قياس حملات التسويق عبر وسائل التواصل الاجتماعي وتعزيزها from Coursera

تزودك هذه الدورة التدريبية بالمهارات اللازمة لتحسين جهود التسويق عبر وسائل التواصل الاجتماعي. تعلّم كيفية تقييم نتائج حملاتك الإعلانية وتفسيرها. تعرف على كيفية تقييم فعالية الإعلانات من خلال دراسات التأثير وحسّن حملاتك من خلال اختبار التقسيم. افهم طريقة قياس فعالية الإعلان عبر المنصات والأجهزة، وتعلّم كيفية تقييم عائد استثمار التسويق، وأتقن كيفية توصيل نتائج التسويق عبر وسائل التواصل الاجتماعي للآخرين في الشركة.

بنهاية هذه الدورة التدريبية، ستكون قادرًا على:

• تحليل لوحات المعلومات وتقييم عائد الاستثمار من جهود التسويق عبر وسائل التواصل الاجتماعي

• فهم التقنيات المختلفة المستخدمة لتحسين الحملات التسويقية، مثل نماذج التخصيص ومزيج التسويق

• تنفيذ اختبار A/B من أجل تحسين حملتك

• تقديم نتائج حملتك وإيصالها إلى فريق

هذه الدورة التدريبية مخصصة للأشخاص الذين يرغبون في معرفة كيفية تحليل نتائج تسويق حملتهم وتحسين حملاتهم وإبلاغ النتائج بشكل فعال إلى فرقهم. لا حاجة للتمتع بخبرة تسويقية، ولكن يجب التمتع بمهارات أساسية ذات صلة بتصفح الإنترنت والحرص على المشاركة والتواصل على وسائل التواصل الاجتماعي. إن امتلاك حساب على فيسبوك أو إنستغرام يساعد في ذلك، ومن الناحية المثالية، يكون المتعلمون قد أكملوا الدورات الأربع السابقة في هذا البرنامج، وستتبع هذه الدورة دورة «المساقات التكميلية للتسويق لوسائل التواصل الاجتماعي على فيسبوك»، وهي الدورة النهائية لهذه الشهادة.

What's inside

Syllabus

تقييم نتائجك التسويقية مقابل الأهداف

ستتعلم هذا الأسبوع حول كيفية مواءمة المقاييس مع أهدافك التسويقية وتقنيات تحليل البيانات. ستكتسب فهمًا للمصطلحات الشائعة، مثل عائد الاستثمار والقيمة الدائمة، وستتعلم كيفية حسابها.

قياس فعالية إعلانك

ستتعرف في الأسبوع الثاني على كيفية تقييم نجاح حملاتك الإعلانية. ستتعلم كيفية تقييم تقارير نتائج الحملة، كما ستتعلم كيف يمكن لدراسات التحسين مساعدتك في تحديد تأثير حملتك.

تعزيز حملاتك الإعلانية

في الأسبوع الثالث، ستتعلم كيفية تحسين الإعلان باستخدام اختبار A/B، كما ستتعلم كيف يمكن أن يساعدك التخصيص في تقييم إستراتيجيتك الإعلانية وتحسينها عبر المنصات المختلفة.

توصيل نتائج التسويق

ستتعلم هذا الأسبوع كيفية سرد القصة الكاملة لحملتك وإيصال نتائجها إلى جمهور أكبر في عرض تقديمي فعال. ستتعلم كيفية سرد قصة واضحة بالبيانات والتركيز على الأفكار التي ستساعد في تحديد الخطوات التالية في جهودك التسويقية.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Focuses on applying social media marketing to specific efforts and initiatives

Examines how social media can bolster myriad business objectives

Provides practical tools to improve social media marketing campaigns

Appropriate for multiple types of learners, including beginners and veterans alike

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in قياس حملات التسويق عبر وسائل التواصل الاجتماعي وتعزيزها with these activities:

Learn about the latest social media marketing trends

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Stay updated on emerging trends and best practices in social media marketing to enhance your strategies

Browse courses on Social Media Marketing

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Follow industry blogs and publications
Attend webinars and workshops
Experiment with new platforms and features

Refine your reading comprehension skills

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Strengthen critical reading skills to better understand course materials and improve overall reading speed and retention

Browse courses on Reading Comprehension

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Practice active reading techniques
Use a dictionary or thesaurus to expand your vocabulary
Take practice tests to improve speed and comprehension

Practice using social media advertising tools

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Develop proficiency in using social media advertising platforms to create and manage effective campaigns

Browse courses on Social Media Advertising

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Set up ad campaigns on Facebook and Instagram
Monitor and analyze campaign performance
Use A/B testing to optimize ad campaigns

Four other activities

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Attend a social media marketing workshop

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Enhance your knowledge and skills by attending a workshop led by industry experts

Browse courses on Social Media Marketing

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Research and identify relevant workshops
Attend the workshop and actively participate
Follow up with workshop organizers to connect with industry professionals

Engage in peer review and feedback on social media campaigns

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Gain valuable insights and improve your campaigns by sharing and discussing your work with peers

Browse courses on Social Media Campaigns

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Present your campaign plan to peers
Provide feedback on peers' campaigns
Incorporate feedback into your own campaigns

Write a marketing research report

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Apply data analysis and critical thinking to assess and improve marketing campaigns and strategies

Browse courses on Marketing Research

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Gather data through surveys or focus groups
Analyze data using statistical software
Present findings and recommendations

Write a blog post summarizing key concepts from the course

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Reinforce your understanding of the course material by writing a comprehensive blog post

Browse courses on Social Media Marketing

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Identify key concepts from each module
Write a clear and concise summary
Publish your blog post and share it with others

Career center

Learners who complete قياس حملات التسويق عبر وسائل التواصل الاجتماعي وتعزيزها will develop knowledge and skills that may be useful to these careers:

Marketing Analyst

Marketing analysts are masterful in data interpretation and communication, which is crucial for success in the role. This course will provide you with the necessary analytical skills to interpret the results of marketing campaigns and to make recommendations based on data insights. You'll learn how to track key metrics, including website traffic, social media engagement, and conversion rates, and you'll gain experience in using data visualization tools to present your findings in a clear and concise way.

See salaries and explore the career path for Marketing Analyst

Social Media Manager

Social media managers are responsible for developing and executing social media strategies, which requires a deep understanding of how to measure and improve campaign performance. This course will teach you how to set goals for your social media campaigns, track your progress, and make adjustments based on your results. You'll also learn how to use social media analytics tools to measure the reach and engagement of your content, and gain insights into your audience.

See salaries and explore the career path for Social Media Manager

Digital Marketing Specialist

Digital marketing specialists are responsible for planning, executing, and measuring digital marketing campaigns. This course will provide you with the skills you need to develop and implement effective digital marketing strategies, including social media marketing, search engine optimization (SEO), email marketing, and pay-per-click (PPC) advertising. You'll also learn how to measure the results of your campaigns and make adjustments based on your findings.

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Brand Manager

Brand managers are responsible for developing and maintaining a brand's identity and reputation. This course will help you build the skills you need to measure and improve brand performance.

See salaries and explore the career path for Brand Manager

Public relations manager

Public relations managers are responsible for building and maintaining relationships with the media, which requires a strong understanding of how to measure and improve media coverage. This course will teach you how to track key metrics, including media mentions, social media engagement, and website traffic, and you'll gain experience in using data visualization tools to present your findings in a clear and concise way.

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Market Research Analyst

Market research analysts are responsible for collecting and analyzing data about consumer behavior. This course will teach you how to design and conduct market research studies, and you'll gain experience in using statistical analysis tools to interpret your findings. You'll also learn how to communicate your findings to clients and other stakeholders in a clear and concise way.

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Advertising Manager

Advertising managers are responsible for planning, executing, and measuring advertising campaigns. This course will provide you with the skills you need to develop and implement effective advertising strategies, including traditional advertising, digital advertising, and social media advertising. You'll also learn how to measure the results of your campaigns and make adjustments based on your findings.

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Content Marketing Manager

Content marketing managers are responsible for developing and executing content marketing strategies. This course will teach you how to create and distribute high-quality content that will attract and engage your target audience. You'll also learn how to measure the results of your content marketing campaigns and make adjustments based on your findings.

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Product Marketing Manager

Product marketing managers are responsible for developing and executing product marketing strategies. This course will teach you how to define your target market, develop your product's value proposition, and create marketing materials that will reach and persuade your target audience. You'll also learn how to measure the results of your product marketing campaigns and make adjustments based on your findings.

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Media Planner

Media planners are responsible for developing and executing media plans. This course will teach you how to select the right media channels for your target audience, and you'll learn how to negotiate with media outlets to get the best possible rates. You'll also learn how to measure the results of your media campaigns and make adjustments based on your findings.

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Sales Manager

Sales managers are responsible for leading and motivating sales teams. This course may be useful for sales managers who want to improve their understanding of social media marketing and other digital marketing channels.

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Customer Relationship Manager (CRM)

Customer relationship managers (CRMs) are responsible for building and maintaining relationships with customers. This course may be useful for CRMs who want to improve their understanding of social media marketing and other digital marketing channels.

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Account Manager

Account managers are responsible for managing relationships with clients. This course may be useful for account managers who want to improve their understanding of social media marketing and other digital marketing channels.

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Business Development Manager

Business development managers are responsible for generating new business for their companies. This course may be useful for business development managers who want to improve their understanding of social media marketing and other digital marketing channels.

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Marketing Consultant

Marketing consultants provide advice to businesses on marketing strategies. This course may be useful for marketing consultants who want to improve their understanding of social media marketing and other digital marketing channels.

See salaries and explore the career path for Marketing Consultant