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Shanea King-Roberson and Joe Nyzio

Sign up for Udacity's free course and learn how to start a startup. From pitching your business to securing the funding, learn the skills you need to launch your new company.

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What's inside

Syllabus

Write your mission and vision statements, set your milestones, and decide on the steps you plan to take to reach these goals.
Prepare to start building your team by analyzing your goals, evaluating needs, and identifying skill gaps.
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Start building your team by finding co-founders, mentors, freelancers, and employees to fill the skills gaps you identified in the previous lesson.
Choose between bootstrapping, angel investors, venture capitalists, incubators, and accelerators as options for financing your business.
Build your story and prepare a pitch deck you can use to gain customers or secure investment for your business.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Covers writing mission and vision statements, setting milestones, and outlining plans to achieve goals
Develops team building skills by analyzing goals, evaluating needs, and identifying skill gaps
Provides guidance on securing funding through bootstrapping, angel investors, venture capitalists, incubators, and accelerators
Teaches how to build a compelling story and prepare a pitch deck for customer acquisition or investment
Instructors Shanea King-Roberson and Joe Nyzio are recognized for their work in entrepreneurship

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Get Your Startup Started with these activities:
Review Basic Business Concepts and Terms
Ensure a solid understanding of core business concepts before embarking on your startup journey.
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  • Review notes or textbooks on basic business principles.
  • Familiarize yourself with key business terms and definitions.
Review Fundamental Concepts of Startups
Start your journey with a solid foundation in startup fundamentals.
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  • Read Chapters 1-3 and take notes on key concepts.
  • Summarize the main ideas and principles.
  • Discuss your insights with a study partner or mentor.
Explore Case Studies and Success Stories
Gain valuable insights from the experiences and strategies of successful startups.
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  • Identify relevant case studies and success stories.
  • Analyze the challenges and solutions presented.
  • Extract key takeaways and apply them to your own startup.
Five other activities
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Attend Startup Meetups and Events
Expand your network and gain valuable insights at startup-focused events.
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  • Identify relevant meetups and events.
  • Prepare an elevator pitch to introduce yourself.
  • Engage with other attendees and exchange ideas.
  • Follow up with promising connections.
Develop Your Business Idea
Transform your startup idea into a tangible concept with a solid value proposition.
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  • Conduct market research to identify a problem.
  • Develop a solution that addresses the problem.
  • Define your target market.
  • Create a business model canvas.
  • Pitch your idea to a mentor or investor.
Organize a Peer Support Group
Form a support system and exchange ideas with fellow startup founders.
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  • Identify potential members with complementary skills and experience.
  • Establish regular meeting times and agendas.
  • Foster a culture of open communication and support.
  • Share challenges and successes, and provide constructive feedback.
  • Use these sessions as a platform for brainstorming and idea generation.
Curate a Tool and Resource Kit
Gather valuable tools and resources to support your startup journey.
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  • Research and identify relevant tools and resources.
  • Organize and categorize the tools based on their functionality.
  • Share your curated kit with other founders and the startup community.
Craft Your Business Plan
Create a roadmap for your startup's success with a comprehensive business plan.
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  • Write an executive summary that captures the essence of your idea.
  • Conduct a thorough market analysis and competitive research.
  • Develop financial projections and cash flow statements.
  • Identify potential risks and develop mitigation strategies.
  • Seek feedback and refine your plan based on expert advice.

Career center

Learners who complete Get Your Startup Started will develop knowledge and skills that may be useful to these careers:
Entrepreneur
An Entrepreneur may found, lead, operate a startup company. This course may be useful for Entrepreneurs who want to learn the basics of starting a business, including how to write a business plan and secure funding.
Business Analyst
Business Analysts may determine how a business can meet its goals. They analyze written and digital information in order to create forecasts and devise business models. This course can help Business Analysts strengthen their knowledge of core business operations and identify gaps or areas of potential growth.
Product Manager
Product Managers may study user behavior and conduct market research in order to build products that meet customer needs. This course may be useful for Product Managers who want to learn the basics of starting and growing a business, which can be useful for bringing new products to the market.
Marketing Manager
Marketing Managers may lead marketing operations that span different platforms including digital, print, and even video. This course can help Marketing Managers learn how to build a brand, create a marketing budget, and measure the success of marketing campaigns.
Sales Manager
Sales Managers may lead sales operations and oversee teams of sales representatives. This course may be useful for Sales Managers who want to learn how to develop sales strategies, create sales pipelines, and close deals.
Operations Manager
Operations Managers may oversee the day-to-day activities of a business, including production, logistics, and customer service. This course can help Operations Managers learn how to develop and implement operational plans, manage teams, and measure performance.
Financial Analyst
Financial Analysts may interpret financial data and build financial models to evaluate companies and make investment recommendations. This course may be useful for Financial Analysts who want to learn about the basics of business operations and financial management.
Management Consultant
Management Consultants may help organizations improve their performance by providing advice on strategy, operations, and technology. This course can help Management Consultants learn how to develop and implement business plans, as well as how to manage teams and projects.
Market Researcher
Market Researchers may gather and analyze market data to understand customer needs and trends. This course can help Market Researchers learn about the basics of business operations, as well as how to design and conduct market research studies.
Business Development Manager
Business Development Managers may identify and develop new business opportunities for their organizations. This course can help Business Development Managers learn about the basics of business operations and how to develop and implement growth strategies.
Account Manager
Account Managers may manage relationships with existing customers and identify opportunities for growth. This course can help Account Managers learn about the basics of business operations and how to build and maintain customer relationships.
Customer Success Manager
Customer Success Managers may work with customers to ensure that they are getting the most value from a product or service. This course can help Customer Success Managers learn about the basics of business operations and how to build and maintain customer relationships.
Marketing Specialist
Marketing Specialists may develop and implement marketing campaigns to reach target audiences and promote products or services. This course can help Marketing Specialists learn about the basics of business operations and how to develop and implement marketing strategies.
Sales Representative
Sales Representatives may sell products or services to customers. This course can help Sales Representatives learn about the basics of business operations and how to develop and implement sales strategies.
Business Owner
Business Owners may own and operate their own businesses. This course can help Business Owners learn about the basics of business operations and how to start and grow a business.

Reading list

We've selected 21 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Get Your Startup Started.
Provides a proven framework for building and validating new products and businesses. It valuable resource for entrepreneurs and startups.
Introduces the concept of the Lean Startup methodology, emphasizing iterative product development, customer validation, and rapid learning.
Focuses on acquiring customers, providing strategies and techniques for generating traction and building a sustainable customer base.
Provides insights into why established companies often fail to innovate and how startups can disrupt them.
Provides a clear and concise framework for developing a good strategy for your startup.
Provides practical advice and inspiration for entrepreneurs, covering topics such as finding an idea, building a team, and pitching to investors.
Provides insights into the psychology of habit formation and how it can be applied to business.

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