A Complete Introduction to Online Market Research
Let's face it, businesses need to move fast today to maintain a competitive edge, and the importance of making data-driven decisions is now a requirement for any business to survive. Possession of basic knowledge and skills in market research is quickly becoming the norm for everyone across the business, not just those who have "research" in their title. Whether you work in marketing, finances, HR, or even if you're a student preparing to enter the workforce, understanding how to design and execute market research is essential.
I designed this course based on more than 10 years of knowledge and experience working directly in the research industry. I've worked in both the buy and sell-side of research, and so I understand the challenges people face when trying to get answers to their key business questions through market research.
This course focuses on one specific type of research, which is online market research where you collect data through mobile or web-based surveys. Online research can get you scaled data fast, but small mistakes in your research design can have huge implications for data quality.
Over the courses of 30+ lectures and 6 hours of on-demand video training, we'll cover everything you need to know in order to become an online market research PRO, including:
What are the different types of market research, and how is quant online research different
How to unpack your research objective
Questionnaire design
Survey programming
Conducting fieldwork
Data cleaning and processing
Data analysis and interpretation
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Rating | 4.7★ based on 24 ratings |
---|---|
Length | 8.5 total hours |
Starts | On Demand (Start anytime) |
Cost | $12 |
From | Udemy |
Instructor | Stephen Tracy |
Download Videos | Only via the Udemy mobile app |
Language | English |
Subjects | Business |
Tags | Business Business Analytics & Intelligence |
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What people are saying
market research
As a new business owner I took the course as there are very few market research options for smaller businesses at an affordable price.
Just starting to get into the market research field and this course was great for beginners, providing a lot of insight into the research, data analysis, and mindset you need to become a great market research analyst.
Thank you Stephen Excellent introduction to all the steps involved in an online market research project.
I've done a few courses on market research and this was hands-down the most informative, useful and actionable course on quantitative research that I've come across.
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Statistician, Market Research $58k
Assistant Market Research $61k
Analyst-Market Research $61k
Analyst/Market Research $62k
Market Research Professional $72k
Market and Research Analyst $72k
Market and Research Analyst $72k
Market Research Project $73k
Market Research Operations $77k
Market Research Officer $91k
Market Research & Analysis $102k
Market Research Vendor $152k
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Rating | 4.7★ based on 24 ratings |
---|---|
Length | 8.5 total hours |
Starts | On Demand (Start anytime) |
Cost | $12 |
From | Udemy |
Instructor | Stephen Tracy |
Download Videos | Only via the Udemy mobile app |
Language | English |
Subjects | Business |
Tags | Business Business Analytics & Intelligence |
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