Successful Music Marketing and Branding for Artists/Bands

My personal journey with music and how i came to make a large portion of my income from selling music. I have been working on my music career for over 10 years and it hasn't been easy. But i've stuck with my passion and it has really paid of. You can learn learn from my mistakes and fast track your music career.

Before we can get into music marketing and music business strategies to improve your success with music, I wanted to share my knowledge on productivity and organization, which can help you enormously save time and accomplish your music goals quicker. I feel they are foundational to the training we are about to take, so i encourage you not to skip this section! It can help you significantly free up more time for making music and other activities you enjoy!

Negative beliefs hold us back in a mayor way. Our constant negative chatter is driving our lives towards a lifestyle that feels comfortable, but is not where we want to be in life. The only way to get out of this negativity is to take action. This lecture will get you started on shifting your subconscious mind from negativity to positivity!

In this video you'll understand why we should create a life purpose. A life purpose is important to staying on track with your life. I'll also talk about some of the most important aspects i consider encompass the life purpose.

In this video we'll sit down and talk about how to extract goals you can hold yourself accountable for. Goal setting is important to success not just in music, as it allows us to measure ourselves over time and correct our course if necessary. We'll also be covering the frequently used methodology SMART for goal setting.

We're going to cover some groundbreaking research on productivity, and why it is affecting us in a negative way. I'll also cover a simple principle to help you tackle more things in less time so you can free up time to make music or enjoy your other interests.

We'll cover some of the most important productivity apps that can help you get organized and more focused so you can have a more successful music life.

We'll talk about the importance of describing your music in a few words. I'll also be talking about some key elements of your artist description or "elevator pitch".

Artists frequently look for fans in the wrong places and this affects their careers in major ways. In this course we'll discuss narrowing down on your audience to start building true fans for life, a crucial step to build your long lasting music career successfully.

Learn more about the power of getting feedback from fans. This technique is common in the marketing world for one good reason, it allows you to narrow down on your audience and their likes. It can also help you figure out what to offer your potential buyers.

This quiz is designed to help you solidify some of the basic concepts we've covered so far.

In this video we'll be covering some general aspects of songwriting and recording, and how to improve both so your music is competitive with most commercial music.

I'll be covering some of the elements i've observed that can help you dramatically increase your potential of people liking your song. Go through these points to improve your songwriting skills.

6 tips that can enhance your recordings so they sound as professional as possible. So many recordings nowadays are being recorded in smaller environments, so take advantage of technology to create the best recordings within your music budget.

We'll go over some of of the content we've discussed in this section so you can check your understanding of the concepts.

Artists don't often see themselves as brands but very often they should. In this lesson we'll uncover why its so important to become a recognizable brand and what major elements make a music brand so your own brand becomes consistent across all social media platforms.

Get a general perspective on how successful indie artists are engaging and growing their fanbase at profit to them. This model is taken from the most successful marketers online today. Start implementing it today so you can see results in your own music career!

In this video we'll talk about why your website should be central to your music career, and some effective and inexpensive ways to get started.

We'll be doing a walkthrough of the two main avenues as far as creating your website. Learn more about the pros and cons of each one so you can make a decision of how to approach your website.

In this video we'll get a glimpse at some of the email providers available for managing your newsletter. If you're getting started and on a budget, i'll cover my favorite email provider, which is free when you have a small mailing list or fanbase.

The secret recipe for automating your communications with your fans to help nurture your relationship with them and turn potential fans into raving fans and buyers!

Learn about the system that has made so many marketers rich and how you can use this exact system without having to need a record label or manager.

Social media is essential to an artist's music career. Whether you're a band just starting, or an artist who has developed a fanbase already, understanding and making the most of social media is crucial to a successful artist's career. Learn more of the basics around the most important social media channels today.

Gain a basic understanding of Youtube as a social media platform for musicians and artists. Youtube can be a powerful ally in your social media efforts. So many artists and bands have been discovered through youtube and so many others have used it to market their music and grow their fanbase significantly.

Dive into youtube, how to attract more views organically and without fake likes. Go deep into youtube channel customization to keep viewers for the maximum amount of time. Keeping your fans engaged and coming back for more will allow you to gain exposure in today's new music industry.

Understand the importance of growing your subscribers and interpreting where your views are coming from on youtube. This is a vital step towards improving your targeting efforts.

An overall look at Facebook as a powerful social media platform for musicians and artists. We'll walk through some important Facebook marketing tips for musicians and artists to get you started.

In this course I'm going to walk you through creating a new facebook page to maximize your potential reach to fans...

Diving deeper into facebook settings for your artist page.

In this video we'll dive into facebook videos and facebook LIVE and how to grow your audience using them.

Some of the most frequently asked questions about Facebook for musicians. Conclusions and final words to get you started on your facebook page.

In this lesson we'll learn about a tool to automatically invite several people to like your page.

Learn more about this simple and FREE way to tap into your potential audience on facebook so you can start connecting with more potential fans.

Learn more about connecting your website and pages with facebook through the Facebook Pixel.

In this lecture we're going to take a look at an example of how to setup an ad account from scratch on Facebook.

Learn how to setup your Facebook Pixel from your ads account so you can start tracking potential fans and customers to interact.

In this video we will setup a campaign to increase our facebook likes.

Learn more on making use of audiences and putting them into facebook ads. Test and discover the results of your funnel so you can tweak it.

Learn more on making use of audiences and putting them into Facebook ads. Test and discover the results of your funnel so you can tweak it.

In this lecture we'll cover how to use other user's content to publish it on your own Instagram account.

In this lecture you'll understand the most important considerations when posting longer videos on Instagram.

Demonstration of posting a video on instagram.

Learn more about twitter and how to make it work for music branding and marketing your music. Get a clear understanding of twitter and the terms commonly used in twitter.

A look at powerful social media tools to automate your social media. Use this to keep your audience engaged and constantly receiving your updates and news.

Learn how you can use this trick to upload your social media posts once and forget about reposting for several weeks!

A look at the main music distributors for independent musicians. I'll also be covering what a music distributor does and doesn't do. My favorite music distributor is included too.

A look into the common practice of payola, which is essentially how songs reach the radio charts. I also cover why I don't feel this is the best avenue for an indie artist.

A look into several resources you can use to find stations, blogs, etc that will play and mention your music. You are sure to find places to explore in this video, so you can decide which one will work best for your music career.

Learn more about collecting agencies to start getting paid royalties for your music when it gets airplay. This agencies will vary depending on your country, but there is one that i love and it tackles internet airplay.

In this video we'll cover Playlists, specifically Spotify Playlists. You'll learn why they've become an invaluable tool for your music promotion. We'll also be covering powerful ideas to grow your fans through playlisting.

4 tips that are likely to increase your chances of placing your songs for film, TV, ads, etc. If you follow this general principles, you'll have better chances of your songs landing on placements so have them in mind when submitting or preparing to submit your music.

Some agencies, publishers, websites that will checkout your music for placement on different projects. You'll want to research each and make sure they align with your purpose as an artist and the type of placements you wish your music to go to.

7 common mistakes that artists make in their careers and how to get past these. I've worked with hundreds of artists in the past and have had a chance to watch their careers improve or never take off. What's the difference? I believe it's related to this common mistakes I see artists make.

A purchase guide for gear. Great music is of course made by great talented people, but if you're just getting started this is a good gear list to check out and i've considered budget in mind for the indie artist and band.

5 Plugins that might be all you need to create great quality recordings. If I could only purchase 5 plugins, these would be the ones I'd recommend!

Learn from my perspective after having worked with many artists, on should you quit your day job to pursue a career in music? Stay tuned as we learn more on this topic.

A tour of my studio, where you can get a better idea of what gear i use and why. I've used my studio for many different projects and because of this you'll see an extensive amount of gear.

A tour of my new studio. Get a glimpse of where I work now and why.