
Public relations manager
A Public Relations Manager works to manage the public image of a company or organization. They may also be responsible for media relations, crisis management, and community outreach. Some of the skills taught in this course, such as media relations and audience engagement, may be helpful to someone wishing to be a Public Relations Manager. This course also covers the importance of maintaining a consistent brand and following a schedule, which is relevant to public relations.
Social Media Manager
A Social Media Manager works to create and manage social media content for a company or organization. They may also be responsible for social media marketing and customer service. This course may be helpful to someone wishing to be a Social Media Manager as it teaches how to create and maintain a brand identity, as well as how to market oneself and one's products or services on the Internet.
Digital Marketing Manager
A Digital Marketing Manager works to develop and execute digital marketing campaigns for a company or organization. They may also be responsible for social media marketing, search engine optimization (SEO), and email marketing. This course may be useful to someone wishing to be a Digital Marketing Manager as it teaches how to create and maintain a brand identity, as well as how to market oneself and one's products or services on the Internet.
Brand Manager
A Brand Manager works to develop and manage the brand identity of a company or organization. They may also be responsible for marketing and advertising campaigns. This course may be helpful to someone wishing to be a Brand Manager as it teaches how to create and maintain a brand identity, as well as how to market oneself and one's products or services on the Internet.
Social Media Strategist
A Social Media Strategist works to develop and execute social media strategies for a company or organization. They may also be responsible for social media marketing and content creation. This course may be helpful to someone wishing to be a Social Media Strategist as it teaches how to create and maintain a brand identity, as well as how to market oneself and one's products or services on the Internet.
Event Coordinator
An Event Coordinator works to plan and organize events, both large and small. They may also be responsible for marketing and promoting these events. The skills a streamer learns in this course, such as audience engagement and social media marketing, may be helpful to someone wishing to work as an Event Coordinator.
Content Manager
A Content Manager works to develop and manage the content of a website or other online platform. They may also be responsible for social media marketing and content strategy. This course may be helpful to someone wishing to be a Content Manager as it teaches how to create and maintain a brand identity, as well as how to market oneself and one's products or services on the Internet.
Marketing Director
A Marketing Director works to develop and execute marketing strategies for a company or organization. They may also be responsible for managing the company's marketing budget and overseeing the work of other marketing professionals. This course may be useful to someone wishing to be a Marketing Director as it teaches how to create and maintain a brand identity, as well as how to market oneself and one's products or services on the Internet.
Marketing Manager
A Marketing Manager works to develop and execute marketing campaigns for a company or organization. They may also be responsible for managing the company's brand and online presence. This course may be useful to someone wishing to be a Marketing Manager as it teaches how to create and maintain a brand identity, as well as how to market oneself and one's products or services on the Internet.
Advertising Manager
An Advertising Manager works to develop and execute advertising campaigns for a company or organization. They may also be responsible for managing the company's advertising budget and tracking the results of advertising campaigns. This course may be helpful to someone wishing to be an Advertising Manager as it teaches how to create and maintain a brand identity, as well as how to market oneself and one's products or services on the Internet.
Community Manager
A Community Manager works to build and manage online communities. They may also be responsible for social media marketing, content creation, and customer service. This course may be helpful to someone wishing to be a Community Manager as it teaches how to build and engage with an online community.
Media Planner
A Media Planner works to develop and execute media plans for a company or organization. They may also be responsible for negotiating with media outlets and tracking the results of media campaigns. This course may be helpful to someone wishing to be a Media Planner as it teaches how to create and maintain a brand identity, as well as how to market oneself and one's products or services on the Internet.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Ninja's Guide to Streaming: Grow Your Channel (2019).
Practical guide to building a successful live streaming business. It covers everything from choosing the right platform to marketing your channel.
Provides a step-by-step guide to streaming on Twitch, with tips on how to choose the right equipment, set up your channel, and create engaging content. It's a great resource for beginners who want to learn more about Twitch streaming.
Good reference for learning the basics of video marketing on YouTube. A companion resource for those interested in expanding their streaming content to YouTube.
Provides a beginner-friendly guide to livestreaming. It covers everything from choosing the right equipment to setting up your stream and going live.
Recommended companion resource for developing a business mindset and learning how to iterate and improve your streaming strategy.
Recommended companion resource for developing a mindset of productivity and efficiency.
Recommended companion resource for developing a deeper understanding of human behavior and how to create habits that support your streaming goals.
Recommended companion resource for developing a mindset of consistency and discipline.
Recommended companion resource for developing a mindset of ambition and relentless pursuit of success.

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