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Manuel Laguna,
Dan Zhang,
and
David Torgerson
The analytical process does not end with models than can predict with accuracy or prescribe the best solution to business problems. Developing these models and gaining insights from data do not necessarily lead to successful implementations. This depends on the ability to communicate results to those who make decisions. Presenting findings to decision makers who are not familiar with the language of analytics presents a challenge. In this course you will learn how to communicate analytics results to stakeholders who do not understand the details of analytics but want evidence of analysis and data. You will be able to choose the right vehicles to present quantitative information, including those based on principles of data visualization. You will also learn how to develop and deliver data-analytics stories that provide context, insight, and interpretation.
Register for this course and see more details by visiting:
OpenCourser.com/course/hlt429/communicating
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What's inside
Syllabus
Introduction to the Course
In this module we’ll briefly review the Information-Action Value Chain we introduced in Course 1. Then we’ll see how analytical techniques are applied in business problems, first by looking at some “classic” business problems that have been around for a long time, then by looking at some “emergent” business problems that have resulted from more recent advances in technology.
Read more
Syllabus
Introduction to the Course
In this module we’ll briefly review the Information-Action Value Chain we introduced in Course 1. Then we’ll see how analytical techniques are applied in business problems, first by looking at some “classic” business problems that have been around for a long time, then by looking at some “emergent” business problems that have resulted from more recent advances in technology.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Explores communication of analytical results to decision makers who may not understand the technical details
Covers best practices in principles of data visualization to enhance communication
Provides guidance on interpreting data, gathering additional data, and pitching recommendations based on analysis
Illustrates the entire analytic lifecycle through case studies
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Create your own learning path.
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Reviews summary
Communicating analytics results effectively
According to students (inferred from the course content), this course offers practical strategies for communicating business analytics results to non-technical audiences. Learners can expect to focus on key areas like data visualization best practices and crafting a compelling data story. The content appears highly relevant for professionals needing to bridge the gap between complex data and decision-makers. While providing a solid foundation, it may be more suited for beginners or those refreshing core concepts rather than advanced analysts.
Good for beginners, potentially basic for advanced.
"It's a great introduction for someone new to communicating technical results."
"Some sections felt like a review of concepts I already knew."
"Best suited for learners who need a solid foundation in this specific area."
Insights into effective visual communication.
"The module on data visualization best practices was very helpful."
"I learned which chart types are most effective and common mistakes to avoid."
"It improved my ability to choose visuals that clearly communicate the data."
Emphasis on creating narratives from data.
"Learning how to tell a story with data was the most valuable part for me."
"The concept of framing results as a narrative is a powerful takeaway."
"I can now structure my presentations to be more engaging and persuasive."
Directly applicable to workplace needs.
"This course addresses a critical skill gap for many analytics professionals."
"The content is highly relevant for anyone presenting data in a business context."
"I can immediately apply what I learned to my job."
Learn practical ways to convey complex data.
"I needed to learn how to talk about analytics results without getting too technical."
"The course taught me practical strategies for presenting findings to managers."
"It's less about the math and more about making sure people understand the insights."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Communicating Business Analytics Results with these
activities:
Brush Up On Statistics
Show steps
Refreshing your knowledge of statistics will help you understand the concepts of data visualization and analytics more easily.
Browse courses on
Statistics
Show steps
-
Review your notes from a previous statistics course.
-
Read a statistics textbook or online tutorial.
-
Take a practice quiz or exam.
Learn About Data Visualization Techniques
Show steps
Learning about data visualization techniques will allow you to effectively communicate your findings to non-technical audiences.
Browse courses on
Data Visualization
Show steps
-
Follow a tutorial on creating charts and graphs in Excel or another software program.
-
Find examples of effective data visualizations online and analyze their strengths and weaknesses.
Join a Study Group
Show steps
Joining a study group will give you the opportunity to discuss the course material with other students and get help from your peers.
Show steps
-
Find a study group that meets at a time that works for you.
-
Attend study group meetings regularly.
-
Participate in discussions and ask questions.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create a Data Visualization Resource List
Show steps
Creating a data visualization resource list will help you keep track of the tools and resources that you learn about in the course.
Browse courses on
Data Visualization
Show steps
-
Create a document or spreadsheet to store your resources.
-
Add resources to your list as you learn about them.
-
Organize your resources into categories.
Take Practice Quizzes
Show steps
Taking practice quizzes will help you test your understanding of the course material and identify areas where you need to improve.
Show steps
-
Complete the practice quizzes that are provided with the course material.
-
Review your answers and identify any areas where you need additional support.
Create a Data Visualization Project
Show steps
Creating a data visualization project will help you practice the skills you learn in the course and apply them to a real-world problem.
Browse courses on
Data Visualization
Show steps
-
Choose a dataset that you are interested in.
-
Clean and prepare the data.
-
Create charts and graphs to visualize the data.
-
Write a report that interprets the results of your analysis.
Attend an Industry Meetup
Show steps
Attending an industry meetup will allow you to meet professionals who work in the field of data analytics and learn about the latest trends.
Show steps
-
Find an industry meetup that is relevant to your interests.
-
Attend the meetup and introduce yourself to other attendees.
-
Ask questions about the industry and learn about the career paths of other professionals.
Contribute to an Open-Source Data Visualization Project
Show steps
Contributing to an open-source data visualization project will give you hands-on experience with real-world data visualization projects.
Browse courses on
Data Visualization
Show steps
-
Find an open-source data visualization project that you are interested in.
-
Read the project documentation and learn about the project's goals.
-
Identify an area where you can contribute to the project.
-
Submit a pull request with your contributions.
Brush Up On Statistics
Show steps
Refreshing your knowledge of statistics will help you understand the concepts of data visualization and analytics more easily.
Browse courses on
Statistics
Show steps
Show steps
Show steps
- Review your notes from a previous statistics course.
- Read a statistics textbook or online tutorial.
- Take a practice quiz or exam.
Learn About Data Visualization Techniques
Show steps
Learning about data visualization techniques will allow you to effectively communicate your findings to non-technical audiences.
Browse courses on
Data Visualization
Show steps
Show steps
Show steps
- Follow a tutorial on creating charts and graphs in Excel or another software program.
- Find examples of effective data visualizations online and analyze their strengths and weaknesses.
Join a Study Group
Show steps
Joining a study group will give you the opportunity to discuss the course material with other students and get help from your peers.
Show steps
Show steps
Show steps
- Find a study group that meets at a time that works for you.
- Attend study group meetings regularly.
- Participate in discussions and ask questions.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create a Data Visualization Resource List
Show steps
Creating a data visualization resource list will help you keep track of the tools and resources that you learn about in the course.
Browse courses on
Data Visualization
Show steps
Show steps
Show steps
- Create a document or spreadsheet to store your resources.
- Add resources to your list as you learn about them.
- Organize your resources into categories.
Take Practice Quizzes
Show steps
Taking practice quizzes will help you test your understanding of the course material and identify areas where you need to improve.
Show steps
Show steps
Show steps
- Complete the practice quizzes that are provided with the course material.
- Review your answers and identify any areas where you need additional support.
Create a Data Visualization Project
Show steps
Creating a data visualization project will help you practice the skills you learn in the course and apply them to a real-world problem.
Browse courses on
Data Visualization
Show steps
Show steps
Show steps
- Choose a dataset that you are interested in.
- Clean and prepare the data.
- Create charts and graphs to visualize the data.
- Write a report that interprets the results of your analysis.
Attend an Industry Meetup
Show steps
Attending an industry meetup will allow you to meet professionals who work in the field of data analytics and learn about the latest trends.
Show steps
Show steps
Show steps
- Find an industry meetup that is relevant to your interests.
- Attend the meetup and introduce yourself to other attendees.
- Ask questions about the industry and learn about the career paths of other professionals.
Contribute to an Open-Source Data Visualization Project
Show steps
Contributing to an open-source data visualization project will give you hands-on experience with real-world data visualization projects.
Browse courses on
Data Visualization
Show steps
Show steps
Show steps
- Find an open-source data visualization project that you are interested in.
- Read the project documentation and learn about the project's goals.
- Identify an area where you can contribute to the project.
- Submit a pull request with your contributions.
Career center
Learners who complete Communicating Business Analytics Results will develop knowledge and skills
that may be useful to these careers:
Web Analyst
Web Analyst
Web Analysts use data to understand how users interact with websites and online marketing campaigns. The Communicating Business Analytics Results course from University of Colorado Boulder may be useful as it teaches you how to present analytical findings in a clear and concise manner. By learning how to effectively communicate your results, you can increase the likelihood that your insights will be used to improve the website and online marketing campaigns.
Data Analyst
Data Analyst
Data Analysts use data to identify trends, patterns, and insights that can help businesses make informed decisions. The Communicating Business Analytics Results course from University of Colorado Boulder may be useful as it teaches you how to present analytical findings in a clear and concise manner. By learning how to effectively communicate your results, you can increase the likelihood that your insights will be used to make better decisions.
Data Scientist
Data Scientist
Data Scientists use advanced statistical and machine learning techniques to extract insights from data. The Communicating Business Analytics Results course from University of Colorado Boulder may be useful as it teaches you how to communicate your findings to non-technical audiences. By learning how to effectively communicate your results, you can increase the likelihood that your insights will be used to make better decisions.
Market Research Analyst
Market Research Analyst
Market Research Analysts collect and analyze data to understand consumer behavior and market trends. The Communicating Business Analytics Results course from University of Colorado Boulder may be useful as it teaches you how to present analytical findings in a clear and concise manner. By learning how to effectively communicate your results, you can increase the likelihood that your insights will be used to make better decisions.
Operations Research Analyst
Operations Research Analyst
Operations Research Analysts use mathematical and statistical techniques to improve the efficiency of business processes. The Communicating Business Analytics Results course from University of Colorado Boulder may be useful as it teaches you how to present analytical findings in a clear and concise manner. By learning how to effectively communicate your results, you can increase the likelihood that your recommendations will be implemented and have a positive impact on the business.
Quantitative Analyst
Quantitative Analyst
Quantitative Analysts use mathematical and statistical techniques to analyze financial data. The Communicating Business Analytics Results course from University of Colorado Boulder may be useful as it teaches you how to present analytical findings in a clear and concise manner. By learning how to effectively communicate your results, you can increase the likelihood that your insights will be used to make better investment decisions.
Risk Analyst
Risk Analyst
Risk Analysts identify and assess risks that businesses face. The Communicating Business Analytics Results course from University of Colorado Boulder may be useful as it teaches you how to present analytical findings in a clear and concise manner. By learning how to effectively communicate your results, you can increase the likelihood that your recommendations will be implemented and help the business to avoid or mitigate risks.
Sales Analyst
Sales Analyst
Sales Analysts use data to understand sales trends and identify opportunities for growth. The Communicating Business Analytics Results course from University of Colorado Boulder may be useful as it teaches you how to present analytical findings in a clear and concise manner. By learning how to effectively communicate your results, you can increase the likelihood that your insights will be used to make better sales decisions.
Statistician
Statistician
Statisticians collect, analyze, and interpret data. The Communicating Business Analytics Results course from University of Colorado Boulder may be useful as it teaches you how to present analytical findings in a clear and concise manner. By learning how to effectively communicate your results, you can increase the likelihood that your insights will be used to make better decisions.
Management Consultant
Management Consultant
Management Consultants advise businesses on how to improve their performance. The Communicating Business Analytics Results course from University of Colorado Boulder may be useful as it teaches you how to present analytical findings to decision makers in a clear and concise manner. By learning how to effectively communicate your results, you can increase the likelihood that your recommendations will be implemented and have a positive impact on the business.
User Experience (UX) Researcher
User Experience (UX) Researcher
UX Researchers study how users interact with products and services. The Communicating Business Analytics Results course from University of Colorado Boulder may be useful as it teaches you how to present analytical findings in a clear and concise manner. By learning how to effectively communicate your results, you can increase the likelihood that your insights will be used to improve the user experience.
Business Analyst
Business Analyst
Business Analysts leverage data to solve problems, improve efficiency, and drive change. The Communicating Business Analytics Results course from University of Colorado Boulder may be useful as it teaches you how to present analytical findings to decision makers who may not understand the technical details of analytics. By learning how to effectively communicate your results, you can increase the likelihood that your recommendations will be implemented and have a positive impact on the business.
Product Manager
Product Manager
Product Managers are responsible for the development and launch of new products. The Communicating Business Analytics Results course from University of Colorado Boulder may be useful as it teaches you how to present analytical findings to decision makers in a clear and concise manner. By learning how to effectively communicate your results, you can increase the likelihood that your recommendations will be implemented and have a positive impact on the product's success.
Strategy Consultant
Strategy Consultant
Strategy Consultants advise businesses on how to develop and implement strategies for growth and success. The Communicating Business Analytics Results course from University of Colorado Boulder may be useful as it teaches you how to present analytical findings in a clear and concise manner. By learning how to effectively communicate your results, you can increase the likelihood that your recommendations will be implemented and have a positive impact on the business.
Technical Writer
Technical Writer
Technical Writers create documentation that explains complex technical concepts to non-technical audiences. The Communicating Business Analytics Results course from University of Colorado Boulder may be useful as it teaches you how to present analytical findings in a clear and concise manner. By learning how to effectively communicate your results, you can increase the likelihood that your documentation will be easy to understand and helpful to users.
For more career information including salaries, visit:
OpenCourser.com/course/hlt429/communicating
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Communicating Business Analytics Results.
Teaches readers how to use data visualization to communicate insights and tell stories. It great resource for anyone who wants to learn how to create effective data visualizations that can be used to persuade and inform.
Provides a practical guide to using data analytics to make better business decisions. It covers a wide range of topics, including data collection, analysis, and visualization.
Provides a detailed look at how businesses can use data analytics to improve their performance. It covers a wide range of topics, including data-driven decision making, customer analytics, and risk management.
Provides a comprehensive overview of big data analytics, including the challenges and opportunities that come with it. It covers a wide range of topics, including data storage, data processing, and data analysis.
Provides a comprehensive overview of data analytics for marketing. It covers a wide range of topics, including data collection, analysis, and visualization.
Provides a comprehensive overview of data analytics for human resources. It covers a wide range of topics, including data collection, analysis, and visualization.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/hlt429/communicating
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Rating
4.5
Effort
7 hours to complete
Level
Intermediate
Via
Coursera
Institution
University of Colorado Boulder
Instructors
Manuel Laguna
Dan Zhang
David Torgerson
Language
English
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آذربایجان دیلی
This course belongs to a
collection
called
Advanced Business Analytics. It's comprised of five courses:
- Communicating Business Analytics Results (viewing)
- Advanced Business Analytics Capstone
- Introduction to Data Analytics for Business
- Predictive Modeling and Analytics
- Business Analytics for Decision Making
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