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Samy Thuillier

SEMRush (or Semrush) is the SaaS tool that allows you to manage your online visibility on search engines, to optimize your website and rank Number 1 on Google.

Its ease of use and completeness make it an essential tool for anyone who wants to improve the ranking of their website today.

In this course, you are going to learn everything you need to start using SEMRush through theory and practical videos.

Read more

SEMRush (or Semrush) is the SaaS tool that allows you to manage your online visibility on search engines, to optimize your website and rank Number 1 on Google.

Its ease of use and completeness make it an essential tool for anyone who wants to improve the ranking of their website today.

In this course, you are going to learn everything you need to start using SEMRush through theory and practical videos.

Starting from very basic notions such as, what is SEMRush and SEO and how it works, we will dive into advanced concepts such as, how to do technical optimizations, get more backlinks and improve your traffic thanks to optimization.

At the end of this course, you will :

  • Master all the features of SEMRush

  • Know how to create the right SEO strategy for your website, depending on your objective

  • Make better SEO decisions for your website based on data

You don't need to be a pro to take this course. I will be by your side throughout your learning process and I made sure that the content is focused on what is the most important, without you ending up getting lost in useless modules or features.

We are going to be a great team. See you on the course.

Enroll now

What's inside

Syllabus

Introduction

In this introduction, we examine what is SEMRush, why it is a good solution for SEO even if you are a beginner, and also what you are going to learn during this course.

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You need to know if I'm the right instructor for you. Let me explain my method so that you can choose if you are at the right place to learn everything about SEMRush.

You wouldn't trust a complete stranger to teach you things. In this video, you can learn more about my background, why I'm using SEMRush everyday, and what makes me different from other instructors.

I'm sharing the URL I use to get a 14-day FREE Trial of Semrush. This way you can start this course without any risk!

There we are! Let's see what we are going to learn together in this first section.

Creating your SEMRush account is the first step of journey. It only takes 2 minutes and you don't need any knowledge for this.

Position Tracking (also called rank tracking or SERP tracking) lets you track a website’s daily rankings for a custom set of target keywords. Let's set it up in our project.

Semrush's Site Audit is a powerful website crawler that allows you to analyze the health of a website. It will provide you with a list of issues that makes it easy to see where exactly a website is struggling. Fixing these issues will help boost the SEO of a website.

In this second part of Site Audit, we will read the analysis of SEMRush and see how we can optimize our website.

On Page SEO Checker offers a complete and structured list of things you could do to improve the ranks of pages on your website. You’ll receive on-page SEO ideas, semantically related words to include on your pages, target content length and readability, and backlink prospects.

Backlink Audit looks at your domain’s backlink profile in order to help you avoid Google penalties related to toxic backlinks. The tool provides a workflow to audit all of your links, analyze the toxic signals associated with any suspicious links, send emails to website owners, and ultimately create a disavow file to send to Google.

The Link Building Tool compiles a list of link-building possibilities for your domain and gives you access to a management interface so that you can launch an outreach effort in an effort to perhaps gain links. Having this tool integrated directly into Semrush makes it simple to do a competitive analysis on your SEO competitors while running a simultaneous outreach effort.

Any brand name you want to track can be monitored using Brand Monitoring. This makes it simple for PR specialists and brand managers to monitor the reputation of their brands and mentions on blogs and news websites relevant to their industry.

Let's see what you remember from this Part 1

Using Social Media Tracker, you can keep tabs on the social media accounts of your main rivals and contrast their growth and engagement rates with your own. The reports make it simple to find the most popular material in your sector so you can keep up with the social media habits of your target market.

Without leaving the Semrush interface, Social Media Poster gives users an easy way to compose, schedule, and post content on Facebook (Business pages), LinkedIn, Instagram, Google Business Profile, Pinterest, and Twitter.

You may view your internal analytic metrics for your Facebook, LinkedIn, and Instagram channels with the Social Media Analytics tool.

The Social Content Ideation module in Semrush is designed to help users generate and manage content ideas specifically for social media platforms. Learn how to use it now.

The Content Analyzer helped you learn how your content was doing both on and off your site by using Content Analyzer. Unfortunately, Semrush chose to remove it. I give you 3 alternatives!

Your Google Analytics, Google Search Console, and Semrush data are all combined into a one dashboard by Organic Traffic Insights. This includes information about organic keyword ranks and sessions, click-through rate, and volume discovered by Semrush and Google Search Console.

With the help of this connection, you can easily compare data sources and find those "not provided" terms from Google Analytics to get the most accurate overall picture of the organic search performance of your website.

You are done with Part 2! Let's see what you remember.

Learn more about what we are going to cover in this part about Competitive Research.

You may find out about a website's top organic search rivals, the terms that bring in the most visitors, whether or not they are ranking for any SERP features, and more using Semrush's Organic Research reports. It is simple to examine the SEO of each and every one of your rivals because you can conduct research on any website in our database.

The keyword profiles of up to five rival websites can be compared side by side using Keyword Gap.

You only need to enter the domain names and select the categories of keyword rankings to study (organic, paid, or PLA keywords). The report will then show you all of the top opportunities for each site, total keyword overlap, common keywords shared by all sites, and more.

Planning an SEO campaign is made much easier with the help of this information because you can identify the best opportunities in your industry.

For a rapid review of a website's online existence, Domain Overview and Traffic Analytics provide a variety of overview metrics regarding a domain's online visibility. You may view the domain's backlinks, organic and sponsored search traffic.

You can compare the backlink profiles of up to five rival websites at once with the Backlink Gap tool. Semrush will list all of the referring domains that are sending links to the specified domains when you enter them. Finding the websites that link to your rivals but not you is simple using filtering.

This will you planning you own outreach to build links by allowing you to spot gaps in your competitors' link building methods.

You completed Part 3! Let's test your knowledge.

The Keyword Overview is a top-level report for searching through the Semrush database for any keyword. You'll see the keyword's search volume (national and worldwide level), intent, number of results, CPC, competition level, volume trend, and more after typing your word or phrase into the search field.

The most effective keyword research tool on Semrush is the Keyword Magic Tool. You may access a large database with more than 20 billion terms, and it has a simple interface for planning mobile research. In response to a single word or phrase entered into the search bar, a responsive table containing relevant search terms divided into topic-specific subgroups will appear.

Once you have found the right keywords for you in the Keyword Magic Tool, you will be able to save them and organize them in the Keyword Manager.

The Position Tracking tool is also present in this module. Here is a refresher of what we did previously in the course.

The Organic Traffic Insights tool is also present in this section. Here is a refresher of what we did previously in the course.

Part 4 is done! Let's see what you remember.

You can examine your own and your competitors' backlink profiles and compare several domains side by side with Semrush's Backlink Analytics.

The Backlink Audit tool is also present in this section. Here is a refresher of what we did previously in the course.

The Link Building tool is also present in this section. Here is a refresher of what we did previously in the course.

By offering a template of suggestions based on goal keywords, the SEO Content Template assists content writers in creating SEO-friendly content. A template will be generated once you enter a keyword or set of keywords.

A template includes information such as the ideal text length, readability rating, suggested keywords, prospective backlink targets, and more.

The Listing Management tool offers a comprehensive Local SEO solution. It makes it simple to automatically disseminate your company's data to the most reputable directories (more than 70 in the US, more than 40 in other countries), and even makes it voice search ready by automatically distributing the data to Amazon Alexa, Apple, Bing, and Google.

The goal of Semrush's Content Marketing Platform is to aid content marketers with task management and audience-relevant content creation. Using this toolkit is a simple way to develop and enhance your current content strategy, identify content gaps, or easily research, compose, and audit material. You can save time and money with these initiatives.

You made it! Here are my last words for you.

You are done with all the lessons ! Let's take this final quiz.

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Covers a wide range of SEMRush tools, from basic SEO to competitive research, which is essential for developing a comprehensive SEO strategy
Starts with basic notions of SEMRush and SEO, which builds a strong foundation for those new to search engine optimization and online visibility management
Teaches how to optimize a website and improve its ranking on Google, which directly benefits website owners and managers looking to increase online traffic
Explores SEMRush's social media tools, which helps optimize social presence and leverage it for better Google rankings, a valuable skill for social media marketers
Includes a section on content and local SEO features in SEMRush, which assists content writers in creating SEO-friendly content and managing local SEO efforts
Combines theory with practical videos, which allows learners to immediately apply what they learn and reinforces their understanding of SEMRush features

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Reviews summary

Semrush fundamentals for beginners

According to learners, this course provides a solid introduction to the SEMRush tool, particularly for beginners in SEO. Students frequently commend the instructor's ability to provide clear explanations and break down complex topics into manageable parts. The course content is often described as comprehensive for key features, covering essential tools necessary for understanding and applying SEO principles using SEMRush. Reviewers appreciate the focus on practical application, noting that the lessons offer actionable insights they could implement immediately. However, a common point raised is that some sections may become slightly outdated as SEMRush receives updates. Learners also note the necessity of having a SEMRush subscription to fully utilize the hands-on exercises.
Requires separate SEMRush account for hands-on.
"You'll need a SEMRush subscription to follow along fully..."
"Make sure you have access to SEMRush to practice what you learn."
"The course requires using the SEMRush tool itself..."
"Remember to factor in the cost of the SEMRush tool if you don't have it."
Well-suited for those new to SEMRush or SEO.
"This is a great course for beginners who have never used SEMRush before."
"Perfect course for beginners in SEMRush."
"If you are new to SEMrush, this is the perfect course."
"Good for someone starting with Semrush."
Covers essential SEMRush tools effectively.
"Covered the most important aspects of SEMRush..."
"A good overview of the main Semrush features."
"The course covers all the essentials you need to know about SEMRush..."
"Good explanations on the different SEMRush tools."
Focus on real-world usage and actionable steps.
"It gave me real-world actionable insights I could apply to my website."
"Learned a lot of practical applications of SEMRush."
"Very good, practical and directly applicable to the activity."
"The practical side shown in the videos is very useful."
Instructor explains concepts simply and effectively.
"The instructor was clear and easy to understand."
"His explanations were very simple to follow."
"I really liked how the instructor explained things step by step and made it easy to grasp..."
"The teacher explained everything clearly and precisely."
Some parts may not reflect latest SEMRush UI.
"Some content is a little outdated as SEMRush updates frequently..."
"It would be good to update some videos as Semrush's layout changed slightly."
"Keep in mind that SEMrush updates quite a lot, so some things look slightly different."
"A few small things are different now in Semrush, but it's easy to figure out."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Complete SEMRush Course 2025: Rank #1 on Google now! with these activities:
Review SEO Fundamentals
Reinforce your understanding of SEO principles before diving into SEMRush's advanced features.
Show steps
  • Read articles on SEO basics.
  • Watch introductory videos on YouTube.
  • Take a short online SEO quiz.
Read 'SEO 2024'
Gain a broader understanding of SEO principles and strategies to better utilize SEMRush.
Show steps
  • Read the book cover to cover.
  • Take notes on key concepts.
  • Relate the concepts to SEMRush features.
Keyword Research Practice
Sharpen your keyword research skills using SEMRush's Keyword Magic Tool.
Show steps
  • Identify seed keywords related to your niche.
  • Use Keyword Magic Tool to find related keywords.
  • Analyze keyword volume and competition.
  • Organize keywords into thematic groups.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Write a Blog Post
Apply your SEMRush knowledge to create SEO-optimized content.
Show steps
  • Choose a relevant topic.
  • Perform keyword research using SEMRush.
  • Write a blog post incorporating target keywords.
  • Optimize the post for on-page SEO.
Website Audit Project
Conduct a comprehensive website audit using SEMRush's Site Audit tool.
Show steps
  • Set up a Site Audit project in SEMRush.
  • Analyze the audit results.
  • Prioritize and fix identified issues.
  • Track progress and re-audit the site.
SEO Strategy Presentation
Synthesize your SEMRush knowledge to create a comprehensive SEO strategy.
Show steps
  • Define target audience and business goals.
  • Conduct competitive research using SEMRush.
  • Develop a keyword strategy.
  • Outline on-page and off-page optimization tactics.
  • Create a presentation summarizing your strategy.
Read 'Link Building Mastery'
Deepen your understanding of link building strategies to maximize the effectiveness of SEMRush's link building tools.
Show steps
  • Read the book and take notes.
  • Identify actionable link building tactics.
  • Apply the tactics using SEMRush tools.

Career center

Learners who complete The Complete SEMRush Course 2025: Rank #1 on Google now! will develop knowledge and skills that may be useful to these careers:
Local SEO Specialist
A Local SEO Specialist focuses on optimizing a business's online presence to attract local customers. SEMRush, as taught in this course, includes tools specifically designed for local SEO, such as listing management and local keyword research, which is crucial for improving visibility in local search results. The Listing Management tool offers a comprehensive Local SEO solution. It makes it simple to disseminate business data to the most reputable directories, and makes it voice search ready by automatically distributing the data to Amazon Alexa, Apple, Bing, and Google.
Search Marketing Analyst
A Search Marketing Analyst analyzes search engine data to improve website performance and drive traffic. Mastering SEMRush, as taught in this course, provides the skills to conduct keyword research, analyze backlink profiles, and identify opportunities for optimization. This role requires using tools like SEMRush to understand how users are finding websites through search engines and to identify areas for improvement. An invaluable tool for a Search Marketing Analyst is the SEMRush Site Audit. This crawls a website and provides a list of issues that make it easy to see where the website is struggling.
SEO Copywriter
An SEO Copywriter specializes in writing content that is optimized for search engines, increasing visibility and driving organic traffic. SEMRush, as taught in this course, provides the tools to conduct keyword research, analyze competitor content, and create SEO-friendly copy. The course helps SEO Copywriters understand how to use keywords effectively and improve content readability to rank higher in search results. The SEMRush SEO Content Template assists content writers in creating SEO friendly content. A template will be generated once you enter a keyword or set of keywords.
Digital Marketing Manager
The Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services. Since SEMRush is a comprehensive tool for analyzing online visibility and optimizing websites, this course helps Digital Marketing Managers make data-driven decisions. Learning how to use SEMRush, as taught in this course, allows a digital marketing manager to understand competitive research, keyword research, and social media tracking. The course's focus on competitive research tools helps one copy competitors' SEO strategies and improve ranking.
Digital Strategist
A Digital Strategist is responsible for developing and implementing digital marketing strategies that align with business objectives. SEMRush, as taught in this course, provides the analytical skills needed to assess the competitive landscape, identify target keywords, and optimize website performance. The course helps Digital Strategists plan and execute effective digital marketing campaigns. A digital strategist uses organic traffic insights, which combines Google Analytics, Google Search Console, and SEMRush data into one dashboard.
Search Engine Optimization Specialist
A Search Engine Optimization Specialist focuses on improving a website's visibility in search engine results. This course may be useful, as it covers the essential tools and strategies within SEMRush, a leading SEO platform, and details how to optimize websites to rank higher on Google. A Search Engine Optimization Specialist must understand keyword research, technical SEO, link building, and content optimization. The SEMRush course covers these topics including position tracking, site auditing, on-page SEO checking, and backlink analysis.
Web Analytics Consultant
A Web Analytics Consultant analyzes website data to identify trends, insights, and opportunities for improvement. Because SEMRush is a powerful tool for website analysis and SEO, the skills taught in this course would be useful for a Web Analytics Consultant in their work. The course helps a Web Analytics Consultant understand how to use SEMRush to track website performance, analyze traffic sources, and optimize user experience. The SEMRush site audit is a website crawler that allows one to analyze the health of a website.
Growth Hacker
A Growth Hacker focuses on rapidly growing a business through creative and data-driven marketing strategies. Mastering SEMRush, as taught in this course, provides the analytical skills needed to identify growth opportunities, optimize marketing campaigns, and track key performance indicators. The course helps Growth Hackers drive growth through organic traffic, content marketing, and competitive insights. The SEMRush backlink gap tool allows one to compare the backlink profiles of rival websites, and spot gaps in the competition's link building methods.
Content Marketing Specialist
A Content Marketing Specialist is responsible for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This course may be useful because it helps content marketers identify content gaps, research keywords, and optimize their content for search engines using SEMRush. The SEMRush course will allow a content marketing specialist to utilize the SEO Content Template to get suggestions based on goal keywords, help in creating SEO friendly content, determine the ideal text length, readability rating, suggested keywords, and prospective backlink targets.
Content Strategist
A Content Strategist develops and oversees the implementation of content strategies that align with business goals. Since SEMRush is a comprehensive tool for SEO and content analysis, this course may be useful by helping Content Strategists make data-driven decisions about content creation and distribution. The course will teach the content strategist how to identify content gaps and optimize existing content for better performance. The SEMRush content marketing platform is designed to aid content marketers with task management and audience relevant content creation.
Marketing Consultant
A Marketing Consultant advises businesses on how to improve their marketing strategies and achieve their business goals. Since SEMRush is a versatile tool for SEO, content marketing, and competitive analysis, this course prepares marketing consultants to provide data-driven recommendations to their clients. The course will help a marketing consultant to monitor any brand name with Brand Monitoring. This makes it simple to monitor the reputation of their brands and mentions on blogs and news websites relevant to their industry. This course could be helpful to a marketing consultant.
Online Reputation Manager
An Online Reputation Manager monitors and manages a company's online reputation, addressing negative reviews and promoting positive content. This course may be useful because SEMRush, as taught in this course, includes brand monitoring tools that track mentions of a brand across the web. The course helps an online reputation manager identify and respond to potential threats or negative mentions. The Brand Monitoring tool allows any brand name to be tracked. This helps to monitor the reputation of brands and mentions on blogs and news websites relevant to their industry.
E-commerce Manager
An E-commerce Manager oversees the online sales and marketing efforts of a company. SEMRush, as taught in this course, provides insights into keyword research, competitor analysis, and SEO optimization, all of which are crucial for driving traffic and sales to an online store. The position tracking, also called rank tracking or SERP tracking, lets one track a website's daily rankings for a custom set of target keywords. The course teaches you how to set this up in a project. This course may be useful to an E-commerce Manager.
Search Engine Marketer
A Search Engine Marketer manages paid search campaigns, optimizing ads and keywords to drive traffic and conversions. While this course focuses on organic SEO using SEMRush, the skills learned in keyword research, competitor analysis, and website optimization will be helpful to supplement and improve those paid campaigns. The course will help a Search Engine Marketer to understand the competitive research tools of SEMRush to copy the competitor's SEO strategies and outrank them. This course may be useful for this role.
Social Media Manager
Social Media Manager are responsible for managing a company's social media presence, creating content, and engaging with followers. This course may be useful as it includes training on SEMRush's social media tools, such as Social Media Tracker and Social Media Poster. The course helps a Social Media Manager understand how to optimize social media presence and use it as leverage for Google ranking. The social media content ideation module in SEMRush is designed to help users generate and manage content ideas specifically for social media platforms.

Reading list

We've selected one books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The Complete SEMRush Course 2025: Rank #1 on Google now!.
Provides a comprehensive overview of modern SEO techniques. It covers keyword research, on-page optimization, link building, and technical SEO. Reading this book will give you a solid foundation in SEO, which will help you better understand and utilize SEMRush's features. It is useful as additional reading to expand on the course.

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