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Johanna Walker,
Tom Wainwright,
and
Dave Whiteland
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course will be of particular interest to those working in digital start-ups, managers in corporations, developers, public sector managers and students. This is not a technical course, and is introductory in scope. Learners require only curiosity and an open mind.
Topics Covered
Read more
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course will be of particular interest to those working in digital start-ups, managers in corporations, developers, public sector managers and students. This is not a technical course, and is introductory in scope. Learners require only curiosity and an open mind.
Topics Covered
Read more
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course will be of particular interest to those working in digital start-ups, managers in corporations, developers, public sector managers and students. This is not a technical course, and is introductory in scope. Learners require only curiosity and an open mind.
Topics Covered
- What is Open Data?
- Why is Open Data useful in business?
- How to assess and manage risk when using Open Data
- How Open Data can improve business
- How to create an Open Data business model
- How to use external Open Data
- How to publish Open Data
Register for this course and see more details by visiting:
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Reviews summary
Introduction to open data for business
According to learners, this course offers a clear and accessible introduction to Open Data concepts and their application in digital business. Many found it highly relevant for understanding the 'why' and 'what', particularly appreciating its non-technical approach, which is well-suited for managers and beginners. However, some reviewers felt the course was too theoretical and lacked practical, hands-on application, leaving them wanting more concrete strategies or case studies. There are also mentions that some data sources may be outdated. Overall, it seems effective for gaining a foundational understanding, but those seeking deep technical skills or extensive practical exercises may need supplementary resources.
Ideal for beginners; may be too basic for some.
"Not technical at all, which is perfect for managers like me."
"Good if you know absolutely nothing, but not much value if you have some prior knowledge."
"It delivered on its promise of being introductory and non-technical."
Highly relevant to digital business and strategy.
"Very relevant for digital business strategy."
"Highly valuable for my startup."
"...Provided a great understanding of the 'why' and 'what' of Open Data in business."
Course explains open data concepts clearly.
"Excellent introduction to Open Data. Explained complex ideas simply."
"Highly relevant and timely topic. The course explained the concepts clearly..."
"Came into this with zero knowledge. Left with a good grasp of the fundamentals..."
Some data sources or examples may need updating.
"Disappointed. The data sources mentioned seemed a bit outdated."
"Okay course. It covers the basics... The examples were helpful but felt a bit old."
More theoretical than practical or hands-on.
"...I was hoping for more practical examples or case studies. It felt a bit theoretical."
"It talks *about* using data but doesn't show you *how*. Needed more hands-on elements."
"Very little practical application shown. Was hoping for more concrete strategies."
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Using Open Data for Digital Business.
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Learners who complete Using Open Data for Digital Business will develop knowledge and skills
that may be useful to these careers:
For more career information including salaries, visit:
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Reading list
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Provides a basic introduction to Open Data. It discusses the different types of Open Data, the benefits of using Open Data, and the challenges of implementing Open Data initiatives.
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Explores the potential of Open Data for research. It discusses the different ways that Open Data can be used to conduct research, and provides case studies on the use of Open Data for research projects.
Explores the potential of Open Data for journalism. It discusses the different ways that Open Data can be used to improve journalism, and provides case studies on the use of Open Data for journalistic investigations.
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Provides a simple and effective sales process that can help salespeople close more deals. Weinberg sales expert and his book is full of practical advice that can help salespeople of all levels.
Understanding human behavior is key in business development. delves into the psychology behind why people say 'yes' and outlines universal principles of persuasion. It provides valuable background knowledge for sales, marketing, and negotiation aspects of business development. This classic text with enduring relevance.
Provides 20 essential principles for sales success. Tracy world-renowned sales expert and his book is full of practical advice that can help salespeople of all levels improve their results.
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A cornerstone for understanding modern business development, this book introduces the Lean methodology for building and scaling startups. It emphasizes rapid experimentation and validated learning, crucial concepts for anyone looking to deepen their understanding of contemporary business growth strategies. It's a widely adopted framework in entrepreneurial circles.
Provides a foundational visual framework, the Business Model Canvas, for understanding and designing business models. It's highly valuable for gaining a broad understanding of how businesses create, deliver, and capture value. It serves as a practical reference tool and is often used in academic settings and by professionals for its clear and actionable approach.
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Co-authored by LinkedIn co-founder Reid Hoffman, this book explores the strategies and techniques for rapid growth in the digital age. It's highly relevant to contemporary business development, particularly for technology companies and startups aiming for significant scale. It provides insights into navigating hyper-growth environments.
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This classic addresses the unique challenges of bringing disruptive technology products to wider markets. It's essential for understanding the dynamics of technology adoption and how to bridge the gap between early adopters and the mainstream market. While not a recent publication, its insights remain highly relevant for contemporary business development in tech.
Written by a former FBI hostage negotiator, this book provides unique and effective negotiation strategies applicable to business development. It offers a different perspective on communication and influence, valuable for anyone involved in deals and partnerships. is highly practical and adds significant depth to negotiation skills.
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Based on extensive research, this book identifies the characteristics that enable companies to achieve sustained greatness. While not solely focused on business development, it provides crucial insights into strategic thinking, leadership, and building enduring organizations, all vital for deepening one's understanding of long-term business growth.
Presents a framework for creating new market spaces rather than competing in existing ones. It's highly relevant for contemporary business development by encouraging innovative thinking and strategic shifts to achieve high growth and profitability. It's a valuable read for those looking to differentiate their business.
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Focusing on the sales pipeline and lead generation, this book offers practical strategies for building a scalable sales process. It's particularly useful for those looking to deepen their understanding of the revenue generation side of business development and is considered a modern classic in sales methodology.
Provides a comprehensive guide to sales management. Elias sales management expert and his book is full of practical advice that can help sales managers improve their teams' performance.
A companion to Business Model Generation, this book focuses specifically on the crucial element of creating value for customers. It provides tools and processes for understanding customer needs and designing compelling value propositions, essential for successful business development. It's a practical guide for both students and professionals.
A seminal work on disruptive innovation, this book explains why successful companies can be blindsided by new technologies and market entrants. It's a classic in understanding industry dynamics and the challenges of maintaining growth in the face of innovation. It provides historical context and valuable lessons for contemporary business development.
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Provides a step-by-step guide to building a successful startup. Ries advocates for using a lean approach, which involves testing ideas quickly and cheaply.
Explores why successful companies often fail to innovate. Christensen argues that companies must be willing to cannibalize their own products in order to stay ahead of the competition.
For more information about how these books relate to this course, visit:
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