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Larry Aiello

Are you thinking of starting a business and do not know where to start?

I am an accounting professional with 30 years of professional experience that ranges from working for small mom and pop operations all the way up to stint with a Fortune 500 company in the 1990s. I have experience in many industries including:

  • Real Estate

  • Healthcare

  • Investment Advisory Services

  • Financial Services

Many small business owners have gotten my assistance in getting their business and accounting system set up properly.

Read more

Are you thinking of starting a business and do not know where to start?

I am an accounting professional with 30 years of professional experience that ranges from working for small mom and pop operations all the way up to stint with a Fortune 500 company in the 1990s. I have experience in many industries including:

  • Real Estate

  • Healthcare

  • Investment Advisory Services

  • Financial Services

Many small business owners have gotten my assistance in getting their business and accounting system set up properly.

I can help guide you through the steps that you will need to get your business up and running. I will set out a road map for you so you know where your focus should be. This course is divided into sections so you can focus on the area that might be of particular interest to you.

The course is not progressive, and does not build upon the previous lessons, which means you can skip around and focus on the area where you need clarity.

Here is what you get:

  • Full, lifetime access to the lessons

  • Future lectures and upgrades and additional material at no additional cost

  • Unconditional Udemy 30 day money-back guarantee - no questions asked - I am confident you will enjoy my course.

  • Material is accessible whenever YOU want - even with iPad, iPhone and Android apps.

So if you are looking for a blueprint to get your business started the right way, then sign up today.

Enroll now

What's inside

Learning objectives

  • The steps necessary to start a business in the united states.
  • All the funding options available for funding your business.
  • The various legal forms of doing business in the united states.
  • Students will learn the relevant aspects involved in running a business but may be embarrassed to ask their accountant, insurance agent or lawyer.
  • How to create a financial plan and the importance of a good accounting system.
  • What a small business owner needs to know about search engine optimization and social media.
  • Aspects of hiring employees and the importance of using a payroll service.

Syllabus

Introduction

This video will serve as an introduction to the course.  If you already know what type of business to start, that's great.  But if not, I can give you some ideas as to try to figure out what you want to do. 

Read more

In this lesson, I will go over some of the negative aspects, or the downsides of running your own business.  Of course, there are plenty of advantages of running a successful business, but these are the negative aspects that you should consider before you embark on your journey.

There are a couple of schools of thought whether or not you need a business plan as a startup company.  I will give you my thoughts and discuss the seven main components of a typical business plan if you decide to do one, or if you are required to do one.

In this lesson I will go over some considerations when coming up with a name for your business and a website you can use to see if a name is already trademarked.

You may want to consider purchasing a franchise instead of starting from ground zero.  In this video I will discuss the basic concepts of franchise ownership.

For some people, purchasing an existing business makes a lot of sense.  But where do you find them?  In this lesson I will give you some ideas on where you can find existing businesses for sale.  I will also look at the due diligence process involved if you decide to purchase one.

There are a few nice advantages when owning an online business.  I will discuss the advantages in this lesson and I will also go over a couple places where you can purchase one along with the due diligence required.

Choosing the proper form or legal entity for your business will have many ramifications for you legally and from a tax perspective.  In this lesson I will go over the 3 basic forms of doing business in the United States and the advantages and disadvantages to each one.

In this lesson I will go over some general guidelines regarding the registration of your name or whether you need to register a fictitious name or sometimes referred to as a DBA, doing business as.

Many businesses are required to have the appropriate license at the city, county and state level.  In this lesson I will go over some of those considerations.

There are a few businesses in the United States that require approval at the federal level.  In this lesson I will go over some examples of these businesses.

In this lesson I will go over the various considerations in choosing a business location.  Most of the times leasing a location will be the proper way to go, but you may also consider purchasing a location as well.

Here are some considerations that you may not be aware of if you are thinking of starting a home based business.

In this lesson I will discuss the main advantages and disadvantages of having a home based business. 

In this lesson I will discuss the three main ways of getting funds for your startup (savings, debt or equity).  And within each method, there are various other creative ways to get financing.

Setting up a financial plan will be crucial in your business venture. In this lesson I will go over the importance of tracking your numbers, the difference in fixed costs versus variable costs along with the three main financial statements that are used by every business in operation. 

In this example I go through an example of a financial plan and my thinking process involved as I go through a hypothetical example.

Merchant accounts are used mostly by brick and mortar locations for when you want to accept credit card or ACH payments.  There are also other alternatives that I will discuss in this lesson.

Having a good accounting system in place will make your life a lot easier for tax reporting and will also give you valuable insights about your business.  In this lesson we will look at a few popular accounting software options and what type of activity you need to be concerned with as a business owner.

Having the proper insurance in place for your business will help you minimize any risks that can potentially ruin your business.  This lesson lists out the main types of insurance that a business should consider.  In the subsequent lessons we will go more in depth for each type.

This will be the most important type of insurance you should have and I will explain why in the video.

This type of insurance protects your employees if they are injured on the job.  For many employers, it will be required.

Cyber insurance is becoming more and more important for some businesses because of the increased activity we are now seeing with identity theft.  Find our more about this insurance and if you will need it for your business.

In some scenarios, a key person insurance policy will make sense if you have others relying on the business income.  It could be employees or vendors.  This insurance can serve as a temporary bridge in the untimely death of a key person of the organization.  Find out more by watching the video.

In this lesson we look at product liability and service liability, sometimes referred to as errors and omissions (E&O).

This quiz will go over the various concepts learned in the section on insurance considerations.

In this lesson I will go over the difference between independent contractors and employees from a hiring standpoint.  I list out a few sites where you can find independent contractors, freelance talent or virtual assistants.  I also discuss some good hiring practices.

In this lesson I will go over the various payroll taxes that you will be responsible for as a business owner. I will also discuss the impact of using independent contractors.

This lesson will go over the reasons why you should utilize a payroll service company to handle your payroll needs. I will also give you four companies that offer this service.  I have personally used all four of their services, but there is one that I like in particular for small businesses.

In this lesson I will explain my thoughts on domain names, how to choose a good one, where to buy them, what to avoid, how to check the history, etc.

If you have a website then it is imperative to install Google Analytics to give you statistical information about your site.  It is a free program.  In this lesson I will discuss Google Analytics and a couple of other alternatives.

in this lesson we will look at a basic introduction to SEO or search engine optimization.

In this lesson we will look at the differences between two types of search engine optimization.  The first type is known as on page and the second type is known as off page.  I will discuss what you need to be focusing on as a business owner such as how often should you post items to your website.

In this lesson I go over my thoughts about social media.  Contrary to what some other people may think, I think in some circumstances you don't even need to worry about it.  Find out more by viewing the video.

This may not be a consideration for you at this moment, but eventually you may have plans to sell your business, either to start another one, or to retire off into the sunset. In this lesson, I will go over some considerations when it comes to selling your business.

There are many considerations that can come into play when you price a business for sale.  In this lesson, we will look at some of the most important ones that factor into how much you can ask for your business. 

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Teaches core basics on running a business in the U.S. and explores relevant topics including staffing, accounting, marketing, legal setup, and strategy
Instructor Larry Aiello has over 30 years of professional accounting and consulting experience
Provides a comprehensive overview of different types of business structures and their implications, ranging from sole proprietorships to corporations
Walks learners through the process of creating a financial plan, which is crucial for business success
Covers various insurance considerations for small businesses, helping learners understand the importance of protecting their business from financial risks
Explores different marketing channels, including search engine optimization (SEO) and social media, to help learners promote their businesses effectively

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Reviews summary

Comprehensive startup guide for entrepreneurs

According to the course design, learners can expect a comprehensive blueprint for starting a small business in the United States. The course aims to cover essential steps from choosing a legal entity and securing funding to setting up an accounting system and understanding marketing basics. Students will gain practical insights into topics like business plans, location considerations, insurance needs, and hiring practices. The course is structured to allow learners to focus on areas of particular interest without needing to follow a progressive order, making it a flexible resource for aspiring entrepreneurs. While offering a broad overview, it provides foundational knowledge critical for new business owners.
Tailored for starting a business in the United States.
"I found the details on business registration and legal forms particularly useful since I'm starting my business in the US."
"It's good to know that the course is explicitly geared towards US regulations and considerations."
"As a US-based entrepreneur, I appreciated the direct relevance of the course material to my specific context."
Allows learners to skip sections and focus on specific interests.
"I liked that I could jump directly to the modules most relevant to my current needs without having to watch everything in order."
"The non-progressive nature of the lessons was very helpful, letting me revisit specific topics as needed."
"It's great to have lifetime access and the ability to skip around, making it easy to use as a reference."
Essential info on business structure, funding, and accounting.
"I learned a lot about choosing the right legal entity and understanding financing options, which were major concerns."
"The sections on financial planning and setting up an accounting system gave me practical tools to use immediately."
"I now feel much more comfortable discussing legal and accounting aspects with my professionals, thanks to this course."
Provides a broad, step-by-step guide for new entrepreneurs.
"I appreciate how this course lays out a clear roadmap for starting a business, covering all the crucial steps."
"It really felt like a full blueprint, touching on everything from legal forms to marketing, which is great for a beginner."
"I found it a very thorough guide for navigating the initial phases of setting up my small business."
Solid overview, but may lack deep dives into complex topics.
"While comprehensive, I feel some topics, like advanced SEO or marketing strategies, are only briefly introduced."
"The course gave me a good starting point, but I know I'll need to explore some areas in more detail on my own."
"It’s excellent for covering the basics, but those looking for very specific, advanced techniques might need more resources."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Starting a Small Business - Startup Guide for Entrepreneurs with these activities:
Read Case Studies on Successful Businesses
Learn from the experiences of successful entrepreneurs by reading case studies on how they overcame challenges and achieved growth.
Show steps
  • Identify reputable sources for case studies, such as business journals or online platforms
  • Select case studies that are relevant to your industry or business model
  • Read the case studies carefully and analyze the key factors that contributed to success
  • Reflect on the lessons learned and consider how they can be applied to your own business
Attend a Business Networking Event
Connect with other entrepreneurs, investors, and professionals to build your network and gain valuable insights.
Show steps
  • Research local business networking events
  • Register for an event that aligns with your interests
  • Prepare an elevator pitch and business cards
  • Attend the event and engage in meaningful conversations
  • Follow up with any potential connections
Follow a Course on Business Legal Structures
Gain a deeper understanding of the different legal structures available for businesses and the implications of each option.
Browse courses on Legal Considerations
Show steps
  • Research online courses or workshops on business legal structures
  • Enroll in a course that aligns with your learning style and schedule
  • Complete the course modules and assignments
  • Review the materials and consult with an attorney if needed
Five other activities
Expand to see all activities and additional details
Show all eight activities
Write a Business Plan Outline
Develop a roadmap for your business by outlining the key components of a business plan, such as market analysis, competitive landscape, and financial projections.
Browse courses on Business Plan
Show steps
  • Read sample business plans and research best practices
  • Identify the key sections to include in your outline
  • Write a brief description of each section, including the main points to be covered
  • Review your outline and make any necessary adjustments
Participate in a Business Planning Workshop
Immerse yourself in a workshop setting to develop a comprehensive business plan and gain feedback from experts.
Browse courses on Business Planning
Show steps
  • Identify and register for a business planning workshop
  • Prepare any necessary materials, such as market research and financial projections
  • Attend the workshop and actively participate in exercises and discussions
  • Finalize your business plan and incorporate feedback from experts
Develop a Business Model Canvas
Create a visual representation of your business model to identify key elements, value propositions, and potential risks.
Browse courses on Business Model Canvas
Show steps
  • Research the Business Model Canvas framework
  • Gather information about your business and its target market
  • Fill out each section of the canvas, describing your value proposition, key activities, and revenue streams
  • Analyze the canvas and identify areas for improvement
Practice Financial Projection Calculations
Build confidence in your financial planning skills by working through practice problems and scenarios related to financial projections.
Browse courses on Financial Projections
Show steps
  • Gather sample financial data and assumptions
  • Use a financial projection template or software
  • Calculate key financial metrics, such as revenue, expenses, and profit
  • Analyze the results and identify potential risks and opportunities
Read 'The Startup Owner's Manual'
Build your business knowledge, understand the critical aspects of starting up a business, and discover roadblocks you may face along the way.
Show steps
  • Purchase a copy of the book and set aside time to read it
  • Take notes as you read, highlighting key concepts and ideas
  • Summarize each chapter in your own words to reinforce understanding

Career center

Learners who complete Starting a Small Business - Startup Guide for Entrepreneurs will develop knowledge and skills that may be useful to these careers:
Business Consultant
Business Consultants are highly sought after professionals who assist organizations in improving their performance. The course "Starting a Small Business - Startup Guide for Entrepreneurs" can help you build a strong foundation for success in this field. The course provides a comprehensive overview of the key aspects of starting and running a business, including funding, legal considerations, marketing, and finance. With this knowledge, you can effectively guide clients in making strategic decisions and developing plans for growth and profitability.
Entrepreneur
Entrepreneurs are individuals who create and manage their own businesses. The course "Starting a Small Business - Startup Guide for Entrepreneurs" is an invaluable resource for aspiring entrepreneurs. The course provides practical, step-by-step guidance on every aspect of starting a business, from developing a business plan to securing funding and marketing your products or services. With this knowledge, you can increase your chances of success as you embark on your entrepreneurial journey.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing strategies to promote products or services. The course "Starting a Small Business - Startup Guide for Entrepreneurs" can be a valuable asset for Marketing Managers, particularly those working in small businesses or startups. The course provides insights into the challenges and opportunities of marketing in a small business environment and offers practical tips on how to develop effective marketing campaigns with limited resources.
Financial Analyst
Financial Analysts evaluate the financial performance of businesses and make recommendations for investment. The course "Starting a Small Business - Startup Guide for Entrepreneurs" can provide Financial Analysts with a deeper understanding of the financial challenges faced by small businesses. The course covers topics such as financial planning, budgeting, and cash flow management, which are essential skills for Financial Analysts who specialize in small business lending or investment.
Small Business Owner
Small Business Owners are individuals who own and operate their own businesses. The course "Starting a Small Business - Startup Guide for Entrepreneurs" is a comprehensive resource for Small Business Owners, providing guidance on all aspects of starting and running a successful business. The course covers topics such as market research, financial planning, legal considerations, and marketing, giving Small Business Owners the knowledge and tools they need to thrive.
Accountant
Accountants prepare and maintain financial records for businesses and individuals. The course "Starting a Small Business - Startup Guide for Entrepreneurs" can be beneficial for Accountants who work with small businesses or entrepreneurs. The course provides insights into the unique accounting challenges faced by small businesses, such as limited resources and complex tax regulations. With this knowledge, Accountants can better serve their clients and help them succeed financially.
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities for their companies. The course "Starting a Small Business - Startup Guide for Entrepreneurs" can provide Business Development Managers with valuable insights into the process of starting a business and the challenges faced by entrepreneurs. This knowledge can help Business Development Managers better understand the needs of potential clients and develop effective strategies for acquiring new customers.
Operations Manager
Operations Managers are responsible for the day-to-day operations of a business. The course "Starting a Small Business - Startup Guide for Entrepreneurs" can provide Operations Managers with a deeper understanding of the challenges faced by small businesses and how to overcome them. The course covers topics such as process improvement, inventory management, and customer service, giving Operations Managers the knowledge and tools they need to streamline operations and improve efficiency.
Human Resources Manager
Human Resources Managers are responsible for managing the human resources of an organization, including recruiting, hiring, and training. The course "Starting a Small Business - Startup Guide for Entrepreneurs" can provide Human Resources Managers with a better understanding of the unique challenges faced by small businesses when it comes to managing employees, particularly in areas such as employee benefits, payroll, and compliance.
Sales Manager
Sales Managers are responsible for managing the sales team and driving revenue for a business. The course "Starting a Small Business - Startup Guide for Entrepreneurs" can provide Sales Managers with valuable insights into the process of starting and growing a business, particularly in the context of sales and marketing. The course covers topics such as market research, customer segmentation, and sales strategies, which can help Sales Managers develop effective sales plans and improve their sales performance.
Customer Service Manager
Customer Service Managers are responsible for managing the customer service department and ensuring customer satisfaction. The course "Starting a Small Business - Startup Guide for Entrepreneurs" can provide Customer Service Managers with a deeper understanding of the challenges faced by small businesses in delivering excellent customer service. The course covers topics such as communication, conflict resolution, and customer relationship management, giving Customer Service Managers the knowledge and tools they need to build strong relationships with customers and enhance the customer experience.
Project Manager
Project Managers are responsible for planning, executing, and closing projects. The course "Starting a Small Business - Startup Guide for Entrepreneurs" can provide Project Managers with a broader understanding of the challenges faced by small businesses and how to manage projects effectively in a resource-constrained environment. The course covers topics such as project planning, budgeting, and risk management, giving Project Managers the knowledge and tools they need to deliver successful projects and achieve business objectives.
Web Developer
Web Developers design and develop websites. The course "Starting a Small Business - Startup Guide for Entrepreneurs" may be helpful for Web Developers who want to start their own web development business or work with small businesses. The course provides insights into the challenges and opportunities of running a small business, such as marketing, customer acquisition, and financial management. With this knowledge, Web Developers can be better equipped to succeed in the competitive web development industry.
Social Media Manager
Social Media Managers are responsible for managing the social media presence of a business. The course "Starting a Small Business - Startup Guide for Entrepreneurs" may be helpful for Social Media Managers who want to start their own social media marketing business or work with small businesses. The course provides a comprehensive overview of the key aspects of starting and running a business, including marketing, customer service, and finance. With this knowledge, Social Media Managers can be better equipped to succeed in the growing social media marketing industry.
Freelance Writer
Freelance Writers write content for a variety of clients, including businesses, individuals, and organizations. The course "Starting a Small Business - Startup Guide for Entrepreneurs" may be helpful for Freelance Writers who want to start their own freelance writing business or work with small businesses. The course provides insights into the challenges and opportunities of running a small business, such as marketing, customer acquisition, and financial management. With this knowledge, Freelance Writers can be better equipped to succeed in the competitive freelance writing industry.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Starting a Small Business - Startup Guide for Entrepreneurs.
Provides a step-by-step guide to building a successful startup using the Lean Startup methodology. It valuable resource for entrepreneurs who want to learn how to validate their ideas, build a minimum viable product, and iterate quickly.
Explores the reasons why large, successful companies often fail to innovate and are overtaken by smaller, more agile competitors. It provides insights into the challenges of innovation and how to overcome them.
Provides a unique perspective on building a successful startup. It challenges conventional wisdom and offers insights into how to create a truly innovative product or service.
Provides a step-by-step guide to acquiring customers for a startup. It covers topics such as marketing, sales, and customer service.
Provides practical advice on the challenges of starting and running a successful business. It covers topics such as product development, marketing, and sales.
Provides a comprehensive guide to business fundamentals. It covers a wide range of topics, including accounting, finance, marketing, and operations.
Provides practical advice on starting a business with very little capital. It covers a wide range of topics, including business planning, marketing, and sales.
Provides insights into the challenges of starting and running a small business. It covers topics such as business planning, marketing, and sales.

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