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Joan Decollibus
Learners who complete the course will:
- gain an understanding of different business models
- learn strategies for naming their business
- create customer personas
- create their brand identity
Read more
Learners who complete the course will:
- gain an understanding of different business models
- learn strategies for naming their business
- create customer personas
- create their brand identity
Read more
Learners who complete the course will:
- gain an understanding of different business models
- learn strategies for naming their business
- create customer personas
- create their brand identity
- create their Unique Value Proposition and learn how to make their business stand out from their competitors
- know every step needed to build their website including best practices
- production do's and don'ts for copywriting, photography and video
- have a pre-launch checklist and website maintenance
- gain foundational knowledge of marketing and pr
- create a Pitch Deck about their business that they can deliver to potential partners and investors
Register for this course and see more details by visiting:
OpenCourser.com/course/lzjonw/launch
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What's inside
Syllabus
Let’s Start with the Basics of an Online Business
In this module, you will learn about defining your online business, opening a business bank account, the value of customers, branding your business and differentiating you from your competitors.
Read more
Syllabus
Let’s Start with the Basics of an Online Business
In this module, you will learn about defining your online business, opening a business bank account, the value of customers, branding your business and differentiating you from your competitors.
Read more
A Deeper Dive into Creating an Online Business
In this module, you will learn to create and launch a website for your online business.
Preparing Your Online Business Launch
In this module, you will explore the production end of developing and using a website, quality check your site, and look at metrics before launching your site.
Successful Launch of Your Online Business. Now what?
In this module, you will explore daily business operations and marketing strategies for long-term sustainability.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches basic business formation and management skills, which are core skills for new business management
Examines idea refinement, customer research, and brand building, which are highly relevant to early entrepreneurs
Develops marketing and PR foundations, which are core skills for new business managers
Taught by Joan Decollibus, who are recognized for their work in marketing and online business
Offers hands-on labs and interacive materials, such as website building and copywriting exercises
Explicitly requires that learners come in with experience in business and business planning
Save this course
Save Launch Your Online Business to your list so you can find it easily later:
Save
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Reviews summary
Effective online business launch strategies
Learners say this extensive course is largely positive, with easy-to-digest information that will equip you to launch and maintain your online business.
The engaging assignments and step-by-step guidance will empower you to create a business plan, develop marketing strategies, and more. While some learners caution that the focus is primarily on businesses in the U.S., the practical knowledge and real-world examples will benefit anyone starting an online business.
While the focus is primarily on businesses in the United States, the principles can be applied elsewhere.
"It is a good course; informative and with lots of templates and activities to create a good business pitchdeck."
"For those who are indeed in the US and are launching their businesses there, this course would be invaluable."
The course is led by experienced instructors who share their insights and expertise.
"The instructor is excellent and very clear."
"The many guest speakers sharing their own experiences at all stages of building their businesses was insightful."
The course is well-suited for beginners and covers essential topics clearly.
"Even as an experienced person in this area, I learned a lot from this coure."
"I started online clothing business but I got confuse with the things like when where and what to do"
This course provides a strong foundation for launching an online business.
"It covers all important aspects of an online small business one should know before starting one."
"I got exactly all the info I need to establish."
The course offers practical advice and actionable insights that you can apply to your business.
"If you fill in the templates following the advice in this course, by the time you finish it, you will have an up and running online business!"
"There is almost every technique and skill building material and discussion here."
The course may lack depth for experienced learners or those with specific business needs.
"The information provided is too basic and not in depth."
"This course is not useful. Neither the presenter nor the other contributors seem to have any expertise to offer beyond that of their own single experience."
Some learners found the content to be repetitive and the pace to be slow.
"The information presented often felt repetitive and straightforward"
"I found the pace to be a bit slow for my taste."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Launch Your Online Business with these
activities:
Develop a Course Outline and Syllabus
Show steps
Developing a course outline and syllabus will help you organize your course materials and prepare for teaching.
Browse courses on
Course Design
Show steps
-
Identify the learning objectives for your course.
-
Develop a course outline.
-
Create a lesson plan for each module or session.
-
Compile all of your course materials.
Develop a Customer Persona
Show steps
Creating a customer persona will help you understand your target audience and tailor your marketing efforts accordingly.
Browse courses on
Customer Segmentation
Show steps
-
Identify your target audience's demographics, psychographics, and needs.
-
Create a detailed profile of your ideal customer.
Learn about Photography for Online Business
Show steps
Understanding the basics of photography will help you create high-quality images for your website and social media.
Browse courses on
Product Photography
Show steps
-
Find tutorials on basic photography techniques.
-
Practice taking photos of products and other objects.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Practice Copywriting
Show steps
Regular practice in copywriting will help you develop the skills needed to create compelling and persuasive content.
Show steps
-
Write short pieces of copy for different purposes, such as website landing pages, email campaigns, and social media posts.
-
Get feedback on your copy from peers or a mentor.
Develop a Business Plan
Show steps
Creating a business plan will help you clarify your business goals and develop a roadmap for success.
Browse courses on
Business Strategy
Show steps
-
Define your business concept and objectives.
-
Conduct market research to identify your target audience and competition.
-
Develop a marketing and sales strategy.
-
Project your financial performance.
-
Write an executive summary that outlines your key findings.
Build a Website for Your Business
Show steps
Building a website will provide you with a professional online presence and allow you to reach a wider audience.
Browse courses on
Website Development
Show steps
-
Choose a domain name and web hosting provider.
-
Design and develop your website.
-
Add content to your website.
-
Optimize your website for search engines.
Create a Social Media Marketing Plan
Show steps
Developing a social media marketing plan will help you reach your target audience and build brand awareness.
Browse courses on
Social Media Marketing
Show steps
-
Identify your target audience.
-
Choose the right social media platforms.
-
Develop a content calendar.
-
Create engaging content.
-
Track your results and make adjustments as needed.
Develop a Course Outline and Syllabus
Show steps
Developing a course outline and syllabus will help you organize your course materials and prepare for teaching.
Browse courses on
Course Design
Show steps
Show steps
Show steps
- Identify the learning objectives for your course.
- Develop a course outline.
- Create a lesson plan for each module or session.
- Compile all of your course materials.
Develop a Customer Persona
Show steps
Creating a customer persona will help you understand your target audience and tailor your marketing efforts accordingly.
Browse courses on
Customer Segmentation
Show steps
Show steps
Show steps
- Identify your target audience's demographics, psychographics, and needs.
- Create a detailed profile of your ideal customer.
Learn about Photography for Online Business
Show steps
Understanding the basics of photography will help you create high-quality images for your website and social media.
Browse courses on
Product Photography
Show steps
Show steps
Show steps
- Find tutorials on basic photography techniques.
- Practice taking photos of products and other objects.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Practice Copywriting
Show steps
Regular practice in copywriting will help you develop the skills needed to create compelling and persuasive content.
Show steps
Show steps
Show steps
- Write short pieces of copy for different purposes, such as website landing pages, email campaigns, and social media posts.
- Get feedback on your copy from peers or a mentor.
Develop a Business Plan
Show steps
Creating a business plan will help you clarify your business goals and develop a roadmap for success.
Browse courses on
Business Strategy
Show steps
Show steps
Show steps
- Define your business concept and objectives.
- Conduct market research to identify your target audience and competition.
- Develop a marketing and sales strategy.
- Project your financial performance.
- Write an executive summary that outlines your key findings.
Build a Website for Your Business
Show steps
Building a website will provide you with a professional online presence and allow you to reach a wider audience.
Browse courses on
Website Development
Show steps
Show steps
Show steps
- Choose a domain name and web hosting provider.
- Design and develop your website.
- Add content to your website.
- Optimize your website for search engines.
Create a Social Media Marketing Plan
Show steps
Developing a social media marketing plan will help you reach your target audience and build brand awareness.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Identify your target audience.
- Choose the right social media platforms.
- Develop a content calendar.
- Create engaging content.
- Track your results and make adjustments as needed.
Career center
Learners who complete Launch Your Online Business will develop knowledge and skills
that may be useful to these careers:
Entrepreneur
Entrepreneur
An Entrepreneur is someone who starts and runs their own business. This course, "Launch Your Online Business," will teach you everything you need to know to launch your own online business. Key learning objectives include gaining an understanding of different business models, learning strategies for naming your business, and creating your Unique Value Proposition and learning how to make your business stand out from your competitors. If you are interested in starting your own business, this course is a great place to start.
Small Business Owner
Small Business Owner
A Small Business Owner is someone who owns and operates a small business. This course, "Launch Your Online Business," will teach you everything you need to know to launch and run your own small business. Key learning objectives include gaining an understanding of different business models, learning strategies for naming your business, and creating your Unique Value Proposition and learning how to make your business stand out from your competitors. This course is a great resource for anyone who wants to start or grow their own small business.
Marketing Manager
Marketing Manager
A Marketing Manager typically creates and executes marketing campaigns for a company's products or services. This course, "Launch Your Online Business," will help build a foundation for your work as a Marketing Manager. Key learning objectives include gaining foundational knowledge of marketing and PR and creating a Pitch Deck about your business that can be delivered to potential partners and investors. These skills are highly relevant to the role of a Marketing Manager and will be a great asset to you in your career.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a company's brand identity. This course, "Launch Your Online Business," will help build a foundation for your work as a Brand Manager. Key learning objectives include creating your brand identity, creating your Unique Value Proposition and learning how to make your business stand out from your competitors, and gaining foundational knowledge of marketing and PR. These skills are highly relevant to the role of a Brand Manager and will be a great asset to you in your career.
E-commerce Manager
E-commerce Manager
An E-commerce Manager is responsible for the day-to-day operations of an online store. This course, "Launch Your Online Business," will help build a foundation for your work as an E-commerce Manager. Key learning objectives include creating and launching a website for your online business, daily business operations, and marketing strategies for long-term sustainability. These skills are highly relevant to the role of an E-commerce Manager and will be a great asset to you in your career.
Web Developer
Web Developer
A Web Developer is responsible for developing and maintaining websites. This course, "Launch Your Online Business," will help build a foundation for your work as a Web Developer. Key learning objectives include knowing every step needed to build your website including best practices and understanding best practices for copywriting, photography, and video. These skills are highly relevant to the role of a Web Developer and will be a great asset to you in your career.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for developing and executing content marketing strategies to attract and engage an audience. This course, "Launch Your Online Business," may be useful to you as a Content Marketing Manager. Key learning objectives include creating customer personas, creating your brand identity, and creating your Unique Value Proposition and learning how to make your business stand out from your competitors. These skills are foundational to the role of a Content Marketing Manager and will be a great asset to you in your career.
Business Development Manager
Business Development Manager
A Business Development Manager is responsible for generating new business leads and developing new partnerships. This course, "Launch Your Online Business," will help build a foundation for your work as a Business Development Manager. Key learning objectives include gaining an understanding of different business models, learning strategies for naming your business, and creating your Unique Value Proposition and learning how to make your business stand out from your competitors. These skills are highly relevant to the role of a Business Development Manager and will be a great asset to you in your career.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns across various channels, such as social media, email, and paid advertising. This course, "Launch Your Online Business," may be useful to you as a Digital Marketing Manager. Key learning objectives include gaining foundational knowledge of marketing and PR, creating a website for your online business, and understanding best practices for copywriting, photography, and video. These skills are relevant to the role of a Digital Marketing Manager and will be a great asset to you in your career.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing a company's public image and relationships with the media. This course, "Launch Your Online Business," may be useful to you as a Public Relations Manager. Key learning objectives include gaining foundational knowledge of marketing and PR and creating a Pitch Deck about your business that can be delivered to potential partners and investors. These skills are relevant to the role of a Public Relations Manager and will be a great asset to you in your career.
Product Manager
Product Manager
A Product Manager is responsible for the development and launch of new products or features. This course, "Launch Your Online Business," may be useful to you as a Product Manager. Key learning objectives include gaining an understanding of different business models, learning strategies for naming your business, and creating customer personas. These skills are relevant to the role of a Product Manager and will be a great asset to you in your career.
Sales Manager
Sales Manager
A Sales Manager is responsible for leading a team of sales representatives and developing and executing sales strategies. This course, "Launch Your Online Business," may be useful to you as a Sales Manager. Key learning objectives include gaining an understanding of different business models, learning strategies for naming your business, and creating your Unique Value Proposition and learning how to make your business stand out from your competitors. These skills are relevant to the role of a Sales Manager and will be a great asset to you in your career.
Customer Success Manager
Customer Success Manager
A Customer Success Manager is responsible for ensuring that customers are satisfied with a company's products or services. This course, "Launch Your Online Business," may be useful to you as a Customer Success Manager. Key learning objectives include creating customer personas, understanding best practices for copywriting, photography, and video, and gaining foundational knowledge of marketing and PR. These skills are relevant to the role of a Customer Success Manager and will be a great asset to you in your career.
UX Designer
UX Designer
A UX Designer is responsible for designing user interfaces that are both visually appealing and easy to use. This course, "Launch Your Online Business," may be useful to you as a UX Designer. Key learning objectives include understanding best practices for copywriting, photography, and video and knowing every step needed to build your website including best practices. These skills are relevant to the role of a UX Designer and will be a great asset to you in your career.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for collecting and analyzing data to measure the effectiveness of marketing campaigns. This course, "Launch Your Online Business," may be useful to you as a Marketing Analyst. Key learning objectives include gaining foundational knowledge of marketing and PR and understanding best practices for copywriting, photography, and video. These skills are relevant to the role of a Marketing Analyst and will be a great asset to you in your career.
For more career information including salaries, visit:
OpenCourser.com/course/lzjonw/launch
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Launch Your Online Business.
Provides a framework for developing and launching a successful online business. It is particularly useful for entrepreneurs who are looking to validate their ideas and build a sustainable business.
Save
Provides a step-by-step guide to acquiring customers for your online business. It is particularly useful for entrepreneurs who are looking to grow their customer base and generate revenue.
Save
This classic book on strategy and warfare provides valuable insights into the competitive landscape of online business. It is particularly useful for entrepreneurs who are looking to develop a competitive advantage and succeed in the marketplace.
Provides a framework for understanding how disruptive technologies can impact established businesses. It is particularly useful for entrepreneurs who are looking to stay ahead of the curve and avoid being disrupted by new technologies.
Save
Provides a simple framework for developing and evaluating business strategies. It is particularly useful for entrepreneurs who are looking to create a clear and concise strategy for their online business.
Provides a comprehensive overview of the core concepts of business. It is particularly useful for entrepreneurs who are looking to gain a solid foundation in business fundamentals.
Provides a unique perspective on the nature of innovation and entrepreneurship. It is particularly useful for entrepreneurs who are looking to create a truly innovative and successful online business.
Provides a no-nonsense guide to the challenges of running a successful online business. It is particularly useful for entrepreneurs who are looking to overcome the obstacles and achieve their goals.
Save
Provides a simple and straightforward guide to financial literacy and investing. It is particularly useful for entrepreneurs who are looking to build wealth and secure their financial future.
Provides a classic guide to the challenges of running a small business. It is particularly useful for entrepreneurs who are looking to avoid the common pitfalls and build a successful and sustainable business.
Save
Provides a scientific look at the formation and maintenance of habits. It is particularly useful for entrepreneurs who are looking to build lasting habits that will help them succeed in business.
Provides a practical guide to personal and professional effectiveness. It is particularly useful for entrepreneurs who are looking to develop the mindset and habits that will help them succeed in business and in life.
Provides a unique perspective on the power of introversion. It is particularly useful for entrepreneurs who are looking to develop their strengths and succeed in a world that often values extroversion.
Save
Provides a fascinating and inspiring account of the founding of Nike. It is particularly useful for entrepreneurs who are looking to build a successful and iconic brand.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/lzjonw/launch
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Effort
4 weeks of study, 2-5 hours/week
Level
Introductory
Via
Coursera
Institution
The State University of New York
Instructor
Joan Decollibus
Language
English
Transcripts
Español
Français
Português
Deutsch
Italiano
中文
العربية
한국어
日本語
हिंदी
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Good to know
Teaches basic business formation and management skills, which are core skills for new business management
Examines idea refinement, customer research, and brand building, which are highly relevant to early entrepreneurs
Develops marketing and PR foundations, which are core skills for new business managers
Taught by Joan Decollibus, who are recognized for their work in marketing and online business
Offers hands-on labs and interacive materials, such as website building and copywriting exercises
Explicitly requires that learners come in with experience in business and business planning
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