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Erin Bill
Para el fin de este proyecto, desarrollará y usará su propio CRM en HubSpot y aprenderá como usar el CRM para hacer crecer su empresa.
HubSpot es un CRM basado en la nube que puede mejorar todos los aspectos de su empresa. El CRM HubSpot es un recurso para todos los equipos que tienen que tratar con los clientes, como contiene todos los datos de sus clientes, desde sus números de teléfono hasta un registro de todas las comunicaciones entre el cliente y la empresa.
Read more
Para el fin de este proyecto, desarrollará y usará su propio CRM en HubSpot y aprenderá como usar el CRM para hacer crecer su empresa.
HubSpot es un CRM basado en la nube que puede mejorar todos los aspectos de su empresa. El CRM HubSpot es un recurso para todos los equipos que tienen que tratar con los clientes, como contiene todos los datos de sus clientes, desde sus números de teléfono hasta un registro de todas las comunicaciones entre el cliente y la empresa.
Read more
Para el fin de este proyecto, desarrollará y usará su propio CRM en HubSpot y aprenderá como usar el CRM para hacer crecer su empresa.
HubSpot es un CRM basado en la nube que puede mejorar todos los aspectos de su empresa. El CRM HubSpot es un recurso para todos los equipos que tienen que tratar con los clientes, como contiene todos los datos de sus clientes, desde sus números de teléfono hasta un registro de todas las comunicaciones entre el cliente y la empresa.
En su plataforma HubSpot puede incluir todos sus procesos de ventas, marketing o mercadeo, y servicio al cliente en una sola plataforma basada en su CRM. Fácil de usar, HubSpot deja que usted pueda gestionar y aumentar a sus clientes tal como mejorar su relación con sus clientes existente. ¡Y HubSpot es completamente gratis!
Register for this course and see more details by visiting:
OpenCourser.com/course/pkjo5u/introduccion
What's inside
Syllabus
Project Overview
Para el fin de este proyecto desarrollará y usará un CRM en HubSpot y aprenderá como usar su CRM para hacer crecer su empresa.
HubSpot es un CRM basado en la nube que puede mejorar todos los aspectos de su empresa.
HubSpot puede incluir todos sus procesos de ventas, marketing o mercadeo, y servicio al cliente en una sola plataforma basada en su CRM.
¡HubSpot es una herramienta valiosa que va a mejorar el crecimiento, la productividad y la marca de su empresa!
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Desarrolla y usa CRM en HubSpot para hacer crecer su empresa
Puede mejorar todos los aspectos de su empresa
Incluye todos sus procesos de ventas, marketing y servicio al cliente en una sola plataforma
Es completamente gratis
Save this course
Save Introducción a CRM con HubSpot to your list so you can find it easily later:
Save
Save
Reviews summary
High-value crm fundamentals
This course provides a strong foundation in CRM fundamentals.
Students appreciate the quality of instruction and find the course to be an excellent resource for beginners.
This course provides a strong hands-on component, allowing you to develop and implement your own CRM in HubSpot.
Great for those new to CRM.
"Muy completo para principiantes."
Well-explained and clear instruction.
"Muy bien explicado..."
"El tutor fué claro y conciso."
Develop and use your own CRM in HubSpot.
"Para el fin de este proyecto desarrollará y usará un CRM en HubSpot..."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Introducción a CRM con HubSpot with these
activities:
Review CRM fundamentals
Show steps
Gain a solid foundation in CRM concepts and HubSpot's key features, ensuring you're well-prepared for the course material.
Browse courses on
Salesforce
Show steps
-
Revisit key CRM concepts like lead management, sales pipelines, and customer segmentation.
-
Explore HubSpot's website and ознакомьтесь with its core functionalities.
Follow HubSpot Academy courses
Show steps
Enhance your understanding of HubSpot's capabilities and best practices by following guided tutorials provided by HubSpot Academy.
Show steps
-
Enroll in the HubSpot Academy CRM fundamentals course.
-
Complete the interactive lessons and exercises provided in the course.
Join a HubSpot user group or forum
Show steps
Connect with other HubSpot users and practitioners to exchange ideas, ask questions, and learn from their experiences.
Show steps
-
Identify relevant HubSpot user groups or forums online.
-
Join the group or forum and actively participate in discussions.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Complete HubSpot certification practice tests
Show steps
Test your knowledge and reinforce your understanding of HubSpot's platform by completing practice tests designed to prepare you for HubSpot certifications.
Show steps
-
Access HubSpot's certification practice tests online.
-
Take the practice tests and review your results to identify areas for improvement.
Attend a HubSpot user conference or webinar
Show steps
Immerse yourself in the HubSpot ecosystem by attending user conferences or webinars, where you can learn from industry experts and network with other professionals.
Show steps
-
Research upcoming HubSpot user conferences or webinars.
-
Register and attend the event, actively engaging in sessions and networking opportunities.
Develop a sample CRM strategy
Show steps
Apply your understanding of CRM by crafting a sample strategy that outlines how you would implement and leverage a CRM system for a specific business scenario.
Show steps
-
Identify a specific business scenario and define the target audience.
-
Outline the key objectives and goals you aim to achieve with the CRM system.
-
Determine the specific HubSpot features and functionalities you will utilize.
Contribute to the HubSpot community
Show steps
Enhance your understanding of HubSpot's platform and contribute to its growth by reporting bugs, suggesting improvements, or participating in community discussions.
Show steps
-
Identify areas where you can contribute to HubSpot's community, such as bug reporting or forum participation.
-
Make valuable contributions that benefit the community.
Review CRM fundamentals
Show steps
Gain a solid foundation in CRM concepts and HubSpot's key features, ensuring you're well-prepared for the course material.
Browse courses on
Salesforce
Show steps
Show steps
Show steps
- Revisit key CRM concepts like lead management, sales pipelines, and customer segmentation.
- Explore HubSpot's website and ознакомьтесь with its core functionalities.
Follow HubSpot Academy courses
Show steps
Enhance your understanding of HubSpot's capabilities and best practices by following guided tutorials provided by HubSpot Academy.
Show steps
Show steps
Show steps
- Enroll in the HubSpot Academy CRM fundamentals course.
- Complete the interactive lessons and exercises provided in the course.
Join a HubSpot user group or forum
Show steps
Connect with other HubSpot users and practitioners to exchange ideas, ask questions, and learn from their experiences.
Show steps
Show steps
Show steps
- Identify relevant HubSpot user groups or forums online.
- Join the group or forum and actively participate in discussions.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Complete HubSpot certification practice tests
Show steps
Test your knowledge and reinforce your understanding of HubSpot's platform by completing practice tests designed to prepare you for HubSpot certifications.
Show steps
Show steps
Show steps
- Access HubSpot's certification practice tests online.
- Take the practice tests and review your results to identify areas for improvement.
Attend a HubSpot user conference or webinar
Show steps
Immerse yourself in the HubSpot ecosystem by attending user conferences or webinars, where you can learn from industry experts and network with other professionals.
Show steps
Show steps
Show steps
- Research upcoming HubSpot user conferences or webinars.
- Register and attend the event, actively engaging in sessions and networking opportunities.
Develop a sample CRM strategy
Show steps
Apply your understanding of CRM by crafting a sample strategy that outlines how you would implement and leverage a CRM system for a specific business scenario.
Show steps
Show steps
Show steps
- Identify a specific business scenario and define the target audience.
- Outline the key objectives and goals you aim to achieve with the CRM system.
- Determine the specific HubSpot features and functionalities you will utilize.
Contribute to the HubSpot community
Show steps
Enhance your understanding of HubSpot's platform and contribute to its growth by reporting bugs, suggesting improvements, or participating in community discussions.
Show steps
Show steps
Show steps
- Identify areas where you can contribute to HubSpot's community, such as bug reporting or forum participation.
- Make valuable contributions that benefit the community.
Career center
Learners who complete Introducción a CRM con HubSpot will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
A Marketing Manager oversees marketing initiatives, including the creation and execution of marketing campaigns, as well as the analysis of their results. The Introduction to CRM with HubSpot course can help build a foundation for success in this role by providing a comprehensive overview of HubSpot's CRM platform. HubSpot is widely used by marketing teams, and proficiency in this tool is highly sought after. The course will also help you understand how to use HubSpot to manage customer relationships, track marketing performance, and generate leads.
Sales Manager
Sales Manager
A Sales Manager leads a team of sales representatives, sets sales goals, and develops sales strategies. The Introduction to CRM with HubSpot course can be useful for aspiring Sales Managers by providing a comprehensive overview of HubSpot's CRM platform and how to use it to manage customer relationships and track sales performance. HubSpot is a very popular CRM platform among sales professionals and being familiar with it can greatly increase your competitiveness in the job market.
Customer Success Manager
Customer Success Manager
A Customer Success Manager ensures that customers are satisfied with a company's products or services and helps them achieve their desired outcomes. The Introduction to CRM with HubSpot course can be helpful in this role by providing a deep understanding of HubSpot's CRM platform, which is commonly used by Customer Success Managers to manage customer relationships, track customer progress, and identify opportunities for improvement.
Marketing Analyst
Marketing Analyst
A Marketing Analyst analyzes marketing data to measure the effectiveness of marketing campaigns and provide insights to improve future campaigns. The Introduction to CRM with HubSpot course may be helpful for Marketing Analysts by providing an understanding of how HubSpot's CRM platform can be used to track marketing performance. HubSpot is a powerful tool for marketing analytics and being proficient in it can help you stand out in the job market.
Sales Consultant
Sales Consultant
A Sales Consultant provides guidance and advice to clients on how to improve their sales performance. The Introduction to CRM with HubSpot course can be useful for Sales Consultants by providing a comprehensive overview of HubSpot's CRM platform and how it can be used to manage customer relationships and track sales performance. HubSpot is a popular CRM platform among sales professionals and being familiar with it can greatly increase your marketability.
Business Development Manager
Business Development Manager
A Business Development Manager identifies and develops new business opportunities for a company. The Introduction to CRM with HubSpot course may be helpful for Business Development Managers by providing an understanding of how HubSpot's CRM platform can be used to manage customer relationships and track sales performance. HubSpot is a valuable tool for business development professionals and being proficient in it can make you more competitive in the job market.
Account Manager
Account Manager
An Account Manager manages relationships with existing clients and ensures that their needs are met. The Introduction to CRM with HubSpot course can be helpful for Account Managers by providing a comprehensive overview of HubSpot's CRM platform and how it can be used to manage customer relationships and track customer progress. HubSpot is a powerful tool for account management and being proficient in it can make you more effective in your role.
Marketing Operations Manager
Marketing Operations Manager
A Marketing Operations Manager plans and executes marketing campaigns and ensures that marketing activities are aligned with the company's overall business goals. The Introduction to CRM with HubSpot course can be useful for aspiring Marketing Operations Managers by providing an understanding of how HubSpot's CRM platform can be used to manage marketing campaigns and track marketing performance. HubSpot is a widely used marketing automation platform and being familiar with it can greatly increase your competitiveness in the job market.
Product Manager
Product Manager
A Product Manager is responsible for the development and launch of new products and oversees the product lifecycle. The Introduction to CRM with HubSpot course may be helpful for Product Managers by providing an understanding of how HubSpot's CRM platform can be used to manage customer relationships and track customer feedback. HubSpot can be a valuable tool for product development and being proficient in it can make you more effective in your role.
Data Analyst
Data Analyst
A Data Analyst collects, analyzes, and interprets data to identify trends and patterns and provide insights to improve business decisions. The Introduction to CRM with HubSpot course may be useful for Data Analysts by providing an understanding of how HubSpot's CRM platform can be used to collect and analyze customer data. HubSpot is a valuable tool for data analysis and being proficient in it can make you more competitive in the job market.
Project Manager
Project Manager
A Project Manager plans, organizes, and executes projects to achieve specific goals. The Introduction to CRM with HubSpot course may be helpful for Project Managers by providing an understanding of how HubSpot's CRM platform can be used to manage projects and track progress. HubSpot is a powerful tool for project management and being proficient in it can make you more effective in your role.
Customer Service Manager
Customer Service Manager
A Customer Service Manager oversees the customer service department and develops and implements customer service policies and procedures. The Introduction to CRM with HubSpot course can be helpful for aspiring Customer Service Managers by providing an understanding of how HubSpot's CRM platform can be used to manage customer relationships and track customer satisfaction. HubSpot is a valuable tool for customer service management and being proficient in it can make you more effective in your role.
Operations Manager
Operations Manager
An Operations Manager plans and directs the day-to-day operations of a company. The Introduction to CRM with HubSpot course may be helpful for Operations Managers by providing an understanding of how HubSpot's CRM platform can be used to manage customer relationships and track operational performance. HubSpot is a valuable tool for operations management and being proficient in it can make you more effective in your role.
Finance Manager
Finance Manager
A Finance Manager plans and directs the financial activities of a company. The Introduction to CRM with HubSpot course may be useful for Finance Managers by providing an understanding of how HubSpot's CRM platform can be used to manage customer relationships and track financial performance. HubSpot can be a valuable tool for financial management and being proficient in it can make you more effective in your role.
Human Resources Manager
Human Resources Manager
A Human Resources Manager plans and directs the human resources activities of a company. The Introduction to CRM with HubSpot course may be useful for Human Resources Managers by providing an understanding of how HubSpot's CRM platform can be used to manage employee relationships and track employee performance. HubSpot can be a valuable tool for human resources management and being proficient in it can make you more effective in your role.
For more career information including salaries, visit:
OpenCourser.com/course/pkjo5u/introduccion
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Introducción a CRM con HubSpot.
Save
Esta guía detallada proporciona una comprensión profunda de las capacidades de automatización de marketing de HubSpot, lo que permite a los usuarios crear campañas automatizadas efectivas.
Esta guía explora las tendencias y tecnologías emergentes en CRM, proporcionando estrategias para mantenerse al día con el panorama digital en constante cambio.
Save
Este libro proporciona una visión estratégica de CRM. Cubre todo, desde cómo alinear CRM con los objetivos comerciales hasta cómo medir el éxito de CRM. Es una buena lectura para ejecutivos que desean comprender el valor de CRM.
Este libro académico ofrece una base teórica sólida en CRM, presentando conceptos, tecnologías y estrategias.
Este libro explora el papel del big data en CRM, proporcionando estrategias para aprovechar los datos del cliente para mejorar las relaciones con los clientes.
Este libro se centra en el uso de HubSpot para la gestión de ventas. Cubre todo, desde cómo crear un proceso de ventas hasta cómo cerrar acuerdos.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/pkjo5u/introduccion
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Effort
1.25 horas
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Erin Bill
Language
Español
Good to know
Desarrolla y usa CRM en HubSpot para hacer crecer su empresa
Puede mejorar todos los aspectos de su empresa
Incluye todos sus procesos de ventas, marketing y servicio al cliente en una sola plataforma
Es completamente gratis
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