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Sara Nefzaoui

À la fin de ce projet, vous aurez toutes les compétences de base pour utiliser Facebook Business Manager. Vous serez en mesure de vous familiariser avec les outils et différentes fonctionnalités qu’offre Facebook Business Manager. Vous apprendrez aussi à gérer vos activités marketing en un seul endroit.

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Syllabus

Présentation du projet
À la fin de ce projet, vous aurez toutes les compétences de base pour utiliser Facebook Business Manager. Vous serez en mesure de vous familiariser avec les outils et différentes fonctionnalités qu’offre Facebook Business Manager.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Développe des compétences fondamentales d'utilisation de Facebook Business Manager
Permet de gérer les activités marketing en un seul endroit
Offre une prise en main pratique des outils et fonctionnalités de Facebook Business Manager
S'adresse aux professionnels du marketing et aux entrepreneurs souhaitant optimiser leur utilisation de Facebook
Est dispensé en français, ce qui peut constituer une barrière linguistique pour les non-francophones

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Démarrer avec Facebook Business Manager with these activities:
Review basics of digital marketing
Ensures learners have a solid foundation in digital marketing principles before delving into Facebook Business Manager, enabling them to connect and apply concepts effectively.
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  • Review online resources such as articles, blog posts, and videos.
  • Attend webinars and workshops on digital marketing.
Become familiar with Facebook Business Manager
Establish a baseline understanding as an introduction to the main topics and themes of the course.
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  • Read through the official documentation.
  • Watch online tutorials and videos.
  • Practice using the tools and features.
Review Facebook Business Manager concepts
Prepares learners for success by ensuring a solid foundation in the basic concepts of Facebook Business Manager.
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  • Read through the Facebook Business Manager documentation.
  • Watch tutorials on Facebook Business Manager.
  • Complete the Facebook Business Manager Certification.
13 other activities
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Show all 16 activities
Suivre un tutoriel en ligne sur Facebook Business Manager
Suis un tutoriel en ligne complet pour te familiariser avec les fonctionnalités et les outils de Facebook Business Manager.
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  • Trouver un tutoriel en ligne réputé sur Facebook Business Manager.
  • Suivre les étapes du tutoriel et prendre des notes au besoin.
  • Appliquer les connaissances acquises dans la pratique réelle.
Follow a Facebook Business Manager tutorial
Supplement your learning with video or written tutorials to enhance your understanding of Facebook Business Manager.
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  • Search for a tutorial on Facebook Business Manager
  • Follow the steps in the tutorial
Practice Facebook Business Manager tasks
Reinforce your understanding of Facebook Business Manager by completing hands-on exercises.
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  • Set up a Facebook Business Manager account
  • Create a Facebook page and Instagram account
  • Run a Facebook ad campaign
Create a Facebook Business Manager account
Provides hands-on experience in creating a Facebook Business Manager account, a crucial step for using the platform effectively.
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  • Follow the official Facebook Business Manager account creation guide.
  • Refer to additional tutorials for clarification and alternative perspectives.
Utiliser les outils de création de publicités Facebook
Entraîne-toi à utiliser les outils de création de publicités Facebook pour renforcer tes compétences en matière de gestion des publicités.
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  • Explore l'interface de création de publicités Facebook.
  • Crée différentes versions d'annonces avec des images, des vidéos et des textes accrocheurs.
  • Teste différentes options de ciblage pour atteindre ton public.
  • Analyse les résultats de tes campagnes pour optimiser tes annonces.
Create a social media marketing plan
Apply your knowledge by developing a comprehensive plan to manage your social media presence.
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  • Define your target audience
  • Identify your social media goals
  • Develop a content calendar
Manage your business marketing activities
Apply the skills and knowledge you learn in the course to a practical project.
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  • Define your marketing goals.
  • Create a marketing plan.
  • Implement your marketing plan using Facebook Business Manager.
  • Monitor and evaluate your results.
Collaborate on Facebook Business Manager projects
Promotes collaboration and knowledge sharing by encouraging learners to work together on Facebook Business Manager projects, enhancing their practical skills.
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  • Form study groups with peers.
  • Assign roles and responsibilities for different aspects of the project.
  • Share ideas, resources, and progress updates.
  • Provide feedback and support to group members.
Manage Facebook Business Manager settings
Reinforces understanding of Facebook Business Manager settings through repetitive practice, improving proficiency in managing the platform.
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  • Navigate the Facebook Business Manager settings menu.
  • Adjust account settings, such as business name, address, and payment methods.
  • Configure user permissions and access levels.
  • Manage integrations with other platforms and tools.
Rédiger un article de blog sur les stratégies de marketing Facebook
Crée un article de blog approfondi qui partage tes connaissances sur les stratégies de marketing Facebook et renforce ta compréhension du sujet.
Show steps
  • Rechercher et compiler des informations sur les meilleures pratiques de marketing Facebook.
  • Élaborer un plan pour l'article de blog, y compris un titre accrocheur et une structure claire.
  • Rédiger un article bien rédigé et informatif, en utilisant des exemples et des études de cas.
  • Optimiser l'article de blog pour le référencement et le partager sur les réseaux sociaux.
Assist local businesses with their Facebook marketing
Provides practical experience in applying Facebook Business Manager skills to real-world scenarios, enhancing learners' understanding of the platform's impact on business growth.
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  • Identify local businesses that need assistance with Facebook marketing.
  • Offer your services on a volunteer basis.
  • Develop and implement Facebook marketing strategies for the businesses.
  • Track and analyze campaign results, and make recommendations for improvement.
Create a social media marketing campaign
Demonstrate your understanding of the course material by creating a real-world marketing campaign.
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  • Brainstorm ideas for your campaign.
  • Develop a creative concept.
  • Create and produce your marketing materials.
  • Launch your campaign.
  • Track and measure your results.
Develop a Facebook marketing campaign
Encourages learners to apply their knowledge by creating a Facebook marketing campaign, solidifying their understanding of campaign planning and execution.
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  • Define campaign goals and objectives.
  • Select target audience and demographics.
  • Choose appropriate ad formats and placements.
  • Set campaign budget and duration.
  • Monitor and analyze campaign performance.

Career center

Learners who complete Démarrer avec Facebook Business Manager will develop knowledge and skills that may be useful to these careers:
Social Media Manager
A Social Media Manager is responsible for developing and executing social media strategies for businesses. They use a variety of social media platforms to engage with target audiences, build brand awareness, and drive traffic to websites. The course "Démarrer avec Facebook Business Manager" can help Social Media Managers build a foundation in using Facebook Business Manager, a powerful tool for managing Facebook marketing campaigns. The course covers topics such as creating and managing Facebook pages, running Facebook ads, and tracking campaign performance. This knowledge can help Social Media Managers improve the effectiveness of their Facebook marketing campaigns and achieve better results.
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for developing, executing, and monitoring digital marketing campaigns. They use a variety of online tools and platforms to reach target audiences and achieve marketing goals. The course "Démarrer avec Facebook Business Manager" can help Digital Marketing Specialists build a foundation in using Facebook Business Manager, a powerful tool for managing Facebook marketing campaigns. The course covers topics such as creating and managing Facebook pages, running Facebook ads, and tracking campaign performance. This knowledge can help Digital Marketing Specialists improve the effectiveness of their Facebook marketing campaigns and achieve better results.
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing strategies for businesses. They use a variety of marketing channels to reach target audiences and achieve marketing goals. The course "Démarrer avec Facebook Business Manager" can help Marketing Managers build a foundation in using Facebook Business Manager, a powerful tool for managing Facebook marketing campaigns. The course covers topics such as creating and managing Facebook pages, running Facebook ads, and tracking campaign performance. This knowledge can help Marketing Managers improve the effectiveness of their Facebook marketing campaigns and achieve better results.
Advertising Manager
An Advertising Manager is responsible for developing and executing advertising campaigns for businesses. They use a variety of advertising platforms to reach target audiences and achieve advertising goals. The course "Démarrer avec Facebook Business Manager" can help Advertising Managers build a foundation in using Facebook Business Manager, a powerful tool for managing Facebook marketing campaigns. The course covers topics such as creating and managing Facebook pages, running Facebook ads, and tracking campaign performance. This knowledge can help Advertising Managers improve the effectiveness of their Facebook advertising campaigns and achieve better results.
Product Marketing Manager
A Product Marketing Manager is responsible for developing and executing marketing strategies for specific products or services. They work closely with product development teams to ensure that products meet the needs of target audiences. The course "Démarrer avec Facebook Business Manager" can help Product Marketing Managers build a foundation in using Facebook Business Manager, a powerful tool for managing Facebook marketing campaigns. The course covers topics such as creating and managing Facebook pages, running Facebook ads, and tracking campaign performance. This knowledge can help Product Marketing Managers improve the effectiveness of their Facebook marketing campaigns and achieve better results.
Brand Manager
A Brand Manager is responsible for developing and executing marketing strategies for a specific brand. They work closely with marketing teams to ensure that all marketing activities are aligned with the brand's overall goals and objectives. The course "Démarrer avec Facebook Business Manager" can help Brand Managers build a foundation in using Facebook Business Manager, a powerful tool for managing Facebook marketing campaigns. The course covers topics such as creating and managing Facebook pages, running Facebook ads, and tracking campaign performance. This knowledge can help Brand Managers improve the effectiveness of their Facebook marketing campaigns and achieve better results.
Digital Analyst
A Digital Analyst is responsible for collecting, analyzing, and interpreting data to improve the effectiveness of digital marketing campaigns. They use a variety of data analysis tools and techniques to track campaign performance and identify areas for improvement. The course "Démarrer avec Facebook Business Manager" can help Digital Analysts build a foundation in using Facebook Business Manager, a powerful tool for managing Facebook marketing campaigns. The course covers topics such as creating and managing Facebook pages, running Facebook ads, and tracking campaign performance. This knowledge can help Digital Analysts improve their ability to track and analyze Facebook marketing campaigns and identify areas for improvement.
Marketing Automation Specialist
A Marketing Automation Specialist is responsible for developing and executing marketing automation strategies. They use marketing automation software to automate marketing tasks and improve campaign efficiency. The course "Démarrer avec Facebook Business Manager" may be useful for Marketing Automation Specialists who want to learn how to use Facebook Business Manager to integrate with their marketing automation software and improve the effectiveness of their marketing campaigns.
Freelance Marketer
A Freelance Marketer provides marketing services to businesses on a freelance basis. They offer a variety of marketing services, such as developing marketing strategies, creating marketing content, and managing marketing campaigns. The course "Démarrer avec Facebook Business Manager" may be useful for Freelance Marketers who want to learn how to use Facebook Business Manager to manage their clients' Facebook marketing campaigns.
Public relations manager
A Public Relations Manager is responsible for developing and executing public relations strategies. They work with the media to promote their clients and build positive relationships with the public. The course "Démarrer avec Facebook Business Manager" may be useful for Public Relations Managers who want to learn how to use Facebook Business Manager to reach a wider audience and promote their clients.
Marketing Consultant
A Marketing Consultant provides marketing advice and services to businesses. They help businesses develop and execute marketing strategies to achieve their marketing goals. The course "Démarrer avec Facebook Business Manager" may be useful for Marketing Consultants who want to learn how to use Facebook Business Manager to help their clients manage their Facebook marketing campaigns.
Content Marketing Manager
A Content Marketing Manager is responsible for developing and executing content marketing strategies. They create and manage content across a variety of channels to attract and engage target audiences. The course "Démarrer avec Facebook Business Manager" may be useful for Content Marketing Managers who want to learn how to use Facebook Business Manager to promote their content and reach a wider audience.
Email Marketing Manager
An Email Marketing Manager is responsible for developing and executing email marketing strategies. They use email to promote products or services and build relationships with customers. The course "Démarrer avec Facebook Business Manager" may be useful for Email Marketing Managers who want to learn how to use Facebook Business Manager to promote their email campaigns and reach a wider audience.
Influencer Marketing Manager
An Influencer Marketing Manager is responsible for developing and executing influencer marketing strategies. They work with influencers to create and promote content that reaches target audiences. The course "Démarrer avec Facebook Business Manager" may be useful for Influencer Marketing Managers who want to learn how to use Facebook Business Manager to reach a wider audience and promote their products or services.
Event Marketing Manager
An Event Marketing Manager is responsible for developing and executing marketing strategies for events. They work with event planners to promote events and attract attendees. The course "Démarrer avec Facebook Business Manager" may be useful for Event Marketing Managers who want to learn how to use Facebook Business Manager to promote their events and reach a wider audience.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Démarrer avec Facebook Business Manager.
Ce livre fournit des conseils pratiques et des stratégies pour utiliser efficacement Facebook pour le marketing, y compris des conseils sur la création de contenu engageant, le ciblage de votre audience et la mesure de vos résultats.
Ce livre fournit un guide simplifié du marketing sur Facebook, couvrant des sujets tels que la création de campagnes publicitaires, la création de contenu et le suivi de vos résultats.
Ce livre fournit un guide complet du marketing sur Facebook, couvrant des sujets tels que la création de campagnes publicitaires, la création de contenu et le suivi de vos résultats.
Ce livre fournit un guide pratique des stratégies et tactiques de marketing Facebook. Il couvre des sujets tels que le ciblage d'audience, la création de contenu engageant et l'optimisation des campagnes. Il comprend également une section sur Facebook Business Manager.
Ce livre fournit un guide complet du marketing Facebook, couvrant des sujets tels que le ciblage d'audience, la création de contenu et l'analyse des résultats. Il comprend également une section sur Facebook Business Manager.
Ce livre fournit un guide pratique pour utiliser Facebook pour le marketing des petites entreprises. Il couvre des sujets tels que la création d'une page d'entreprise, la création d'annonces et l'interaction avec les clients.
Ce livre fournit un guide simple et facile à suivre pour utiliser Facebook pour le marketing. Il couvre des sujets tels que la création d'une page d'entreprise, la création d'annonces et l'interaction avec les clients.

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