OpenCourser brand icon
Sign in
We may earn an affiliate commission when you visit our partners.
Course image
Course image
Coursera logo

Construye ideas para tu contenido en Twitter

Mike Nieva

En este proyecto guiado, estableceremos buenas prácticas y generación de ideas para nuestros contenidos en tweets. Generar un mayor dinamismo en nuestros seguidores hacia nuestras publicaciones y atraer nueva audiencia.

Enroll now

What's inside

Syllabus

Visión general del proyecto
Aquí describirá de qué trata el proyecto... dará una visión general de lo que el alumno conseguirá al completar este proyecto.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Desarrolla habilidades prácticas para la generación de contenidos en Twitter
Aborda técnicas para mejorar la interacción y el alcance de la audiencia en Twitter
Es impartido por Mike Nieva, experto en redes sociales y estrategias de contenido
Brinda herramientas y técnicas prácticas para mejorar la efectividad de los tweets
Requiere conocimientos básicos de Twitter y redes sociales

Save this course

Save Construye ideas para tu contenido en Twitter to your list so you can find it easily later:
Save

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Construye ideas para tu contenido en Twitter with these activities:
Practica la escritura de tweets dinámicos
Mejora tu habilidad para generar contenido atractivo para Twitter mediante la práctica regular de escritura de tweets.
Show steps
  • Establece un horario diario o semanal para practicar
  • Busca inspiración en tweets exitosos y tendencias actuales
  • Experimenta con diferentes longitudes, formatos y estilos de tweets
  • Solicita comentarios de otros o utiliza herramientas de análisis para mejorar tu escritura
Realizar un video tutorial
Mejora tus habilidades de creación de contenido y comunicación creando un video tutorial sobre un tema relacionado con el curso.
Show steps
  • Investiga el tema y planifica tu tutorial
  • Escribe un guión o esquema
  • Recopila los recursos necesarios, como imágenes, videos y música
  • Graba y edita tu video
  • Promociona tu tutorial en redes sociales y otras plataformas
Crea un hilo de Twitter sobre las mejores prácticas
Comparte tu conocimiento sobre las mejores prácticas de Twitter y mejora tus habilidades de narración.
Show steps
  • Identifica un tema específico dentro del ámbito de las mejores prácticas de Twitter
  • Recopila información y ejemplos de fuentes confiables
  • Crea un esquema para tu hilo, dividiéndolo en tweets concisos
  • Escribe tus tweets, asegurando claridad, brevedad y atractivo visual
  • Promociona tu hilo en Twitter y otras plataformas
Two other activities
Expand to see all activities and additional details
Show all five activities
Crea un calendario editorial de Twitter
Planifica y organiza tu estrategia de contenido de Twitter para mantener un flujo constante de publicaciones atractivas.
Show steps
  • Realiza una investigación de audiencia y define tus objetivos de Twitter
  • Crea una lista de temas y contenido que resuene con tu audiencia
  • Utiliza una herramienta de calendario o una hoja de cálculo para planificar la publicación de tweets
  • Programa los tweets con anticipación para garantizar un flujo constante de contenido
  • Monitorea los resultados y ajusta tu calendario según sea necesario
Crea un informe sobre el rendimiento de tu estrategia de Twitter
Evalúa el éxito de tus esfuerzos en Twitter midiendo el rendimiento y creando un informe completo.
Show steps
  • Establece métricas clave de rendimiento (KPI) para medir tu estrategia
  • Recopila datos utilizando herramientas de análisis de Twitter u otras fuentes
  • Analiza los datos para identificar tendencias, patrones y áreas de mejora
  • Crea un informe claro y conciso que resuma tus hallazgos y recomendaciones

Career center

Learners who complete Construye ideas para tu contenido en Twitter will develop knowledge and skills that may be useful to these careers:
Brand Manager
Brand Managers develop and manage brands for companies and organizations. They work to create a consistent brand identity across all marketing channels. This course may be helpful for aspiring Brand Managers as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are on-brand and resonate with target audiences. By understanding how to effectively use Twitter to build brand awareness and loyalty, aspiring Brand Managers can help their companies or organizations stand out from the competition.
See salaries and explore the career path for Brand Manager
Digital Marketing Specialist
Digital Marketing Specialists develop and execute digital marketing campaigns for businesses and organizations. They use a variety of digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. This course may be helpful for aspiring Digital Marketing Specialists as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are targeted, relevant, and persuasive. By understanding how to effectively use Twitter to reach target audiences, aspiring Digital Marketing Specialists can generate leads and drive traffic to their websites.
See salaries and explore the career path for Digital Marketing Specialist
Marketing Consultant
Marketing Consultants help businesses and organizations develop and implement marketing strategies. They work with clients to identify target markets, develop marketing plans, and execute marketing campaigns. This course may be useful for aspiring Marketing Consultants as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are informative, engaging, and shareable. By understanding how to effectively use Twitter to communicate with clients and potential clients, aspiring Marketing Consultants can build a successful consulting practice.
See salaries and explore the career path for Marketing Consultant
Content Creator
Content Creators develop and create content for websites, social media, and other digital platforms. They write articles, create videos, and design graphics. This course may be helpful for aspiring Content Creators as it provides insights into how to generate creative and engaging Twitter content. The course covers techniques for developing tweets that are informative, engaging, and shareable. By understanding how to effectively create and distribute Twitter content, aspiring Content Creators can build a following and establish themselves as thought leaders in their field.
See salaries and explore the career path for Content Creator
Advertising Manager
Advertising Managers develop and execute advertising campaigns for businesses and organizations. They work with a variety of advertising media, including print, television, and digital. This course may be useful for aspiring Advertising Managers as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are targeted, relevant, and persuasive. By understanding how to effectively use Twitter to reach target audiences, aspiring Advertising Managers can generate leads and drive traffic to their websites.
See salaries and explore the career path for Advertising Manager
Public relations manager
Public Relations Managers develop and implement public relations campaigns to promote their clients or organizations. They work with the media, create press releases, and manage social media accounts. This course may be helpful for aspiring Public Relations Managers as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are newsworthy, informative, and shareable. By understanding how to effectively use Twitter to communicate with the media and the public, aspiring Public Relations Managers can build a positive reputation for their clients or organizations.
See salaries and explore the career path for Public relations manager
Public Relations Specialist
Public Relations Specialists develop and implement public relations campaigns for businesses and organizations. They work with the media, create press releases, and manage social media accounts. This course may be helpful for aspiring Public Relations Specialists as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are newsworthy, informative, and shareable. By understanding how to effectively use Twitter to communicate with the media and the public, aspiring Public Relations Specialists can build a positive reputation for their clients or organizations.
See salaries and explore the career path for Public Relations Specialist
Communications Manager
Communications Managers develop and implement communications strategies for businesses and organizations. They work with a variety of stakeholders, including employees, customers, and the media. This course may be helpful for aspiring Communications Managers as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are informative, engaging, and shareable. By understanding how to effectively use Twitter to communicate with stakeholders, aspiring Communications Managers can build a positive reputation for their companies or organizations.
See salaries and explore the career path for Communications Manager
Social Media Manager
Social Media Managers develop and execute social media strategies for businesses and organizations. They create and manage social media content, engage with followers, and track the results of social media campaigns. This course may be useful for aspiring Social Media Managers as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing creative and relevant tweets that resonate with target audiences. By understanding how to effectively create and distribute Twitter content, aspiring Social Media Managers can gain a competitive advantage in developing and executing successful social media campaigns.
See salaries and explore the career path for Social Media Manager
Event Manager
Event Managers plan, organize, and execute events of all sizes. They work with clients to determine the scope of the event, develop a budget, and book vendors. They also oversee the day-of execution of the event. This course may be helpful for aspiring Event Managers as it provides insights into how to generate creative and engaging content for Twitter. The course covers techniques for developing tweets that promote events and engage attendees. By understanding how to effectively use Twitter to promote events, aspiring Event Managers can increase attendance and generate buzz for their events.
See salaries and explore the career path for Event Manager
Editor
Editors review, edit, and proofread written content for a variety of purposes, including articles, blog posts, website copy, and social media content. This course may be helpful for aspiring Editors as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are clear, concise, and error-free. By understanding how to effectively use Twitter to share their work and connect with readers, aspiring Editors can build a following and establish themselves as thought leaders in their field.
See salaries and explore the career path for Editor
Writer
Writers create content for a variety of purposes, including articles, blog posts, website copy, and social media content. This course may be helpful for aspiring Writers as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are informative, engaging, and shareable. By understanding how to effectively use Twitter to share their work and connect with readers, aspiring Writers can build a following and establish themselves as thought leaders in their field.
See salaries and explore the career path for Writer
Journalist
Journalists research, write, and report on news stories for a variety of media outlets, including newspapers, magazines, and websites. This course may be helpful for aspiring Journalists as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are newsworthy, informative, and shareable. By understanding how to effectively use Twitter to share their work and connect with readers, aspiring Journalists can build a following and establish themselves as thought leaders in their field.
See salaries and explore the career path for Journalist
Marketing Manager
Marketing Managers plan and execute marketing campaigns to promote products and services. They develop marketing strategies and budgets and oversee the execution of marketing initiatives. This course may be useful for aspiring Marketing Managers as it provides insights into how to generate ideas for engaging Twitter content. The course covers techniques for developing creative and relevant tweets that resonate with target audiences. By understanding how to effectively create and distribute Twitter content, aspiring Marketing Managers can gain a competitive advantage in developing and executing successful marketing campaigns.
See salaries and explore the career path for Marketing Manager
Teacher
Teachers develop and deliver lesson plans and instruction to students in a variety of settings, including schools, colleges, and universities. This course may be helpful for aspiring Teachers as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are informative, engaging, and shareable. By understanding how to effectively use Twitter to share their work and connect with students, aspiring Teachers can build a following and establish themselves as thought leaders in their field.
See salaries and explore the career path for Teacher

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Construye ideas para tu contenido en Twitter.
Cover image
Reclaiming Conversation
Save
Este libro explora el impacto psicológico de las redes sociales en los individuos y la sociedad. Proporciona información sobre cómo las plataformas de redes sociales pueden moldear nuestras relaciones, identidades y bienestar general.
(English) Reclaiming Conversation: The Power of Talk in a...
Paperback
$$
(English) Reclaiming conversation and how to be fucking...
Paperback
$$
重新與人對話：迎接數位時代的人際考驗，修補親密關係的對話療法: Reclaiming...
Kindle Edition
$
Cover image
The Social Media Bible
Save
Esta biblia completa proporciona una visión general integral de las redes sociales para empresas. Cubre temas como la gestión de la reputación, el marketing de contenidos y el uso de análisis para medir el éxito.
The Social Media Bible
Paperback
Check
The Social Media Bible
Kindle Edition
Check
Cover image
#AskGaryVee
Save
Este libro ofrece estrategias prácticas para crear contenido atractivo y valioso en las redes sociales. Enfatiza la importancia de proporcionar valor a la audiencia antes de pedir algo a cambio.
(English) #AskGaryVee: One Entrepreneur's Take on Leadership,...
Hardcover
$
(Deutsch) #AskGaryVee: Ein Entrepreneur über Social Media,...
Kindle Edition
$
Cover image
Epic Content Marketing: How to Tell a Different...
Save
Este libro explora el papel del marketing de contenidos en la era digital. Proporciona un enfoque estratégico para crear contenido que atraiga, involucre y convierta a los clientes potenciales.
(English) Epic Content Marketing: How to Tell a Different...
Hardcover
$$
Invisible Influence
Save
Este libro identifica los factores que hacen que las ideas y el contenido se vuelvan virales. Proporciona principios prácticos para crear contenido que sea memorable, compartible y efectivo.
(English) Invisible Influence: The Hidden Forces that Shape...
Paperback
$$
看不見的影響力：華頓商學院教你看清自己如何受影響，做最好的決定【暢銷慶祝版】: Invisible...
Kindle Edition
$
(English) Jonah Berger Collection 3 Books Set (Contagious,...
Paperback
$$$
Cover image
Social Media ROI
Save
Esta guía proporciona una descripción general de las métricas y los métodos para medir el retorno de la inversión (ROI) del marketing en redes sociales. Cubre temas como el seguimiento del tráfico, la participación y las conversiones.
(English) Social Media ROI: Managing and Measuring Social...
Paperback
$$
(English) Social Media ROI: Managing and Measuring Social...
Kindle Edition
$
Cover image
Social Media Marketing All-in-One For Dummies
Save
Esta guía integral proporciona información sobre todos los aspectos del marketing en redes sociales. Cubre temas como el desarrollo de una estrategia, la gestión de campañas y el análisis de resultados.
(English) Social Media Marketing All-in-One For Dummies
Paperback
$$
(English) Social Media Marketing All-in-One For Dummies (For...
Kindle Edition
$$
Cover image
The Face-to-Face Book
Save
Esta guía proporciona una visión general completa del marketing en redes sociales. Cubre temas como la creación de contenido, la gestión de campañas y el uso de herramientas de análisis.
The Face-to-Face Book
Paperback
Check
The Face-to-Face Book
Kindle Edition
Check

Share

Help others find this course page by sharing it with your friends and followers:
Facebook
LinkedIn
Reddit
X
Link
Email

Similar courses

Here are nine courses similar to Construye ideas para tu contenido en Twitter.
Curso de cocina viva con fermentados probióticos.
Introducción a Github y Visual Studio Code
Control automático: La tecnología invisible
Comunicación y Redacción Digital
Cómo dar y recibir feedback
Curso Completo de Inglés – Nivel Iniciación
Psicología del Aprendizaje
Trabajando con contenedores en Amazon ECS
Producción y consumo responsable: ODS 12
Course image
Effort
2 horas
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Mike Nieva
Language
Español
Good to know
Desarrolla habilidades prácticas para la generación de contenidos en Twitter
Aborda técnicas para mejorar la interacción y el alcance de la audiencia en Twitter
Es impartido por Mike Nieva, experto en redes sociales y estrategias de contenido
Brinda herramientas y técnicas prácticas para mejorar la efectividad de los tweets
Requiere conocimientos básicos de Twitter y redes sociales
Share and help others discover this course
Facebook LinkedIn X Reddit Link Email
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2024 OpenCourser