Emprender la emprendeduría from Coursera

El curso Emprender la emprendeduría tiene por objetivo promover las competencias emprendedoras en aquellas personas que están pensando en orientar su vida profesional hacia la creación de su propia empresa en el sector audiovisual.

El curso ha sido desarrollado por un conjunto de profesores de la Universidad de Barcelona, expertos en diferentes áreas de conocimientos como la psicología, la educación, la filología, el derecho, pero con el común denominador de una dilatada experiencia en el sector audiovisual.

El curso se estructura en 4 módulos, en los que aprenderás cómo analizar la viabilidad económica de tu proyecto audiovisual, qué aspectos jurídicos debes tener en cuenta y qué procedimientos administrativos debes seguir.

El curso finaliza con las recomendaciones de algunos de los profesionales más importantes del sector, sobre los aspectos que ellos consideran clave a la hora de emprender un proyecto audiovisual.

What's inside

Syllabus

Valorar la viabilidad

En este módulo se trasmitirán conocimientos sencillos y prácticos para poder valorar la viabilidad de un proyecto o empresa audiovisual. Para ello, pondremos a disposición del alumno una serie de lecturas y unas infografías que servirán para afianzar y sintetizar conceptos estudiados en el bloque. Para finalizar, se propone un ejercicio de autoevaluación para comprobar la adquisición de los conocimientos transmitidos.

Formas jurídicas para emprender

En este módulo conocerás los tipos de empresa que puedes crear si quieres trabajar por cuenta propia. También aprenderás qué trámites exige cada modelo de empresa. Concretamente, verás que son dos los modelos de empresa que se proponen: trabajar como autónomo o constituir una sociedad. Pero hay también distintos tipos de sociedades. Las dos formas, autónomo y sociedad, implican obligaciones y responsabilidades.

Trámites necesarios

En este módulo recibirás indicaciones sobre qué tipo de empresa es más idóneo en cada grado de desarrollo de una actividad empresarial. Verás, además, que en ocasiones es mejor recurrir a un asesoramiento experto para iniciar los trámites de constitución de una empresa, llevar la contabilidad y tener al día las obligaciones fiscales. Eso sí, sobre todo, si tu empresa tiene una actividad que sobrepasa las fronteras de tu comunidad autónoma.

Identificación de oportunidades

A través de este bloque, nos acercaremos al estado actual de la relación creador-espectador y presentaremos posibles vías para lograr este encuentro. Pondremos las bases para reconocer dónde puede haber una oportunidad y dónde no. Para alcanzar este objectivo, partiremos de una serie de vídeos en el que diferentes emprendedores del sector nos explican sus experiencias y nos hablan sobre cómo decidieron optar por nuevas vías en las que vieron una oportunidad.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Desarrolla competencias para emprender proyectos audiovisuales

Tiene objetivo de promover las competencias emprendedoras de cara a orientar la vida profesional hacia la creación de una empresa en el sector audiovisual

Ofrece recomendaciones de profesionales del sector sobre aspectos clave para emprender un proyecto audiovisual

Aborda aspectos jurídicos y administrativos para emprender

Imparte conocimientos para valorar la viabilidad de un proyecto audiovisual

Emplea recursos como lecturas e infografías para afianzar conceptos

Reviews summary

Emprender en el sector audiovisual

Con 85 reseñas de cinco estrellas y solo tres de una estrella, este curso sobre cómo iniciar una empresa en el sector audiovisual recibe elogios abrumadores de los estudiantes. Los estudiantes aprecian especialmente su brevedad, su facilidad de comprensión y su aplicabilidad a diversos tipos de empresas, no solo a proyectos audiovisuales.

El curso incluye una sección detallada sobre los requisitos legales para iniciar un negocio.

"Presenta buena información en cuanto a tópicos fundamentales de derecho mercantil, contabilidad y emprendimiento."

Este curso proporciona una base sólida para aquellos que son nuevos en el espíritu empresarial.

"Especialmente recomendado para los que trabajamos en el rubro audiovisual, queremos emprender una empresa relacionada al rubro pero no sabemos cómo hacerlo."

Aunque el curso se centra en el sector audiovisual, la información es valiosa para todo tipo de empresas.

"Recomendado no sólo para los que trabajamos en el rubro audiovisual, sino a nivel general."

Los conceptos se explican de manera clara y concisa.

"Muy claro y conciso, lo necesario para emprender desde 0 y sin conocimientos."

Este curso está repleto de información valiosa y práctica.

"Toda la información suministrada fue excelente."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Emprender la emprendeduría with these activities:

Review Spanish

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Brush up on your Spanish language skills to increase your comprehension of course materials.

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Read articles in Spanish
Watch videos in Spanish
Listen to podcasts in Spanish

Revise the basic concepts of audiovisual production

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Reviewing the fundamental concepts of audiovisual production will set a solid foundation for your learning in this course.

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Go through your old notes or textbooks on audiovisual production
Watch online tutorials or videos on basic audiovisual production techniques
Attend a workshop or seminar on audiovisual production fundamentals

Organiza tus materiales de estudio

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Tener tus materiales de estudio organizados y fácilmente accesibles te ayudará a revisar y reforzar el contenido del curso de manera eficiente.

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Recopila todos tus apuntes, lecturas y recursos del curso
Crea un sistema de organización que tenga sentido para ti
Guarda tus materiales en un lugar designado

Six other activities

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Explore online tutorials on video editing software

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Gaining proficiency in video editing software is crucial for audiovisual entrepreneurs. This activity will guide you through essential tutorials.

Browse courses on Video Editing

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Identify reputable online platforms or courses for video editing tutorials
Choose tutorials that align with your skill level and project requirements
Follow the tutorials step-by-step, experimenting with different techniques
Practice regularly to enhance your editing skills

Complete exercises on financial planning for audiovisual projects

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Financial planning is vital for audiovisual entrepreneurs. This activity provides practice in budgeting and financial management.

Browse courses on Financial Planning

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Identify online resources or courses on financial planning for audiovisual projects
Complete exercises and case studies to apply financial planning principles in an audiovisual context
Seek feedback or guidance from experienced financial professionals

Busca tutoriales sobre contabilidad y finanzas para empresas

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Ver tutoriales sobre contabilidad y finanzas te proporcionará conocimientos adicionales sobre estos aspectos, que son cruciales para evaluar la viabilidad económica de un proyecto audiovisual.

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Busca tutoriales de expertos en el campo de la contabilidad y las finanzas
Sigue los tutoriales paso a paso y toma notas
Completa los ejercicios o cuestionarios que acompañan a los tutoriales

Compile a collection of case studies on successful audiovisual ventures

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Analyzing case studies can provide valuable insights into the strategies and approaches of successful audiovisual ventures.

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Conduct online research to identify relevant case studies
Read articles, watch documentaries, and attend industry events to gather case study material
Summarize and synthesize the key findings from each case study
Organize your compilation in a coherent and accessible format

Volunteer at an audiovisual production company or organization

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Volunteering provides hands-on experience, expands your network, and enhances your understanding of the audiovisual industry.

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Identify local audiovisual production companies or organizations that offer volunteer opportunities
Contact the organizations and inquire about volunteer positions that align with your interests
Commit to a regular volunteering schedule and actively participate in assigned tasks
Network with industry professionals and learn from their experiences

Develop a project proposal for your audiovisual venture

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Creating a project proposal will help you define your audiovisual venture, set goals, and plan for success.

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Brainstorm ideas and identify a compelling concept for your audiovisual project
Define your target audience and research their interests
Develop a project plan outlining the production process, timeline, and budget
Consider potential funding sources and explore financing options
Create a pitch deck or presentation to communicate your project's value

Career center

Learners who complete Emprender la emprendeduría will develop knowledge and skills that may be useful to these careers:

Audiovisual Producer

An Audiovisual Producer oversees the development and production of visual content. The course teaches how to value the viability of an audiovisual project, taking into account legal and administrative requirements. This provides foundational knowledge for future Audiovisual Producers, who need to understand the financial, legal, and administrative aspects of their projects.

See salaries and explore the career path for Audiovisual Producer

Video Editor

Video Editors cut together video footage to create a cohesive story. The course teaches how to identify opportunities and develop viable audiovisual projects. This is essential for Video Editors, who need to be able to recognize potential projects and develop them into successful ventures.

See salaries and explore the career path for Video Editor

Screenwriter

Screenwriters write the scripts for films and television shows. The course teaches about the relationship between creators and viewers, and how to identify opportunities for successful projects. This knowledge is essential for Screenwriters, who need to be able to create compelling stories that will resonate with audiences.

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Film Director

Film Directors oversee all aspects of film production, from pre-production to post-production. The course teaches about different legal forms for businesses, such as working as an independent contractor or forming a corporation. This knowledge is essential for Film Directors, who often need to create their own production companies.

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Documentary Filmmaker

Documentary Filmmakers produce and direct non-fiction films. The course teaches about the different types of legal forms for businesses, such as working as an independent contractor or forming a corporation. This knowledge is essential for Documentary Filmmakers, who often need to create their own production companies.

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Television Producer

Television Producers oversee the development and production of television shows. The course teaches about the legal and administrative requirements for starting a business in the audiovisual sector. This knowledge is essential for Television Producers, who need to be able to navigate the complex legal and administrative landscape of the television industry.

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Animator

Animators create animated films and videos. The course teaches about the different types of legal forms for businesses, such as working as an independent contractor or forming a corporation. This knowledge is essential for Animators, who often need to create their own production companies.

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Art Director

Art Directors oversee the visual design of films and television shows. The course teaches about the legal and administrative requirements for starting a business in the audiovisual sector. This knowledge is essential for Art Directors, who need to be able to navigate the complex legal and administrative landscape of the entertainment industry.

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Make-up Artist

Make-up Artists apply make-up to the actors in films and television shows. The course teaches about the different types of legal forms for businesses, such as working as an independent contractor or forming a corporation. This knowledge is essential for Make-up Artists, who often need to create their own production companies.

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Cinematographer

Cinematographers are responsible for the lighting and camera work on films and television shows. The course teaches about the different types of legal forms for businesses, such as working as an independent contractor or forming a corporation. This knowledge is essential for Cinematographers, who often need to create their own production companies.

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Production Designer

Production Designers oversee the design of the physical environment for films and television shows. The course teaches about the legal and administrative requirements for starting a business in the audiovisual sector. This knowledge is essential for Production Designers, who need to be able to navigate the complex legal and administrative landscape of the entertainment industry.

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Sound Designer

Sound Designers create and mix the sound effects and music for films and television shows. The course teaches about the different types of legal forms for businesses, such as working as an independent contractor or forming a corporation. This knowledge is essential for Sound Designers, who often need to create their own production companies.

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Costume Designer

Costume Designers design the clothing for the actors in films and television shows. The course teaches about the different types of legal forms for businesses, such as working as an independent contractor or forming a corporation. This knowledge is essential for Costume Designers, who often need to create their own production companies.

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Special Effects Artist

Special Effects Artists create the special effects for films and television shows. The course may teach about the different types of legal forms for businesses, such as working as an independent contractor or forming a corporation. This knowledge may be essential for Special Effects Artists, who often need to create their own production companies.

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Stunt Coordinator

Stunt Coordinators design and supervise the stunts in films and television shows. The course may teach about the different types of legal forms for businesses, such as working as an independent contractor or forming a corporation. This knowledge may be essential for Stunt Coordinators, who often need to create their own production companies.

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