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Daria Toropchyn
By the end of this project, you will create a free account on Instagram, will set up a business profile, develop a content strategy, and add content. Business accounts on Instagram can raise brand awareness and reach the target audience by keeping an active presence. Your new skills will help you efficiently manage your Instagram account for business.
Register for this course and see more details by visiting:
OpenCourser.com/course/6vd7qy/get
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Syllabus
Project Overview
By the end of this project, you will create a free account on Instagram, will set up a business profile, develop a content strategy, and add content.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Builds core business skills like branding, target audience engagement, and content strategy
Develops skills that are highly relevant to business
Students will create a free Instagram account, set up a business profile, develop a content strategy, and add content
Taught by an instructor at the University of Michigan
Suitable for people who want to create content for their Instagram business account
Could be improved by providing more information on how to use Instagram advertising
Save this course
Save Get started with Instagram for Business to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Get started with Instagram for Business with these
activities:
Review Essential Concepts of Instagram Marketing
Show steps
Review foundational principles of social media marketing and Instagram's specific features and algorithms to enhance understanding and strategy development.
Show steps
-
Identify key concepts of social media marketing, such as target audience, content marketing, and engagement
-
Analyze Instagram's unique characteristics, including its visual focus, hashtags, and Stories
-
Research industry best practices and case studies for effective Instagram marketing campaigns
Organize and Review Course Resources
Show steps
Stay organized and ensure access to essential course materials to enhance understanding and support learning throughout the course.
Show steps
-
Create a designated folder or space to store all course-related materials
-
Categorize and label materials for easy retrieval
-
Review materials regularly to reinforce understanding and prepare for upcoming lessons
Create a Content Calendar for Instagram
Show steps
Develop a structured plan to ensure consistent and engaging content on Instagram, aligning with marketing goals and target audience.
Show steps
-
Define content themes and categories that resonate with the target audience
-
Determine the optimal posting frequency and time slots for maximum engagement
-
Use tools or templates to plan and schedule content in advance
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend a Live Webinar on Instagram Marketing
Show steps
Gain insights from industry experts and practitioners by attending a live webinar dedicated to Instagram marketing, covering the latest trends and best practices.
Show steps
-
Identify upcoming live webinars or virtual events focused on Instagram marketing
-
Register for and attend the webinar, actively participating in Q&A sessions
-
Take notes and gather resources shared during the webinar
Experiment with Different Content Formats
Show steps
Gain proficiency in creating various types of Instagram content, such as photos, videos, Reels, and Stories, to cater to diverse audience preferences and achieve marketing objectives.
Show steps
-
Explore Instagram's editing features and tools to enhance visual appeal
-
Practice creating engaging videos and Stories that capture attention and convey messages effectively
-
Experiment with different content formats to determine what resonates best with the target audience
Participate in Instagram Marketing Discussion Forums
Show steps
Connect with peers and industry professionals to share experiences, ask questions, and gather valuable insights on Instagram marketing strategies and best practices.
Show steps
-
Join online forums or groups dedicated to Instagram marketing
-
Actively participate in discussions, sharing experiences and seeking feedback
-
Engage with other members, offering support and sharing knowledge
Develop a Comprehensive Instagram Marketing Strategy
Show steps
Apply the concepts learned in the course to create a robust Instagram marketing strategy tailored to specific business objectives, target audience, and marketing goals.
Show steps
-
Define clear marketing goals and objectives for the Instagram campaign
-
Conduct thorough audience research to understand their interests, demographics, and online behavior
-
Develop a comprehensive content strategy that aligns with the target audience's preferences and marketing goals
-
Outline a detailed plan for social listening, engagement, and community building
-
Identify key performance indicators (KPIs) to track and measure the success of the strategy
Review Essential Concepts of Instagram Marketing
Show steps
Review foundational principles of social media marketing and Instagram's specific features and algorithms to enhance understanding and strategy development.
Show steps
Show steps
Show steps
- Identify key concepts of social media marketing, such as target audience, content marketing, and engagement
- Analyze Instagram's unique characteristics, including its visual focus, hashtags, and Stories
- Research industry best practices and case studies for effective Instagram marketing campaigns
Organize and Review Course Resources
Show steps
Stay organized and ensure access to essential course materials to enhance understanding and support learning throughout the course.
Show steps
Show steps
Show steps
- Create a designated folder or space to store all course-related materials
- Categorize and label materials for easy retrieval
- Review materials regularly to reinforce understanding and prepare for upcoming lessons
Create a Content Calendar for Instagram
Show steps
Develop a structured plan to ensure consistent and engaging content on Instagram, aligning with marketing goals and target audience.
Show steps
Show steps
Show steps
- Define content themes and categories that resonate with the target audience
- Determine the optimal posting frequency and time slots for maximum engagement
- Use tools or templates to plan and schedule content in advance
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend a Live Webinar on Instagram Marketing
Show steps
Gain insights from industry experts and practitioners by attending a live webinar dedicated to Instagram marketing, covering the latest trends and best practices.
Show steps
Show steps
Show steps
- Identify upcoming live webinars or virtual events focused on Instagram marketing
- Register for and attend the webinar, actively participating in Q&A sessions
- Take notes and gather resources shared during the webinar
Experiment with Different Content Formats
Show steps
Gain proficiency in creating various types of Instagram content, such as photos, videos, Reels, and Stories, to cater to diverse audience preferences and achieve marketing objectives.
Show steps
Show steps
Show steps
- Explore Instagram's editing features and tools to enhance visual appeal
- Practice creating engaging videos and Stories that capture attention and convey messages effectively
- Experiment with different content formats to determine what resonates best with the target audience
Participate in Instagram Marketing Discussion Forums
Show steps
Connect with peers and industry professionals to share experiences, ask questions, and gather valuable insights on Instagram marketing strategies and best practices.
Show steps
Show steps
Show steps
- Join online forums or groups dedicated to Instagram marketing
- Actively participate in discussions, sharing experiences and seeking feedback
- Engage with other members, offering support and sharing knowledge
Develop a Comprehensive Instagram Marketing Strategy
Show steps
Apply the concepts learned in the course to create a robust Instagram marketing strategy tailored to specific business objectives, target audience, and marketing goals.
Show steps
Show steps
Show steps
- Define clear marketing goals and objectives for the Instagram campaign
- Conduct thorough audience research to understand their interests, demographics, and online behavior
- Develop a comprehensive content strategy that aligns with the target audience's preferences and marketing goals
- Outline a detailed plan for social listening, engagement, and community building
- Identify key performance indicators (KPIs) to track and measure the success of the strategy
Career center
Learners who complete Get started with Instagram for Business will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
Social Media Managers are responsible for managing a company's social media presence. They create and publish content, engage with followers, and track results. This course can help Social Media Managers learn how to use Instagram to build a following, create engaging content, and measure their results.
Content Manager
Content Manager
Content Managers are responsible for creating and managing content for a variety of channels, including websites, social media, and email. They work with writers, editors, and designers to develop and produce high-quality content that meets the needs of their audience. This course can help Content Managers learn how to use Instagram to create engaging content that will reach their target audience.
Community Manager
Community Manager
Community Managers are responsible for building and managing online communities. They create and manage content, moderate discussions, and respond to questions. This course can help Community Managers learn how to use Instagram to build a community around their brand.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing a brand's identity. They work with marketing and design teams to create and execute marketing campaigns that build brand awareness and loyalty. This course can help Brand Managers learn how to use Instagram to build a strong brand identity and reach their target audience.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing a company's public image. They work with the media to get positive coverage for their company and respond to negative press. This course may be helpful for Public Relations Managers as it will help them understand how to use Instagram to build relationships with journalists and get their company's message out to the public.
Marketing Manager
Marketing Manager
Marketing Managers develop and execute marketing campaigns to promote products and services. They may also conduct market research to identify target audiences and develop strategies to reach them. This course may be helpful for Marketing Managers as it will help them understand how to use Instagram to reach their target audience and promote their business.
Event Planner
Event Planner
Event Planners are responsible for planning and executing events, such as conferences, weddings, and parties. They work with clients to develop a budget, create a timeline, and coordinate vendors. This course may be helpful for Event Planners as it will help them understand how to use Instagram to promote their events and attract attendees.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating a sales team. They set sales goals, develop sales strategies, and track results. This course may be helpful for Sales Managers as it will help them understand how to use Instagram to generate leads and close deals.
Customer Service Manager
Customer Service Manager
Customer Service Managers are responsible for managing a company's customer service department. They work with customers to resolve complaints, answer questions, and provide support. This course may be helpful for Customer Service Managers as it will help them understand how to use Instagram to provide excellent customer service.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for developing and executing strategies to grow a company's business. They work with clients to identify new opportunities and develop partnerships. This course may be helpful for Business Development Managers as it will help them understand how to use Instagram to generate leads and build relationships with potential clients.
Project Manager
Project Manager
Project Managers are responsible for planning, executing, and closing projects. They work with stakeholders to define project scope, develop timelines, and manage budgets. This course may be helpful for Project Managers as it will help them understand how to use Instagram to communicate with stakeholders and track project progress.
Operations Manager
Operations Manager
Operations Managers are responsible for managing the day-to-day operations of a company. They work with employees to ensure that processes are efficient and that the company is meeting its goals. This course may be helpful for Operations Managers as it will help them understand how to use Instagram to communicate with employees and track progress.
Human Resources Manager
Human Resources Manager
Human Resources Managers are responsible for managing a company's human resources department. They work with employees to recruit, hire, train, and develop talent. This course may be helpful for Human Resources Managers as it will help them understand how to use Instagram to attract and retain top talent.
Financial Manager
Financial Manager
Financial Managers are responsible for managing a company's finances. They work with accountants to prepare financial statements, develop budgets, and forecast future financial performance. This course may be helpful for Financial Managers as it will help them understand how to use Instagram to track financial performance and communicate with investors.
Information Technology Manager
Information Technology Manager
Information Technology Managers are responsible for managing a company's information technology systems. They work with IT staff to install and maintain hardware and software, and to provide technical support to employees. This course may be helpful for Information Technology Managers as it will help them understand how to use Instagram to communicate with IT staff and track system performance.
For more career information including salaries, visit:
OpenCourser.com/course/6vd7qy/get
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Get started with Instagram for Business.
Provides a step-by-step guide to Instagram marketing for businesses. It covers everything from creating a strategy to measuring results, and valuable resource for businesses of all sizes looking to get started with Instagram or improve their existing strategy.
Provides a practical guide to using Instagram for business. It covers everything from creating a profile to running ads, and valuable resource for businesses of all sizes looking to get started with Instagram or improve their existing strategy.
Provides a framework for using visual content to create engaging and persuasive marketing campaigns. It useful resource for businesses that want to use Instagram to reach their target audience.
Provides a beginner-friendly guide to using Instagram. It covers everything from creating a profile to using filters and editing photos, and valuable resource for businesses of all sizes looking to get started with Instagram.
Provides a comprehensive overview of social media marketing, including how to develop a social media strategy, create engaging content, and measure your results. It's a valuable resource for anyone looking to use social media to grow their business.
Save
Provides a motivational guide to building a successful business on social media. It's a valuable resource for anyone who wants to learn more about social media marketing or who wants to get inspired to start their own business.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/6vd7qy/get
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Effort
1.5 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Daria Toropchyn
Language
English
Good to know
Builds core business skills like branding, target audience engagement, and content strategy
Develops skills that are highly relevant to business
Students will create a free Instagram account, set up a business profile, develop a content strategy, and add content
Taught by an instructor at the University of Michigan
Suitable for people who want to create content for their Instagram business account
Could be improved by providing more information on how to use Instagram advertising
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