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Justin Harris
Do you often wonder who actually uses your product and why? This course will teach you how to identify who your customer is and the most important problems your product needs to solve for them.
Read more
Do you often wonder who actually uses your product and why? This course will teach you how to identify who your customer is and the most important problems your product needs to solve for them.
Read more
Do you often wonder who actually uses your product and why? This course will teach you how to identify who your customer is and the most important problems your product needs to solve for them.
In this course, Product Management: Customer Development, you’ll learn to prioritize solving the most important problems for your customers. First, you’ll explore how to define who your customer is. Next, you’ll discover how to create requirements that solve compelling problems. Finally, you’ll learn how to prioritize solving problems based on a scoring system. When you’re finished with this course, you’ll have the skills and knowledge of Product Management needed to identify your customer and the most important problems that your product needs to solve for them.
Register for this course and see more details by visiting:
OpenCourser.com/course/e17pd8/product
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What's inside
Syllabus
Course Overview
Define Who Your Customers Are
Creating Requirements
Prioritizing Compelling Customer Problems
Read more
Syllabus
Course Overview
Define Who Your Customers Are
Creating Requirements
Prioritizing Compelling Customer Problems
Read more
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores customer development techniques, which are fundamental for product managers and similar roles in industry
Taught by Justin Harris, who is recognized for their work in product management
Examines customer development, which is essential for improving products and deliverables
Provides a practical, industry-relevant course that helps students improve current skills
Develops customer development skills and knowledge, which are in demand across industries
Covers the course topics of problem definition, requirements, and customer prioritization
Save this course
Save Product Management: Customer Development to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Product Management: Customer Development with these
activities:
Review the book 'The Innovator's Dilemma' by Clayton Christensen
Show steps
Gain insights into the challenges and opportunities faced by companies when disrupting existing markets with innovative products.
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
-
Purchase or borrow the book 'The Innovator's Dilemma'
-
Read the book
-
Summarize the key concepts of the book
Review a PM story template
Show steps
Review the PM story template and how it is used to identify the problem, the desired solution, and the expected outcome.
Show steps
-
Identify the problem statement
-
Review the PM story template
-
Describe the desired solution
-
Explain the expected outcome
Attend a workshop on customer discovery techniques
Show steps
Gain practical insights into different customer discovery techniques and how to apply them to your product development process.
Browse courses on
Customer Discovery
Show steps
-
Find a workshop on customer discovery techniques
-
Register for the workshop
-
Attend the workshop
Five other activities
Expand to see all activities and additional details
Show all eight activities
Follow a tutorial on customer journey mapping
Show steps
Understand the steps involved in creating a customer journey map, including identifying touchpoints and pain points.
Browse courses on
Customer Journey Mapping
Show steps
-
Find a tutorial on customer journey mapping
-
Follow the steps in the tutorial to create a customer journey map
-
Identify the key touchpoints and pain points in the customer journey
Participate in a peer review session on product requirements
Show steps
Collaborate with peers to review and provide feedback on product requirements, ensuring they are clear, concise, and complete.
Show steps
-
Find a peer review session
-
Prepare your product requirements for review
-
Participate in the peer review session
-
Provide feedback on other participants' product requirements
Solve practice problems on customer segmentation
Show steps
Practice identifying different customer segments based on their needs and characteristics.
Browse courses on
Customer Segmentation
Show steps
-
Find practice problems on customer segmentation
-
Solve the practice problems
-
Evaluate your answers
Develop a customer persona for your target audience
Show steps
Create a detailed description of your target customer, including their demographics, psychographics, and motivations.
Browse courses on
Customer Persona
Show steps
-
Gather data on your target audience
-
Create a customer persona template
-
Fill out the customer persona template
Participate in a hackathon focused on product development
Show steps
Apply your skills in a team environment to design, develop, and pitch a product that addresses a specific customer problem.
Browse courses on
Product Development
Show steps
-
Find a hackathon focused on product development
-
Form a team
-
Develop a product idea
-
Design and develop the product
-
Pitch the product to a panel of judges
Review the book 'The Innovator's Dilemma' by Clayton Christensen
Show steps
Gain insights into the challenges and opportunities faced by companies when disrupting existing markets with innovative products.
View
The Disruptive Innovation Set (2 Books)
on Amazon
Show steps
Show steps
Show steps
- Purchase or borrow the book 'The Innovator's Dilemma'
- Read the book
- Summarize the key concepts of the book
Review a PM story template
Show steps
Review the PM story template and how it is used to identify the problem, the desired solution, and the expected outcome.
Show steps
Show steps
Show steps
- Identify the problem statement
- Review the PM story template
- Describe the desired solution
- Explain the expected outcome
Attend a workshop on customer discovery techniques
Show steps
Gain practical insights into different customer discovery techniques and how to apply them to your product development process.
Browse courses on
Customer Discovery
Show steps
Show steps
Show steps
- Find a workshop on customer discovery techniques
- Register for the workshop
- Attend the workshop
Five other activities
Expand to see all activities and additional details
Show all eight activities
Follow a tutorial on customer journey mapping
Show steps
Understand the steps involved in creating a customer journey map, including identifying touchpoints and pain points.
Browse courses on
Customer Journey Mapping
Show steps
Show steps
Show steps
- Find a tutorial on customer journey mapping
- Follow the steps in the tutorial to create a customer journey map
- Identify the key touchpoints and pain points in the customer journey
Participate in a peer review session on product requirements
Show steps
Collaborate with peers to review and provide feedback on product requirements, ensuring they are clear, concise, and complete.
Show steps
Show steps
Show steps
- Find a peer review session
- Prepare your product requirements for review
- Participate in the peer review session
- Provide feedback on other participants' product requirements
Solve practice problems on customer segmentation
Show steps
Practice identifying different customer segments based on their needs and characteristics.
Browse courses on
Customer Segmentation
Show steps
Show steps
Show steps
- Find practice problems on customer segmentation
- Solve the practice problems
- Evaluate your answers
Develop a customer persona for your target audience
Show steps
Create a detailed description of your target customer, including their demographics, psychographics, and motivations.
Browse courses on
Customer Persona
Show steps
Show steps
Show steps
- Gather data on your target audience
- Create a customer persona template
- Fill out the customer persona template
Participate in a hackathon focused on product development
Show steps
Apply your skills in a team environment to design, develop, and pitch a product that addresses a specific customer problem.
Browse courses on
Product Development
Show steps
Show steps
Show steps
- Find a hackathon focused on product development
- Form a team
- Develop a product idea
- Design and develop the product
- Pitch the product to a panel of judges
Career center
Learners who complete Product Management: Customer Development will develop knowledge and skills
that may be useful to these careers:
User Experience (UX) Researcher
User Experience (UX) Researcher
This course, Product Management: Customer Development, is highly relevant to aspiring User Experience (UX) Researchers. UX Researchers are responsible for studying how users interact with a company's products or services. Part of this involves figuring out who the customers are and what problems they face. This course is a great foundation to excel at that.
Product Manager
Product Manager
If you are interested in a career as a Product Manager, this course may be useful. Product Management: Customer Development will teach you how to identify who your customer is and the most important problems your product needs to solve for them. Product Managers must be able to work closely with customers to understand their needs. The skills you will learn in this course will help you to do just that.
Business Development Manager
Business Development Manager
This course is a great fit for those seeking a career as a Business Development Manager. Business Development Managers are responsible for identifying and developing new business opportunities for their company. To do this effectively, they must be able to understand the needs of their customers. This course will teach you the skills you need to do just that.
Sales Engineer
Sales Engineer
This course may be useful if you are interested in a career as a Sales Engineer. Sales Engineers are responsible for working with customers to understand their needs and recommend solutions. By taking this course, you will learn how to do just that. You will also learn how to prioritize the most important needs of your customers. This is critical knowledge for a Sales Engineer to have.
Entrepreneur
Entrepreneur
If you are an Entrepreneur, this course may be useful. Entrepreneurs are responsible for starting and running their own businesses. To be successful, they need to understand the needs of their customers. This course will teach you how to do just that. You will also learn how to prioritize the most important needs of your customers.
Market Researcher
Market Researcher
This course may be useful for individuals considering a career as a Market Researcher. Market Researchers are responsible for collecting and analyzing data about the market for a company's products or services. Part of this involves identifying and understanding the needs of customers. This course will teach you how to do just that.
Marketing Manager
Marketing Manager
This course will help you build a foundation for success if you wish to become a Marketing Manager. Marketing Managers are responsible for developing and executing marketing campaigns for their company's products or services. Part of this role involves understanding customer needs. By taking this course, you will learn how to do just that.
Project Manager
Project Manager
Product Management: Customer Development is a great course for those seeking to become Project Managers. Project Managers are responsible for planning and executing complex projects. One important skill that Project Managers must have is being able to identify and prioritize the most important needs of their customers. This course will introduce you to a scoring system that will help you do this.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams. To do this effectively, they need to understand the needs of their customers. This course, Product Management: Customer Development, can help you to develop this understanding. By learning how to identify who your customer is and the most important problems your product needs to solve for them, you can gain valuable insights that will help you to succeed as a Sales Manager.
Account Manager
Account Manager
Account Managers are responsible for managing relationships with key customers. This involves understanding the needs of the customer and ensuring that they are satisfied with their company's products or services. This course can help build a foundation for this role.
Technical Writer
Technical Writer
If you wish to become a Technical Writer, this course may be useful. Technical Writers are responsible for creating and maintaining documentation for a company's products or services. Part of this may involve explaining how to use the product to solve customer problems. Hence, having a solid understanding of customer needs is essential. You will gain insights on how to identify and prioritize these needs by taking this course.
Business Analyst
Business Analyst
This course may help you to build a strong foundation if you wish to work as a Business Analyst. Business Analysts are responsible for gathering and analyzing data about a company's business processes. This information can then be used to improve the company's operations. This course will teach you how to define who your customer is and the most important problems that need to be solved for them. This is critical information for a Business Analyst to know.
Consultant
Consultant
This course may be useful if you are interested in a career as a Consultant. Consultants are responsible for providing advice and recommendations to businesses on a variety of topics. Part of this may involve helping businesses to understand the needs of their customers. By taking this course, you will learn how to do just that.
Quality Assurance (QA) Analyst
Quality Assurance (QA) Analyst
This course, Product Management: Customer Development, may be useful for those seeking a career as a Quality Assurance (QA) Analyst. QA Analysts are responsible for testing and ensuring that a company's products or services meet quality standards. One important skill that QA Analysts must have is being able to understand the needs of their customers. By taking this course, you will learn how to effectively communicate with customers and understand their requirements.
Customer Success Manager
Customer Success Manager
This course, Product Management: Customer Development, may be useful if you are interested in becoming a Customer Success Manager. This course will teach you the skills needed to identify who your customer is and the most important problems your product needs to solve for them. This is valuable knowledge for a Customer Success Manager, as they are responsible for ensuring that customers are successful with a company's product or service. By taking this course, you will gain insights into how to effectively communicate with customers, understand their needs, and develop solutions that meet their requirements.
For more career information including salaries, visit:
OpenCourser.com/course/e17pd8/product
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Product Management: Customer Development.
Provides a step-by-step guide to customer development.
Provides a proven process for building a successful startup.
Walks the reader through identifying the right product to build, choosing metrics to measure, and forming hypotheses that can be validated. The Lean Product Playbook is particularly useful for those new to product development.
Save
Will teach you how to discover the needs of your customers, validate your solution, and build a successful product. Inspired must-read for anyone new to product management.
Provides a framework for developing a value proposition that customers will love.
Save
Provides a step-by-step guide to building a successful startup. Traction valuable resource for anyone who wants to learn how to gain traction and grow a business.
Save
Provides a simple and effective way to capture and manage user stories.
Crossing the Chasm presents a model for understanding the different stages of a product's life cycle and the challenges that companies face at each stage.
Provides a valuable perspective on the challenges faced by companies when they try to innovate.
Provides a detailed overview of agile product management and how to use Scrum.
Provides a step-by-step guide to running a design sprint.
Save
Provides a framework for developing a good strategy. It valuable resource for anyone who wants to learn how to think strategically.
Provides a behind-the-scenes look at the challenges faced by startup founders. The Hard Thing About Hard Things will make you think differently about the challenges of building a business.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/e17pd8/product
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Time
79 hours
Level
Introductory
Via
Pluralsight
Instructor
Justin Harris
Language
English
Good to know
Explores customer development techniques, which are fundamental for product managers and similar roles in industry
Taught by Justin Harris, who is recognized for their work in product management
Examines customer development, which is essential for improving products and deliverables
Provides a practical, industry-relevant course that helps students improve current skills
Develops customer development skills and knowledge, which are in demand across industries
Covers the course topics of problem definition, requirements, and customer prioritization
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