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Emprender la emprendeduría

Marina Romeo and Montserrat Yepes

El curso Emprender la emprendeduría tiene por objetivo promover las competencias emprendedoras en aquellas personas que están pensando en orientar su vida profesional hacia la creación de su propia empresa en el sector audiovisual.

El curso ha sido desarrollado por un conjunto de profesores de la Universidad de Barcelona, expertos en diferentes áreas de conocimientos como la psicología, la educación, la filología, el derecho, pero con el común denominador de una dilatada experiencia en el sector audiovisual.

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El curso Emprender la emprendeduría tiene por objetivo promover las competencias emprendedoras en aquellas personas que están pensando en orientar su vida profesional hacia la creación de su propia empresa en el sector audiovisual.

El curso ha sido desarrollado por un conjunto de profesores de la Universidad de Barcelona, expertos en diferentes áreas de conocimientos como la psicología, la educación, la filología, el derecho, pero con el común denominador de una dilatada experiencia en el sector audiovisual.

El curso se estructura en 4 módulos, en los que aprenderás cómo analizar la viabilidad económica de tu proyecto audiovisual, qué aspectos jurídicos debes tener en cuenta y qué procedimientos administrativos debes seguir.

El curso finaliza con las recomendaciones de algunos de los profesionales más importantes del sector, sobre los aspectos que ellos consideran clave a la hora de emprender un proyecto audiovisual.

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Syllabus

Valorar la viabilidad
En este módulo se trasmitirán conocimientos sencillos y prácticos para poder valorar la viabilidad de un proyecto o empresa audiovisual. Para ello, pondremos a disposición del alumno una serie de lecturas y unas infografías que servirán para afianzar y sintetizar conceptos estudiados en el bloque. Para finalizar, se propone un ejercicio de autoevaluación para comprobar la adquisición de los conocimientos transmitidos.
Read more

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Desarrolla competencias para emprender proyectos audiovisuales
Tiene objetivo de promover las competencias emprendedoras de cara a orientar la vida profesional hacia la creación de una empresa en el sector audiovisual
Ofrece recomendaciones de profesionales del sector sobre aspectos clave para emprender un proyecto audiovisual
Aborda aspectos jurídicos y administrativos para emprender
Imparte conocimientos para valorar la viabilidad de un proyecto audiovisual
Emplea recursos como lecturas e infografías para afianzar conceptos

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Reviews summary

Guía práctica para emprender audiovisual

Según los estudiantes, este curso es una guía práctica muy útil para quienes buscan iniciar un negocio en el sector audiovisual. Muchos aprecian la forma en que simplifica los conceptos clave de viabilidad económica, formas jurídicas y trámites administrativos. La inclusión de experiencias de profesionales del sector se destaca como un punto fuerte que añade valor práctico. Aunque algunos lo consideran una buena introducción, unos pocos mencionan que podría faltar profundidad para perfiles más avanzados.
Ideal para principiantes en emprendimiento.
"Es un excelente punto de partida si no tienes ni idea de cómo empezar a emprender."
"Para mí, que era totalmente novato en temas legales y fiscales, fue perfecto."
"Como primera aproximación al mundo del emprendimiento, es muy recomendable."
"Si ya tienes experiencia emprendiendo, quizás lo encuentres un poco básico."
Contenido muy específico para la industria.
"La información es específica para el sector audiovisual, lo que lo hace muy relevante."
"Aprecio que se enfoque directamente en mi área de interés (audiovisual)."
"Los ejemplos y enfoques son ideales para mi proyecto en cine."
"No es un curso general, sino adaptado a nuestras necesidades específicas."
Los consejos de expertos son un gran valor.
"Las charlas con profesionales del sector son la joya de la corona, muy inspiradoras."
"Me encantó escuchar a gente real hablando de sus retos y éxitos."
"Las perspectivas de los expertos validan y enriquecen mucho el contenido teórico."
"Sus consejos son muy útiles y aplicables a la realidad del mercado."
Simplifica temas complejos y ofrece pasos claros.
"Me ayudó a entender los trámites y formas legales de manera muy sencilla."
"Los contenidos sobre viabilidad económica son muy prácticos y fáciles de aplicar."
"El curso proporciona un mapa claro para empezar, sin tecnicismos excesivos."
"Aprendí los pasos fundamentales para estructurar mi idea de negocio audiovisual."
Podría profundizar más en ciertos temas.
"Me gustaría que se profundizara más en la parte de análisis financiero."
"Algunos aspectos legales se quedan un poco en la superficie."
"Siento que algunos módulos podrían haber tenido más detalle práctico."
"Para mi nivel, que ya tenía cierta base, me faltó algo más de complejidad."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Emprender la emprendeduría with these activities:
Review Spanish
Brush up on your Spanish language skills to increase your comprehension of course materials.
Browse courses on Spanish
Show steps
  • Read articles in Spanish
  • Watch videos in Spanish
  • Listen to podcasts in Spanish
Revise the basic concepts of audiovisual production
Reviewing the fundamental concepts of audiovisual production will set a solid foundation for your learning in this course.
Show steps
  • Go through your old notes or textbooks on audiovisual production
  • Watch online tutorials or videos on basic audiovisual production techniques
  • Attend a workshop or seminar on audiovisual production fundamentals
Organiza tus materiales de estudio
Tener tus materiales de estudio organizados y fácilmente accesibles te ayudará a revisar y reforzar el contenido del curso de manera eficiente.
Show steps
  • Recopila todos tus apuntes, lecturas y recursos del curso
  • Crea un sistema de organización que tenga sentido para ti
  • Guarda tus materiales en un lugar designado
Six other activities
Expand to see all activities and additional details
Show all nine activities
Explore online tutorials on video editing software
Gaining proficiency in video editing software is crucial for audiovisual entrepreneurs. This activity will guide you through essential tutorials.
Browse courses on Video Editing
Show steps
  • Identify reputable online platforms or courses for video editing tutorials
  • Choose tutorials that align with your skill level and project requirements
  • Follow the tutorials step-by-step, experimenting with different techniques
  • Practice regularly to enhance your editing skills
Complete exercises on financial planning for audiovisual projects
Financial planning is vital for audiovisual entrepreneurs. This activity provides practice in budgeting and financial management.
Browse courses on Financial Planning
Show steps
  • Identify online resources or courses on financial planning for audiovisual projects
  • Complete exercises and case studies to apply financial planning principles in an audiovisual context
  • Seek feedback or guidance from experienced financial professionals
Busca tutoriales sobre contabilidad y finanzas para empresas
Ver tutoriales sobre contabilidad y finanzas te proporcionará conocimientos adicionales sobre estos aspectos, que son cruciales para evaluar la viabilidad económica de un proyecto audiovisual.
Show steps
  • Busca tutoriales de expertos en el campo de la contabilidad y las finanzas
  • Sigue los tutoriales paso a paso y toma notas
  • Completa los ejercicios o cuestionarios que acompañan a los tutoriales
Compile a collection of case studies on successful audiovisual ventures
Analyzing case studies can provide valuable insights into the strategies and approaches of successful audiovisual ventures.
Browse courses on Case Studies
Show steps
  • Conduct online research to identify relevant case studies
  • Read articles, watch documentaries, and attend industry events to gather case study material
  • Summarize and synthesize the key findings from each case study
  • Organize your compilation in a coherent and accessible format
Volunteer at an audiovisual production company or organization
Volunteering provides hands-on experience, expands your network, and enhances your understanding of the audiovisual industry.
Show steps
  • Identify local audiovisual production companies or organizations that offer volunteer opportunities
  • Contact the organizations and inquire about volunteer positions that align with your interests
  • Commit to a regular volunteering schedule and actively participate in assigned tasks
  • Network with industry professionals and learn from their experiences
Develop a project proposal for your audiovisual venture
Creating a project proposal will help you define your audiovisual venture, set goals, and plan for success.
Browse courses on Business Plan
Show steps
  • Brainstorm ideas and identify a compelling concept for your audiovisual project
  • Define your target audience and research their interests
  • Develop a project plan outlining the production process, timeline, and budget
  • Consider potential funding sources and explore financing options
  • Create a pitch deck or presentation to communicate your project's value

Career center

Learners who complete Emprender la emprendeduría will develop knowledge and skills that may be useful to these careers:
Audiovisual Producer
An Audiovisual Producer oversees the development and production of visual content. The course teaches how to value the viability of an audiovisual project, taking into account legal and administrative requirements. This provides foundational knowledge for future Audiovisual Producers, who need to understand the financial, legal, and administrative aspects of their projects.
See salaries and explore the career path for Audiovisual Producer
Video Editor
Video Editors cut together video footage to create a cohesive story. The course teaches how to identify opportunities and develop viable audiovisual projects. This is essential for Video Editors, who need to be able to recognize potential projects and develop them into successful ventures.
See salaries and explore the career path for Video Editor
Film Director
Film Directors oversee all aspects of film production, from pre-production to post-production. The course teaches about different legal forms for businesses, such as working as an independent contractor or forming a corporation. This knowledge is essential for Film Directors, who often need to create their own production companies.
See salaries and explore the career path for Film Director
Screenwriter
Screenwriters write the scripts for films and television shows. The course teaches about the relationship between creators and viewers, and how to identify opportunities for successful projects. This knowledge is essential for Screenwriters, who need to be able to create compelling stories that will resonate with audiences.
See salaries and explore the career path for Screenwriter
Television Producer
Television Producers oversee the development and production of television shows. The course teaches about the legal and administrative requirements for starting a business in the audiovisual sector. This knowledge is essential for Television Producers, who need to be able to navigate the complex legal and administrative landscape of the television industry.
See salaries and explore the career path for Television Producer
Documentary Filmmaker
Documentary Filmmakers produce and direct non-fiction films. The course teaches about the different types of legal forms for businesses, such as working as an independent contractor or forming a corporation. This knowledge is essential for Documentary Filmmakers, who often need to create their own production companies.
See salaries and explore the career path for Documentary Filmmaker
Animator
Animators create animated films and videos. The course teaches about the different types of legal forms for businesses, such as working as an independent contractor or forming a corporation. This knowledge is essential for Animators, who often need to create their own production companies.
See salaries and explore the career path for Animator
Art Director
Art Directors oversee the visual design of films and television shows. The course teaches about the legal and administrative requirements for starting a business in the audiovisual sector. This knowledge is essential for Art Directors, who need to be able to navigate the complex legal and administrative landscape of the entertainment industry.
See salaries and explore the career path for Art Director
Production Designer
Production Designers oversee the design of the physical environment for films and television shows. The course teaches about the legal and administrative requirements for starting a business in the audiovisual sector. This knowledge is essential for Production Designers, who need to be able to navigate the complex legal and administrative landscape of the entertainment industry.
See salaries and explore the career path for Production Designer
Cinematographer
Cinematographers are responsible for the lighting and camera work on films and television shows. The course teaches about the different types of legal forms for businesses, such as working as an independent contractor or forming a corporation. This knowledge is essential for Cinematographers, who often need to create their own production companies.
See salaries and explore the career path for Cinematographer
Sound Designer
Sound Designers create and mix the sound effects and music for films and television shows. The course teaches about the different types of legal forms for businesses, such as working as an independent contractor or forming a corporation. This knowledge is essential for Sound Designers, who often need to create their own production companies.
See salaries and explore the career path for Sound Designer
Costume Designer
Costume Designers design the clothing for the actors in films and television shows. The course teaches about the different types of legal forms for businesses, such as working as an independent contractor or forming a corporation. This knowledge is essential for Costume Designers, who often need to create their own production companies.
See salaries and explore the career path for Costume Designer
Make-up Artist
Make-up Artists apply make-up to the actors in films and television shows. The course teaches about the different types of legal forms for businesses, such as working as an independent contractor or forming a corporation. This knowledge is essential for Make-up Artists, who often need to create their own production companies.
See salaries and explore the career path for Make-up Artist
Special Effects Artist
Special Effects Artists create the special effects for films and television shows. The course may teach about the different types of legal forms for businesses, such as working as an independent contractor or forming a corporation. This knowledge may be essential for Special Effects Artists, who often need to create their own production companies.
See salaries and explore the career path for Special Effects Artist
Stunt Coordinator
Stunt Coordinators design and supervise the stunts in films and television shows. The course may teach about the different types of legal forms for businesses, such as working as an independent contractor or forming a corporation. This knowledge may be essential for Stunt Coordinators, who often need to create their own production companies.
See salaries and explore the career path for Stunt Coordinator

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Emprender la emprendeduría.
Cover image
El método Lean Startup
Save
Este libro presenta el método Lean Startup, un enfoque iterativo para el desarrollo de productos y negocios. El libro explica cómo utilizar este método para validar ideas, crear prototipos y obtener comentarios de los clientes.
El método Lean Startup: Cómo crear empresas de...
Paperback
$$
El método Lean Startup [The Lean Startup]: Cómo los...
Audible Audiobook
$$
El metodo Lean Startup
Paperback
$$$
El método Lean Startup: Cómo crear empresas de...
Kindle Edition
$
Cover image
Dilema De Los Innovadores (Nueva Edición)
Save
Este libro explora el concepto de innovación disruptiva y su impacto en las empresas establecidas. Es esencial para los emprendedores del sector audiovisual que buscan comprender las dinámicas del mercado y desarrollar estrategias innovadoras para tener éxito.
Dilema De Los Innovadores (Nueva Edición): Cuando...
Kindle Edition
$$
Cover image
Find Your Why
Save
Este libro enfatiza la importancia de tener un propósito claro y comunicarlo de manera efectiva. Es esencial para los emprendedores que buscan inspirar a los demás y construir una empresa exitosa en el sector audiovisual.
(English) Start with Why Series 3 Books Set - Start with Why,...
Paperback
$$$
(English) Find Your Why: A Practical Guide for Discovering...
Paperback
$$
(English) Find Your Why: A Practical Guide for Discovering...
Kindle Edition
$$
Cover image
Ruido: Un fallo en el juicio humano / Noise: A Flaw...
Save
Este libro ofrece una visión de los dos sistemas de pensamiento de la mente humana. Es valioso para los emprendedores del sector audiovisual que buscan comprender los procesos cognitivos que influyen en la toma de decisiones y la resolución de problemas.
Ruido: Un fallo en el juicio humano / Noise: A Flaw...
Hardcover
$$
Cover image
Estrategia océano azul, océano rojo / Blue Ocean,...
Save
Este libro desafía el concepto tradicional de competencia y propone estrategias para crear mercados no disputados. Es valioso para los emprendedores que buscan identificar oportunidades innovadoras en el sector audiovisual.
Océano azul, océano rojo (Imprescindibles) (Spanish...
Kindle Edition
$
Cover image
El pequeño libro de la sabiduría de Don Miguel Ruiz
Save
Este libro presenta principios de sabiduría tolteca que pueden ayudar a los emprendedores a superar barreras mentales y emocionales. Es útil para aquellos que buscan desarrollar la autodisciplina, la conciencia y la paz interior para tener éxito en el sector audiovisual.
(English) El pequeño libro de la sabiduría de Don Miguel Ruiz...
Paperback
$$
El pequeño libro de la sabiduría de Don Miguel Ruiz...
Kindle Edition
$
Cover image
Psicoterapia y humanismo
Save
Este libro proporciona una perspectiva sobre el significado de la vida y la importancia de encontrar un propósito. Puede ser inspirador y motivador para los emprendedores del sector audiovisual que buscan equilibrio y satisfacción en su trayectoria empresarial.
Psicoterapia y humanismo. ¿Tiene un sentido la...
Paperback
$
Psicoterapia y humanismo (Breviarios nº 333)...
Kindle Edition
$
Cover image
Venture Deals
Save
Este libro proporciona una guía completa sobre los aspectos legales y financieros de la financiación de una empresa. Es invaluable para los emprendedores que buscan comprender el panorama de la financiación de capital riesgo en el sector audiovisual.
(English) Venture Deals: Be Smarter Than Your Lawyer and...
Hardcover
$$
(English) Venture Deals: Be Smarter Than Your Lawyer and...
Hardcover
$$
(English) Venture Deals: Be Smarter Than Your Lawyer and...
Hardcover
$$
(Deutsch) Venture Deals: Seien Sie klüger als Ihr Anwalt und...
Kindle Edition
$$
(English) Venture Deals: Be Smarter Than Your Lawyer and...
Audible Audiobook
$$
Cover image
Storytelling with Data
Save
Este libro enseña cómo utilizar técnicas de visualización de datos para comunicar historias significativas e impactantes. Es esencial para los emprendedores del sector audiovisual que buscan presentar datos de manera efectiva y captar la atención de su audiencia.
(English) Storytelling with Data: A Data Visualization Guide...
Paperback
$$
(English) Daphne Draws Data: A Storytelling with Data...
Hardcover
$$
(English) Storytelling with Data: Let's Practice!
Paperback
$$
(Italiano) Data storytelling: generare valore dalla...
Kindle Edition
$$
(Deutsch) Storytelling mit Daten: Die Grundlagen der...
Paperback
$$
(English) storytelling with data podcast
Podcast
Check Price
(English) Storytelling met data: Datavisualisatie voor...
Paperback
$$$$
Cover image
El arte de la guerra - Guía visual
Save
Este clásico atemporal ofrece estrategias y principios para el éxito en la competencia y el conflicto. Puede ser valioso para los emprendedores del sector audiovisual que buscan navegar por entornos empresariales competitivos y lograr sus objetivos.
El arte de la guerra / The Art of War: Guia Visual...
Hardcover
$$

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Course image
Level
Introductory
Via
Coursera
Institution
Universitat de Barcelona
Instructors
Marina Romeo
Montserrat Yepes
Language
Español
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Desarrolla competencias para emprender proyectos audiovisuales
Tiene objetivo de promover las competencias emprendedoras de cara a orientar la vida profesional hacia la creación de una empresa en el sector audiovisual
Ofrece recomendaciones de profesionales del sector sobre aspectos clave para emprender un proyecto audiovisual
Aborda aspectos jurídicos y administrativos para emprender
Imparte conocimientos para valorar la viabilidad de un proyecto audiovisual
Emplea recursos como lecturas e infografías para afianzar conceptos
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