Sales Engineer and Solutions Engineer: Sales & Tech Training from Udemy

The Sales Engineer and Solutions Engineer: Sales & Tech Training course is designed to equip individuals with the necessary knowledge and skills to become successful sales engineers in the technology industry. This comprehensive course covers a wide range of topics, including sales, engineering, and technical skills, to prepare learners for the diverse responsibilities of a sales engineer.

Through this course, you will gain an understanding of the role of a sales engineer and the importance of effective communication, problem-solving, and technical expertise in the field. You will also learn about the sales process and how to leverage technical knowledge to identify customer needs and develop effective solutions.

In addition, this course provides an overview of various technologies, including cloud computing, APIs, and cybersecurity, and how they can be used to meet customer needs.

Throughout the course, you will have access to practical exercises that will enable you to apply the concepts you have learned to real-world scenarios. By the end of this course, you will have developed the skills and knowledge required to become a successful sales engineer and solutions engineer in the technology industry.

So, if you are interested in pursuing a career as a sales engineer, this Sales Engineer and Solutions Engineer: Sales & Tech Training course is the perfect starting point for you. Enroll now and take the first step toward a rewarding career in the tech industry.

What's inside

Learning objectives

Feel confident preparing for a discovery call & sales demo
Understand the sales process and how to master it
Review basic technical concepts to understand industry trends

Master interview responses to land your first technical sales position
Develop a successful resume and linkedin profile to improve your chance of an interview
Shadow real interview responses and live demos of sales engineering

Feel confident preparing for a discovery call & sales demo
Understand the sales process and how to master it
Review basic technical concepts to understand industry trends
Master interview responses to land your first technical sales position
Develop a successful resume and linkedin profile to improve your chance of an interview
Shadow real interview responses and live demos of sales engineering

Syllabus

Introduction

Welcome!

What is Tech Sales?

Sales Process and Roles

Introduction to Technology

Sales Engineer Responsibilities

What is a Sales Engineer?

Career Growth Opportunities

Learning to Demo

Create a 5 to 10-Minute Product Demo

The Proof of Concept

The Power of Whiteboarding

Salary Expectations and Opportunities

Learning to Sell

Building a Sales Relationship

The Discovery Call

The Sales Pitch

Objection Handling

Learning the Technology

Introduction to Cybersecurity

Knowledge Check: Cybersecurity

Introduction to Networking

Knowledge Check: Networking

Introduction to APIs

Knowledge Check: APIs

Introduction to SaaS & the Cloud

Knowledge Check: SaaS & the Cloud

Technical Certifications

Land your First Tech Sales Role

The Resume

The Interview

Practice your S.T.A.R. Pitch

Salary Negotiation

The Linkedin Profile

New Job Onboarding (30-60-90 Plan)

Conclusion

Thank You

Join the League of Sales Engineers Community

Additional Content

Behavioral Question - S.T.A.R. Response Example

Product Demonstration by Ryan Friess

Product Demonstration by Nicolas Fry (CEO of TurboDocx)

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Sales Engineer and Solutions Engineer: Sales & Tech Training with these activities:

Review Basic Networking Concepts

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Reinforce your understanding of networking concepts to better grasp the technical aspects discussed in the course.

Browse courses on Networking Fundamentals

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Review online resources on networking fundamentals.
Practice subnetting exercises.
Summarize key networking protocols.

Review Cloud Computing Fundamentals

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Solidify your understanding of cloud computing concepts to better understand SaaS and cloud-based solutions.

Browse courses on Cloud Computing

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Review the different cloud service models.
Research major cloud providers and their offerings.
Summarize the benefits of cloud computing.

Read 'The Sales Acceleration Formula'

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Learn how to accelerate sales using technology and data-driven strategies.

View Putting Knowledge to Work on Amazon

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Read the book and take notes on key concepts.
Identify how the concepts apply to sales engineering.
Discuss the book with peers or mentors.

Four other activities

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Create a Mock Discovery Call Script

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Practice structuring a discovery call to effectively identify customer needs and pain points.

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Research common questions asked during discovery calls.
Develop a script tailored to a specific technology solution.
Practice the script with a colleague.

Practice Objection Handling Scenarios

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Improve your ability to address common customer objections during sales pitches.

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Identify common objections related to your product.
Develop responses to each objection.
Role-play objection handling with a partner.

Read 'Never Split the Difference'

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Learn advanced negotiation techniques to improve your sales outcomes.

View Never Split the Difference: Negotiating As If... on Amazon

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Read the book and highlight key negotiation strategies.
Apply the strategies in mock negotiation scenarios.
Reflect on the effectiveness of the strategies.

Develop a Comprehensive Sales Demo

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Create a compelling sales demo that showcases the value proposition of a technology solution.

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Identify the target audience and their needs.
Design a demo flow that highlights key features and benefits.
Practice the demo and refine your delivery.
Gather feedback and iterate on the demo.

Career center

Learners who complete Sales Engineer and Solutions Engineer: Sales & Tech Training will develop knowledge and skills that may be useful to these careers:

Sales Development Representative

A Sales Development Representative identifies and qualifies leads, reaching out to potential customers to introduce the company's products or services. The Sales Engineer and Solutions Engineer: Sales & Tech Training course covers a wide range of topics, including sales, engineering, and technical skills, to prepare learners for the diverse responsibilities of a sales engineer by gaining an understanding of the role of a sales engineer and the importance of effective communication, problem-solving, and technical expertise in the field.

See salaries and explore the career path for Sales Development Representative

Pre Sales Consultant

The Pre Sales Consultant works closely with sales teams to provide technical expertise and support during the sales process. They create and deliver presentations, product demonstrations, and proof-of-concept implementations to showcase the value of a company's solutions. The Sales Engineer and Solutions Engineer: Sales & Tech Training course will directly benefit aspiring pre sales consultants, focusing on the sales process, effective communication, and technical skills. The emphasis on learning to demo, building sales relationships, and mastering the discovery call may prove invaluable for a pre sales consultant.

See salaries and explore the career path for Pre Sales Consultant

Technical Sales Representative

A Technical Sales Representative bridges the gap between technical products and customer needs, requiring a strong understanding of both the technology and the sales process. This professional identifies potential clients, demonstrates product capabilities, and closes deals by effectively communicating technical information in a way that resonates with customers. This Sales Engineer and Solutions Engineer: Sales & Tech Training course can help you understand the sales process and how to master it. It also may help you to review basic technical concepts to understand industry trends. Armed with this knowledge, you'll be well-prepared to excel in a technical sales representative role.

See salaries and explore the career path for Technical Sales Representative

Sales Consultant

A Sales Consultant advises clients on how to utilize products or services to meet their business goals. They assess client needs, recommend appropriate solutions, and guide them through the sales process. The Sales Engineer and Solutions Engineer: Sales & Tech Training course covers the sales process, effective communication, and problem-solving. The emphasis on learning to sell, building sales relationships, and mastering the discovery call may prove invaluable for a sales consultant.

See salaries and explore the career path for Sales Consultant

Solutions Architect

A Solutions Architect designs and implements technical solutions that align with business needs. They evaluate existing systems, identify areas for improvement, and propose innovative solutions using technologies like cloud computing and APIs. The responsibilities require excellent understanding of the sales process, communication, and technical skills. The Sales Engineer and Solutions Engineer: Sales & Tech Training course provides an overview of various technologies, including cloud computing, APIs, and cybersecurity, and how they can be used to meet customer needs. By learning the sales process and roles, you position yourself to excel as a solutions architect.

See salaries and explore the career path for Solutions Architect

Customer Success Manager

A Customer Success Manager focuses on ensuring customers achieve their desired outcomes while using a company's product or service. The Sales Engineer and Solutions Engineer: Sales & Tech Training course covers a wide range of topics, including sales, engineering, and technical skills, to prepare learners for the diverse responsibilities of a sales engineer.

See salaries and explore the career path for Customer Success Manager

Field Application Engineer

Field Application Engineers travel to customer sites to provide on-site technical support, training, and troubleshooting. They act as a liaison between the customer and the company's engineering team, ensuring that the customer's needs are met and issues are resolved promptly. This Sales Engineer and Solutions Engineer: Sales & Tech Training course is designed to equip individuals with the necessary technical skills to master the sales process and effectively leverage technology to meet customer needs. The course's coverage of networking, APIs, and cloud computing is especially helpful for field application engineers.

See salaries and explore the career path for Field Application Engineer

Account Executive

An Account Executive focuses on building and maintaining relationships with specific clients to generate sales and revenue for the company. It requires understanding the sales process and effectively communicating with clients. The Sales Engineer and Solutions Engineer: Sales & Tech Training course can help you understand the sales process and how to master it. It also may help you to review basic technical concepts to understand industry trends culminating in the skills and knowledge required to excel as an Account Executive.

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Application Engineer

Application Engineers provide technical support and guidance to customers using a company's software or hardware products. They troubleshoot issues, develop custom solutions, and train users on how to effectively utilize the technology. The Sales Engineer and Solutions Engineer: Sales & Tech Training course can help you understand the sales process and how to master it. It also may help you to review basic technical concepts to understand industry trends. The course's coverage of cloud computing, APIs, and cybersecurity may particularly relevant for application engineers working with modern software applications.

See salaries and explore the career path for Application Engineer

Technical Account Manager

A Technical Account Manager serves as the primary point of contact for key customers, responsible for building and maintaining strong relationships. They ensure customer satisfaction by providing technical support, resolving issues, and proactively identifying opportunities to improve the customer's experience. Modules teaching you to build a sales relationship are particularly relevant. The Sales Engineer and Solutions Engineer: Sales & Tech Training course, particularly the sections on effective communication, problem-solving, and technical expertise, may prove valuable for aspiring technical account managers.

See salaries and explore the career path for Technical Account Manager

Business Development Manager

Business Development Managers identify and pursue new business opportunities to drive revenue growth. They research potential markets, build relationships with key stakeholders, and develop strategies to expand the company's customer base. The Sales Engineer and Solutions Engineer: Sales & Tech Training course may help you to develop a successful resume and LinkedIn profile to improve your chance of an interview. The knowledge of the sales process, communication strategies, and also technical expertise may be beneficial.

See salaries and explore the career path for Business Development Manager

Sales Director

A Sales Director leads and manages a team of sales professionals, responsible for achieving sales targets and driving revenue growth. They develop sales strategies, mentor and train sales staff, and oversee sales operations. The Sales Engineer and Solutions Engineer: Sales & Tech Training course can help you understand the sales process and how to master it. It also may help you to review basic technical concepts to understand industry trends, which could offer relevant skills for a sales director.

See salaries and explore the career path for Sales Director

Product Marketing Manager

Product Marketing Managers are responsible for defining and executing the marketing strategy for a company's products. They conduct market research, develop product positioning and messaging, and create marketing materials to drive product awareness and adoption. The Sales Engineer and Solutions Engineer: Sales & Tech Training course may help you to develop a successful resume and LinkedIn profile to improve your chance of an interview. The course's overview of various technologies, including cloud computing, APIs, and cybersecurity, may be beneficial for aspiring product marketing managers in the technology sector.

See salaries and explore the career path for Product Marketing Manager

Technical Trainer

Technical Trainers design and deliver training programs to educate employees or customers on how to use a company's products or technologies. They create training materials, conduct workshops, and assess training effectiveness. The Sales Engineer and Solutions Engineer: Sales & Tech Training course may help you to develop a successful resume and LinkedIn profile to improve your chance of an interview. The emphasis on learning to demo and understanding basic technical concepts may be beneficial for technical trainers.

See salaries and explore the career path for Technical Trainer

IT Consultant

An IT Consultant advises clients on how to use technology to achieve their business goals. They assess client needs, recommend appropriate solutions, and help implement and manage IT systems. The Sales Engineer and Solutions Engineer: Sales & Tech Training course provides an overview of various technologies. The course's coverage of cloud computing, APIs, and cybersecurity, may be relevant for IT consultants working with businesses on their technology strategies.

See salaries and explore the career path for IT Consultant

Sales Engineer and Solutions Engineer

Sales & Tech Training

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