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لوسائط الرقمية واستراتيجيات التسويق

Mike Yao

يمنح انتشار التكنولوجيا الرقمية الشركات مجموعة جديدة ومتنوعة من الأدوات للوصول إلى المستهلكين والتفاعل معهم ومراقبتهم والاستجابة لهم بدرجة غير مسبوقة. يمكن أيضًا الاستفادة من البيانات الرقمية المجمعة والضخمة لاستهداف شرائح معينة من المستهلكين بشكل أفضل. متابعة قنوات التسويق الرقمي: The Landscape (المشهد)، تهدف هذه الدورة التدريبية إلى تزويدك بفهم أعمق للعمليات الأساسية لتخطيط حملة تسويق رقمية ودور القنوات الرقمية المختلفة في تأسيس اتصال تسويقي متكامل.

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Syllabus

نظرة عامة على الدورة التدريبية وتحسين الأصول الرقمية الخاصة بك
في هذه الوحدة، ستتعلم أفضل الممارسات لكتابة الإعلانات الناجحة عبر الإنترنت وتحسين محركات البحث، وكيف يمكن أن يؤثر البحث المتخصص على تصنيفاتك، وكيفية تخطيط حملة البحث الخاصة بك وإعدادها وتشغيلها.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Develops skills in website analytics reporting and building web traffic
Covers multiple marketing channels
Helps marketers build campaigns that harness multiple channels
Excellent for marketers looking to build skills in campaign planning and execution
Instructors are experts in digital marketing
Provides a solid introduction to digital marketing channels

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Reviews summary

استراتيجيات التسويق الرقمي الشاملة والعملية

وفقًا للمتعلمين، توفر هذه الدورة أساسًا قويًا وشاملاً في استراتيجيات التسويق الرقمي. يتميز المحتوى بكونه عمليًا وقابلًا للتطبيق مباشرة، مع أمثلة واقعية تساعد على فهم المفاهيم. يجد الكثيرون المحاضرات واضحة ومنظمة بشكل جيد، مما يجعلها مثالية للمبتدئين والراغبين في صياغة خطة رقمية متكاملة. بينما أشار بعض الطلاب في السابق إلى حاجة المحتوى للتحديث أو نقص العمق للمتقدمين، تُظهر المراجعات الأحدث أن الدورة محدّثة ومواكبة للاتجاهات، مما يعكس على الأرجح تحسينات مستمرة.
ممتازة للمبتدئين، لكن قد تفتقر إلى العمق للمتعلمين المتقدمين.
"دورة جيدة جدًا للمبتدئين، وتوفر أساسًا قويًا."
"أعتقد أنها أفضل للمبتدئين تمامًا، وليس لمن لديهم معرفة سابقة بسيطة."
"شعرت أنها تفتقر إلى العمق في بعض الجوانب المتقدمة، مثل التحليلات المتقدمة."
"المحتوى سطحي في بعض النواحي، ولم يتعمق بما فيه الكفاية."
هناك تباين في الآراء حول حداثة المحتوى، مع إشارات إلى تحسينات حديثة.
"المحتوى محدّث ومواكب لأحدث الاتجاهات في المجال."
"بعض أجزاء الدورة بدت غير متجددة قليلاً، خاصة في أمثلة الفيديو."
"تحتاج الدورة إلى تحديثات جوهرية لتكون ذات قيمة أكبر للمحترفين."
يشيد الطلاب بقدرة المدرب على تبسيط المفاهيم المعقدة وتقديم أمثلة واقعية.
"المدرب يشرح بوضوح شديد ويقدم أمثلة واقعية ساعدتني على فهم المفاهيم المعقدة."
"المدرب يقدم المفاهيم المعقدة بطريقة مبسطة ومفهومة."
"وجدت أن الشروحات كانت دقيقة ومباشرة، مما سهل علي استيعاب."
تغطي الدورة جوانب متعددة من التسويق الرقمي بتنظيم ممتاز.
"لقد كانت هذه الدورة ممتازة وشاملة للغاية!"
"الوحدات منظمة بشكل جيد، خاصة التسويق عبر وسائل التواصل الاجتماعي والبريد الإلكتروني."
"دورة مفيدة جداً لفهم أساسيات التسويق الرقمي. أعجبتني الوحدات المنظمة جيداً."
توفر الدورة مهارات واستراتيجيات تسويقية قابلة للتطبيق فورًا في العمل.
"لقد كانت هذه الدورة ممتازة... قدمت إرشادات عملية قابلة للتطبيق مباشرة."
"الواجبات كانت مفيدة حقًا وسمحت لي بتطبيق ما تعلمته."
"لقد اكتسبت مهارات قابلة للتطبيق فورًا في عملي."
بعض الملاحظات حول جودة الصوت والفيديو ونشاط المنتدى.
"جودة الصوت والفيديو كانت متغيرة في بعض المحاضرات، وهذا كان مزعجًا."
"لم أجد أن المناقشات في المنتدى نشطة بما يكفي."
"أتمنى لو كان هناك المزيد من المشاريع العملية لتطبيق المفاهيم."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in لوسائط الرقمية واستراتيجيات التسويق with these activities:
Learn About Google Display Network Bidding Options
Deepen your understanding of Google Display Network bidding options to make informed choices and optimize campaign performance.
Show steps
  • Explore Google's support documentation on Display Network bidding.
  • Watch video tutorials on various bidding strategies.
  • Experiment with different bidding options in your own campaigns.
Show all one activities

Career center

Learners who complete لوسائط الرقمية واستراتيجيات التسويق will develop knowledge and skills that may be useful to these careers:
Marketing Manager
Planning and executing successful marketing campaigns is a key responsibility of a Marketing Manager. This course teaches foundational principles for digital marketing strategy. Graduates may find this course particularly helpful as they learn about popular channels for marketing campaigns, including paid search, email marketing, social media, and video. The course also includes guidance on messaging, analytics, and best practices that can help someone succeed as a Marketing Manager.
See salaries and explore the career path for Marketing Manager
Digital Marketing Specialist
Digital Marketing Specialists need to excel at using digital tools and channels. They must also understand how to analyze data to optimize campaigns. This course provides foundational instruction in both areas, with a focus on digital advertising, social media marketing, email marketing, and measurement and analytics. Graduates will have a head start as they learn from this course what tools, techniques, and platforms to use -- and how to use them well -- in their chosen field.
See salaries and explore the career path for Digital Marketing Specialist
Content Marketing Manager
Content Marketing Managers need to be able to plan, create, and measure the effectiveness of content campaigns. This course provides a comprehensive overview of the digital marketing landscape, with specific instruction on developing and executing content marketing strategies that leverage search engine optimization, video, social media, and email. Graduates will be able to use what they learn in this course to drive traffic, generate leads, and build brand awareness.
See salaries and explore the career path for Content Marketing Manager
Social Media Manager
Social Media Managers are responsible for developing and executing social media strategies that engage target audiences and achieve business objectives. This course will help someone succeed in this role by providing a deep dive into social media marketing, including best practices for content creation, community management, and paid advertising. Graduates will also learn how to measure the effectiveness of their social media campaigns so that they can continually improve their results.
See salaries and explore the career path for Social Media Manager
Search Engine Optimization (SEO) Specialist
SEO Specialists help websites rank higher in search engine results, which can lead to increased traffic and conversions. This course offers a solid foundation in SEO best practices, including keyword research, on-page optimization, and link building. Graduates will be able to use the skills and techniques they learn in this course to help their clients improve their organic search visibility and drive more traffic to their websites.
See salaries and explore the career path for Search Engine Optimization (SEO) Specialist
Email Marketing Specialist
Email Marketing Specialists are responsible for planning, creating, and executing email marketing campaigns that generate leads, nurture relationships, and drive conversions. This course will help graduates succeed in this role by providing a thorough understanding of email marketing best practices, including list segmentation, email design, and campaign measurement. Graduates will also learn how to use email marketing automation to streamline their workflows and improve their results.
See salaries and explore the career path for Email Marketing Specialist
Web Analyst
Web Analysts use data to measure and improve the effectiveness of websites and other digital properties. This course provides a comprehensive overview of web analytics, including data collection, analysis, and reporting. Graduates will be able to use the skills and knowledge they gain in this course to help their clients understand their website traffic, identify areas for improvement, and make data-driven decisions.
See salaries and explore the career path for Web Analyst
Marketing Consultant
Marketing Consultants provide advice and guidance to businesses on all aspects of marketing. This course will help someone succeed in this role by providing a comprehensive overview of the digital marketing landscape, with instruction on digital advertising, social media marketing, email marketing, and measurement and analytics. Graduates will be able to use the skills and knowledge they gain in this course to help their clients develop and execute effective marketing campaigns.
See salaries and explore the career path for Marketing Consultant
Product Marketing Manager
Product Marketing Managers are responsible for developing and executing marketing strategies for products. This course provides a foundation in marketing strategy, with a focus on digital marketing channels and tactics. Graduates will be able to use the skills and knowledge they gain in this course to help their companies launch new products, increase sales, and build brand awareness.
See salaries and explore the career path for Product Marketing Manager
Brand Manager
Brand Managers are responsible for developing and managing brand strategies. This course provides a comprehensive overview of brand management, with a focus on digital marketing channels and tactics. Graduates will be able to use what they learn in this course to help their companies build strong brands and achieve their business goals.
See salaries and explore the career path for Brand Manager
Public relations manager
Public Relations Managers are responsible for developing and executing public relations campaigns for organizations. This course will offer a foundation in public relations principles and practices, with a focus on digital media. Graduates will learn how to use digital channels to build relationships with key stakeholders, manage their company's reputation, and promote their organization's mission.
See salaries and explore the career path for Public relations manager
Market Research Analyst
Market Research Analysts gather and analyze data to help businesses understand their customers and make informed decisions. This course will equip graduates with the skills they need to collect, analyze, and interpret market data. They will also learn how to use digital tools to conduct online surveys, analyze website traffic, and track social media trends.
See salaries and explore the career path for Market Research Analyst
Sales Manager
Sales Managers are responsible for leading and motivating sales teams to achieve their targets. This course may be useful for aspiring Sales Managers as it includes instruction on digital marketing channels and tactics. Graduates will learn how to use digital tools to generate leads, close deals, and build customer relationships.
See salaries and explore the career path for Sales Manager
Business Development Manager
Business Development Managers are responsible for developing and executing strategies to grow a company's revenue. This course will help someone succeed in this role by providing a foundation in marketing strategy, with an emphasis on digital marketing channels and tactics.
See salaries and explore the career path for Business Development Manager
Entrepreneur
Entrepreneurs start and run their own businesses. This course may be helpful for aspiring entrepreneurs as it provides a comprehensive overview of the digital marketing landscape. Graduates will learn about digital advertising, social media marketing, email marketing, and measurement and analytics. This knowledge can be applied to any business, regardless of its size or industry.
See salaries and explore the career path for Entrepreneur

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in لوسائط الرقمية واستراتيجيات التسويق.
Cover image
Digital Marketing
Save
Provides a comprehensive guide to social media marketing, covering topics such as social media strategy, content marketing, social media advertising, and social media analytics.
(English) Digital Marketing
Paperback
$$
(English) Digital Marketing
Paperback
$$$
(English) Digital Marketing (6th Edition)
Paperback
$$$
Cover image
The Art of SEO
Save
Provides a comprehensive guide to search engine optimization (SEO), covering topics such as keyword research, on-page optimization, and link building.
The Art of SEO
Paperback
Check
The Art of SEO
Kindle Edition
Check
Cover image
Chaffey: Digital Marketing 8e
Save
Provides a comprehensive overview of digital marketing, covering topics such as digital marketing strategy, digital marketing channels, and digital marketing measurement.
Chaffey: Digital Marketing 8e
Paperback
Check
Chaffey: Digital Marketing 8e
Kindle Edition
Check
Cover image
The Art of Social Media
Save
Provides a collection of tips and advice on how to use social media effectively.
(English) The Art of Social Media: Power Tips for Power Users
Hardcover
$$
(English) The Art of Small Business Social Media: A Blueprint...
Hardcover
$$
(English) The Art of Social Media: Power Tips for Power Users
Kindle Edition
$$
(English) The Art of Small Business Social Media: A Blueprint...
Kindle Edition
$$
Cover image
Digital Marketing Analytics
Save
Provides a guide to digital marketing analytics, covering topics such as data collection, data analysis, and data visualization.
(English) Digital Marketing Analytics: Making Sense of...
Paperback
$$
(English) Digital Marketing Analytics: Making Sense of...
Kindle Edition
$$
Cover image
The Will to Die
Save
Provides a beginner's guide to content marketing, covering topics such as content strategy, content creation, and content distribution.
The Will to Die
Paperback
Check
The Will to Die
Kindle Edition
Check

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Course image
Effort
4 أسابيع دراسية، 8-10 ساعات/أسبوع
Via
Coursera
Institution
University of Illinois at Urbana-Champaign
Instructor
Mike Yao
Language
العربية
Transcript
English
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Develops skills in website analytics reporting and building web traffic
Covers multiple marketing channels
Helps marketers build campaigns that harness multiple channels
Excellent for marketers looking to build skills in campaign planning and execution
Instructors are experts in digital marketing
Provides a solid introduction to digital marketing channels
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