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Mike Nieva
En este proyecto guiado, estableceremos buenas prácticas y generación de ideas para nuestros contenidos en tweets. Generar un mayor dinamismo en nuestros seguidores hacia nuestras publicaciones y atraer nueva audiencia.
Register for this course and see more details by visiting:
OpenCourser.com/course/ihkn2p/construye
What's inside
Syllabus
Visión general del proyecto
Aquí describirá de qué trata el proyecto... dará una visión general de lo que el alumno conseguirá al completar este proyecto.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Desarrolla habilidades prácticas para la generación de contenidos en Twitter
Aborda técnicas para mejorar la interacción y el alcance de la audiencia en Twitter
Es impartido por Mike Nieva, experto en redes sociales y estrategias de contenido
Brinda herramientas y técnicas prácticas para mejorar la efectividad de los tweets
Requiere conocimientos básicos de Twitter y redes sociales
Save this course
Save Construye ideas para tu contenido en Twitter to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Construye ideas para tu contenido en Twitter with these
activities:
Practica la escritura de tweets dinámicos
Show steps
Mejora tu habilidad para generar contenido atractivo para Twitter mediante la práctica regular de escritura de tweets.
Show steps
-
Establece un horario diario o semanal para practicar
-
Busca inspiración en tweets exitosos y tendencias actuales
-
Experimenta con diferentes longitudes, formatos y estilos de tweets
-
Solicita comentarios de otros o utiliza herramientas de análisis para mejorar tu escritura
Realizar un video tutorial
Show steps
Mejora tus habilidades de creación de contenido y comunicación creando un video tutorial sobre un tema relacionado con el curso.
Show steps
-
Investiga el tema y planifica tu tutorial
-
Escribe un guión o esquema
-
Recopila los recursos necesarios, como imágenes, videos y música
-
Graba y edita tu video
-
Promociona tu tutorial en redes sociales y otras plataformas
Crea un hilo de Twitter sobre las mejores prácticas
Show steps
Comparte tu conocimiento sobre las mejores prácticas de Twitter y mejora tus habilidades de narración.
Show steps
-
Identifica un tema específico dentro del ámbito de las mejores prácticas de Twitter
-
Recopila información y ejemplos de fuentes confiables
-
Crea un esquema para tu hilo, dividiéndolo en tweets concisos
-
Escribe tus tweets, asegurando claridad, brevedad y atractivo visual
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Promociona tu hilo en Twitter y otras plataformas
Two other activities
Expand to see all activities and additional details
Show all five activities
Crea un calendario editorial de Twitter
Show steps
Planifica y organiza tu estrategia de contenido de Twitter para mantener un flujo constante de publicaciones atractivas.
Show steps
-
Realiza una investigación de audiencia y define tus objetivos de Twitter
-
Crea una lista de temas y contenido que resuene con tu audiencia
-
Utiliza una herramienta de calendario o una hoja de cálculo para planificar la publicación de tweets
-
Programa los tweets con anticipación para garantizar un flujo constante de contenido
-
Monitorea los resultados y ajusta tu calendario según sea necesario
Crea un informe sobre el rendimiento de tu estrategia de Twitter
Show steps
Evalúa el éxito de tus esfuerzos en Twitter midiendo el rendimiento y creando un informe completo.
Show steps
-
Establece métricas clave de rendimiento (KPI) para medir tu estrategia
-
Recopila datos utilizando herramientas de análisis de Twitter u otras fuentes
-
Analiza los datos para identificar tendencias, patrones y áreas de mejora
-
Crea un informe claro y conciso que resuma tus hallazgos y recomendaciones
Practica la escritura de tweets dinámicos
Show steps
Mejora tu habilidad para generar contenido atractivo para Twitter mediante la práctica regular de escritura de tweets.
Show steps
Show steps
Show steps
- Establece un horario diario o semanal para practicar
- Busca inspiración en tweets exitosos y tendencias actuales
- Experimenta con diferentes longitudes, formatos y estilos de tweets
- Solicita comentarios de otros o utiliza herramientas de análisis para mejorar tu escritura
Realizar un video tutorial
Show steps
Mejora tus habilidades de creación de contenido y comunicación creando un video tutorial sobre un tema relacionado con el curso.
Show steps
Show steps
Show steps
- Investiga el tema y planifica tu tutorial
- Escribe un guión o esquema
- Recopila los recursos necesarios, como imágenes, videos y música
- Graba y edita tu video
- Promociona tu tutorial en redes sociales y otras plataformas
Crea un hilo de Twitter sobre las mejores prácticas
Show steps
Comparte tu conocimiento sobre las mejores prácticas de Twitter y mejora tus habilidades de narración.
Show steps
Show steps
Show steps
- Identifica un tema específico dentro del ámbito de las mejores prácticas de Twitter
- Recopila información y ejemplos de fuentes confiables
- Crea un esquema para tu hilo, dividiéndolo en tweets concisos
- Escribe tus tweets, asegurando claridad, brevedad y atractivo visual
- Promociona tu hilo en Twitter y otras plataformas
Two other activities
Expand to see all activities and additional details
Show all five activities
Crea un calendario editorial de Twitter
Show steps
Planifica y organiza tu estrategia de contenido de Twitter para mantener un flujo constante de publicaciones atractivas.
Show steps
Show steps
Show steps
- Realiza una investigación de audiencia y define tus objetivos de Twitter
- Crea una lista de temas y contenido que resuene con tu audiencia
- Utiliza una herramienta de calendario o una hoja de cálculo para planificar la publicación de tweets
- Programa los tweets con anticipación para garantizar un flujo constante de contenido
- Monitorea los resultados y ajusta tu calendario según sea necesario
Crea un informe sobre el rendimiento de tu estrategia de Twitter
Show steps
Evalúa el éxito de tus esfuerzos en Twitter midiendo el rendimiento y creando un informe completo.
Show steps
Show steps
Show steps
- Establece métricas clave de rendimiento (KPI) para medir tu estrategia
- Recopila datos utilizando herramientas de análisis de Twitter u otras fuentes
- Analiza los datos para identificar tendencias, patrones y áreas de mejora
- Crea un informe claro y conciso que resuma tus hallazgos y recomendaciones
Career center
Learners who complete Construye ideas para tu contenido en Twitter will develop knowledge and skills
that may be useful to these careers:
Brand Manager
Brand Manager
Brand Managers develop and manage brands for companies and organizations. They work to create a consistent brand identity across all marketing channels. This course may be helpful for aspiring Brand Managers as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are on-brand and resonate with target audiences. By understanding how to effectively use Twitter to build brand awareness and loyalty, aspiring Brand Managers can help their companies or organizations stand out from the competition.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists develop and execute digital marketing campaigns for businesses and organizations. They use a variety of digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. This course may be helpful for aspiring Digital Marketing Specialists as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are targeted, relevant, and persuasive. By understanding how to effectively use Twitter to reach target audiences, aspiring Digital Marketing Specialists can generate leads and drive traffic to their websites.
Marketing Consultant
Marketing Consultant
Marketing Consultants help businesses and organizations develop and implement marketing strategies. They work with clients to identify target markets, develop marketing plans, and execute marketing campaigns. This course may be useful for aspiring Marketing Consultants as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are informative, engaging, and shareable. By understanding how to effectively use Twitter to communicate with clients and potential clients, aspiring Marketing Consultants can build a successful consulting practice.
Content Creator
Content Creator
Content Creators develop and create content for websites, social media, and other digital platforms. They write articles, create videos, and design graphics. This course may be helpful for aspiring Content Creators as it provides insights into how to generate creative and engaging Twitter content. The course covers techniques for developing tweets that are informative, engaging, and shareable. By understanding how to effectively create and distribute Twitter content, aspiring Content Creators can build a following and establish themselves as thought leaders in their field.
Advertising Manager
Advertising Manager
Advertising Managers develop and execute advertising campaigns for businesses and organizations. They work with a variety of advertising media, including print, television, and digital. This course may be useful for aspiring Advertising Managers as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are targeted, relevant, and persuasive. By understanding how to effectively use Twitter to reach target audiences, aspiring Advertising Managers can generate leads and drive traffic to their websites.
Public relations manager
Public relations manager
Public Relations Managers develop and implement public relations campaigns to promote their clients or organizations. They work with the media, create press releases, and manage social media accounts. This course may be helpful for aspiring Public Relations Managers as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are newsworthy, informative, and shareable. By understanding how to effectively use Twitter to communicate with the media and the public, aspiring Public Relations Managers can build a positive reputation for their clients or organizations.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists develop and implement public relations campaigns for businesses and organizations. They work with the media, create press releases, and manage social media accounts. This course may be helpful for aspiring Public Relations Specialists as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are newsworthy, informative, and shareable. By understanding how to effectively use Twitter to communicate with the media and the public, aspiring Public Relations Specialists can build a positive reputation for their clients or organizations.
Communications Manager
Communications Manager
Communications Managers develop and implement communications strategies for businesses and organizations. They work with a variety of stakeholders, including employees, customers, and the media. This course may be helpful for aspiring Communications Managers as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are informative, engaging, and shareable. By understanding how to effectively use Twitter to communicate with stakeholders, aspiring Communications Managers can build a positive reputation for their companies or organizations.
Social Media Manager
Social Media Manager
Social Media Managers develop and execute social media strategies for businesses and organizations. They create and manage social media content, engage with followers, and track the results of social media campaigns. This course may be useful for aspiring Social Media Managers as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing creative and relevant tweets that resonate with target audiences. By understanding how to effectively create and distribute Twitter content, aspiring Social Media Managers can gain a competitive advantage in developing and executing successful social media campaigns.
Event Manager
Event Manager
Event Managers plan, organize, and execute events of all sizes. They work with clients to determine the scope of the event, develop a budget, and book vendors. They also oversee the day-of execution of the event. This course may be helpful for aspiring Event Managers as it provides insights into how to generate creative and engaging content for Twitter. The course covers techniques for developing tweets that promote events and engage attendees. By understanding how to effectively use Twitter to promote events, aspiring Event Managers can increase attendance and generate buzz for their events.
Editor
Editor
Editors review, edit, and proofread written content for a variety of purposes, including articles, blog posts, website copy, and social media content. This course may be helpful for aspiring Editors as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are clear, concise, and error-free. By understanding how to effectively use Twitter to share their work and connect with readers, aspiring Editors can build a following and establish themselves as thought leaders in their field.
Writer
Writer
Writers create content for a variety of purposes, including articles, blog posts, website copy, and social media content. This course may be helpful for aspiring Writers as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are informative, engaging, and shareable. By understanding how to effectively use Twitter to share their work and connect with readers, aspiring Writers can build a following and establish themselves as thought leaders in their field.
Journalist
Journalist
Journalists research, write, and report on news stories for a variety of media outlets, including newspapers, magazines, and websites. This course may be helpful for aspiring Journalists as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are newsworthy, informative, and shareable. By understanding how to effectively use Twitter to share their work and connect with readers, aspiring Journalists can build a following and establish themselves as thought leaders in their field.
Marketing Manager
Marketing Manager
Marketing Managers plan and execute marketing campaigns to promote products and services. They develop marketing strategies and budgets and oversee the execution of marketing initiatives. This course may be useful for aspiring Marketing Managers as it provides insights into how to generate ideas for engaging Twitter content. The course covers techniques for developing creative and relevant tweets that resonate with target audiences. By understanding how to effectively create and distribute Twitter content, aspiring Marketing Managers can gain a competitive advantage in developing and executing successful marketing campaigns.
Teacher
Teacher
Teachers develop and deliver lesson plans and instruction to students in a variety of settings, including schools, colleges, and universities. This course may be helpful for aspiring Teachers as it provides insights into how to generate engaging Twitter content. The course covers techniques for developing tweets that are informative, engaging, and shareable. By understanding how to effectively use Twitter to share their work and connect with students, aspiring Teachers can build a following and establish themselves as thought leaders in their field.
For more career information including salaries, visit:
OpenCourser.com/course/ihkn2p/construye
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Construye ideas para tu contenido en Twitter.
Este libro explora el impacto psicológico de las redes sociales en los individuos y la sociedad. Proporciona información sobre cómo las plataformas de redes sociales pueden moldear nuestras relaciones, identidades y bienestar general.
Esta biblia completa proporciona una visión general integral de las redes sociales para empresas. Cubre temas como la gestión de la reputación, el marketing de contenidos y el uso de análisis para medir el éxito.
Save
Este libro ofrece estrategias prácticas para crear contenido atractivo y valioso en las redes sociales. Enfatiza la importancia de proporcionar valor a la audiencia antes de pedir algo a cambio.
Este libro explora el papel del marketing de contenidos en la era digital. Proporciona un enfoque estratégico para crear contenido que atraiga, involucre y convierta a los clientes potenciales.
Save
Este libro identifica los factores que hacen que las ideas y el contenido se vuelvan virales. Proporciona principios prácticos para crear contenido que sea memorable, compartible y efectivo.
Save
Esta guía proporciona una descripción general de las métricas y los métodos para medir el retorno de la inversión (ROI) del marketing en redes sociales. Cubre temas como el seguimiento del tráfico, la participación y las conversiones.
Esta guía integral proporciona información sobre todos los aspectos del marketing en redes sociales. Cubre temas como el desarrollo de una estrategia, la gestión de campañas y el análisis de resultados.
Esta guía proporciona una visión general completa del marketing en redes sociales. Cubre temas como la creación de contenido, la gestión de campañas y el uso de herramientas de análisis.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ihkn2p/construye
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Effort
2 horas
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Mike Nieva
Language
Español
Good to know
Desarrolla habilidades prácticas para la generación de contenidos en Twitter
Aborda técnicas para mejorar la interacción y el alcance de la audiencia en Twitter
Es impartido por Mike Nieva, experto en redes sociales y estrategias de contenido
Brinda herramientas y técnicas prácticas para mejorar la efectividad de los tweets
Requiere conocimientos básicos de Twitter y redes sociales
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