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Dr. Karl Michel
By the end of this project, learners will have an understanding on how to create an Instagram Business account. According to Facebook, “with a business account, you'll be able to access insights that can help you understand who is engaging with your business on Instagram. You also have access to the Professional Dashboard, where you can track your performance, access and discover professional tools, and explore educational information curated by Instagram.”
Read more
By the end of this project, learners will have an understanding on how to create an Instagram Business account. According to Facebook, “with a business account, you'll be able to access insights that can help you understand who is engaging with your business on Instagram. You also have access to the Professional Dashboard, where you can track your performance, access and discover professional tools, and explore educational information curated by Instagram.”
Read more
By the end of this project, learners will have an understanding on how to create an Instagram Business account. According to Facebook, “with a business account, you'll be able to access insights that can help you understand who is engaging with your business on Instagram. You also have access to the Professional Dashboard, where you can track your performance, access and discover professional tools, and explore educational information curated by Instagram.”
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/f2tul5/how
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What's inside
Syllabus
Project Overview
By the end of this project, learners will have an understanding on how to create an Instagram Business account.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Examines how Instagram Business accounts work, which is standard in marketing and business strategy
Explores multi-media strategies that are helpful for building a brand on social media
Appropriate for beginners in digital marketing or social media management
Develops social media marketing skills, which are useful for marketing professionals or business owners
Note: This course works best for learners who are based in the North America region
Save this course
Save How to Create an Instagram Business Account to your list so you can find it easily later:
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Reviews summary
Beginner friendly instagram business tutorial
Learners say this course is an excellent way to learn how to set up an Instagram business account. The course is considered beginner friendly and provides a solid starting foundation for those looking to promote a business on Instagram. Reviewers have especially enjoyed the simplicity of the content and appreciate that the course gets straight to the point.
Straightforward and concise.
"good"
"muy buena guia"
"It was quite slow. "
Clear and accessible course materials.
"good"
"muy buena guia"
"It was quite slow. "
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in How to Create an Instagram Business Account with these
activities:
Review basic social media marketing concepts
Show steps
Helps you recall the main ideas of social media marketing
Show steps
-
Create summaries of the main concepts of social media marketing
-
Review case studies of successful social media marketing campaigns
Learn how to use Instagram's advanced features
Show steps
Provides a deeper understanding of Instagram's features
Show steps
-
Follow tutorials on Instagram's website or YouTube
-
Experiment with different features on your own Instagram account
-
Ask questions in online forums or social media groups
Create an Instagram content calendar
Show steps
Helps you plan and organize your Instagram content
Show steps
-
Brainstorm content ideas for your brand
-
Create a schedule for posting your content
-
Use a content calendar tool to organize your schedule
Six other activities
Expand to see all activities and additional details
Show all nine activities
Join an Instagram mastermind group
Show steps
Provides opportunities to connect with others and learn from their experiences
Show steps
-
Join an Instagram mastermind group on Facebook or LinkedIn
-
Attend group meetings and participate in discussions
-
Share your own knowledge and experiences with the group
Attend an Instagram marketing workshop
Show steps
Provides in-depth knowledge and practical strategies
Show steps
-
Research and find an Instagram marketing workshop that fits your needs
-
Attend the workshop and take notes
-
Implement the strategies you learned in your own Instagram marketing
Attend industry events and conferences related to Instagram marketing
Show steps
Offers opportunities to connect with experts and learn about the latest trends
Show steps
-
Find industry events and conferences related to Instagram marketing
-
Attend the events and meet with other professionals
-
Share your knowledge and learn from others
Participate in Instagram marketing contests and competitions
Show steps
Provides opportunities to test your skills and get feedback
Show steps
-
Find Instagram marketing contests and competitions that fit your interests
-
Create and submit your entries
-
Get feedback on your entries and improve your skills
Contribute to open-source projects related to Instagram marketing
Show steps
Provides opportunities to gain practical experience and make a difference
Show steps
-
Find open-source projects related to Instagram marketing
-
Contribute code or documentation to the projects
-
Get involved in the project community
Volunteer your Instagram marketing skills to a non-profit organization
Show steps
Provides opportunities to use your skills for a good cause
Show steps
-
Find non-profit organizations that need help with Instagram marketing
-
Offer your services and create an Instagram marketing plan
-
Implement your plan and track your results
Review basic social media marketing concepts
Show steps
Helps you recall the main ideas of social media marketing
Show steps
Show steps
Show steps
- Create summaries of the main concepts of social media marketing
- Review case studies of successful social media marketing campaigns
Learn how to use Instagram's advanced features
Show steps
Provides a deeper understanding of Instagram's features
Show steps
Show steps
Show steps
- Follow tutorials on Instagram's website or YouTube
- Experiment with different features on your own Instagram account
- Ask questions in online forums or social media groups
Create an Instagram content calendar
Show steps
Helps you plan and organize your Instagram content
Show steps
Show steps
Show steps
- Brainstorm content ideas for your brand
- Create a schedule for posting your content
- Use a content calendar tool to organize your schedule
Six other activities
Expand to see all activities and additional details
Show all nine activities
Join an Instagram mastermind group
Show steps
Provides opportunities to connect with others and learn from their experiences
Show steps
Show steps
Show steps
- Join an Instagram mastermind group on Facebook or LinkedIn
- Attend group meetings and participate in discussions
- Share your own knowledge and experiences with the group
Attend an Instagram marketing workshop
Show steps
Provides in-depth knowledge and practical strategies
Show steps
Show steps
Show steps
- Research and find an Instagram marketing workshop that fits your needs
- Attend the workshop and take notes
- Implement the strategies you learned in your own Instagram marketing
Attend industry events and conferences related to Instagram marketing
Show steps
Offers opportunities to connect with experts and learn about the latest trends
Show steps
Show steps
Show steps
- Find industry events and conferences related to Instagram marketing
- Attend the events and meet with other professionals
- Share your knowledge and learn from others
Participate in Instagram marketing contests and competitions
Show steps
Provides opportunities to test your skills and get feedback
Show steps
Show steps
Show steps
- Find Instagram marketing contests and competitions that fit your interests
- Create and submit your entries
- Get feedback on your entries and improve your skills
Contribute to open-source projects related to Instagram marketing
Show steps
Provides opportunities to gain practical experience and make a difference
Show steps
Show steps
Show steps
- Find open-source projects related to Instagram marketing
- Contribute code or documentation to the projects
- Get involved in the project community
Volunteer your Instagram marketing skills to a non-profit organization
Show steps
Provides opportunities to use your skills for a good cause
Show steps
Show steps
Show steps
- Find non-profit organizations that need help with Instagram marketing
- Offer your services and create an Instagram marketing plan
- Implement your plan and track your results
Career center
Learners who complete How to Create an Instagram Business Account will develop knowledge and skills
that may be useful to these careers:
Management Consultant
Management Consultant
A Management Consultant is responsible for providing advice to businesses on how to improve their operations. This course will help you build a foundation in the basics of Instagram business accounts. This understanding will be an asset to any management consultant who wants to connect with customers on Instagram.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns. They may also manage the company’s marketing budget. This course will help you build a foundation in the basics of Instagram business accounts. This understanding will be an asset to any marketing manager who wants to connect with customers on Instagram.
Sales Manager
Sales Manager
A Sales Manager is responsible for managing the company’s sales team. They may also manage the company’s sales budget. This course will help you build a foundation in the basics of Instagram business accounts. This understanding will be an asset to any sales manager who wants to connect with customers on Instagram.
Business Analyst
Business Analyst
A Business Analyst is responsible for analyzing business processes and making recommendations on how to improve them. This course will help you build a foundation in the basics of Instagram business accounts. This understanding will be an asset to any business analyst who wants to connect with customers on Instagram.
Data Analyst
Data Analyst
A Data Analyst is responsible for collecting and analyzing data. They may also provide recommendations on how to improve business processes. This course will help you build a foundation in the basics of Instagram business accounts. This understanding will be an asset to any data analyst who wants to connect with customers on Instagram.
Financial Analyst
Financial Analyst
A Financial Analyst is responsible for analyzing financial data and making recommendations on how to improve financial performance. This course will help you build a foundation in the basics of Instagram business accounts. This understanding will be an asset to any financial analyst who wants to connect with customers on Instagram.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for collecting and analyzing marketing data. They may also provide recommendations on how to improve marketing campaigns. This course will help you build a foundation in the basics of Instagram business accounts. This understanding will be an asset to any marketing analyst who wants to connect with customers on Instagram.
Product Manager
Product Manager
A Product Manager is responsible for planning and executing product development strategies. They may also manage the company’s product development budget. This course will help you build a foundation in the basics of Instagram business accounts. This understanding will be an asset to any product manager who wants to connect with customers on Instagram.
Business Development Manager
Business Development Manager
A Business Development Manager is responsible for developing and executing business development strategies. They may also manage the company’s business development budget. This course will help you build a foundation in the basics of Instagram business accounts. This understanding will be an asset to any business development manager who wants to connect with customers on Instagram.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing the company’s public relations. They may also manage the company’s media relations. This course will help you build a foundation in the basics of Instagram business accounts. This understanding will be an asset to any public relations manager who wants to connect with customers on Instagram.
Event Planner
Event Planner
An Event Planner is responsible for planning and executing events. They may also manage the company’s event budget. This course will help you build a foundation in the basics of Instagram business accounts. This understanding will be an asset to any event planner who wants to connect with customers on Instagram.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for planning and executing social media campaigns. They may also manage the company’s social media accounts. This course will help you build a foundation in the basics of Instagram business accounts. This understanding will be an asset to any social media manager who wants to connect with customers on Instagram.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns. They may also manage the company’s digital marketing budget. This course will help you build a foundation in the basics of Instagram business accounts. This understanding will be an asset to any digital marketing manager who wants to connect with customers on Instagram.
Brand Manager
Brand Manager
A Brand Manager is responsible for the development and execution of marketing campaigns that build brand awareness and loyalty. They may also manage the company’s brand identity. This course will help you build a foundation in the basics of Instagram business accounts. This understanding will be an asset to any brand manager who wants to connect with customers on Instagram.
Social Media Marketer
Social Media Marketer
A Social Media Marketer creates, manages, and analyzes social media campaigns. They may also manage the company’s social media accounts. This course will help you build a foundation in the basics of Instagram business accounts. This understanding will be an asset to any marketer who wants to connect with customers on Instagram.
For more career information including salaries, visit:
OpenCourser.com/course/f2tul5/how
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
How to Create an Instagram Business Account.
Step-by-step guide to using Instagram for business. It covers everything from developing an Instagram marketing strategy to creating effective Instagram ads.
Save
Great resource for beginners who want to learn how to use Instagram for business. It covers all the basics, from setting up an account to creating engaging content.
Save
Provides a comprehensive overview of Instagram marketing, covering topics such as creating engaging content, building a following, and using Instagram ads.
Great resource for beginners who want to learn the basics of Instagram.
Save
Step-by-step guide to using Instagram for business. It covers everything from creating a content calendar to using Instagram analytics.
Comprehensive guide to using Instagram for business.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/f2tul5/how
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Dr. Karl Michel
Language
English
Good to know
Examines how Instagram Business accounts work, which is standard in marketing and business strategy
Explores multi-media strategies that are helpful for building a brand on social media
Appropriate for beginners in digital marketing or social media management
Develops social media marketing skills, which are useful for marketing professionals or business owners
Note: This course works best for learners who are based in the North America region
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