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Growth and Acquisition Strategy

Katherine Wu, Shiv Patel, and Rizwan Ansary

In this course, you will learn about how to inspect the AS-IS state of a product and work to get the product to the To-Be state by creating, validating, and expanding growth loops.

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What's inside

Syllabus

In this lesson, you'll explore the big picture of growth product management and acquisition strategy as well as outline the course and its requirements.

In this lesson, you'll learn best practices in examining the current growth landscape for a product as it currently is.

In this lesson, you'll apply what you know about the current growth landscape to come up with a plan to create a growth loop.

In this lesson, you'll learn how to validate your growth hypotheses.

In this lesson, you'll learn how to build upon your current growth loop and expand it further to continue to grow.

This is the project lesson for this course.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches the entire process of creating, validating, and expanding growth loops in products

Taught by Katherine Wu, Shiv Patel, and Rizwan Ansari, who are experienced industry professionals

Strong focus on using your knowledge to create and execute a plan for your own growth loop

Looks at the big picture of growth product management and acquisition strategy

Examines best practices in examining the current growth landscape for a product as it is

Needs background knowledge on product management and growth strategy

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Activities

Coming soon We're preparing activities for Growth and Acquisition Strategy. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Growth and Acquisition Strategy will develop knowledge and skills that may be useful to these careers:

Growth Hacker

A Growth Hacker is a marketing professional that uses analytical thinking to work on acquiring and retaining customers for a company. They devise strategies to improve the company's growth rate and revenue. This course in Growth and Acquisition Strategy may help build a foundation for a career as a Growth Hacker, as it teaches how to examine the current growth landscape for a product and create a plan to improve it.

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Sales Manager

Sales Managers are responsible for leading and managing a team of sales professionals. They work with their team to develop and execute sales strategies that will help the company achieve its growth goals. This course in Growth and Acquisition Strategy may be useful for Sales Managers who want to learn how to create and expand growth loops for their team.

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Data Analyst

Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. They work with a variety of data sources to identify trends and patterns that can be used to improve business performance. This course in Growth and Acquisition Strategy may be useful for Data Analysts who want to learn how to use data to validate growth hypotheses.

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Product Manager

Product Managers are responsible for the development and management of a product. They work closely with engineers, designers, and marketing teams to ensure that a product meets customer needs and achieves business goals. This course in Growth and Acquisition Strategy may be useful for Product Managers who want to learn how to create and expand growth loops for their products.

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Operations Manager

Operations Managers are responsible for the day-to-day operations of a company. They work with a variety of teams to ensure that the company's operations are efficient and effective. This course in Growth and Acquisition Strategy may be useful for Operations Managers who want to learn how to create and expand growth loops for their company.

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Consultant

Consultants provide advice and expertise to businesses on a variety of topics, including growth strategy. They work with clients to identify opportunities for growth and develop plans to achieve those opportunities. This course in Growth and Acquisition Strategy may be useful for Consultants who want to learn how to create and expand growth loops for their clients.

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Investment Banker

Investment Bankers provide financial advice to companies and governments. They work with companies to raise capital and execute mergers and acquisitions. This course in Growth and Acquisition Strategy may be useful for Investment Bankers who want to learn how to evaluate and advise companies on growth strategies.

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Venture Capitalist

Venture Capitalists provide funding to early-stage companies that have the potential to grow into large businesses. They work with companies to develop and execute growth strategies that will help them achieve their full potential. This course in Growth and Acquisition Strategy may be useful for Venture Capitalists who want to learn how to evaluate and invest in growth companies.

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Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities for a company. They work with a variety of stakeholders to build relationships and create new revenue streams. This course in Growth and Acquisition Strategy may be useful for Business Development Managers who want to learn how to create and expand growth loops for their company.

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Corporate Development Manager

Corporate Development Managers are responsible for developing and executing growth strategies for a company. They work with a variety of stakeholders to identify and evaluate opportunities for growth and develop plans to achieve those opportunities. This course in Growth and Acquisition Strategy may be useful for Corporate Development Managers who want to learn how to create and expand growth loops for their company.

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Private Equity Investor

Private Equity Investors provide funding to companies that are not publicly traded. They work with companies to develop and execute growth strategies that will help them achieve their full potential. This course in Growth and Acquisition Strategy may be useful for Private Equity Investors who want to learn how to evaluate and invest in growth companies.

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Strategy Consultant

Strategy Consultants provide advice and expertise to businesses on a variety of topics, including growth strategy. They work with clients to identify opportunities for growth and develop plans to achieve those opportunities. This course in Growth and Acquisition Strategy may be useful for Strategy Consultants who want to learn how to create and expand growth loops for their clients.

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Marketing Director

Marketing Directors are responsible for developing and executing marketing campaigns to promote a company's products or services. They work with a variety of teams to ensure that marketing campaigns are aligned with the company's overall business goals. This course in Growth and Acquisition Strategy may be useful for Marketing Directors who want to learn how to create and expand growth loops for their company.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns to promote a company's products or services. They work with a variety of teams to ensure that marketing campaigns are aligned with the company's overall business goals. This course in Growth and Acquisition Strategy may be useful for Marketing Managers who want to learn how to create and validate growth hypotheses.

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Growth Equity Investor

Growth Equity Investors provide funding to companies that are experiencing rapid growth. They work with companies to develop and execute growth strategies that will help them achieve their full potential. This course in Growth and Acquisition Strategy may be useful for Growth Equity Investors who want to learn how to evaluate and invest in growth companies.

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Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Growth and Acquisition Strategy.

Traction

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Provides a practical framework for developing and executing a growth strategy for your product. It covers topics such as customer acquisition, activation, and retention.

Traction

Paperback

(Français) Traction - Comment toute start-up peut développer...