Engaging in Strategic Management in Healthcare Organizations from Coursera

What's inside

Syllabus

Module 1 - Business Unit Strategies, Functional Strategies, and Getting Approval

In this module you will need to come up with some strategic decisions. What you propose to strategically achieve has to be consistent with what an external and internal analyses, plus it needs to be consistent with the corporate strategy. To implement the business strategy, you need to do so through our functional strategies. You will discuss strategic alternatives, functional strategies, and going through the approval process to get our strategy approved.

Module 2 - Corporate Decisions and Strategic Alternatives - Part 1

Corporate strategy defines the company and allocates resources among the various SBUs. We started the course by discussing how corporate sets the vision and the goals for the SBUs. Now that we have an understanding of business strategy, we can discuss in more detail how corporate supports those plans. But corporate can also take on other approaches, such as acquiring companies, forming partnerships, or developing new business areas. In this module, we will consider the strategic alternatives that corporate strategies can take on.

Module 3 Corporate Decisions and Strategic Alternatives - Part 2

Another decision for corporate strategists is to determine the level of diversification. Companies diversify in order to grow and hopefully achieve greater profitability. By going after markets the organization is not currently in, the company is trying to develop new lines of business. In this module we will discuss diversification as well as mergers and acquisitions.

Module 4: Strategic Leadership and Implementation

A corporate strategy is meaningless without leadership in both creating the plan and in its implementation. In this module we will cover several challenges in developing and implementing strategy and then the leadership approaches one can take to overcome those challenges. The leadership style we suggest is one of leader as coach, who empowers the employees so as to create a learning organization. This is most apt in an environment of change and unanticipated risks, as forecasting the future is nigh impossible.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides a foundation for advanced learners in health management

Develops perspectives that are useful for professionals in the healthecare industry

Taught by Paul Levy and John Friar, who have established reputations in strategic management

Students will review the impact of the market environment on strategy-making

Examines healthcare organizations, including mergers and acquisitions

This course assumes that students have knowledge of the first part of this course series

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Engaging in Strategic Management in Healthcare Organizations with these activities:

Brush up on business strategy fundamentals

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Revisit key concepts from business strategy to enhance your understanding of healthcare organizations' strategic management.

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Review notes or textbooks on business strategy concepts
Complete practice exercises or quizzes on business strategy

Review Hospital Administration General Knowledge

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Recall some of the foundational concepts that will aid you in this course

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Go through your old textbooks
Review your old course notes and assignments
Take an online practice quiz

Connect with professionals in the healthcare industry

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Build your professional network and gain valuable insights by connecting with experienced professionals in the healthcare industry.

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Attend industry events and conferences
Reach out to professionals on LinkedIn or other professional networking platforms
Request informational interviews to learn from their experiences and perspectives

11 other activities

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Attend industry webinars and workshops

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Stay up-to-date on the latest trends and best practices in healthcare strategic management by attending industry webinars and workshops.

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Search for upcoming webinars and workshops related to healthcare strategic management
Register and attend the events

Watch Online Videos about Healthcare Management

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YouTube and other video-based platforms have content that can strengthen your knowledge foundation

Browse courses on Healthcare Management

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Search for videos on healthcare management topics
Create a playlist of relevant videos
Take notes while watching the videos

Create a summary of key strategic management frameworks

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Reinforce your understanding of strategic management frameworks by creating a concise summary of their key elements and applications.

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Gather materials from course lectures and readings
Identify and extract key concepts and models
Organize and summarize the frameworks in a clear and concise format

Practice Analyzing Healthcare Data

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You will apply concepts from the course to solve problems

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Download practice datasets
Use statistical software to analyze the data
Write a report on your findings

Analyze healthcare industry case studies

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Engage in critical thinking by examining real-world healthcare case studies to understand strategic decision-making in the industry.

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Read and analyze case studies provided in course materials
Identify key strategic issues and challenges
Develop and evaluate potential solutions

Participate in peer-led discussion groups

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Engage with peers to exchange perspectives, enhance critical thinking, and deepen your understanding of strategic management concepts.

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Join or create a peer-led discussion group
Prepare for discussions by reviewing course materials and readings
Actively participate in discussions, sharing insights and asking questions

Explore advanced topics in strategic management

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Expand your knowledge of strategic management by exploring advanced topics such as mergers and acquisitions, corporate governance, and international business strategy.

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Identify areas of strategic management you wish to explore further
Search for online tutorials or courses on these topics
Complete the tutorials or courses to enhance your understanding

Create a Business Plan for a Healthcare Organization

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Draft a document that tests your knowledge about developing a healthcare business strategy

Browse courses on Business Strategy

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Choose a healthcare organization
Research the organization's industry, market, and competitors
Develop a business strategy
Write a business plan

Attend a Healthcare Industry Conference

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Immerse yourself in the latest trends and connect with professionals

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Research upcoming healthcare conferences
Register for a conference that interests you
Attend the conference and engage with other attendees

Develop a strategic analysis of a healthcare organization

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Apply your knowledge of strategic management frameworks to conduct an in-depth analysis of a healthcare organization, identifying key challenges and opportunities.

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Select a healthcare organization for analysis
Gather data and information on the organization's industry, market, and internal capabilities
Apply strategic management frameworks to analyze the organization's strengths, weaknesses, opportunities, and threats
Develop recommendations for strategic improvement

Implement a strategic plan for a healthcare organization

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Put your strategic management skills into practice by developing and implementing a comprehensive strategic plan for a healthcare organization.

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Define the organization's strategic goals and objectives
Develop strategies to achieve the goals and objectives
Implement the strategies and monitor their progress
Evaluate the effectiveness of the strategic plan and make necessary adjustments

Career center

Learners who complete Engaging in Strategic Management in Healthcare Organizations will develop knowledge and skills that may be useful to these careers:

Healthcare Consultant

Healthcare Consultants help organizations improve their performance and achieve their goals. They use their knowledge of the healthcare industry, business strategy, and data analysis to develop and implement solutions that address the unique challenges facing healthcare organizations. This course provides a strong foundation in strategic management for healthcare organizations, which is essential for success in this role. The course covers topics such as business unit strategies, functional strategies, corporate decisions, and strategic leadership, all of which are critical to the work of a Healthcare Consultant.

See salaries and explore the career path for Healthcare Consultant

Healthcare Executive

Healthcare Executives are responsible for the overall leadership and management of healthcare organizations. They develop and implement strategic plans, oversee financial performance, and ensure that the organization is providing high-quality patient care. This course provides a comprehensive overview of strategic management for healthcare organizations, which is essential for success in this role. The course covers topics such as business unit strategies, functional strategies, corporate decisions, and strategic leadership, all of which are critical to the work of a Healthcare Executive.

See salaries and explore the career path for Healthcare Executive

Medical Director

Medical Directors are responsible for the medical care provided by healthcare organizations. They oversee the development and implementation of clinical policies and procedures, and ensure that the organization is providing high-quality patient care. This course provides a strong foundation in strategic management for healthcare organizations, which is essential for success in this role. The course covers topics such as business unit strategies, functional strategies, and strategic leadership, all of which are critical to the work of a Medical Director.

See salaries and explore the career path for Medical Director

Healthcare Manager

Healthcare Managers are responsible for the management of specific departments within healthcare organizations. They oversee staff, develop and implement budgets, and ensure that the department is meeting its goals. This course provides a strong foundation in strategic management for healthcare organizations, which is essential for success in this role. The course covers topics such as business unit strategies, functional strategies, and strategic leadership, all of which are critical to the work of a Healthcare Manager.

See salaries and explore the career path for Healthcare Manager

Pharmacy Director

Pharmacy Directors are responsible for the management of pharmacy services within healthcare organizations. They oversee the procurement, storage, and dispensing of medications, and ensure that the pharmacy department is meeting its goals. This course provides a strong foundation in strategic management for healthcare organizations, which is essential for success in this role. The course covers topics such as business unit strategies, functional strategies, and strategic leadership, all of which are critical to the work of a Pharmacy Director.

See salaries and explore the career path for Pharmacy Director

Nursing Director

Nursing Directors are responsible for the management of nursing staff within healthcare organizations. They oversee the recruitment, training, and development of nurses, and ensure that the nursing department is meeting its goals. This course provides a strong foundation in strategic management for healthcare organizations, which is essential for success in this role. The course covers topics such as business unit strategies, functional strategies, and strategic leadership, all of which are critical to the work of a Nursing Director.

See salaries and explore the career path for Nursing Director

Healthcare Administrator

Healthcare Administrators are responsible for the day-to-day operations of healthcare organizations. They oversee a variety of departments, including nursing, finance, and human resources. This course provides a strong foundation in strategic management for healthcare organizations, which is essential for success in this role. The course covers topics such as business unit strategies, functional strategies, and strategic leadership, all of which are critical to the work of a Healthcare Administrator.

See salaries and explore the career path for Healthcare Administrator

Healthcare Policy Analyst

Healthcare Policy Analysts analyze and develop policies that affect the healthcare system. They use their knowledge of healthcare economics, public health, and politics to inform policy decisions. This course provides a strong foundation in strategic management for healthcare organizations, which is essential for success in this role. The course covers topics such as business unit strategies, functional strategies, corporate decisions, and strategic leadership, all of which are critical to the work of a Healthcare Policy Analyst.

See salaries and explore the career path for Healthcare Policy Analyst

Physical Therapist

Physical Therapists help people recover from injuries or illnesses that affect their movement. They use a variety of techniques to help people regain their strength, flexibility, and balance. This course provides a strong foundation in strategic management for healthcare organizations, which may be useful for Physical Therapists who want to move into a leadership or management role within a healthcare organization. The course covers topics such as business unit strategies, functional strategies, and strategic leadership, all of which are critical to the work of a Physical Therapist in a leadership or management role.

See salaries and explore the career path for Physical Therapist

Occupational Therapist

Occupational Therapists help people recover from injuries or illnesses that affect their ability to move and perform everyday activities. They use a variety of techniques to help people regain their independence and improve their quality of life. This course provides a strong foundation in strategic management for healthcare organizations, which may be useful for Occupational Therapists who want to move into a leadership or management role within a healthcare organization. The course covers topics such as business unit strategies, functional strategies, and strategic leadership, all of which are critical to the work of an Occupational Therapist in a leadership or management role.

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Social Worker

Social Workers help people cope with the challenges of life. They provide counseling, support, and resources to help people overcome mental health issues, poverty, and other challenges. This course provides a strong foundation in strategic management for healthcare organizations, which may be useful for Social Workers who want to move into a leadership or management role within a healthcare organization. The course covers topics such as business unit strategies, functional strategies, and strategic leadership, all of which are critical to the work of a Social Worker in a leadership or management role.

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Health Educator

Health Educators develop and implement programs to promote health and prevent disease. They work with individuals, groups, and communities to provide information and resources that help people make healthy choices. This course provides a strong foundation in strategic management for healthcare organizations, which may be useful for Health Educators who want to move into a leadership or management role within a healthcare organization. The course covers topics such as business unit strategies, functional strategies, and strategic leadership, all of which are critical to the work of a Health Educator in a leadership or management role.

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Speech-Language Pathologist

Speech-Language Pathologists help people with communication disorders. They work with people of all ages to improve their speech, language, and swallowing skills. This course provides a strong foundation in strategic management for healthcare organizations, which may be useful for Speech-Language Pathologists who want to move into a leadership or management role within a healthcare organization. The course covers topics such as business unit strategies, functional strategies, and strategic leadership, all of which are critical to the work of a Speech-Language Pathologist in a leadership or management role.

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Research Scientist

Research Scientists conduct research to improve the health and well-being of people. They use their knowledge of biology, chemistry, and other sciences to develop new treatments and technologies. This course provides a strong foundation in strategic management for healthcare organizations, which may be useful for Research Scientists who want to move into a leadership or management role within a healthcare organization. The course covers topics such as business unit strategies, functional strategies, and strategic leadership, all of which are critical to the work of a Research Scientist in a leadership or management role.

See salaries and explore the career path for Research Scientist

Healthcare Data Analyst

Healthcare Data Analysts use data to improve the quality and efficiency of healthcare services. They analyze data to identify trends, patterns, and opportunities for improvement. This course provides a strong foundation in strategic management for healthcare organizations, which is essential for success in this role. The course covers topics such as business unit strategies, functional strategies, and strategic leadership, all of which are critical to the work of a Healthcare Data Analyst.

See salaries and explore the career path for Healthcare Data Analyst

Engaging in Strategic Management in Healthcare Organizations

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