ChatGPT for Beginners: Using AI for Market Research from Coursera

Ever wondered how artificial intelligence can revolutionize market research? Imagine being able to effortlessly create surveys, polls, and multilingual content for your market research using advanced AI especially tools like ChatGPT.

This Guided Project was created to help marketers, business professionals, and researchers accomplish a seamless integration of ChatGPT into their market research toolkit.

more specifically, in this 1-hour long project-based course, you will learn how to:

• Understand the core features of the ChatGPT platform and navigate its interface effectively.

• Utilize ChatGPT to create surveys, polls, and other artifacts for both primary and secondary market research.

• Harness the power of ChatGPT for translating market research text and collaterals into multiple languages.

• Leverage ChatGPT for content writing and digital marketing as integral components of your market research strategy.

To achieve this, you will create Market Research Artifacts for a Pharmaceutical Drug by using ChatGPT

This project is unique because traditional market researchers spend endless hours developing artifacts most of which can be automated and augmented with Market Researchers working with ChatGPT. In order to be successful in this project, some background in market research could be useful but is not required.

What's inside

Syllabus

Project Overview

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Suitable for both novices and seasoned researchers due to its straightforward structure

Teaches how to use ChatGPT for market research, which is an excellent tool for automating repetitive tasks

Taught by Ranjan Relan, who has experience in market research

Course is only 1 hour long, which is a great way to quickly learn about this specific application of ChatGPT

Emphasizes the integration of ChatGPT into one's existing market research toolkit, ensuring a smooth transition

Requires some background in market research to fully grasp the concepts

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in ChatGPT for Beginners: Using AI for Market Research with these activities:

Craft survey questions using ChatGPT

Show steps

Gain proficiency in creating well-structured survey questions by harnessing the capabilities of ChatGPT.

Browse courses on Survey Design

Show steps

Generate survey questions using ChatGPT based on specific research objectives.
Refine and optimize the generated questions for clarity, precision, and relevance.
Test your refined questions with a small sample to ensure effectiveness.

Show all one activities

Career center

Learners who complete ChatGPT for Beginners: Using AI for Market Research will develop knowledge and skills that may be useful to these careers:

Market Researcher

Market Researchers gather and analyze data about markets and customers like demographics and behaviors, to help businesses make informed decisions about their products and services. Businesses can use this information to create marketing campaigns, improve their customer service, and develop new products. This course can help you build a foundation in market research by teaching you how to use ChatGPT to create surveys, polls, and other artifacts for both primary and secondary market research.

See salaries and explore the career path for Market Researcher

Marketing Manager

Marketing Managers are responsible for planning and executing marketing campaigns for their organizations. They work with cross-functional teams to develop and implement marketing strategies, create marketing materials, and manage marketing budgets. This course can help you build a foundation in marketing by teaching you how to use ChatGPT for content writing and digital marketing as integral components of your marketing strategy.

See salaries and explore the career path for Marketing Manager

Business Analyst

Business Analysts help organizations improve their performance by analyzing business processes and data. They use this information to identify areas for improvement and develop solutions to business problems. This course can help you build a foundation in business analysis by teaching you how to use ChatGPT to create surveys, polls, and other artifacts for both primary and secondary market research.

See salaries and explore the career path for Business Analyst

Data Analyst

Data Analysts help organizations make better decisions by collecting, analyzing, and interpreting data. They use this information to identify trends, patterns, and insights that can help businesses improve their operations, products, and services. This course can help you build a foundation in data analysis by teaching you how to use ChatGPT to create surveys, polls, and other artifacts for both primary and secondary market research.

See salaries and explore the career path for Data Analyst

Product Manager

Product Managers are responsible for the development and launch of new products and services. They work with cross-functional teams to define product requirements, create product specifications, and manage product development. This course can help you build a foundation in product management by teaching you how to use ChatGPT for content writing and digital marketing as integral components of your product launch strategy.

See salaries and explore the career path for Product Manager

User Experience (UX) Designer

UX Designers are responsible for the design and usability of digital products and experiences. They work with cross-functional teams to create user interfaces, design user flows, and conduct user research. This course can help you build a foundation in UX design by teaching you how to use ChatGPT to create surveys, polls, and other artifacts for both primary and secondary market research. This information can help you better understand your users and their needs, which can lead to more effective and user-friendly designs.

See salaries and explore the career path for User Experience (UX) Designer

Email Marketing Manager

Email Marketing Managers are responsible for the development and execution of email marketing campaigns for their organizations. They work with cross-functional teams to create and manage email content, and to track and analyze email marketing campaigns. This course can help you build a foundation in email marketing by teaching you how to use ChatGPT for content writing and digital marketing as integral components of your email marketing strategy.

See salaries and explore the career path for Email Marketing Manager

Social Media Manager

Social Media Managers are responsible for the development and execution of social media campaigns for their organizations. They work with cross-functional teams to create and manage social media content, and to engage with customers on social media. This course can help you build a foundation in social media marketing by teaching you how to use ChatGPT for content writing and digital marketing as integral components of your social media strategy.

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SEO Specialist

SEO Specialists help businesses improve their visibility and organic traffic from search engines. They work with cross-functional teams to optimize websites and content for search engines, and to build links to their website from other websites. This course can help you build a foundation in SEO by teaching you how to use ChatGPT for content writing and digital marketing as integral components of your SEO strategy.

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Content Writer

Content Writers are responsible for the creation and editing of written content for a variety of purposes, including websites, blog posts, articles, and marketing materials. This course can help you build a foundation in content writing by teaching you how to use ChatGPT for content writing and digital marketing as integral components of your content strategy.

See salaries and explore the career path for Content Writer

Digital Marketing Specialist

Digital Marketing Specialists are responsible for the development and execution of digital marketing campaigns for their organizations. They work with cross-functional teams to create and manage digital marketing content, and to track and analyze digital marketing campaigns. This course can help you build a foundation in digital marketing by teaching you how to use ChatGPT for content writing and digital marketing as integral components of your digital marketing strategy.

See salaries and explore the career path for Digital Marketing Specialist

Software Engineer

Software Engineers design, develop, and maintain software systems. They work with cross-functional teams to gather requirements, create software specifications, and write and test code. This course may be useful for those who want to enter this field by teaching you how to use ChatGPT to create surveys, polls, and other artifacts for both primary and secondary market research. This information can help you better understand your users and their needs, which can lead to more effective and user-friendly software.

See salaries and explore the career path for Software Engineer

Data Scientist

Data Scientists help organizations make better decisions by collecting, analyzing, and interpreting data. They use this information to identify trends, patterns, and insights that can help businesses improve their operations, products, and services. This course may be useful for those who want to enter this field by teaching you how to create surveys, polls, and other artifacts for both primary and secondary market research.

See salaries and explore the career path for Data Scientist

Market Research Analyst

Market Research Analysts gather and analyze data about markets and customers like demographics and behaviors, to help businesses make informed decisions about their products and services. This course may be useful for those who want to enter this field by teaching you how to create surveys, polls, and other artifacts for both primary and secondary market research.

See salaries and explore the career path for Market Research Analyst

Web Developer

Web Developers design, develop, and maintain websites. They work with cross-functional teams to gather requirements, create website specifications, and write and test code. This course may be useful for those who want to enter this field by teaching you how to use ChatGPT to create surveys, polls, and other artifacts for both primary and secondary market research. This information can help you better understand your users and their needs, which can lead to more effective and user-friendly websites.

See salaries and explore the career path for Web Developer