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Online Business

Customer Profiling for Success

Understand the data and discover your customer

This course will introduce you to how, where and why to gather data and how to use it to create customer personas and marketing strategies.

Understand the data and discover your customer

This course will introduce you to how, where and why to gather data and how to use it to create customer personas and marketing strategies.

We will help you understand how to develop market analysis strategies and show you how to develop a marketing strategy to guide you towards implementation.

By the end of the course, you will understand:

who your customer is;
how to use data to identify and profile your customer;
how to uncover the reasons why they buy;
and how to develop profiles and personas for your customer.

Get expert online business advice

This course is one of four in the Online Business Success program from RMIT University. On every course, you will be guided by academics from the College of Business and the Business Enterprise Unit. Plus you’ll hear from successful online entrepreneurs about how they targeted the most valuable customers for their business.

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Via

FutureLearn

Institution

RMIT University

Instructor

Brett Stavenuiter

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