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Monica I. Heredia Rodriguez
En este proyecto estaremos trabajando campañas y publicidad en Instagram. Instagram es una plataforma social que nos permite interactuar con millones de personas a través de ella. Hoy día, se ha movido a convertirse en una plataforma de ventas con su división de E-Commerce. La plataforma cuenta con más de dos billones de usuarios activos y es una de las plataformas sociales más populares hoy día. Por esta razón, Instagram se ha convertido en una plataforma de oportunidad para pequeños negocios, artistas y personas que desean crecer su presencia en las redes sociales. Una de las mejores maneras de conseguir seguidores y posibles clientes es haciendo publicidad en Instagram. Instagram es una plataforma de META, y META tiene un sistema excelente a la hora de crear y optimizar tus anuncios y publicidades. En este proyecto guiado hablaremos sobre esto y aprenderemos a hacerlo paso a paso. Prepárate para llevar tu experiencia como gerente de redes sociales al próximo nivel.
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What's inside
Syllabus
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Se enfoca en el manejo de campañas y publicidad en Instagram, plataforma con más de dos mil millones de usuarios activos y oportunidades para pequeños negocios y artistas
El sistema de anuncios de META permite optimizar las campañas y publicidades creadas en Instagram
Incluye una visión general del proyecto y sus objetivos
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Reviews summary
Guía práctica publicidad en instagram
Según los estudiantes, este curso ofrece una guía extremadamente práctica para quienes desean aprender a crear campañas de publicidad en Instagram. Se destaca por sus demostraciones paso a paso y la claridad del instructor, lo que lo hace ideal para principiantes y pequeños negocios que buscan resultados rápidos. La mayoría encuentra el contenido directo al grano y muy accionable, permitiendo aplicar los conocimientos de inmediato. Sin embargo, algunos señalan que el contenido podría necesitar actualizaciones debido a los constantes cambios de la plataforma de Meta, y que la cobertura es principalmente básica, lo que podría no satisfacer a usuarios intermedios o avanzados.
Perfectamente diseñado para quienes no tienen experiencia previa.
"La claridad del instructor es sobresaliente. Explica conceptos complejos de manera sencilla. Muy recomendable para principiantes."
"Este es un buen punto de partida para principiantes totales en la publicidad de Instagram. Te guía desde cero."
"Si eres nuevo en esto de la publicidad en redes sociales, este curso te guiará perfectamente y te dará una base sólida."
El curso destaca por su metodología práctica y demos paso a paso.
"El curso es extremadamente práctico y te lleva de la mano. Aprendí a crear mi primera campaña en Instagram en pocas horas. Los demos paso a paso son el punto fuerte."
"La aplicación inmediata es lo mejor. Los ejercicios prácticos son muy útiles y te permiten poner en marcha lo aprendido al instante."
"Me ha gustado el enfoque directo al grano, es muy accionable y te permite ver resultados rápidos."
El curso se centra en los fundamentos y no profundiza en temas avanzados.
"Demasiado básico para mí. Ya tenía conocimientos previos y no aprendí mucho nuevo. No es para usuarios intermedios o avanzados."
"El curso se quedó un poco corto en temas avanzados, como el retargeting o la optimización de costos. Esperaba más."
"Aunque la información es valiosa para empezar, me hubiera gustado ver más casos de estudio o estrategias para diferentes tipos de negocios."
Algunas interfaces pueden no coincidir con la plataforma actual de Meta.
"Siento que la información ya está un poco desactualizada, especialmente con los cambios constantes en la plataforma de Meta."
"Algunas interfaces mostradas en los videos ya no coinciden exactamente con la plataforma actual de Facebook/Meta Ads, lo que genera un poco de confusión."
"Me gustaría que se actualizara más seguido debido a los cambios constantes de Meta. Aun así, la base es útil."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Cómo hacer publicidad en instagram with these
activities:
Organiza tus notas, tareas y recursos de Instagram
Show steps
Te ayudará a mantenerte organizado y acceder fácilmente a información importante.
Browse courses on
Instagram
Show steps
-
Recopila todas tus notas, tareas y recursos de Instagram
-
Crea un sistema para organizar y almacenar tus materiales
Sigue tutoriales de Instagram Ads. Aprende a crear anuncios efectivos
Show steps
Mejorará tu comprensión de cómo crear anuncios efectivos en Instagram.
Browse courses on
Instagram Ads
Show steps
-
Busca tutoriales en plataformas como YouTube o Skillshare
-
Sigue los pasos y aplica las técnicas mostradas en los tutoriales
-
Experimenta con diferentes formatos de anuncios y opciones de segmentación
Participa en discusiones en línea o grupos de estudio de Instagram
Show steps
Te permitirá conectar con otros estudiantes, compartir conocimientos y obtener comentarios.
Browse courses on
Instagram Ads
Show steps
-
Únete a grupos de discusión en plataformas como Reddit o Discord
-
Participa en discusiones, haz preguntas y comparte tus experiencias
-
Aprende de las perspectivas y consejos de otros estudiantes
Two other activities
Expand to see all activities and additional details
Show all five activities
Crea y ejecuta campañas de prueba en Instagram
Show steps
Te brindará experiencia práctica en la creación y gestión de campañas de Instagram.
Browse courses on
Instagram Ads
Show steps
-
Define tus objetivos de campaña
-
Selecciona un presupuesto y período de duración
-
Crea anuncios con imágenes y textos atractivos
-
Segmenta tu audiencia por intereses, demografía y comportamiento
-
Rastrea los resultados y optimiza tus campañas
Analiza los resultados de tus campañas de Instagram y optimízalas
Show steps
Te permitirá mejorar continuamente el rendimiento de tus campañas de Instagram.
Browse courses on
Instagram Ads
Show steps
-
Utiliza herramientas de análisis de Instagram para rastrear métricas clave
-
Identifica áreas de mejora y prueba diferentes estrategias
-
Optimiza tus anuncios, textos y páginas de destino
-
Monitorea los resultados y realiza ajustes regulares
Organiza tus notas, tareas y recursos de Instagram
Show steps
Te ayudará a mantenerte organizado y acceder fácilmente a información importante.
Browse courses on
Instagram
Show steps
Show steps
Show steps
- Recopila todas tus notas, tareas y recursos de Instagram
- Crea un sistema para organizar y almacenar tus materiales
Sigue tutoriales de Instagram Ads. Aprende a crear anuncios efectivos
Show steps
Mejorará tu comprensión de cómo crear anuncios efectivos en Instagram.
Browse courses on
Instagram Ads
Show steps
Show steps
Show steps
- Busca tutoriales en plataformas como YouTube o Skillshare
- Sigue los pasos y aplica las técnicas mostradas en los tutoriales
- Experimenta con diferentes formatos de anuncios y opciones de segmentación
Participa en discusiones en línea o grupos de estudio de Instagram
Show steps
Te permitirá conectar con otros estudiantes, compartir conocimientos y obtener comentarios.
Browse courses on
Instagram Ads
Show steps
Show steps
Show steps
- Únete a grupos de discusión en plataformas como Reddit o Discord
- Participa en discusiones, haz preguntas y comparte tus experiencias
- Aprende de las perspectivas y consejos de otros estudiantes
Two other activities
Expand to see all activities and additional details
Show all five activities
Crea y ejecuta campañas de prueba en Instagram
Show steps
Te brindará experiencia práctica en la creación y gestión de campañas de Instagram.
Browse courses on
Instagram Ads
Show steps
Show steps
Show steps
- Define tus objetivos de campaña
- Selecciona un presupuesto y período de duración
- Crea anuncios con imágenes y textos atractivos
- Segmenta tu audiencia por intereses, demografía y comportamiento
- Rastrea los resultados y optimiza tus campañas
Analiza los resultados de tus campañas de Instagram y optimízalas
Show steps
Te permitirá mejorar continuamente el rendimiento de tus campañas de Instagram.
Browse courses on
Instagram Ads
Show steps
Show steps
Show steps
- Utiliza herramientas de análisis de Instagram para rastrear métricas clave
- Identifica áreas de mejora y prueba diferentes estrategias
- Optimiza tus anuncios, textos y páginas de destino
- Monitorea los resultados y realiza ajustes regulares
Career center
Learners who complete Cómo hacer publicidad en instagram will develop knowledge and skills
that may be useful to these careers:
Advertising Manager
Advertising Manager
This course will be indispensable to your success as an Advertising Manager. By learning about Instagram advertising strategies and best practices, you'll be able to create and execute effective campaigns that connect with your target audience and drive real results. With Instagram's vast reach and powerful targeting capabilities, this course will arm you with the knowledge and skills you need to maximize your advertising ROI and achieve your business objectives.
Digital Marketing Manager
Digital Marketing Manager
As a Digital Marketing Manager, you'll need to be able to create and execute effective marketing campaigns across multiple channels, including Instagram. This course will provide you with the foundation you need to understand Instagram's unique features and how to use them to your advantage. You'll learn how to create engaging content, build a strong following, and drive traffic to your website. With the skills you gain from this course, you'll be able to develop and implement successful Instagram marketing campaigns that help your business reach its goals.
Social Media Marketing Manager
Social Media Marketing Manager
As a Social Media Marketing Manager, you'll be responsible for developing and executing social media marketing campaigns that engage your target audience and drive business results. This course will provide you with the knowledge and skills you need to create and manage successful Instagram campaigns. You'll learn how to use Instagram's powerful targeting capabilities to reach your ideal customers, and how to create content that resonates with them. With the skills you gain from this course, you'll be able to develop and implement successful Instagram marketing campaigns that help your business grow.
Brand Manager
Brand Manager
Instagram is a powerful platform for building brand awareness and engagement. As a Brand Manager, you need to be able to develop and execute Instagram marketing campaigns that connect with your target audience and build a strong brand identity. This course will provide you with the knowledge and skills you need to create and manage successful Instagram campaigns. You'll learn how to use Instagram's unique features to your advantage, and how to create content that resonates with your target audience. With the skills you gain from this course, you'll be able to develop and implement successful Instagram marketing campaigns that help you build a strong brand identity and achieve your business objectives.
Marketing Manager
Marketing Manager
Instagram is a valuable tool for any marketer. This course will provide you with the knowledge and skills you need to create and execute effective Instagram marketing campaigns that connect with your target audience and drive business results. You'll learn how to use Instagram's unique features to your advantage, and how to create content that resonates with your target audience. With the skills you gain from this course, you'll be able to develop and implement successful Instagram marketing campaigns that help your business achieve its goals.
Content Marketing Manager
Content Marketing Manager
Instagram is a powerful platform for content marketing. As a Content Marketing Manager, you need to be able to create and execute Instagram marketing campaigns that engage your target audience and drive traffic to your website. This course will provide you with the knowledge and skills you need to create and manage successful Instagram campaigns. You'll learn how to use Instagram's unique features to your advantage, and how to create content that resonates with your target audience. With the skills you gain from this course, you'll be able to develop and implement successful Instagram marketing campaigns that help you achieve your content marketing goals.
Digital Marketing Specialist
Digital Marketing Specialist
This course may be useful for Digital Marketing Specialists who want to learn more about Instagram advertising. Instagram is a powerful platform for reaching your target audience and driving business results. By learning how to create and execute effective Instagram advertising campaigns, you can maximize your ROI and achieve your marketing goals.
Marketing Analyst
Marketing Analyst
This course may be useful for Marketing Analysts who want to learn more about Instagram advertising. Instagram is a valuable source of data that can be used to track the success of your marketing campaigns and make informed decisions. By learning how to analyze Instagram data, you can gain valuable insights into your target audience and improve the effectiveness of your marketing efforts.
Public Relations Specialist
Public Relations Specialist
This course may be useful for Public Relations Specialists who want to learn more about Instagram advertising. Instagram is a powerful platform for building relationships with your target audience and promoting your brand. By learning how to create and execute effective Instagram advertising campaigns, you can reach a wider audience and build a stronger brand presence.
Sales Representative
Sales Representative
This course may be useful for Sales Representatives who want to learn more about Instagram advertising. Instagram is a valuable tool for generating leads and closing deals. By learning how to create and execute effective Instagram advertising campaigns, you can reach your target audience and drive sales.
Customer Service Representative
Customer Service Representative
This course may be useful for Customer Service Representatives who want to learn more about Instagram advertising. Instagram is a valuable platform for providing customer service and support. By learning how to create and execute effective Instagram advertising campaigns, you can reach customers quickly and easily.
Event Planner
Event Planner
This course may be useful for Event Planners who want to learn more about Instagram advertising. Instagram is a powerful platform for promoting events and generating interest. By learning how to create and execute effective Instagram advertising campaigns, you can reach your target audience and drive attendance.
Nonprofit Manager
Nonprofit Manager
This course may be useful for Nonprofit Managers who want to learn more about Instagram advertising. Instagram is a valuable platform for building relationships with your target audience and promoting your cause. By learning how to create and execute effective Instagram advertising campaigns, you can reach a wider audience and build a stronger supporter base.
Entrepreneur
Entrepreneur
This course may be useful for Entrepreneurs who want to learn more about Instagram advertising. Instagram is a powerful platform for growing your business and reaching your target audience. By learning how to create and execute effective Instagram advertising campaigns, you can generate leads, drive sales, and build a loyal customer base.
Educator
Educator
This course may be useful for Educators who want to learn more about Instagram advertising. Instagram is a valuable platform for sharing knowledge and connecting with students. By learning how to create and execute effective Instagram advertising campaigns, you can reach a wider audience and make a greater impact.
For more career information including salaries, visit:
OpenCourser.com/course/lyfrzl/como
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Cómo hacer publicidad en instagram.
Provides a comprehensive guide to social media marketing. It covers everything from creating a content strategy to using paid advertising.
Provides a comprehensive guide to social media marketing for beginners. It covers everything from creating a social media presence to using social media to drive traffic to your website.
Save
Provides a unique perspective on content marketing and social media. It is particularly useful for those who want to learn how to create content that resonates with their audience.
Provides a timeless guide to marketing. It covers 22 immutable laws of marketing that are essential for success.
Save
Provides a revolutionary approach to marketing. It is particularly useful for those who want to learn how to build relationships with their customers.
Provides a practical guide to building a successful startup. It is particularly useful for those who want to learn how to validate their ideas and build a sustainable business.
Save
Provides a practical guide to getting customers for your startup. It is particularly useful for those who are struggling to find product-market fit.
Provides a classic analysis of why large companies often fail to innovate. It is particularly useful for those who want to understand how to avoid the innovator's dilemma.
Save
Provides unique insights into the world of startups. It is particularly useful for those who are looking to build a world-changing company.
Provides a brutally honest account of the challenges of building a business. It is particularly useful for those who are looking for inspiration and guidance.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/lyfrzl/como
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