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Cómo hacer publicidad en instagram

Monica I. Heredia Rodriguez

En este proyecto estaremos trabajando campañas y publicidad en Instagram. Instagram es una plataforma social que nos permite interactuar con millones de personas a través de ella. Hoy día, se ha movido a convertirse en una plataforma de ventas con su división de E-Commerce. La plataforma cuenta con más de dos billones de usuarios activos y es una de las plataformas sociales más populares hoy día. Por esta razón, Instagram se ha convertido en una plataforma de oportunidad para pequeños negocios, artistas y personas que desean crecer su presencia en las redes sociales. Una de las mejores maneras de conseguir seguidores y posibles clientes es haciendo publicidad en Instagram. Instagram es una plataforma de META, y META tiene un sistema excelente a la hora de crear y optimizar tus anuncios y publicidades. En este proyecto guiado hablaremos sobre esto y aprenderemos a hacerlo paso a paso. Prepárate para llevar tu experiencia como gerente de redes sociales al próximo nivel.

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What's inside

Syllabus

Visión general del proyecto

En este proyecto estaremos trabajando campañas y publicidad en Instagram. Instagram es una plataforma social que nos permite interactuar con millones de personas a través de ella.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Se enfoca en el manejo de campañas y publicidad en Instagram, plataforma con más de dos mil millones de usuarios activos y oportunidades para pequeños negocios y artistas

El sistema de anuncios de META permite optimizar las campañas y publicidades creadas en Instagram

Incluye una visión general del proyecto y sus objetivos

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Career center

Learners who complete Cómo hacer publicidad en instagram will develop knowledge and skills that may be useful to these careers:

Advertising Manager

This course will be indispensable to your success as an Advertising Manager. By learning about Instagram advertising strategies and best practices, you'll be able to create and execute effective campaigns that connect with your target audience and drive real results. With Instagram's vast reach and powerful targeting capabilities, this course will arm you with the knowledge and skills you need to maximize your advertising ROI and achieve your business objectives.

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Digital Marketing Manager

As a Digital Marketing Manager, you'll need to be able to create and execute effective marketing campaigns across multiple channels, including Instagram. This course will provide you with the foundation you need to understand Instagram's unique features and how to use them to your advantage. You'll learn how to create engaging content, build a strong following, and drive traffic to your website. With the skills you gain from this course, you'll be able to develop and implement successful Instagram marketing campaigns that help your business reach its goals.

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Social Media Marketing Manager

As a Social Media Marketing Manager, you'll be responsible for developing and executing social media marketing campaigns that engage your target audience and drive business results. This course will provide you with the knowledge and skills you need to create and manage successful Instagram campaigns. You'll learn how to use Instagram's powerful targeting capabilities to reach your ideal customers, and how to create content that resonates with them. With the skills you gain from this course, you'll be able to develop and implement successful Instagram marketing campaigns that help your business grow.

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Brand Manager

Instagram is a powerful platform for building brand awareness and engagement. As a Brand Manager, you need to be able to develop and execute Instagram marketing campaigns that connect with your target audience and build a strong brand identity. This course will provide you with the knowledge and skills you need to create and manage successful Instagram campaigns. You'll learn how to use Instagram's unique features to your advantage, and how to create content that resonates with your target audience. With the skills you gain from this course, you'll be able to develop and implement successful Instagram marketing campaigns that help you build a strong brand identity and achieve your business objectives.

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Marketing Manager

Instagram is a valuable tool for any marketer. This course will provide you with the knowledge and skills you need to create and execute effective Instagram marketing campaigns that connect with your target audience and drive business results. You'll learn how to use Instagram's unique features to your advantage, and how to create content that resonates with your target audience. With the skills you gain from this course, you'll be able to develop and implement successful Instagram marketing campaigns that help your business achieve its goals.

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Content Marketing Manager

Instagram is a powerful platform for content marketing. As a Content Marketing Manager, you need to be able to create and execute Instagram marketing campaigns that engage your target audience and drive traffic to your website. This course will provide you with the knowledge and skills you need to create and manage successful Instagram campaigns. You'll learn how to use Instagram's unique features to your advantage, and how to create content that resonates with your target audience. With the skills you gain from this course, you'll be able to develop and implement successful Instagram marketing campaigns that help you achieve your content marketing goals.

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Digital Marketing Specialist

This course may be useful for Digital Marketing Specialists who want to learn more about Instagram advertising. Instagram is a powerful platform for reaching your target audience and driving business results. By learning how to create and execute effective Instagram advertising campaigns, you can maximize your ROI and achieve your marketing goals.

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Marketing Analyst

This course may be useful for Marketing Analysts who want to learn more about Instagram advertising. Instagram is a valuable source of data that can be used to track the success of your marketing campaigns and make informed decisions. By learning how to analyze Instagram data, you can gain valuable insights into your target audience and improve the effectiveness of your marketing efforts.

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Public Relations Specialist

This course may be useful for Public Relations Specialists who want to learn more about Instagram advertising. Instagram is a powerful platform for building relationships with your target audience and promoting your brand. By learning how to create and execute effective Instagram advertising campaigns, you can reach a wider audience and build a stronger brand presence.

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Sales Representative

This course may be useful for Sales Representatives who want to learn more about Instagram advertising. Instagram is a valuable tool for generating leads and closing deals. By learning how to create and execute effective Instagram advertising campaigns, you can reach your target audience and drive sales.

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Customer Service Representative

This course may be useful for Customer Service Representatives who want to learn more about Instagram advertising. Instagram is a valuable platform for providing customer service and support. By learning how to create and execute effective Instagram advertising campaigns, you can reach customers quickly and easily.

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Event Planner

This course may be useful for Event Planners who want to learn more about Instagram advertising. Instagram is a powerful platform for promoting events and generating interest. By learning how to create and execute effective Instagram advertising campaigns, you can reach your target audience and drive attendance.

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Nonprofit Manager

This course may be useful for Nonprofit Managers who want to learn more about Instagram advertising. Instagram is a valuable platform for building relationships with your target audience and promoting your cause. By learning how to create and execute effective Instagram advertising campaigns, you can reach a wider audience and build a stronger supporter base.

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Entrepreneur

This course may be useful for Entrepreneurs who want to learn more about Instagram advertising. Instagram is a powerful platform for growing your business and reaching your target audience. By learning how to create and execute effective Instagram advertising campaigns, you can generate leads, drive sales, and build a loyal customer base.

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Educator

This course may be useful for Educators who want to learn more about Instagram advertising. Instagram is a valuable platform for sharing knowledge and connecting with students. By learning how to create and execute effective Instagram advertising campaigns, you can reach a wider audience and make a greater impact.

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Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Cómo hacer publicidad en instagram.

The Art of Social Media