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Create an A/B web page marketing test with Google Optimize

In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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What's inside

Syllabus

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Suitable for students looking to implement optimization techniques in digital advertising campaigns

Suitable for learners who want to learn the basics of A/B testing using Google products

Covers how to link Google Optimize to Google Analytics

Teaches how to set up an A/B test and personalize weight option, goals, and targeting

Requires learners to have access to a Google account for completing practical exercises

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Reviews summary

Practical google optimize a/b testing introduction

According to learners, this course offers a highly practical and clear introduction to A/B testing using Google Optimize. Students frequently highlight its step-by-step guidance and hands-on project format, which makes it easy to follow and apply immediately. The integration with Google Analytics is also a valued aspect. However, a significant number of recent reviews raise a critical warning: Google Optimize is being deprecated, making the course's tool-specific instruction potentially obsolete for future direct application. While the underlying A/B testing principles remain valuable, this tool-specific focus is a major drawback.

Best for learners in North America due to regional settings.

"The North America region note is important for me, as some features might differ elsewhere."

"Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions."

Provides a solid foundation, but less for advanced users.

"Good overview of Google Optimize. It covers the basics well. My only minor gripe is that the content could be a bit more in-depth for advanced users..."

"As someone new to A/B testing, this was a fantastic starting point for me. The guided steps are easy to follow. It provides a solid foundation for understanding the process."

"For real-world scenarios, I might need more advanced strategies beyond the scope of this project. But for 1.5 hours, it's packed with value."

Explanations are easy to understand for beginners.

"The instructor was clear, and the step-by-step guidance made it easy to follow along, even with minimal prior experience."

"Very clear and concise. The explanations for setting up variants and goals were excellent. I finally feel confident in setting up a basic A/B test."

"The instructor breaks down complex concepts into digestible parts, and the practical exercises solidify learning."

Course offers hands-on exercises and a guided project.

"This project was incredibly helpful for understanding Google Optimize. The step-by-step guidance made it easy to follow along, even with minimal prior experience."

"Exactly what I needed to get started with A/B testing using Optimize. The guided project format is perfect for hands-on learners. I was able to set up a test on my own site right after completing it."

"The practical exercises solidify learning. I highly recommend it for anyone looking to implement simple A/B tests on their website."

Primary tool, Google Optimize, is being deprecated.

"It's okay, but Google Optimize is being deprecated in 2023. This course might become outdated very quickly."

"I learned Google Optimize is going away. This course is now essentially useless for direct application unless I already know the principles and can adapt."

"Don't waste your time. Google Optimize is being sunsetted. This course is obsolete."

"I think it would be even better if it briefly mentioned the upcoming changes to Google Optimize."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Create an A/B web page marketing test with Google Optimize with these activities:

Review Key Concepts in Digital Marketing

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Review key concepts in digital marketing, such as SEO, SEM, and social media marketing, to strengthen your understanding.

Browse courses on Digital Marketing

Show steps

Review online articles and blog posts on digital marketing
Complete a short online course or tutorial on digital marketing

Review Fundamentals of Website Design

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Review the fundamentals of website design, including HTML, CSS, and JavaScript, for a better understanding of the course concepts.

Browse courses on Web Design

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Review HTML basics (structure, elements, attributes)
Review CSS basics (selectors, properties, values)
Review JavaScript basics (variables, data types, operators)

Develop a Marketing Plan for an A/B Test

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Create a marketing plan that outlines your strategy for promoting and analyzing your A/B test.

Browse courses on A/B Testing

Show steps

Define your target audience and goals
Develop a content strategy to promote your A/B test
Set up tracking and analytics to measure the results of your A/B test

Six other activities

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Show all nine activities

Follow Google Optimize Tutorials

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Follow Google Optimize tutorials to gain practical experience setting up and running A/B tests.

Browse courses on Google Optimize

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Complete the Google Optimize Quickstart guide
Create an A/B test using the Google Optimize visual editor
Analyze your A/B test results using Google Analytics

Design a Mock Website for A/B Testing

Show steps

Design a mock website to practice setting up and running A/B tests.

Show steps

Choose a website design tool (e.g., Figma, Adobe XD)
Design a mock website with multiple variations
Identify metrics to track for A/B testing

Participate in A/B Testing Study Groups

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Join a study group to discuss A/B testing concepts, share experiences, and collaborate on projects.

Browse courses on A/B Testing

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Join an online or in-person A/B testing study group
Participate in group discussions and activities
Share your own knowledge and experiences with other group members

Create Google Optimize Experiments

Show steps

Practice creating Google Optimize experiments to test different website elements.

Browse courses on Google Optimize

Show steps

Create an Optimize account and link it to your website
Create an A/B experiment with different variations
Set up goals and metrics for your experiment

Mentor Junior Marketers in A/B Testing

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Mentor junior marketers by sharing your knowledge and experience in A/B testing.

Browse courses on A/B Testing

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Identify a junior marketer who is interested in learning about A/B testing
Provide guidance and support as they create and run their own A/B tests
Review their results and offer feedback

Collaborate on Open-Source A/B Testing Projects

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Contribute to open-source A/B testing projects to gain experience and learn from others.

Browse courses on A/B Testing

Show steps

Find an open-source A/B testing project on GitHub
Contribute to the project by fixing bugs, adding features, or improving documentation
Collaborate with other contributors to learn and share knowledge

Career center

Learners who complete Create an A/B web page marketing test with Google Optimize will develop knowledge and skills that may be useful to these careers:

Marketing Analyst

A Marketing Analyst is responsible for planning, implementing, and analyzing marketing campaigns. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your campaigns. This knowledge and skills will be invaluable in helping you to optimize your marketing efforts and achieve your business goals.

See salaries and explore the career path for Marketing Analyst

Web Developer

A Web Developer is responsible for designing, developing, and maintaining websites. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Optimize. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills will be invaluable in helping you to optimize your websites for performance and user experience.

See salaries and explore the career path for Web Developer

Digital Marketing Manager

A Digital Marketing Manager is responsible for planning, implementing, and managing digital marketing campaigns. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your campaigns. This knowledge and skills will be invaluable in helping you to optimize your digital marketing efforts and achieve your business goals.

See salaries and explore the career path for Digital Marketing Manager

Product Manager

A Product Manager is responsible for managing the development and launch of new products. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills will be invaluable in helping you to optimize your products for performance and user experience.

See salaries and explore the career path for Product Manager

UX Designer

A UX Designer is responsible for designing and developing user interfaces for websites and applications. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Optimize. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills will be invaluable in helping you to optimize the user experience of your products.

See salaries and explore the career path for UX Designer

Data Analyst

A Data Analyst is responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills will be invaluable in helping you to analyze data and provide insights to your organization.

See salaries and explore the career path for Data Analyst

Business Analyst

A Business Analyst is responsible for analyzing business processes and developing solutions to improve efficiency and effectiveness. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills will be invaluable in helping you to analyze business processes and develop solutions that meet the needs of your organization.

See salaries and explore the career path for Business Analyst

Consultant

A Consultant provides advice and guidance to businesses on a variety of topics, including marketing, strategy, and operations. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills will be invaluable in helping you to provide valuable insights to your clients and help them achieve their business goals.

See salaries and explore the career path for Consultant

Project Manager

A Project Manager is responsible for planning, executing, and closing projects. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills will be invaluable in helping you to manage projects and ensure that they are completed on time, within budget, and to the required quality.

See salaries and explore the career path for Project Manager

Sales Manager

A Sales Manager is responsible for managing a team of sales representatives and developing and implementing sales strategies. This course may be useful in helping you to develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills may be useful in helping you to optimize your sales strategies and achieve your sales goals.

See salaries and explore the career path for Sales Manager

Customer Success Manager

A Customer Success Manager is responsible for ensuring that customers are satisfied with their products or services. This course may be useful in helping you to develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills may be useful in helping you to identify and resolve customer issues and ensure that they are satisfied with your products or services.

See salaries and explore the career path for Customer Success Manager

Operations Manager

An Operations Manager is responsible for planning, organizing, and directing the operations of a business. This course may be useful in helping you to develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills may be useful in helping you to optimize your operations and improve efficiency.

See salaries and explore the career path for Operations Manager

Human Resources Manager

A Human Resources Manager is responsible for managing the human resources of a business. This course may be useful in helping you to develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills may be useful in helping you to optimize your HR processes and improve employee satisfaction.

See salaries and explore the career path for Human Resources Manager

Financial Analyst

A Financial Analyst is responsible for analyzing financial data and making recommendations on investments. This course may be useful in helping you to develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills may be useful in helping you to analyze financial data and make better investment decisions.

See salaries and explore the career path for Financial Analyst

Software Engineer

A Software Engineer is responsible for designing, developing, and testing software applications. This course may be useful in helping you to develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills may be useful in helping you to optimize your software applications and improve user experience.

See salaries and explore the career path for Software Engineer

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Create an A/B web page marketing test with Google Optimize.