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Qualitative Research Design

Karen Andes, PhD

This course introduces qualitative research, compares and contrasts qualitative and quantitative research approaches, and provides an overview of qualitative methods for data collection. It outlines a step-by-step approach to qualitative research design that begins by identifying a public health topic of interest, works to hone in on a specific research problem, and then specifies research questions, objectives, and specific aims. The course emphasizes the iterative nature of research design in qualitative inquiry and highlights the importance of specifying a population of interest, an appropriate sampling strategy, and potential approaches to recruitment. It introduces the relationship between these considerations and key concepts such as saturation and transferability in qualitative research. Finally, the course considers ethical concerns specific to qualitative research and potential solutions. Learners of this course will not only be able to put what they learn into practice, but they'll also develop a portfolio of qualitative research materials for career advancement.

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What's inside

Syllabus

Introduction to Qualitative Research
In this first week, you'll get the chance to explore characteristics and approaches of both qualitative and quantitative research, understand their differences, and acknowledge how both are complementary.
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Qualitative Methods
This week, we'll look at two types of data that can be collected and dive into the three main data collection methods used in qualitative studies. Finally, we'll wrap up by discussing the concept of saturation and consider the lingering question, "how much data is enough?"
Objective-Driven Design
In our third week, we'll discuss how to develop a problem statement from a topic of interest, craft research questions and aims, and discuss how this process all relates to objective-driven design.
Methods, Population, Sampling, & Recruitment
For our fourth week, we'll take a look at how to choose data collection methods that are best suited for your aims, explore the various sampling and recruitment strategies to select participants, and finally consider how research design is an iterative process.
Research Ethics
Our fifth week is all about ethical considerations in qualitative research. As researchers, we need to be aware and take precautions to ensure our work with human subjects is never exploitative, deceitful, or harmful. We'll go over the key ethical principles to keep in mind when beginning a qualitative study.
Course Project and Design Examples
In this final week, you'll combine all items of your research design for a final submission. We'll also review real cases of graduates in the MPH program to see the different approaches that can be taken.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Introduces qualitative research and provides learners with a good foundation
Compares and contrasts qualitative and quantitative research approaches
Provides an overview of qualitative methods for data collection
Outlines a step-by-step approach to qualitative research design
Develops skills in specifying a population of interest, an appropriate sampling strategy, and potential approaches to recruitment
Covers ethical concerns specific to qualitative research and potential solutions

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Reviews summary

Highly rated qualitative research course

Learners say this excellent course on qualitative research design is well-received, with engaging assignments and easy-to-understand lectures that improved their understanding of the subject. They especially appreciated the in-depth insights and practical examples provided. The instructor is eloquent and knowledgeable, making complex concepts accessible to beginners.
The course provides a range of useful resources, including videos, readings, and lectures.
"Good course and useful resources"
"This course offers more in-depth learning that I wouldn't have gotten via my Epidemiology course."
"I like the videos and the selected lectures which I can use from now on."
Learners found the assignments to be fair and helpful in applying the concepts they learned.
"Assignments were fair and helpful in helping to apply what was learned from the lectures/reading."
"Enjoyed the content and resources provided."
"I really appreciated the examples and the ability to listen to several students projects."
The instructor's explanations and lectures are praised for their clarity and effectiveness.
"The instructor was very eloquent and good at explaining concepts."
"It was excellent lecture by Dr Karren Andes and nice to be a student of this course!"
"Good introduction to qualitative research. The course is easy to understand, so beginners need not worry."
Overwhelmingly positive reviews indicate that learners found this course valuable and enjoyable.
"excellent work"
"It opens a door"
"This course is really beneficial for me."
There is a potential issue with certificate sharing that needs to be addressed.
"There is a problem at the end of this course. The certificate is not fully sharable."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Qualitative Research Design with these activities:
Review "Introduction to Qualitative Research"
This book provides a comprehensive overview of qualitative research methods and will help you build a strong foundation for the course.
View Qualitative Research on Amazon
Show steps
  • Read Chapter 1-3
  • Take notes on key concepts and terms
  • Summarize the main points of each chapter
Review Basic Statistics
Basic statistics knowledge is helpful for understanding how to analyze qualitative data.
Browse courses on Statistics
Show steps
  • Review notes or materials from a previous statistics course
  • Take a practice quiz or work through some practice problems
  • Meet with a tutor or instructor if you need additional help
Develop a Research Question
Developing a research question is an essential first step in the qualitative research process. This activity will help you develop the skills you need to identify a topic and formulate a clear research question.
Browse courses on Research Design
Show steps
  • Identify a public health topic of interest
  • Develop a research question that is focused, clear, and relevant
  • Write a brief summary of your research question and its significance
Five other activities
Expand to see all activities and additional details
Show all eight activities
Attend a Qualitative Research Discussion Group
Attending a qualitative research discussion group is a great way to learn from other researchers and get feedback on your own work.
Browse courses on Qualitative Research
Show steps
  • Find a qualitative research discussion group that is open to students
  • Attend a discussion group meeting and participate in the discussion
  • Share your own work with the group and get feedback
Create a Research Proposal Outline
This activity will help you develop a comprehensive outline for your research proposal. An outline will help you organize your thoughts and ensure that your proposal is well-structured and easy to follow.
Browse courses on Research Design
Show steps
  • List the main sections of your research proposal
  • Develop a brief outline for each section
  • Get feedback on your outline from a peer or mentor
Using NVivo for Qualitative Data Analysis
NVivo is a software program that can be used for qualitative data analysis. This activity will provide you with an overview of the basic features of NVivo and how to use it to analyze qualitative data.
Browse courses on Qualitative Data Analysis
Show steps
  • Watch a tutorial on NVivo
  • Follow the steps in the tutorial to analyze a small dataset
  • Read the NVivo documentation to learn more about the software
Create a Literature Review on Qualitative Research Methods
This activity will help you develop a comprehensive understanding of qualitative research methods and their applications in public health.
Browse courses on Qualitative Research
Show steps
  • Search for and identify relevant literature on qualitative research methods
  • Read and summarize the literature
  • Write a literature review that synthesizes the key findings of your research
Participate in a Qualitative Research Contest
Participating in a qualitative research contest is a great way to test your skills and get feedback from experts in the field.
Browse courses on Qualitative Research
Show steps
  • Find a qualitative research contest that is open to students
  • Develop a research proposal and submit it to the contest
  • Present your research at the contest if you are selected as a finalist

Career center

Learners who complete Qualitative Research Design will develop knowledge and skills that may be useful to these careers:
Qualitative Research Analyst
This course introduces qualitative research design, and provides an overview of qualitative methods for data collection. Graduates of this course can qualify as entry-level Qualitative Research Analysts, who collect and interpret data through interviews, surveys, and observations. The course description mentions that it covers objective-driven design, which is a key component of research analysis.
Market Researcher
Market Researchers design, implement, analyze, and interpret market research to gain insights into customer needs, wants, and preferences. The data gathered by Market Researchers is used to help companies make better decisions about product development, marketing, and sales. This course covers qualitative methods for data collection, and provides an overview of qualitative research design, which are both essential skills for Market Researchers.
Social Worker
Social Workers provide support and assistance to individuals, families, and communities facing challenges. They work with clients to identify their needs and develop plans to address them. This course covers qualitative methods for data collection, which can be used by Social Workers to better understand the needs of their clients and develop effective interventions.
Public Health Researcher
Public Health Researchers design, implement, and analyze research studies to improve the health of populations. They work with communities to identify health problems and develop interventions to address them.
Policy Analyst
Policy Analysts research and analyze public policy issues. They provide policymakers with information and recommendations to help them make informed decisions.
Health Educator
Health Educators develop and implement educational programs to promote healthy behaviors and prevent disease. They work with individuals, groups, and communities to improve their health knowledge and skills.
Community Organizer
Community Organizers work with communities to identify and address social issues. They build relationships with community members, develop strategies for change, and mobilize resources to achieve their goals.
Nonprofit Program Manager
Nonprofit Program Managers plan, implement, and evaluate programs that address social issues. They work with staff, volunteers, and community partners to achieve program goals.
Journalist
Journalists research and report on news stories. They interview sources, gather information, and write articles that inform the public about current events.
Archivist
Archivists preserve and manage historical documents and records. They work with researchers, historians, and other professionals to provide access to important historical materials.
Librarian
Librarians help people find and access information. They work in libraries, schools, and other settings to provide access to books, databases, and other resources.
Teacher
Teachers develop and implement lesson plans to teach students. They work with students to help them learn and grow.
Museum curator
Museum Curators research, preserve, and interpret museum collections. They work with objects, documents, and other artifacts to tell stories about history, culture, and the natural world.
Sociologist
Sociologists study human societies and social behavior. They conduct research to learn about social structures, institutions, and processes.
Anthropologist
Anthropologists study human societies and cultures. They conduct research to learn about human behavior, beliefs, and practices.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Qualitative Research Design.
Provides comprehensive coverage of qualitative research design, from the basics to more advanced concepts, making it an excellent general reference for this course. It also includes case studies and examples of qualitative research, which can be helpful for understanding the practical application of these methods.
Provides a comprehensive overview of research design, covering both qualitative and quantitative approaches. It valuable resource for understanding the different types of research designs and how to choose the most appropriate design for a particular research question.
Provides a detailed overview of five different qualitative research approaches: narrative research, grounded theory, phenomenology, ethnography, and case study research. It helpful resource for understanding the strengths and weaknesses of each approach and how to choose the most appropriate approach for a particular research question.
This handbook provides a comprehensive overview of qualitative research methods, including chapters on different qualitative research approaches, data collection methods, and data analysis methods. It valuable resource for researchers who are new to qualitative research or who want to learn more about specific qualitative research methods.
Provides a guide to qualitative data analysis, including chapters on different qualitative data analysis methods, such as thematic analysis, discourse analysis, and grounded theory. It helpful resource for researchers who are new to qualitative data analysis or who want to learn more about specific qualitative data analysis methods.
Provides a concise overview of both quantitative and qualitative research methods. It helpful resource for researchers who are new to research or who want to learn more about the different types of research methods available.
Provides a practical guide to qualitative research, including chapters on different qualitative research methods, data collection methods, and data analysis methods. It helpful resource for researchers who are new to qualitative research or who want to learn more about specific qualitative research methods.
Provides a collection of readings on qualitative research methods. It helpful resource for researchers who are new to qualitative research or who want to learn more about specific qualitative research methods.
Provides a practical guide to qualitative research methods. It helpful resource for researchers who are new to qualitative research or who want to learn more about the different steps involved in qualitative research.

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