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Aric Rindfleisch
Este curso analisa como ferramentas digitais, por exemplo, a Internet, os smartphones e a impressão 3D, estão revolucionando o mundo do marketing ao mudar as funções e práticas das empresas e dos consumidores. O Marketing no mundo digital é um dos cursos mais procurados da Coursera com mais de 250 mil alunos e ele foi classificado pela Class Central como um dos 50 melhores cursos on-line abertos e massivos (MOOCs, na sigla em inglês) de todos os tempos (https://www.class-central.com/report/top-moocs/).
Read more
Este curso analisa como ferramentas digitais, por exemplo, a Internet, os smartphones e a impressão 3D, estão revolucionando o mundo do marketing ao mudar as funções e práticas das empresas e dos consumidores. O Marketing no mundo digital é um dos cursos mais procurados da Coursera com mais de 250 mil alunos e ele foi classificado pela Class Central como um dos 50 melhores cursos on-line abertos e massivos (MOOCs, na sigla em inglês) de todos os tempos (https://www.class-central.com/report/top-moocs/).
Read more
Este curso analisa como ferramentas digitais, por exemplo, a Internet, os smartphones e a impressão 3D, estão revolucionando o mundo do marketing ao mudar as funções e práticas das empresas e dos consumidores. O Marketing no mundo digital é um dos cursos mais procurados da Coursera com mais de 250 mil alunos e ele foi classificado pela Class Central como um dos 50 melhores cursos on-line abertos e massivos (MOOCs, na sigla em inglês) de todos os tempos (https://www.class-central.com/report/top-moocs/).
Este curso foi lançado inicialmente em 2015 e atualizado em abril de 2020.
Este curso faz parte do iMBA oferecido pela Universidade de Illinois, que é um MBA on-line, flexível e credenciado, a um preço incrivelmente competitivo. Para obter mais informações, consulte a página Recurso neste curso e o site onlinemba.illinois.edu.
Register for this course and see more details by visiting:
OpenCourser.com/course/j6tfvt/marketing
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What's inside
Syllabus
VISÃO GERAL DO CURSO E COMO AS FERRAMENTAS DIGITAIS ESTÃO MUDANDO OS PRODUTOS
Neste primeiro módulo, você se familiarizará com o curso, o instrutor, seus colegas de aula e nosso ambiente de aprendizagem. Neste módulo, você aprenderá como as novas ferramentas digitais estão possibilitando que os consumidores tenham um papel mais ativo no desenvolvimento e compartilhamento de produtos.
Read more
Syllabus
VISÃO GERAL DO CURSO E COMO AS FERRAMENTAS DIGITAIS ESTÃO MUDANDO OS PRODUTOS
Neste primeiro módulo, você se familiarizará com o curso, o instrutor, seus colegas de aula e nosso ambiente de aprendizagem. Neste módulo, você aprenderá como as novas ferramentas digitais estão possibilitando que os consumidores tenham um papel mais ativo no desenvolvimento e compartilhamento de produtos.
Read more
COMO AS FERRAMENTAS DIGITAIS ESTÃO MUDANDO AS PROMOÇÕES
Neste módulo, você aprenderá como as novas ferramentas digitais estão possibilitando que os consumidores tenham um papel mais ativo nas atividades promocionais.
COMO AS FERRAMENTAS DIGITAIS ESTÃO MUDANDO O POSICIONAMENTO (PRAÇA)
Neste módulo, você aprenderá como as ferramentas digitais estão modificando a distribuição de produtos e revolucionando o cenário do varejo.
COMO AS FERRAMENTAS DIGITAIS ESTÃO MUDANDO OS PREÇOS
Neste módulo, você aprenderá como as novas ferramentas digitais estão possibilitando que os consumidores tenham um papel mais ativo na definição dos preços que eles pagam pelos produtos que compram.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Desenvolve competências básicas no marketing digital e aprimora as habilidades de marketing para profissionais intermediários
Ensina sobre novas ferramentas digitais e suas implicações para desenvolvimento de produtos, promoções, distribuição e precificação
Faz parte de um MBA online flexível e credenciado pela Universidade de Illinois
Para profissionais atuando em marketing ou áreas afins que buscam aprimorar seus conhecimentos e habilidades em marketing digital
Aborda conceitos e práticas relevantes para indústrias e academia
Save this course
Save Marketing no mundo digital to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Marketing no mundo digital with these
activities:
Revise key concepts of marketing
Show steps
Refresh your understanding of basic marketing concepts, such as the 4 Ps of marketing, market segmentation, and target marketing, to enhance your comprehension of the course material.
Browse courses on
Marketing Fundamentals
Show steps
-
Review notes or textbooks on marketing fundamentals
-
Take practice quizzes or solve case studies related to marketing concepts
Explore online tutorials on digital marketing tools
Show steps
Familiarize yourself with the latest digital marketing tools and platforms by following guided tutorials, which will equip you with practical skills for the course.
Browse courses on
Digital Marketing Tools
Show steps
-
Identify relevant tutorials on platforms such as Coursera, edX, or YouTube
-
Follow the tutorials step-by-step and complete any practice exercises
Participate in online discussions or forums
Show steps
Engage with fellow students in online discussions or forums to share insights, ask questions, and clarify concepts, fostering a collaborative learning environment.
Show steps
-
Identify relevant discussion topics or forums
-
Post thoughtful responses and questions
-
Engage in respectful and constructive discussions
Two other activities
Expand to see all activities and additional details
Show all five activities
Develop a marketing plan for a chosen product or service
Show steps
Apply the concepts learned in the course by creating a comprehensive marketing plan that outlines your strategies for product positioning, promotion, and pricing, enhancing your understanding of real-world marketing practices.
Browse courses on
Marketing Plan
Show steps
-
Select a product or service to focus on
-
Conduct market research and competitor analysis
-
Define target audience and develop marketing objectives
-
Create a marketing mix (product, price, promotion, place)
-
Evaluate and refine your marketing plan
Participate in marketing case competitions or hackathons
Show steps
Challenge yourself by participating in marketing case competitions or hackathons, where you can apply your knowledge and skills in a competitive setting, fostering innovation and problem-solving abilities.
Browse courses on
Marketing Case Studies
Show steps
-
Identify relevant marketing competitions or hackathons
-
Form a team or participate individually
-
Develop a solution to a marketing challenge
-
Present your solution and receive feedback
Revise key concepts of marketing
Show steps
Refresh your understanding of basic marketing concepts, such as the 4 Ps of marketing, market segmentation, and target marketing, to enhance your comprehension of the course material.
Browse courses on
Marketing Fundamentals
Show steps
Show steps
Show steps
- Review notes or textbooks on marketing fundamentals
- Take practice quizzes or solve case studies related to marketing concepts
Explore online tutorials on digital marketing tools
Show steps
Familiarize yourself with the latest digital marketing tools and platforms by following guided tutorials, which will equip you with practical skills for the course.
Browse courses on
Digital Marketing Tools
Show steps
Show steps
Show steps
- Identify relevant tutorials on platforms such as Coursera, edX, or YouTube
- Follow the tutorials step-by-step and complete any practice exercises
Participate in online discussions or forums
Show steps
Engage with fellow students in online discussions or forums to share insights, ask questions, and clarify concepts, fostering a collaborative learning environment.
Show steps
Show steps
Show steps
- Identify relevant discussion topics or forums
- Post thoughtful responses and questions
- Engage in respectful and constructive discussions
Two other activities
Expand to see all activities and additional details
Show all five activities
Develop a marketing plan for a chosen product or service
Show steps
Apply the concepts learned in the course by creating a comprehensive marketing plan that outlines your strategies for product positioning, promotion, and pricing, enhancing your understanding of real-world marketing practices.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Select a product or service to focus on
- Conduct market research and competitor analysis
- Define target audience and develop marketing objectives
- Create a marketing mix (product, price, promotion, place)
- Evaluate and refine your marketing plan
Participate in marketing case competitions or hackathons
Show steps
Challenge yourself by participating in marketing case competitions or hackathons, where you can apply your knowledge and skills in a competitive setting, fostering innovation and problem-solving abilities.
Browse courses on
Marketing Case Studies
Show steps
Show steps
Show steps
- Identify relevant marketing competitions or hackathons
- Form a team or participate individually
- Develop a solution to a marketing challenge
- Present your solution and receive feedback
Career center
Learners who complete Marketing no mundo digital will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for creating and executing marketing campaigns using digital channels. This course can help build a foundation in digital marketing, which is essential for success in this role. The course covers topics such as how digital tools are changing product development, promotion, distribution, and pricing. This knowledge can help Digital Marketing Specialists create more effective marketing campaigns that reach a wider audience.
Social Media Marketing Manager
Social Media Marketing Manager
A Social Media Marketing Manager is responsible for creating and executing marketing campaigns using social media channels. This course can help build a foundation in digital marketing, which is essential for success in this role. The course covers topics such as how digital tools are changing product development, promotion, distribution, and pricing. This knowledge can help Social Media Marketing Managers create more effective marketing campaigns that reach a wider audience.
Global Marketing Manager
Global Marketing Manager
A Global Marketing Manager is responsible for developing and executing marketing campaigns that reach a global audience. This course can help build a foundation in digital marketing, which is essential for success in this role. The course covers topics such as how digital tools are changing product development, promotion, distribution, and pricing. This knowledge can help Global Marketing Managers create more effective marketing campaigns that reach a wider audience.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for creating and executing marketing campaigns using content. This course can help build a foundation in digital marketing, which is essential for success in this role. The course covers topics such as how digital tools are changing product development, promotion, distribution, and pricing. This knowledge can help Content Marketing Managers create more effective marketing campaigns that reach a wider audience.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for analyzing marketing data to improve the effectiveness of marketing campaigns. This course can help build a foundation in digital marketing, which is essential for success in this role. The course covers topics such as how digital tools are changing product development, promotion, distribution, and pricing. This knowledge can help Marketing Analysts create more effective marketing campaigns that reach a wider audience.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
A Search Engine Optimization (SEO) Specialist is responsible for optimizing websites for search engines. This course can help build a foundation in digital marketing, which is essential for success in this role. The course covers topics such as how digital tools are changing product development, promotion, distribution, and pricing. This knowledge can help SEO Specialists create more effective SEO campaigns that reach a wider audience.
Chief Marketing Officer
Chief Marketing Officer
A Chief Marketing Officer is responsible for overseeing all marketing activities for an organization. This course may be useful for those who want to learn more about how digital tools are changing marketing. The course covers topics such as how digital tools are changing product development, promotion, distribution, and pricing. This knowledge can help Chief Marketing Officers create more effective marketing strategies that reach a wider audience.
Email Marketing Manager
Email Marketing Manager
An Email Marketing Manager is responsible for creating and executing marketing campaigns using email. This course can help build a foundation in digital marketing, which is essential for success in this role. The course covers topics such as how digital tools are changing product development, promotion, distribution, and pricing. This knowledge can help Email Marketing Managers create more effective email marketing campaigns that reach a wider audience.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing brands. This course may be useful for those who want to learn more about how digital tools are changing brand management. The course covers topics such as how digital tools are changing product development, promotion, distribution, and pricing. This knowledge can help Brand Managers create more effective brand management strategies that reach a wider audience.
Marketing Communications Manager
Marketing Communications Manager
A Marketing Communications Manager is responsible for developing and executing marketing communications campaigns. This course may be useful for those who want to learn more about how digital tools are changing marketing communications. The course covers topics such as how digital tools are changing product development, promotion, distribution, and pricing. This knowledge can help Marketing Communications Managers create more effective marketing communications campaigns that reach a wider audience.
Media Buyer
Media Buyer
A Media Buyer is responsible for buying advertising space. This course may be useful for those who want to learn more about how digital tools are changing media buying. The course covers topics such as how digital tools are changing product development, promotion, distribution, and pricing. This knowledge can help Media Buyers create more effective media buying strategies that reach a wider audience.
Product Manager
Product Manager
A Product Manager is responsible for developing and managing products. This course may be useful for those who want to learn more about how digital tools are changing product development. The course covers topics such as how digital tools are changing product development, promotion, distribution, and pricing. This knowledge can help Product Managers create more effective products that meet the needs of customers.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist is responsible for managing public relations for organizations. This course may be useful for those who want to learn more about how digital tools are changing public relations. The course covers topics such as how digital tools are changing product development, promotion, distribution, and pricing. This knowledge can help Public Relations Specialists create more effective public relations strategies that reach a wider audience.
Sales Manager
Sales Manager
A Sales Manager is responsible for managing sales teams. This course may be useful for those who want to learn more about how digital tools are changing sales. The course covers topics such as how digital tools are changing product development, promotion, distribution, and pricing. This knowledge can help Sales Managers create more effective sales strategies that reach a wider audience.
Business Development Manager
Business Development Manager
A Business Development Manager is responsible for developing new business opportunities. This course may be useful for those who want to learn more about how digital tools are changing business development. The course covers topics such as how digital tools are changing product development, promotion, distribution, and pricing. This knowledge can help Business Development Managers create more effective business development strategies that reach a wider audience.
For more career information including salaries, visit:
OpenCourser.com/course/j6tfvt/marketing
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Marketing no mundo digital.
Save
Este livro é um clássico da área de marketing e fornece uma visão abrangente das ferramentas e técnicas mais recentes do marketing digital.
Save
Este livro se concentra especificamente no marketing de mídia social, fornecendo estratégias e táticas para usar plataformas de mídia social para alcançar clientes.
Este livro examina as características das organizações exponenciais, que são capazes de crescer rapidamente e ter um grande impacto.
Save
Este livro fornece um guia sobre como desenvolver e executar estratégias de negócios eficazes.
Save
Este livro examina a psicologia da tomada de decisão e fornece insights sobre como os fatores irracionais podem influenciar o comportamento do consumidor.
Este livro explora o impacto das plataformas digitais no cenário empresarial e fornece estratégias para competir na era das plataformas.
Este livro discute o impacto da Quarta Revolução Industrial na sociedade e na economia e fornece insights sobre como se preparar para o futuro.
Este livro explica a teoria da inovação disruptiva, que é relevante para empresas que estão lutando para competir com novas tecnologias e modelos de negócios.
Este livro ensina o método Lean Startup, que é uma abordagem iterativa para desenvolver e validar produtos e serviços.
Este livro discute o desafio de levar um produto ou serviço de early adopters para o mercado mainstream.
Save
Este livro é um guia para o inbound marketing, uma abordagem de marketing que se concentra em atrair clientes por meio de conteúdo valioso.
Save
Este livro ensina técnicas de growth hacking, que são usadas para impulsionar rapidamente o crescimento de um negócio usando estratégias de marketing criativas e experimentais.
Save
Este livro explora a ciência da formação de hábitos e fornece insights sobre como usá-los para melhorar o desempenho pessoal e profissional.
Save
Este livro fornece um guia passo a passo para construir tração para uma nova empresa ou produto.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/j6tfvt/marketing
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Effort
4 semanas de estudo, de 6 a 8 horas/semana
Level
Introductory
Via
Coursera
Institution
University of Illinois at Urbana-Champaign
Instructor
Aric Rindfleisch
Language
Português
Transcripts
English
Español
Français
Português
Pусский
Good to know
Desenvolve competências básicas no marketing digital e aprimora as habilidades de marketing para profissionais intermediários
Ensina sobre novas ferramentas digitais e suas implicações para desenvolvimento de produtos, promoções, distribuição e precificação
Faz parte de um MBA online flexível e credenciado pela Universidade de Illinois
Para profissionais atuando em marketing ou áreas afins que buscam aprimorar seus conhecimentos e habilidades em marketing digital
Aborda conceitos e práticas relevantes para indústrias e academia
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