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Angelo Paolillo
In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/dq9u1g/create
What's inside
Syllabus
Project Overview
In this guided project based course, you will set up an A/B web page and marketing test using Google Optimize and Google Analytics. We will use a basic Google Sites page as an example to practice in draft. During the course of the project you will create page variants, set up Optimize and Optimize extensions, link your Optimize account to Analytics, edit variant weight and traffic allocation, set up audience and page targeting options, consolidate your objectives and more, to run a full A/B test in order to optimize quality and results of your web pages in relation to designing for user experience and marketing campaign success.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Suitable for students looking to implement optimization techniques in digital advertising campaigns
Suitable for learners who want to learn the basics of A/B testing using Google products
Covers how to link Google Optimize to Google Analytics
Teaches how to set up an A/B test and personalize weight option, goals, and targeting
Requires learners to have access to a Google account for completing practical exercises
Save this course
Save Create an A/B web page marketing test with Google Optimize to your list so you can find it easily later:
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Reviews summary
Helpful google optimize course
According to students, this course (Google Optimize) is a great introductory course for beginners to Google Optimize through hands-on projects. Learners appreciate the practical and easy to follow approach taken by the instructor. Overall, this course is well received by learners who want to learn more about Google Optimize and A/B testing.
Instructor is well-liked by students.
"Very well explained and conducted by the instructor...its a very nice way to learn "
Offers practical knowledge.
"Good and practical contents with thoughtful organized instructions"
"Good hands on project. It covers simple google site creation, google analytics integration, google optimize integration and optimize a/b testing."
Helpful for beginners.
"This was a good course, very beginner friendly course."
"Very basic intro to Google Optimize. Should be fairly simple to follow even to the beginners."
May have some technical issues.
"This course tried to steal Google account. I don't trust this course. "
"The split screen made the workspace on the left side unreadable (no control over zoom level.) Couldn't complete this project."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Create an A/B web page marketing test with Google Optimize with these
activities:
Review Key Concepts in Digital Marketing
Show steps
Review key concepts in digital marketing, such as SEO, SEM, and social media marketing, to strengthen your understanding.
Browse courses on
Digital Marketing
Show steps
-
Review online articles and blog posts on digital marketing
-
Complete a short online course or tutorial on digital marketing
Review Fundamentals of Website Design
Show steps
Review the fundamentals of website design, including HTML, CSS, and JavaScript, for a better understanding of the course concepts.
Browse courses on
Web Design
Show steps
-
Review HTML basics (structure, elements, attributes)
-
Review CSS basics (selectors, properties, values)
-
Review JavaScript basics (variables, data types, operators)
Develop a Marketing Plan for an A/B Test
Show steps
Create a marketing plan that outlines your strategy for promoting and analyzing your A/B test.
Browse courses on
A/B Testing
Show steps
-
Define your target audience and goals
-
Develop a content strategy to promote your A/B test
-
Set up tracking and analytics to measure the results of your A/B test
Six other activities
Expand to see all activities and additional details
Show all nine activities
Follow Google Optimize Tutorials
Show steps
Follow Google Optimize tutorials to gain practical experience setting up and running A/B tests.
Browse courses on
Google Optimize
Show steps
-
Complete the Google Optimize Quickstart guide
-
Create an A/B test using the Google Optimize visual editor
-
Analyze your A/B test results using Google Analytics
Design a Mock Website for A/B Testing
Show steps
Design a mock website to practice setting up and running A/B tests.
Show steps
-
Choose a website design tool (e.g., Figma, Adobe XD)
-
Design a mock website with multiple variations
-
Identify metrics to track for A/B testing
Participate in A/B Testing Study Groups
Show steps
Join a study group to discuss A/B testing concepts, share experiences, and collaborate on projects.
Browse courses on
A/B Testing
Show steps
-
Join an online or in-person A/B testing study group
-
Participate in group discussions and activities
-
Share your own knowledge and experiences with other group members
Create Google Optimize Experiments
Show steps
Practice creating Google Optimize experiments to test different website elements.
Browse courses on
Google Optimize
Show steps
-
Create an Optimize account and link it to your website
-
Create an A/B experiment with different variations
-
Set up goals and metrics for your experiment
Mentor Junior Marketers in A/B Testing
Show steps
Mentor junior marketers by sharing your knowledge and experience in A/B testing.
Browse courses on
A/B Testing
Show steps
-
Identify a junior marketer who is interested in learning about A/B testing
-
Provide guidance and support as they create and run their own A/B tests
-
Review their results and offer feedback
Collaborate on Open-Source A/B Testing Projects
Show steps
Contribute to open-source A/B testing projects to gain experience and learn from others.
Browse courses on
A/B Testing
Show steps
-
Find an open-source A/B testing project on GitHub
-
Contribute to the project by fixing bugs, adding features, or improving documentation
-
Collaborate with other contributors to learn and share knowledge
Review Key Concepts in Digital Marketing
Show steps
Review key concepts in digital marketing, such as SEO, SEM, and social media marketing, to strengthen your understanding.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Review online articles and blog posts on digital marketing
- Complete a short online course or tutorial on digital marketing
Review Fundamentals of Website Design
Show steps
Review the fundamentals of website design, including HTML, CSS, and JavaScript, for a better understanding of the course concepts.
Browse courses on
Web Design
Show steps
Show steps
Show steps
- Review HTML basics (structure, elements, attributes)
- Review CSS basics (selectors, properties, values)
- Review JavaScript basics (variables, data types, operators)
Develop a Marketing Plan for an A/B Test
Show steps
Create a marketing plan that outlines your strategy for promoting and analyzing your A/B test.
Browse courses on
A/B Testing
Show steps
Show steps
Show steps
- Define your target audience and goals
- Develop a content strategy to promote your A/B test
- Set up tracking and analytics to measure the results of your A/B test
Six other activities
Expand to see all activities and additional details
Show all nine activities
Follow Google Optimize Tutorials
Show steps
Follow Google Optimize tutorials to gain practical experience setting up and running A/B tests.
Browse courses on
Google Optimize
Show steps
Show steps
Show steps
- Complete the Google Optimize Quickstart guide
- Create an A/B test using the Google Optimize visual editor
- Analyze your A/B test results using Google Analytics
Design a Mock Website for A/B Testing
Show steps
Design a mock website to practice setting up and running A/B tests.
Show steps
Show steps
Show steps
- Choose a website design tool (e.g., Figma, Adobe XD)
- Design a mock website with multiple variations
- Identify metrics to track for A/B testing
Participate in A/B Testing Study Groups
Show steps
Join a study group to discuss A/B testing concepts, share experiences, and collaborate on projects.
Browse courses on
A/B Testing
Show steps
Show steps
Show steps
- Join an online or in-person A/B testing study group
- Participate in group discussions and activities
- Share your own knowledge and experiences with other group members
Create Google Optimize Experiments
Show steps
Practice creating Google Optimize experiments to test different website elements.
Browse courses on
Google Optimize
Show steps
Show steps
Show steps
- Create an Optimize account and link it to your website
- Create an A/B experiment with different variations
- Set up goals and metrics for your experiment
Mentor Junior Marketers in A/B Testing
Show steps
Mentor junior marketers by sharing your knowledge and experience in A/B testing.
Browse courses on
A/B Testing
Show steps
Show steps
Show steps
- Identify a junior marketer who is interested in learning about A/B testing
- Provide guidance and support as they create and run their own A/B tests
- Review their results and offer feedback
Collaborate on Open-Source A/B Testing Projects
Show steps
Contribute to open-source A/B testing projects to gain experience and learn from others.
Browse courses on
A/B Testing
Show steps
Show steps
Show steps
- Find an open-source A/B testing project on GitHub
- Contribute to the project by fixing bugs, adding features, or improving documentation
- Collaborate with other contributors to learn and share knowledge
Career center
Learners who complete Create an A/B web page marketing test with Google Optimize will develop knowledge and skills
that may be useful to these careers:
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for planning, implementing, and analyzing marketing campaigns. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your campaigns. This knowledge and skills will be invaluable in helping you to optimize your marketing efforts and achieve your business goals.
Web Developer
Web Developer
A Web Developer is responsible for designing, developing, and maintaining websites. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Optimize. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills will be invaluable in helping you to optimize your websites for performance and user experience.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning, implementing, and managing digital marketing campaigns. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your campaigns. This knowledge and skills will be invaluable in helping you to optimize your digital marketing efforts and achieve your business goals.
Product Manager
Product Manager
A Product Manager is responsible for managing the development and launch of new products. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills will be invaluable in helping you to optimize your products for performance and user experience.
UX Designer
UX Designer
A UX Designer is responsible for designing and developing user interfaces for websites and applications. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Optimize. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills will be invaluable in helping you to optimize the user experience of your products.
Data Analyst
Data Analyst
A Data Analyst is responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills will be invaluable in helping you to analyze data and provide insights to your organization.
Business Analyst
Business Analyst
A Business Analyst is responsible for analyzing business processes and developing solutions to improve efficiency and effectiveness. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills will be invaluable in helping you to analyze business processes and develop solutions that meet the needs of your organization.
Consultant
Consultant
A Consultant provides advice and guidance to businesses on a variety of topics, including marketing, strategy, and operations. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills will be invaluable in helping you to provide valuable insights to your clients and help them achieve their business goals.
Project Manager
Project Manager
A Project Manager is responsible for planning, executing, and closing projects. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills will be invaluable in helping you to manage projects and ensure that they are completed on time, within budget, and to the required quality.
Sales Manager
Sales Manager
A Sales Manager is responsible for managing a team of sales representatives and developing and implementing sales strategies. This course may be useful in helping you to develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills may be useful in helping you to optimize your sales strategies and achieve your sales goals.
Customer Success Manager
Customer Success Manager
A Customer Success Manager is responsible for ensuring that customers are satisfied with their products or services. This course may be useful in helping you to develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills may be useful in helping you to identify and resolve customer issues and ensure that they are satisfied with your products or services.
Operations Manager
Operations Manager
An Operations Manager is responsible for planning, organizing, and directing the operations of a business. This course may be useful in helping you to develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills may be useful in helping you to optimize your operations and improve efficiency.
Human Resources Manager
Human Resources Manager
A Human Resources Manager is responsible for managing the human resources of a business. This course may be useful in helping you to develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills may be useful in helping you to optimize your HR processes and improve employee satisfaction.
Financial Analyst
Financial Analyst
A Financial Analyst is responsible for analyzing financial data and making recommendations on investments. This course may be useful in helping you to develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills may be useful in helping you to analyze financial data and make better investment decisions.
Software Engineer
Software Engineer
A Software Engineer is responsible for designing, developing, and testing software applications. This course may be useful in helping you to develop the skills necessary to succeed in this role by providing you with a foundation in A/B testing and Google Analytics. You will learn how to create and run A/B tests, as well as how to track and measure the results of your tests. This knowledge and skills may be useful in helping you to optimize your software applications and improve user experience.
For more career information including salaries, visit:
OpenCourser.com/course/dq9u1g/create
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Create an A/B web page marketing test with Google Optimize.
Classic work on web page design and usability; provides insights into how users interact with websites.
Provides a comprehensive overview of user experience design principles; helps learners understand how to design user-centric websites and products.
Save
Comprehensive guide to UX strategy; provides a framework for developing user-centered products and services.
Save
Introduction to web design and coding; provides a foundation for understanding the technical aspects of website development.
Focuses on the principles of lean startup methodology; provides insights into how to validate and iterate business ideas quickly.
Save
Provides a practical guide to customer acquisition for startups; emphasizes the importance of experimentation and customer feedback.
Classic work on innovation and disruption; provides insights into why large companies often struggle to adapt to new technologies.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/dq9u1g/create
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Effort
1.5 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Angelo Paolillo
Language
English
Good to know
Suitable for students looking to implement optimization techniques in digital advertising campaigns
Suitable for learners who want to learn the basics of A/B testing using Google products
Covers how to link Google Optimize to Google Analytics
Teaches how to set up an A/B test and personalize weight option, goals, and targeting
Requires learners to have access to a Google account for completing practical exercises
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