A Complete Introduction to Online Market Research from Udemy

Let's face it, businesses need to move fast today to maintain a competitive edge, and the importance of making data-driven decisions is now a requirement for any business to survive. Possession of basic knowledge and skills in market research is quickly becoming the norm for everyone across the business, not just those who have "research" in their title. Whether you work in marketing, finances, HR, or even if you're a student preparing to enter the workforce, understanding how to design and execute market research is essential.

I designed this course based on more than 10 years of knowledge and experience working directly in the research industry. I've worked in both the buy and sell-side of research, and so I understand the challenges people face when trying to get answers to their key business questions through market research.

This course focuses on one specific type of research, which is online market research where you collect data through mobile or web-based surveys. Online research can get you scaled data fast, but small mistakes in your research design can have huge implications for data quality.

Over the courses of 30+ lectures and 6 hours of on-demand video training, we'll cover everything you need to know in order to become an online market research PRO, including:

What are the different types of market research, and how is quant online research different
How to unpack your research objective
Questionnaire design
Survey programming
Conducting fieldwork
Data cleaning and processing
Data analysis and interpretation

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches essential knowledge and skills for professionals in various business fields beyond those with "research" in their job title

Focuses on the specific and valuable type of online market research, providing targeted knowledge for specific business needs

Emphasizes avoiding small mistakes in research design that can significantly impact data quality, highlighting the importance of precision

Provides step-by-step guidance through the entire online market research process, ensuring comprehensive understanding

Leverages the instructor's extensive industry experience, offering practical insights and real-world applications

Requires no prior knowledge in market research, making it accessible to beginners

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in A Complete Introduction to Online Market Research with these activities:

Read 'Online Market Research' by Bryan and Joyce

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This book covers the basics of online market research, including survey design, data collection, and analysis.

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Read the book
Take notes on the key concepts
Complete the exercises at the end of each chapter

Attend a workshop on online market research

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Attending a workshop on online market research will give you the opportunity to learn from experts and network with other professionals.

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Find a workshop on online market research
Register for the workshop
Attend the workshop

Design effective market research questionnaires

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Develop strong questionnaire design skills by engaging in practical exercises that reinforce the concepts taught in the course.

Browse courses on Questionnaire Design

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Create a questionnaire outline that aligns with your research objectives
Develop clear and concise questions that capture relevant data
Test and iterate your questionnaire to ensure clarity and effectiveness

Six other activities

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Review survey design

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Reviewing survey design best practices will ensure you design effective online surveys.

Browse courses on Survey Design

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Read a book or article on survey design
Take an online course or workshop on survey design
Create a practice survey
Get feedback on your practice survey from a colleague or friend

Practice writing survey questions

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Practicing writing survey questions will help you develop well-worded questions that will get you the data you need.

Browse courses on Survey Design

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Generate a list of research questions
Transform research questions into clear and concise survey questions
Review your survey questions for clarity and bias
Get feedback on your survey questions from a colleague or friend

Follow a tutorial on survey programming

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Following a tutorial on survey programming will help you learn how to use a survey tool to create and deploy your surveys.

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Choose a survey tool
Find a tutorial on survey programming for your chosen tool
Follow the tutorial step-by-step to create a practice survey

Conduct a small-scale online survey

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Conducting a small-scale online survey gives you experience designing, implementing, and analyzing an online survey.

Browse courses on Market Research

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Identify a research question
Develop a survey
Collect data
Analyze the data
Write a report on your findings

Participate in a market research competition

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Participating in a market research competition puts your skills to the test and allows you to learn from others.

Browse courses on Market Research

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Find a market research competition
Develop a research proposal
Conduct your research
Analyze your data
Write a report on your findings

Develop a mock online market research survey

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Gain practical experience in designing and developing a comprehensive online market research survey by simulating the real-world research process.

Browse courses on Online Surveys

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Identify a research question and define the target audience
Design the survey layout and structure
Program the survey using an online survey tool
Review and revise the survey for clarity and efficiency
Pre-test the survey to gather feedback and make necessary adjustments

Career center

Learners who complete A Complete Introduction to Online Market Research will develop knowledge and skills that may be useful to these careers:

Market Research Analyst

Market Research Analysts are responsible for conducting market research, which includes designing and executing surveys, analyzing data, and providing insights to clients. This course may help you develop the skills necessary to succeed as a Market Research Analyst. Specifically, the course's focus on online market research will help you build a foundation in the design and execution of online surveys, which is a common method used by Market Research Analysts.

See salaries and explore the career path for Market Research Analyst

Market Research Consultant

Market Research Consultants provide expertise on market research to clients, helping them to make informed decisions about their products and services. This course may help you develop the skills necessary to succeed as a Market Research Consultant. Specifically, the course's focus on online market research will help you build a foundation in the design and execution of online surveys, which is a common method used by Market Research Consultants.

See salaries and explore the career path for Market Research Consultant

Director of Marketing Research

Directors of Marketing Research are responsible for overseeing the market research function within an organization. This course may help you develop the skills necessary to succeed as a Director of Marketing Research. Specifically, the course's focus on online market research will help you build a foundation in the design and execution of online surveys, which is a common method used by Directors of Marketing Research.

See salaries and explore the career path for Director of Marketing Research

Marketing Analyst

Marketing Analysts use data to help businesses make informed decisions about their marketing strategies. This course may help you develop the skills necessary to succeed as a Marketing Analyst. Specifically, the course's focus on online market research will help you build a foundation in the design and execution of online surveys, which is a common method used by Marketing Analysts.

See salaries and explore the career path for Marketing Analyst

Product Manager

Product Managers are responsible for managing the development and launch of new products. This course may help you develop the skills necessary to succeed as a Product Manager. Specifically, the course's focus on online market research will help you build a foundation in the design and execution of online surveys, which can be used to gather feedback on new products.

See salaries and explore the career path for Product Manager

Business Analyst

Business Analysts use data to help businesses improve their operations. This course may help you develop the skills necessary to succeed as a Business Analyst. Specifically, the course's focus on online market research will help you build a foundation in the design and execution of online surveys, which can be used to gather data on business processes.

See salaries and explore the career path for Business Analyst

Data Analyst

Data Analysts use data to help businesses make informed decisions. This course may help you develop the skills necessary to succeed as a Data Analyst. Specifically, the course's focus on online market research will help you build a foundation in the design and execution of online surveys, which is a common method used by Data Analysts.

See salaries and explore the career path for Data Analyst

UX Researcher

UX Researchers use research methods to improve the user experience of websites and other digital products. This course may help you develop the skills necessary to succeed as a UX Researcher. Specifically, the course's focus on online market research will help you build a foundation in the design and execution of online surveys, which is a common method used by UX Researchers.

See salaries and explore the career path for UX Researcher

Customer Insights Manager

Customer Insights Managers are responsible for gathering and analyzing customer data to help businesses make informed decisions. This course may help you develop the skills necessary to succeed as a Customer Insights Manager. Specifically, the course's focus on online market research will help you build a foundation in the design and execution of online surveys, which is a common method used by Customer Insights Managers.

See salaries and explore the career path for Customer Insights Manager

Quantitative Researcher

Quantitative Researchers use statistical methods to analyze data. This course may help you develop the skills necessary to succeed as a Quantitative Researcher. Specifically, the course's focus on online market research will help you build a foundation in the design and execution of online surveys, which is a common method used by Quantitative Researchers.

See salaries and explore the career path for Quantitative Researcher

Survey Researcher

Survey Researchers design and execute surveys to collect data. This course may help you develop the skills necessary to succeed as a Survey Researcher. Specifically, the course's focus on online market research will help you build a foundation in the design and execution of online surveys.

See salaries and explore the career path for Survey Researcher

Market Research Interviewer

Market Research Interviewers conduct interviews to collect data. This course may help you develop the skills necessary to succeed as a Market Research Interviewer. Specifically, the course's focus on online market research will help you build a foundation in the design and execution of online surveys, which can be used to gather qualitative data.

See salaries and explore the career path for Market Research Interviewer

Data Scientist

Data Scientists use data to solve business problems. This course may help you develop the skills necessary to succeed as a Data Scientist. Specifically, the course's focus on online market research will help you build a foundation in the design and execution of online surveys, which is a common method used by Data Scientists.

See salaries and explore the career path for Data Scientist

Product Owner

Product Owners are responsible for managing the development of new products. This course may help you develop the skills necessary to succeed as a Product Owner. Specifically, the course's focus on online market research will help you build a foundation in the design and execution of online surveys, which can be used to gather feedback on new products.

See salaries and explore the career path for Product Owner

Operations Research Analyst

Operations Research Analysts use mathematical and statistical methods to improve the efficiency of business operations. This course may help you develop the skills necessary to succeed as an Operations Research Analyst. Specifically, the course's focus on online market research will help you build a foundation in the design and execution of online surveys, which can be used to gather data on business processes.

See salaries and explore the career path for Operations Research Analyst

A Complete Introduction to Online Market Research

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