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Renganathan Padmanabhan
This course will teach you how as a product manager you can use
interviews and surveys to better understand stakeholder needs and
motivations.
Read more
This course will teach you how as a product manager you can use interviews and surveys to better understand stakeholder needs and motivations.
Read more
This course will teach you how as a product manager you can use interviews and surveys to better understand stakeholder needs and motivations.
As a project manager, gathering insights into building a better product which fulfills stakeholder needs is essential. In this course, Conducting Stakeholder Interviews and Surveys, you will learn how to utilize interviews and surveys to better understand stakeholder needs and motivations, and input these insights into the product lifecycle. First, you will learn why companies need to invest time and effort in researching user and stakeholder needs. Next, you will see how to plan, screen, and prepare for interviewing these stakeholders and sending surveys. Finally, you will explore how to collate the interview and survey notes, and assimilate them into actionable insights for your company and product teams. When you are finished with this course, you will have the skills and knowledge of being able to utilize interviews and surveys to make products which truly understand your user and stakeholder needs to make them successful.
Register for this course and see more details by visiting:
OpenCourser.com/course/n4yd6m/conducting
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What's inside
Syllabus
Course Overview
Understanding Research Terms
Providing Customer Value Using Stakeholder Research
Planning Stakeholder Research Activities
Read more
Syllabus
Course Overview
Understanding Research Terms
Providing Customer Value Using Stakeholder Research
Planning Stakeholder Research Activities
Read more
Conducting Stakeholder Interviews
Conducting Stakeholder Surveys
Analyze and Synthesizing Research Findings
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Provides insights for project managers to better understand stakeholder needs
Enhances product development by incorporating stakeholder feedback
Offers practical guidance on conducting stakeholder interviews and surveys
Covers fundamental steps in stakeholder research, from planning to analysis
Helps project managers collate and interpret research findings for actionable results
Suitable for project managers seeking to improve stakeholder engagement and product outcomes
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Conducting Stakeholder Interviews and Surveys with these
activities:
Review Interview Basics
Show steps
Build a stronger foundation by revisiting interviewing basics to improve the quality of your interview questions and note-taking.
Browse courses on
Interviewing
Show steps
-
Review types of interview questions
-
Practice writing interview questions
-
Discuss types of interview techniques
-
Practice choosing interview techniques that suit your needs
Complete online tutorials on interview and survey techniques
Show steps
Enhance your understanding of best practices for conducting effective stakeholder interviews and surveys.
Show steps
-
Search for reputable online tutorials on stakeholder interviewing techniques
-
Identify tutorials that cover topics relevant to the course, such as question design, interview structure, and data analysis
Develop a stakeholder interview guide
Show steps
Create a practical tool to guide your stakeholder interviews, ensuring consistency and effectiveness in data collection.
Show steps
-
Identify the key stakeholders for your project or product
-
Research stakeholder analysis techniques and best practices
-
Design interview questions that align with the project goals and stakeholder needs
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Tutorial: Survey Design Techniques
Show steps
Gain a deeper understanding of survey design techniques to ensure your surveys are effective and provide valuable insights.
Browse courses on
Survey Design
Show steps
-
Locate a tutorial on survey design techniques
-
Follow the steps outlined in the tutorial
-
Diligently complete the exercises and activities in each module
Craft Interview Questions
Show steps
Hone your skills by crafting your own interview questions, preparing you to conduct effective interviews with stakeholders.
Browse courses on
Interview Questions
Show steps
-
Review the key concepts of stakeholder interviews
-
Identify the specific information you need to gather from stakeholders
-
Draft a list of interview questions that will elicit the necessary information
-
Refine and finalize your interview questions
Analyze Sample Interviews
Show steps
Develop an ability to analyze existing interviews and surveys to speed up your skill-development.
Show steps
-
Gather a list of existing stakeholder interviews and surveys
-
Review the interviews and surveys
-
Identify common themes and patterns
-
Develop your own insights and recommendations
Participate in mock stakeholder interviews and surveys
Show steps
Gain hands-on experience in conducting stakeholder interviews and surveys to solidify your understanding and skills.
Show steps
-
Partner with a classmate or colleague to conduct mock stakeholder interviews
-
Design interview questions based on the course syllabus and industry best practices
-
Practice active listening, note-taking, and probing techniques during the interviews
Conduct a Mock Survey
Show steps
Gain practical experience by conducting a mock survey, which will help you gather feedback and refine your survey design skills.
Show steps
-
Design a survey using the techniques you have learned
-
Identify a small group of participants to take your survey
-
Conduct the survey and gather the results
-
Analyze the results of the survey
Design a Survey Instrument
Show steps
Put your learning into practice by designing a survey instrument, which will strengthen your understanding of survey methodology.
Browse courses on
Survey Design
Show steps
-
Identify the purpose of your survey
-
Determine the target audience for your survey
-
Develop a list of survey questions
-
Create a survey instrument
-
Test your survey instrument
Conduct a Comprehensive User Survey
Show steps
Enhance your practical skills by conducting a user survey, delving into user research techniques and data analysis.
Show steps
-
Identify the users you need to survey
-
Determine the information you need to gather from users
-
Develop a list of survey questions
-
Create a survey instrument
-
Test your survey instrument and implement necessary adjustments
-
Collect and analyze the results of the survey
Review Interview Basics
Show steps
Build a stronger foundation by revisiting interviewing basics to improve the quality of your interview questions and note-taking.
Browse courses on
Interviewing
Show steps
Show steps
Show steps
- Review types of interview questions
- Practice writing interview questions
- Discuss types of interview techniques
- Practice choosing interview techniques that suit your needs
Complete online tutorials on interview and survey techniques
Show steps
Enhance your understanding of best practices for conducting effective stakeholder interviews and surveys.
Show steps
Show steps
Show steps
- Search for reputable online tutorials on stakeholder interviewing techniques
- Identify tutorials that cover topics relevant to the course, such as question design, interview structure, and data analysis
Develop a stakeholder interview guide
Show steps
Create a practical tool to guide your stakeholder interviews, ensuring consistency and effectiveness in data collection.
Show steps
Show steps
Show steps
- Identify the key stakeholders for your project or product
- Research stakeholder analysis techniques and best practices
- Design interview questions that align with the project goals and stakeholder needs
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Tutorial: Survey Design Techniques
Show steps
Gain a deeper understanding of survey design techniques to ensure your surveys are effective and provide valuable insights.
Browse courses on
Survey Design
Show steps
Show steps
Show steps
- Locate a tutorial on survey design techniques
- Follow the steps outlined in the tutorial
- Diligently complete the exercises and activities in each module
Craft Interview Questions
Show steps
Hone your skills by crafting your own interview questions, preparing you to conduct effective interviews with stakeholders.
Browse courses on
Interview Questions
Show steps
Show steps
Show steps
- Review the key concepts of stakeholder interviews
- Identify the specific information you need to gather from stakeholders
- Draft a list of interview questions that will elicit the necessary information
- Refine and finalize your interview questions
Analyze Sample Interviews
Show steps
Develop an ability to analyze existing interviews and surveys to speed up your skill-development.
Show steps
Show steps
Show steps
- Gather a list of existing stakeholder interviews and surveys
- Review the interviews and surveys
- Identify common themes and patterns
- Develop your own insights and recommendations
Participate in mock stakeholder interviews and surveys
Show steps
Gain hands-on experience in conducting stakeholder interviews and surveys to solidify your understanding and skills.
Show steps
Show steps
Show steps
- Partner with a classmate or colleague to conduct mock stakeholder interviews
- Design interview questions based on the course syllabus and industry best practices
- Practice active listening, note-taking, and probing techniques during the interviews
Conduct a Mock Survey
Show steps
Gain practical experience by conducting a mock survey, which will help you gather feedback and refine your survey design skills.
Show steps
Show steps
Show steps
- Design a survey using the techniques you have learned
- Identify a small group of participants to take your survey
- Conduct the survey and gather the results
- Analyze the results of the survey
Design a Survey Instrument
Show steps
Put your learning into practice by designing a survey instrument, which will strengthen your understanding of survey methodology.
Browse courses on
Survey Design
Show steps
Show steps
Show steps
- Identify the purpose of your survey
- Determine the target audience for your survey
- Develop a list of survey questions
- Create a survey instrument
- Test your survey instrument
Conduct a Comprehensive User Survey
Show steps
Enhance your practical skills by conducting a user survey, delving into user research techniques and data analysis.
Show steps
Show steps
Show steps
- Identify the users you need to survey
- Determine the information you need to gather from users
- Develop a list of survey questions
- Create a survey instrument
- Test your survey instrument and implement necessary adjustments
- Collect and analyze the results of the survey
Career center
Learners who complete Conducting Stakeholder Interviews and Surveys will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
A Product Manager is responsible for the success of a product throughout its lifecycle. This course, Conducting Stakeholder Interviews and Surveys, can help Product Managers gather insights into building a better product which fulfills stakeholder needs. The course teaches how to utilize interviews and surveys to better understand stakeholder needs and motivations, and input these insights into the product lifecycle.
User Researcher
User Researcher
A User Researcher conducts research to understand user needs and motivations. This course, Conducting Stakeholder Interviews and Surveys, may be useful for User Researchers, as it teaches how to utilize interviews and surveys to better understand stakeholder needs and motivations. The course also teaches how to collate the interview and survey notes, and assimilate them into actionable insights for your company and product teams.
Project Manager
Project Manager
A Project Manager plans, executes, and closes projects. This course may be useful for Project Managers, as it teaches how to gather insights into building a better product which fulfills stakeholder needs. The course also teaches how to utilize interviews and surveys to better understand stakeholder needs and motivations, and input these insights into the product lifecycle.
Market Researcher
Market Researcher
A Market Researcher conducts research to understand market trends and customer needs. This course, Conducting Stakeholder Interviews and Surveys, may be useful for Market Researchers, as it teaches how to utilize interviews and surveys to better understand stakeholder needs and motivations. The course also teaches how to collate the interview and survey notes, and assimilate them into actionable insights for your company and product teams.
Business Analyst
Business Analyst
A Business Analyst analyzes business processes and systems to identify areas for improvement. This course, Conducting Stakeholder Interviews and Surveys, may be useful for Business Analysts, as it teaches how to utilize interviews and surveys to better understand stakeholder needs and motivations. The course also teaches how to collate the interview and survey notes, and assimilate them into actionable insights for your company and product teams.
Product Designer
Product Designer
A Product Designer designs and develops products. This course, Conducting Stakeholder Interviews and Surveys, may be useful for Product Designers, as it teaches how to utilize interviews and surveys to better understand stakeholder needs and motivations. The course also teaches how to collate the interview and survey notes, and assimilate them into actionable insights for your company and product teams.
Sales Manager
Sales Manager
A Sales Manager leads and manages a sales team. This course, Conducting Stakeholder Interviews and Surveys, may be useful for Sales Managers, as it teaches how to utilize interviews and surveys to better understand stakeholder needs and motivations. The course also teaches how to collate the interview and survey notes, and assimilate them into actionable insights for your company and product teams.
Marketing Manager
Marketing Manager
A Marketing Manager develops and executes marketing campaigns. This course, Conducting Stakeholder Interviews and Surveys, may be useful for Marketing Managers, as it teaches how to utilize interviews and surveys to better understand stakeholder needs and motivations. The course also teaches how to collate the interview and survey notes, and assimilate them into actionable insights for your company and product teams.
Customer Success Manager
Customer Success Manager
A Customer Success Manager helps customers achieve success with a product or service. This course, Conducting Stakeholder Interviews and Surveys, may be useful for Customer Success Managers, as it teaches how to utilize interviews and surveys to better understand stakeholder needs and motivations. The course also teaches how to collate the interview and survey notes, and assimilate them into actionable insights for your company and product teams.
UX Designer
UX Designer
A UX Designer designs and develops user interfaces. This course, Conducting Stakeholder Interviews and Surveys, may be useful for UX Designers, as it teaches how to utilize interviews and surveys to better understand stakeholder needs and motivations. The course also teaches how to collate the interview and survey notes, and assimilate them into actionable insights for your company and product teams.
Software Developer
Software Developer
A Software Developer designs, develops, and maintains software applications. This course, Conducting Stakeholder Interviews and Surveys, may be useful for Software Developers, as it can teach how to gather insights into building a better product which fulfills stakeholder needs. The course also teaches how to utilize interviews and surveys to better understand stakeholder needs and motivations, and input these insights into the product lifecycle.
Data Analyst
Data Analyst
A Data Analyst collects, analyzes, and interprets data to identify trends and patterns. This course, Conducting Stakeholder Interviews and Surveys, may be useful for Data Analysts, as it teaches how to utilize interviews and surveys to better understand stakeholder needs and motivations. The course also teaches how to collate the interview and survey notes, and assimilate them into actionable insights for your company and product teams.
Entrepreneur
Entrepreneur
An Entrepreneur starts and runs their own business. This course, Conducting Stakeholder Interviews and Surveys, may be useful for Entrepreneurs, as it teaches how to utilize interviews and surveys to better understand stakeholder needs and motivations. The course also teaches how to collate the interview and survey notes, and assimilate them into actionable insights for your company and product teams.
Consultant
Consultant
A Consultant provides advice and guidance to organizations on a variety of topics. This course, Conducting Stakeholder Interviews and Surveys, may be useful for Consultants, as it teaches how to utilize interviews and surveys to better understand stakeholder needs and motivations. The course also teaches how to collate the interview and survey notes, and assimilate them into actionable insights for your company and product teams.
Freelance Writer
Freelance Writer
A Freelance Writer writes content for a variety of clients. This course, Conducting Stakeholder Interviews and Surveys, may be useful for Freelance Writers, as it teaches how to utilize interviews and surveys to better understand stakeholder needs and motivations. The course also teaches how to collate the interview and survey notes, and assimilate them into actionable insights for your company and product teams.
For more career information including salaries, visit:
OpenCourser.com/course/n4yd6m/conducting
Reading list
We've selected 18 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Conducting Stakeholder Interviews and Surveys.
Save
Provides a step-by-step guide to planning, conducting, and analyzing user interviews. It covers everything from recruiting participants to asking the right questions to interpreting the results. This book valuable resource for anyone who wants to learn how to conduct effective user interviews.
Provides a comprehensive overview of survey research methods, including how to design, conduct, and analyze surveys. It valuable resource for anyone who wants to learn how to conduct effective surveys.
Provides a comprehensive overview of critical thinking skills, including how to ask the right questions, evaluate evidence, and make sound judgments. It valuable resource for anyone who wants to improve their ability to think critically about complex issues.
Provides a solid foundation for understanding the philosophical underpinnings, and design of mixed methods research. can provide background knowledge on research methodology.
While this book is not specific to product management, there are many insights and tips that can be gleaned from it. There are also helpful exercises to help career development.
While this book is not specific to stakeholder interviews or surveys, it provides insights into how companies can avoid the “innovator’s dilemma” and stay ahead of the competition. It valuable resource for anyone who wants to learn more about innovation and disruption.
Save
Explores the art of gathering people together, from small meetings to large conferences. It provides insights into how to create gatherings that are meaningful and productive.
Provides a practical framework for designing value propositions that meet the needs of customers. It valuable resource for anyone who wants to learn how to create products and services that are successful.
Save
Provides a step-by-step guide to user story mapping, a technique for capturing and organizing user stories in a way that makes it easy to understand the scope of a project and build the right product.
While this book is not specific to stakeholder interviews or surveys, it provides insights into how startups can use the lean methodology to build and validate their business ideas. It valuable resource for anyone who wants to learn more about entrepreneurship and innovation.
Save
Provides a step-by-step guide to the sprint process, a five-day method for solving big problems and testing new ideas. It valuable resource for anyone who wants to learn how to innovate and make better decisions.
A guide for product managers, learn about all facets of the product development process including stakeholder analysis. This good introductory text.
Provides practical advice for user experience professionals who work independently.
Provides a practical guide to interviewing for user experience research. It covers everything from planning and conducting interviews to analyzing the results.
Provides a practical guide to usability testing, a method for evaluating the user experience of a product or service.
Save
Provides a practical guide to user experience design for developers. It covers everything from the basics of user experience to advanced techniques for designing and developing user interfaces.
Save
Provides an in-depth and academically rigorous approach to the topic of stakeholder management. It valuable resource for those seeking a comprehensive understanding of the subject.
Save
Challenges traditional approaches to stakeholder management, emphasizing the importance of collaboration and co-creation. It offers a comprehensive framework for engaging stakeholders effectively.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/n4yd6m/conducting
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Time
83 hours
Level
Intermediate
Via
Pluralsight
Instructor
Renganathan Padmanabhan
Language
English
Good to know
Provides insights for project managers to better understand stakeholder needs
Enhances product development by incorporating stakeholder feedback
Offers practical guidance on conducting stakeholder interviews and surveys
Covers fundamental steps in stakeholder research, from planning to analysis
Helps project managers collate and interpret research findings for actionable results
Suitable for project managers seeking to improve stakeholder engagement and product outcomes
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