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Promote your Scientific Results

Bethany Cagnol, Sinead Namur, and Cécile Michaut

Whether you are a member of the natural or human science community, if you are a PhD student, professor, part of an academic department or international research team, or self-employed and you wish to showcase your work to a wider audience then this is the perfect course for you. You will learn how to promote your work to professional peers, the general public, as well as the media.

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Whether you are a member of the natural or human science community, if you are a PhD student, professor, part of an academic department or international research team, or self-employed and you wish to showcase your work to a wider audience then this is the perfect course for you. You will learn how to promote your work to professional peers, the general public, as well as the media.

The free version (open to all enrollments) contains:

30 videos (4 and a half total hours) of high-quality lessons conducted by various experts.

Multiple embedded discussions, readings, and reflective tasks (4-5 hours) to further deepen your learning.

Several discussion forums where you can network and collaborate with fellow participants.

Participants who wish to obtain official Coursera certification for their training are invited to carry out and receive passing grades on three peer-reviewed assignments and two quizzes.

In this MOOC, we have been incredibly fortunate to gather a team of experienced professionals from scientific experts, to media specialists, to communication coaches, who frequently appear at conferences and on various face-to-face and online platforms. You will gain key takeaways that you can adapt to your own communication contexts. To further deepen your learning experience, you will collaborate with an international scientific community to reflect on and fine-tune your own skills in pitches, presentations, approach to question and answer sessions, networking, and speaking to the media.

Authors' note: While the course is intended for self-study use, it has also been successfully piloted in flipped classroom English as a Medium of Instruction (EMI) training contexts.

Watch the Teaser here! https://www.youtube.com/watch?v=_FxZTUg_Ntk

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What's inside

Syllabus

Introduction to the Course
In this first introductory module, we will help you get acquainted with each other and the course objectives. We will also offer tips on how to get the most out of this course. These tasks are to be combined with the work you do in Week 1.
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Structure your Ideas with Cécile Michaut
Welcome to the first week of this course entitled "Structure your Ideas." Cécile Michaut will be your communication coach for this week. Here is what you will be doing with Cécile: Identifying your No. 1 objective for promoting your research and your main message; adapting your message to a variety of audiences and contexts; knowing when and how to limit jargon; putting everything together in a short and concise pitch of your work.
Enhance your Scientific Presentations with Bethany Cagnol
Welcome to Week 2 of the course entitled "Enhance your Scientific Presentations. Bethany Cagnol will be your coach for this week. One of the key features of this module is it can be adapted to presentations you give in front of your peers, but also the general public. In this module, you'll cover some presentation basics just to get you off on the right foot. Then, we'll cover some key language points that you should keep in mind. Next, Bethany will give you her top tips for online presentations as well as panel discussions. And finally, we'll end the module with a Case Study in which you'll study a 45mn video from the NASA's "Maniac" series given by the international climate expert and University of Georgia professor, Dr. J. Marshall Shepard, who gave us permission to use this video as an example of good scientific presentation skills. Finally, be sure to check out the Resources section of this course for some valuable take aways to use for your next scientific presentations. In the forum, let us know if those help you, or if you'd like us to add other resources.
Answering challenging questions with Sinead Namur
In this module, we will be addressing Question and Answer sessions (a.k.a. Q & A sessions). You will have plenty of opportunities to self-reflect and study good and not-so-good examples in this highly unique, interactive module designed by your coach for this week, Sinead Namur. She will guide you through two hypothetical Q in A scenarii in which a professor, Dr. Johnson, is confronted with very tough questions from audience members. In these two scenarii, you will have the opportunity to reflect on what works and what doesn't. And at the end of the module, you will be given some key no fail advice and phrases that you can use, if and when you are faced with a tough Q&A session. TOP TIP: This could be quite an intensive week for you as almost every video has integrated self-reflective prompts. You can use the Note section to store your thoughts, but we suggest you keep a back up of all your notes on a separate document on your computer or notebook just in case. That way they are easy to find right when you need them.
Networking with various experts with Bethany Cagnol
In this module, your coach, Bethany, covers the importance of networking in the sciences with both our peers and outside our professional contexts. A collection of experts agreed to offer their input and share their experience with you. First, Mary Ann Horn, a Mathematics professor at Case Western Reserve University and a Former NSF Program Director in Applied Mathematics, will offer advice on the importance of cross-disciplinary networking as well as how networking ties into applying for grants. Next, we'll hear from Armelle Rancillac, a research fellow in neurobiology at the prestigious Collège de France and INSERM. She will speak about networking at public outreach events and on social media. Then, we'll hear from Mahasti Saghatchian, a medical oncologist and Vice President of the medical board at the American Hospital of Paris. She will stress the importance and benefits of networking on social media for the medial industry and patients. And finally, the president of Télécom Paris, Nicolas Glady, will offer his advice on networking in Academic and Corporate Contexts and what researchers should keep in mind when reaching out to business angels.
Interacting with the Press with various experts
In this course's final module, Cecile Michaut is back as your coach and she's gathered an all-star team of experts to help you communicate with the media. First, you'll hear from Frédéric Restagno, a CNRS professor of physics, on his first-hand experience on what it's like to work on television. Then, Cécile will offer key tips to get you started on your journey with the written press and web publications. Next, journalist Catherine de Coppet will offer learners no-fail advice for interviewing on the radio and how you can set the foundation for getting invited back again and again. Then, Audrey Mikaëlian will cover the realities of television appearances whether they be for pre-recorded or live interviews. Cécile will then sum up the module with essential advice on building a sustainable relationship with the media. And be sure to check out Bethany's "Last Word" of the course on what you can do with your newly developed skills.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores best practices for communicating with the media, which is standard in research and science
Examines networking, which is highly relevant to researchers and scientists
Teaches how to craft an effective scientific presentation, which helps learners deliver clear and persuasive talks
Develops skills for answering challenging questions, which is a core skill for researchers and scientists
Taught by experts in scientific communication, who are recognized for their work in this field
Requires completion of peer-reviewed assignments to obtain certification, which may be a caveat for some learners

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Promote your Scientific Results with these activities:
Refreshing Communication Basics
Review the basics of communication, including verbal and nonverbal communication, active listening, and conflict resolution, to reinforce your foundation.
Browse courses on Communication Skills
Show steps
  • Review the principles of effective communication
  • Identify and practice different communication techniques for various contexts
  • Seek opportunities to engage in active listening exercises
Reviewing Scientific Research Methods
Review the fundamental concepts and principles of scientific research methods, including experimental design, data collection, and analysis, to strengthen your understanding of scientific inquiry.
Browse courses on Scientific Methods
Show steps
  • Review the steps of the scientific method
  • Identify different types of research designs
  • Understand the principles of data collection and analysis
Following Video Tutorials on Presentation Skills
Seek out and follow video tutorials provided by experts to enhance your presentation skills and learn best practices for effectively conveying your research.
Browse courses on Scientific Presentations
Show steps
  • Identify reputable sources for video tutorials on presentation skills
  • Watch and take notes on the tutorials
  • Practice applying the techniques learned in your own presentations
Five other activities
Expand to see all activities and additional details
Show all eight activities
Reading 'Made to Stick'
Review the book 'Made to Stick' to gain insights into the principles of effective communication and learn how to make your research more memorable and impactful.
Show steps
  • Read the book 'Made to Stick'
  • Identify key takeaways from the book
  • Apply the principles to your own scientific communication
Pitching and Presenting Practice
Engage in regular practice of delivering scientific pitches and presentations to enhance your ability to articulate your research effectively and persuade your audience.
Browse courses on Scientific Presentations
Show steps
  • Craft a compelling pitch for your research
  • Prepare and rehearse a scientific presentation
  • Deliver your pitch and presentation to peers for feedback
Attending Science Conferences
Participate in scientific conferences and networking events to connect with peers, learn about the latest research, and gain valuable insights into the scientific community.
Show steps
  • Identify and attend relevant scientific conferences
  • Prepare an elevator pitch to introduce yourself and your research
  • Connect with researchers and professionals in your field
Creating Scientific Infographics
Create visually engaging infographics that communicate your research findings in a clear and accessible way to enhance your ability to disseminate your work to a wider audience.
Browse courses on Science Communication
Show steps
  • Choose a compelling research finding or concept to illustrate
  • Design an infographic using appropriate visuals and text
  • Share your infographic on social media or scientific platforms
Mentoring Junior Researchers
Share your knowledge and experience by mentoring junior researchers to enhance their communication skills, support their professional development, and contribute to the growth of the scientific community.
Show steps
  • Identify opportunities to mentor junior researchers
  • Provide guidance and support on scientific writing, presentations, and other communication-related aspects
  • Offer constructive feedback and encouragement to foster their development

Career center

Learners who complete Promote your Scientific Results will develop knowledge and skills that may be useful to these careers:
Science Communications Manager
Science Communications Managers work across scientific disciplines to make complex and technical ideas accessible to diverse audiences. Through various channels, they may present information to educate, raise awareness, or promote understanding of scientific research and its implications. This course can help build a foundation for this role by providing guidance on structuring and presenting ideas, enhancing scientific presentations, and answering challenging questions effectively. Additionally, the section on interacting with the press can provide invaluable insights into building relationships with the media and effectively communicating scientific findings.
Health Science Writer
Health Science Writers translate complex scientific and medical information into clear and engaging content for a variety of audiences. They may work for medical journals, hospitals, universities, or pharmaceutical companies. This course can help build a foundation for this role by providing guidance on structuring and presenting ideas, enhancing scientific presentations, and answering challenging questions effectively. Additionally, the section on interacting with the press can provide invaluable insights into building relationships with the media and effectively communicating scientific findings.
Science Policy Advisor
Science Policy Advisors provide expert advice to policymakers on scientific and technological issues. They may work for government agencies, think tanks, or advocacy groups. This course can help build a foundation for this role by providing guidance on structuring and presenting ideas, enhancing scientific presentations, and answering challenging questions effectively. Additionally, the section on interacting with the press can provide valuable insights into building relationships with the media and effectively communicating scientific findings.
Medical Science Liaison
Medical Science Liaisons serve as a bridge between the pharmaceutical industry and healthcare providers, providing scientific and medical information about products and services. This course can help build a foundation for this role by providing guidance on structuring and presenting ideas, enhancing scientific presentations, and answering challenging questions effectively. Additionally, the section on interacting with the press can provide invaluable insights into building relationships with the media and effectively communicating scientific findings.
Science Teacher
Science Teachers educate students in various scientific disciplines, helping them develop critical thinking, problem-solving, and analytical skills. This course can help build a foundation for this role by providing guidance on structuring and presenting ideas, enhancing scientific presentations, and answering challenging questions effectively. Additionally, it can provide insights into effective communication and engagement with diverse audiences.
Technical Writer
Technical Writers create instruction manuals, technical reports, and other documents that explain complex technical information. This course can help build a foundation for this role by providing guidance on structuring and presenting ideas, enhancing scientific presentations, and answering challenging questions effectively. Additionally, it can provide insights into effective communication and engagement with diverse audiences.
Science Communicator
Science Communicators interpret and relay scientific information to the public, through various media such as articles, videos, and social media. This course can help build a foundation for this role by providing guidance on structuring and presenting ideas, enhancing scientific presentations, and answering challenging questions effectively. Additionally, it can provide insights into effective communication and engagement with diverse audiences.
Public relations manager
Public Relations Managers build and maintain relationships with the media, customers, and other stakeholders to promote a positive image for an organization. This course can help build a foundation for this role by providing guidance on structuring and presenting ideas, enhancing scientific presentations, and answering challenging questions effectively. Additionally, it can provide insights into effective communication and engagement with diverse audiences.
Grant Writer
Grant Writers prepare and submit grant proposals to secure funding for research projects and programs. This course can help build a foundation for this role by providing guidance on structuring and presenting ideas, enhancing scientific presentations, and answering challenging questions effectively. Additionally, it can provide insights into effective communication and engagement with diverse audiences.
Research Scientist
Research Scientists conduct scientific research to advance knowledge and understanding in various fields. This course may be useful by providing guidance on structuring and presenting ideas, enhancing scientific presentations, and answering challenging questions effectively. Additionally, it can provide insights into effective communication and engagement with diverse audiences.
Science Journalist
Science Journalists report on scientific research and discoveries for a variety of media outlets. This course can help build a foundation for this role by providing guidance on structuring and presenting ideas, enhancing scientific presentations, and answering challenging questions effectively. Additionally, the section on interacting with the press can provide invaluable insights into building relationships with the media and effectively communicating scientific findings.
Scientific Event Organizer
Scientific Event Organizers plan and execute conferences, workshops, and other events for the scientific community. This course can help build a foundation for this role by providing guidance on structuring and presenting ideas, enhancing scientific presentations, and answering challenging questions effectively. Additionally, it can provide insights into effective communication and engagement with diverse audiences.
Scientific Editor
Scientific Editors review, edit, and prepare scientific manuscripts for publication in journals and other publications. This course can help build a foundation for this role by providing guidance on structuring and presenting ideas, enhancing scientific presentations, and answering challenging questions effectively. Additionally, it can provide insights into effective communication and engagement with diverse audiences.
Science Administrator
Science Administrators manage the operations of scientific organizations, including research institutions, universities, and government agencies. This course can help build a foundation for this role by providing guidance on structuring and presenting ideas, enhancing scientific presentations, and answering challenging questions effectively. Additionally, it can provide insights into effective communication and engagement with diverse audiences.
Science Policy Analyst
Science Policy Analysts analyze and evaluate scientific research to inform policy decisions. This course can help build a foundation for this role by providing guidance on structuring and presenting ideas, enhancing scientific presentations, and answering challenging questions effectively. Additionally, the section on interacting with the press can provide valuable insights into building relationships with the media and effectively communicating scientific findings.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Promote your Scientific Results.
Offers a step-by-step guide to writing scientific papers, articles, and proposals. It covers topics such as choosing a topic, structuring your paper, and writing clear and concise prose.
Offers a unique approach to science communication. It argues that scientists should focus on telling stories rather than simply presenting facts.
Provides clear and concise advice on how to write scientific papers, proposals, and reports. It valuable resource for anyone who wants to improve their scientific writing skills.
Is the definitive guide to style and grammar for scientific writing. It is an essential resource for anyone who wants to write clear and concise scientific prose.
Provides a comprehensive guide to writing clear, concise, and engaging science writing. It covers all aspects of science writing, from planning and organizing your ideas to polishing your final draft.
Classic guide to writing. It offers practical advice on how to write clearly and effectively.
Personal and inspiring guide to writing. It offers practical advice on how to overcome writer's block and write with confidence.
Classic guide to storytelling. It offers a framework for understanding the structure of stories and how to use it to write more effective stories.
Classic guide to writing fiction. It offers insights into the craft of writing and how to create believable and engaging stories.

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