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Introducción a CRM con HubSpot

Erin Bill

Para el fin de este proyecto, desarrollará y usará su propio CRM en HubSpot y aprenderá como usar el CRM para hacer crecer su empresa.

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Para el fin de este proyecto, desarrollará y usará su propio CRM en HubSpot y aprenderá como usar el CRM para hacer crecer su empresa.

HubSpot es un CRM basado en la nube que puede mejorar todos los aspectos de su empresa. El CRM HubSpot es un recurso para todos los equipos que tienen que tratar con los clientes, como contiene todos los datos de sus clientes, desde sus números de teléfono hasta un registro de todas las comunicaciones entre el cliente y la empresa.

En su plataforma HubSpot puede incluir todos sus procesos de ventas, marketing o mercadeo, y servicio al cliente en una sola plataforma basada en su CRM. Fácil de usar, HubSpot deja que usted pueda gestionar y aumentar a sus clientes tal como mejorar su relación con sus clientes existente. ¡Y HubSpot es completamente gratis!

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What's inside

Syllabus

Project Overview
Para el fin de este proyecto desarrollará y usará un CRM en HubSpot y aprenderá como usar su CRM para hacer crecer su empresa. HubSpot es un CRM basado en la nube que puede mejorar todos los aspectos de su empresa. HubSpot puede incluir todos sus procesos de ventas, marketing o mercadeo, y servicio al cliente en una sola plataforma basada en su CRM. ¡HubSpot es una herramienta valiosa que va a mejorar el crecimiento, la productividad y la marca de su empresa!

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Desarrolla y usa CRM en HubSpot para hacer crecer su empresa
Puede mejorar todos los aspectos de su empresa
Incluye todos sus procesos de ventas, marketing y servicio al cliente en una sola plataforma
Es completamente gratis

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Reviews summary

High-value crm fundamentals

This course provides a strong foundation in CRM fundamentals. Students appreciate the quality of instruction and find the course to be an excellent resource for beginners. This course provides a strong hands-on component, allowing you to develop and implement your own CRM in HubSpot.
Great for those new to CRM.
"Muy completo para principiantes."
Well-explained and clear instruction.
"Muy bien explicado..."
"El tutor fué claro y conciso."
Develop and use your own CRM in HubSpot.
"Para el fin de este proyecto desarrollará y usará un CRM en HubSpot..."

Activities

Coming soon We're preparing activities for Introducción a CRM con HubSpot. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Introducción a CRM con HubSpot will develop knowledge and skills that may be useful to these careers:
Marketing Manager
A Marketing Manager oversees marketing initiatives, including the creation and execution of marketing campaigns, as well as the analysis of their results. The Introduction to CRM with HubSpot course can help build a foundation for success in this role by providing a comprehensive overview of HubSpot's CRM platform. HubSpot is widely used by marketing teams, and proficiency in this tool is highly sought after. The course will also help you understand how to use HubSpot to manage customer relationships, track marketing performance, and generate leads.
Sales Manager
A Sales Manager leads a team of sales representatives, sets sales goals, and develops sales strategies. The Introduction to CRM with HubSpot course can be useful for aspiring Sales Managers by providing a comprehensive overview of HubSpot's CRM platform and how to use it to manage customer relationships and track sales performance. HubSpot is a very popular CRM platform among sales professionals and being familiar with it can greatly increase your competitiveness in the job market.
Customer Success Manager
A Customer Success Manager ensures that customers are satisfied with a company's products or services and helps them achieve their desired outcomes. The Introduction to CRM with HubSpot course can be helpful in this role by providing a deep understanding of HubSpot's CRM platform, which is commonly used by Customer Success Managers to manage customer relationships, track customer progress, and identify opportunities for improvement.
Marketing Analyst
A Marketing Analyst analyzes marketing data to measure the effectiveness of marketing campaigns and provide insights to improve future campaigns. The Introduction to CRM with HubSpot course may be helpful for Marketing Analysts by providing an understanding of how HubSpot's CRM platform can be used to track marketing performance. HubSpot is a powerful tool for marketing analytics and being proficient in it can help you stand out in the job market.
Sales Consultant
A Sales Consultant provides guidance and advice to clients on how to improve their sales performance. The Introduction to CRM with HubSpot course can be useful for Sales Consultants by providing a comprehensive overview of HubSpot's CRM platform and how it can be used to manage customer relationships and track sales performance. HubSpot is a popular CRM platform among sales professionals and being familiar with it can greatly increase your marketability.
Business Development Manager
A Business Development Manager identifies and develops new business opportunities for a company. The Introduction to CRM with HubSpot course may be helpful for Business Development Managers by providing an understanding of how HubSpot's CRM platform can be used to manage customer relationships and track sales performance. HubSpot is a valuable tool for business development professionals and being proficient in it can make you more competitive in the job market.
Account Manager
An Account Manager manages relationships with existing clients and ensures that their needs are met. The Introduction to CRM with HubSpot course can be helpful for Account Managers by providing a comprehensive overview of HubSpot's CRM platform and how it can be used to manage customer relationships and track customer progress. HubSpot is a powerful tool for account management and being proficient in it can make you more effective in your role.
Marketing Operations Manager
A Marketing Operations Manager plans and executes marketing campaigns and ensures that marketing activities are aligned with the company's overall business goals. The Introduction to CRM with HubSpot course can be useful for aspiring Marketing Operations Managers by providing an understanding of how HubSpot's CRM platform can be used to manage marketing campaigns and track marketing performance. HubSpot is a widely used marketing automation platform and being familiar with it can greatly increase your competitiveness in the job market.
Product Manager
A Product Manager is responsible for the development and launch of new products and oversees the product lifecycle. The Introduction to CRM with HubSpot course may be helpful for Product Managers by providing an understanding of how HubSpot's CRM platform can be used to manage customer relationships and track customer feedback. HubSpot can be a valuable tool for product development and being proficient in it can make you more effective in your role.
Data Analyst
A Data Analyst collects, analyzes, and interprets data to identify trends and patterns and provide insights to improve business decisions. The Introduction to CRM with HubSpot course may be useful for Data Analysts by providing an understanding of how HubSpot's CRM platform can be used to collect and analyze customer data. HubSpot is a valuable tool for data analysis and being proficient in it can make you more competitive in the job market.
Project Manager
A Project Manager plans, organizes, and executes projects to achieve specific goals. The Introduction to CRM with HubSpot course may be helpful for Project Managers by providing an understanding of how HubSpot's CRM platform can be used to manage projects and track progress. HubSpot is a powerful tool for project management and being proficient in it can make you more effective in your role.
Customer Service Manager
A Customer Service Manager oversees the customer service department and develops and implements customer service policies and procedures. The Introduction to CRM with HubSpot course can be helpful for aspiring Customer Service Managers by providing an understanding of how HubSpot's CRM platform can be used to manage customer relationships and track customer satisfaction. HubSpot is a valuable tool for customer service management and being proficient in it can make you more effective in your role.
Operations Manager
An Operations Manager plans and directs the day-to-day operations of a company. The Introduction to CRM with HubSpot course may be helpful for Operations Managers by providing an understanding of how HubSpot's CRM platform can be used to manage customer relationships and track operational performance. HubSpot is a valuable tool for operations management and being proficient in it can make you more effective in your role.
Finance Manager
A Finance Manager plans and directs the financial activities of a company. The Introduction to CRM with HubSpot course may be useful for Finance Managers by providing an understanding of how HubSpot's CRM platform can be used to manage customer relationships and track financial performance. HubSpot can be a valuable tool for financial management and being proficient in it can make you more effective in your role.
Human Resources Manager
A Human Resources Manager plans and directs the human resources activities of a company. The Introduction to CRM with HubSpot course may be useful for Human Resources Managers by providing an understanding of how HubSpot's CRM platform can be used to manage employee relationships and track employee performance. HubSpot can be a valuable tool for human resources management and being proficient in it can make you more effective in your role.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Introducción a CRM con HubSpot.
Esta guía detallada proporciona una comprensión profunda de las capacidades de automatización de marketing de HubSpot, lo que permite a los usuarios crear campañas automatizadas efectivas.
Esta guía explora las tendencias y tecnologías emergentes en CRM, proporcionando estrategias para mantenerse al día con el panorama digital en constante cambio.
Este libro proporciona una visión estratégica de CRM. Cubre todo, desde cómo alinear CRM con los objetivos comerciales hasta cómo medir el éxito de CRM. Es una buena lectura para ejecutivos que desean comprender el valor de CRM.
Este libro académico ofrece una base teórica sólida en CRM, presentando conceptos, tecnologías y estrategias.
Este libro explora el papel del big data en CRM, proporcionando estrategias para aprovechar los datos del cliente para mejorar las relaciones con los clientes.
Este libro se centra en el uso de HubSpot para la gestión de ventas. Cubre todo, desde cómo crear un proceso de ventas hasta cómo cerrar acuerdos.

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