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The way you choose to invest in your product development has a big impact on your overall business. Learn how you should invest based on where your business is and what you are trying to achieve.

The way you choose to invest in your product development has a big impact on your overall business. Learn how you should invest based on where your business is and what you are trying to achieve. This session's speakers include:

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What's inside

Syllabus

Where do R&D dollars go? How to align investments to outcomes

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops a solid understanding of where to invest your product development, which is key to company success
Covers the crucial topic of aligning investments to outcomes, which is important in business settings

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Where Do R&D Dollars Go? How to Align Investments to Outcomes with these activities:
Review generalizable concepts
Focus on reviewing the fundamentals of business investment to set a strong foundation for this course.
Browse courses on Product Development
Show steps
  • Read a summary of the fundamentals of product development investment
  • Take practice quizzes on the topic
  • Identify examples from previous experiences or case studies
Read 'Build, Measure, Learn'
This book provides a practical framework for product development, and will complement the course materials.
Show steps
  • Read and take notes on Chapter 1-3
  • Summarize the key points of the book
Plan a product development project
Putting together a project plan will provide hands-on experience that complements the theoretical concepts covered in class.
Browse courses on Product strategy
Show steps
  • Define the project scope and objectives
  • Conduct market research to identify target users and their needs
  • Develop a product roadmap
  • Estimate the project budget and timeline
Four other activities
Expand to see all activities and additional details
Show all seven activities
Follow Pluralsight's 'Product Development Fundamentals' course
This Pluralsight course will provide additional insights and practical examples to complement the material covered in this course.
Browse courses on Product Management
Show steps
  • Watch the videos and take notes
  • Complete the quizzes and assignments
Organize a study group with other students
Working with others can aid in content retention, enhance time management, and improve overall learning through collaborative discussion.
Show steps
  • Find a group of students in the online course
  • Set up a regular meeting time
  • Create a platform and tools for discussion
  • Set a study schedule and stick to it
Develop a product pitch
Creating a product pitch will reinforce your understanding of the key elements of successful product development.
Browse courses on Value Proposition
Show steps
  • Identify the target audience for the product
  • Define the value proposition and key benefits of the product
  • Develop a compelling narrative and presentation
  • Practice the pitch and get feedback
Write a blog post on a product development topic
Writing a blog post will help you synthesize and reinforce your understanding of the course material.
Show steps
  • Choose a topic and develop an outline
  • Research and gather relevant information
  • Write and edit the blog post
  • Publish the blog post and share it with others

Career center

Learners who complete Where Do R&D Dollars Go? How to Align Investments to Outcomes will develop knowledge and skills that may be useful to these careers:
Research and Development Scientist
Research and Development Scientists work for companies to develop new scientific methods and products to meet existing and future market demands. The course "Where Do R&D Dollars Go? How to Align Investments to Outcomes" is especially relevant to this job role by providing insights into how to optimize R&D investment and maximize ROI through its teachings on aligning investments to outcomes.
Product Manager
Within a company, Product Managers are responsible for overseeing the development of a product and managing the product throughout its life cycle. The course, "Where Do R&D Dollars Go? How to Align Investments to Outcomes," can help Product Managers increase their ability to create better products by improving their understanding of how to conduct product development. The course's lessons on aligning investments to outcomes will particularly assist them in assuring that they receive a positive return on investment for their products.
Project Manager
Project Managers are responsible for planning, executing, and closing projects, which can be related to R&D. The course "Where Do R&D Dollars Go? How to Align Investments to Outcomes" can help Project Managers become more successful by improving their understanding of how to allocate resources and budget for R&D projects.
Data Analyst
Data Analysts gather, analyze, interpret, and present data in order to help companies make better, quicker, and more efficient decisions. The course "Where Do R&D Dollars Go? How to Align Investments to Outcomes" is helpful for this career role, as it will teach Data Analysts how to gather and interpret information about how a company's R&D investments are performing. This will allow them to make more informed decisions about future investments.
Business Analyst
Business Analysts work with clients to help them understand their business needs and develop solutions to improve their operations. As this role requires understanding a business's financial standing, operations, and future goals, the course "Where Do R&D Dollars Go? How to Align Investments to Outcomes" can help Business Analysts improve their understanding of a company's processes to better serve their clients.
Financial Analyst
Financial Analysts help businesses make important financial decisions related to investments, capital structure, and project funding. The course "Where Do R&D Dollars Go? How to Align Investments to Outcomes" will provide Financial Analysts with the skills they need to make more informed decisions about a company's R&D investment strategies and how to optimize return on R&D investment.
Chief Technology Officer (CTO)
CTOs are responsible for overseeing the technological development of a company. The course "Where Do R&D Dollars Go? How to Align Investments to Outcomes" may be useful for CTOs who need to understand how to make strategic R&D investments to drive technological innovation.
Management Consultant
Management Consultants advise businesses on how to improve their performance. The course "Where Do R&D Dollars Go? How to Align Investments to Outcomes" can be beneficial for Management Consultants who need to understand how companies can best invest in R&D to improve their overall performance.
Operations Manager
Operations Managers are responsible for the day-to-day operations of a company. The course "Where Do R&D Dollars Go? How to Align Investments to Outcomes" may be useful for Operations Managers who need to understand how to optimize R&D investments to improve operational efficiency.
Chief Financial Officer (CFO)
CFOs are responsible for managing the financial affairs of a company. The course "Where Do R&D Dollars Go? How to Align Investments to Outcomes" may be useful for CFOs who need to understand how to optimize R&D investments to improve financial performance.
Chief Information Officer (CIO)
CIOs are responsible for managing the information technology (IT) systems of a company. The course "Where Do R&D Dollars Go? How to Align Investments to Outcomes" may be useful for CIOs who need to understand how to make strategic R&D investments to drive IT innovation.
Chief Operating Officer (COO)
COOs are responsible for managing the day-to-day operations of a company. The course "Where Do R&D Dollars Go? How to Align Investments to Outcomes" may be useful for COOs who need to understand how to optimize R&D investments to improve operational efficiency.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. The course "Where Do R&D Dollars Go? How to Align Investments to Outcomes" may be useful for Marketing Managers who need to understand how to align R&D investments with marketing goals.
Chief Executive Officer (CEO)
CEOs are responsible for the overall success of a company. The course "Where Do R&D Dollars Go? How to Align Investments to Outcomes" may be useful for CEOs who need to understand how to make strategic R&D investments to drive company growth.
Sales Manager
Sales Managers are responsible for managing sales teams and developing sales strategies. The course "Where Do R&D Dollars Go? How to Align Investments to Outcomes" may be useful for Sales Managers who need to understand how to align R&D investments with sales goals.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Where Do R&D Dollars Go? How to Align Investments to Outcomes.
Provides a practical guide to the lean startup methodology, which can help you to develop and test your ideas quickly and cheaply.
Provides a quick reference guide to 100 tools for improving quality and speed.

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