لوسائط الرقمية واستراتيجيات التسويق from Coursera

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Syllabus

نظرة عامة على الدورة التدريبية وتحسين الأصول الرقمية الخاصة بك

في هذه الوحدة، ستتعلم أفضل الممارسات لكتابة الإعلانات الناجحة عبر الإنترنت وتحسين محركات البحث، وكيف يمكن أن يؤثر البحث المتخصص على تصنيفاتك، وكيفية تخطيط حملة البحث الخاصة بك وإعدادها وتشغيلها.

التسويق عبر الإنترنت والفيديو

في هذه الوحدة، ستتعلم كيف وأين تضع إعلاناتك عبر الإنترنت، وعملية إنتاج مقاطع فيديو ناجحة عبر الإنترنت، والطرق المدفوعة والمكتسبة والمملوكة لترويج مقاطع الفيديو عبر الإنترنت.

التسويق عبر الوسائط الاجتماعية والبريد الإلكتروني

في هذه الوحدة، ستتعلم أفضل الطرق للتفاعل مع الجماهير على القنوات الاجتماعية، وإنشاء إستراتيجية وسائل التواصل الاجتماعي وتنفيذها، وكيفية تخطيط حملة البريد الإلكتروني وتنفيذها، وقياس الحملة بشكل فعال.

ضع كل ذلك معًا في خطتك الرقمية

في هذه الوحدة، ستتعلم مجموعة متنوعة من قنوات وتطبيقات المراسلة عبر الهاتف المحمول، والدور الذي يلعبه الجوال في استراتيجية تسويق متكاملة، وكيفية تتبع نشاط الهاتف المحمول، وكيفية تحسين خطتك الرقمية، وأفضل الممارسات في المجال الرقمي.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops skills in website analytics reporting and building web traffic

Covers multiple marketing channels

Helps marketers build campaigns that harness multiple channels

Excellent for marketers looking to build skills in campaign planning and execution

Instructors are experts in digital marketing

Provides a solid introduction to digital marketing channels

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in لوسائط الرقمية واستراتيجيات التسويق with these activities:

Learn About Google Display Network Bidding Options

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Deepen your understanding of Google Display Network bidding options to make informed choices and optimize campaign performance.

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Explore Google's support documentation on Display Network bidding.
Watch video tutorials on various bidding strategies.
Experiment with different bidding options in your own campaigns.

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Career center

Learners who complete لوسائط الرقمية واستراتيجيات التسويق will develop knowledge and skills that may be useful to these careers:

Marketing Manager

Planning and executing successful marketing campaigns is a key responsibility of a Marketing Manager. This course teaches foundational principles for digital marketing strategy. Graduates may find this course particularly helpful as they learn about popular channels for marketing campaigns, including paid search, email marketing, social media, and video. The course also includes guidance on messaging, analytics, and best practices that can help someone succeed as a Marketing Manager.

See salaries and explore the career path for Marketing Manager

Digital Marketing Specialist

Digital Marketing Specialists need to excel at using digital tools and channels. They must also understand how to analyze data to optimize campaigns. This course provides foundational instruction in both areas, with a focus on digital advertising, social media marketing, email marketing, and measurement and analytics. Graduates will have a head start as they learn from this course what tools, techniques, and platforms to use -- and how to use them well -- in their chosen field.

See salaries and explore the career path for Digital Marketing Specialist

Social Media Manager

Social Media Managers are responsible for developing and executing social media strategies that engage target audiences and achieve business objectives. This course will help someone succeed in this role by providing a deep dive into social media marketing, including best practices for content creation, community management, and paid advertising. Graduates will also learn how to measure the effectiveness of their social media campaigns so that they can continually improve their results.

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Content Marketing Manager

Content Marketing Managers need to be able to plan, create, and measure the effectiveness of content campaigns. This course provides a comprehensive overview of the digital marketing landscape, with specific instruction on developing and executing content marketing strategies that leverage search engine optimization, video, social media, and email. Graduates will be able to use what they learn in this course to drive traffic, generate leads, and build brand awareness.

See salaries and explore the career path for Content Marketing Manager

Search Engine Optimization (SEO) Specialist

SEO Specialists help websites rank higher in search engine results, which can lead to increased traffic and conversions. This course offers a solid foundation in SEO best practices, including keyword research, on-page optimization, and link building. Graduates will be able to use the skills and techniques they learn in this course to help their clients improve their organic search visibility and drive more traffic to their websites.

See salaries and explore the career path for Search Engine Optimization (SEO) Specialist

Email Marketing Specialist

Email Marketing Specialists are responsible for planning, creating, and executing email marketing campaigns that generate leads, nurture relationships, and drive conversions. This course will help graduates succeed in this role by providing a thorough understanding of email marketing best practices, including list segmentation, email design, and campaign measurement. Graduates will also learn how to use email marketing automation to streamline their workflows and improve their results.

See salaries and explore the career path for Email Marketing Specialist

Marketing Consultant

Marketing Consultants provide advice and guidance to businesses on all aspects of marketing. This course will help someone succeed in this role by providing a comprehensive overview of the digital marketing landscape, with instruction on digital advertising, social media marketing, email marketing, and measurement and analytics. Graduates will be able to use the skills and knowledge they gain in this course to help their clients develop and execute effective marketing campaigns.

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Web Analyst

Web Analysts use data to measure and improve the effectiveness of websites and other digital properties. This course provides a comprehensive overview of web analytics, including data collection, analysis, and reporting. Graduates will be able to use the skills and knowledge they gain in this course to help their clients understand their website traffic, identify areas for improvement, and make data-driven decisions.

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Product Marketing Manager

Product Marketing Managers are responsible for developing and executing marketing strategies for products. This course provides a foundation in marketing strategy, with a focus on digital marketing channels and tactics. Graduates will be able to use the skills and knowledge they gain in this course to help their companies launch new products, increase sales, and build brand awareness.

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Brand Manager

Brand Managers are responsible for developing and managing brand strategies. This course provides a comprehensive overview of brand management, with a focus on digital marketing channels and tactics. Graduates will be able to use what they learn in this course to help their companies build strong brands and achieve their business goals.

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Market Research Analyst

Market Research Analysts gather and analyze data to help businesses understand their customers and make informed decisions. This course will equip graduates with the skills they need to collect, analyze, and interpret market data. They will also learn how to use digital tools to conduct online surveys, analyze website traffic, and track social media trends.

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Public relations manager

Public Relations Managers are responsible for developing and executing public relations campaigns for organizations. This course will offer a foundation in public relations principles and practices, with a focus on digital media. Graduates will learn how to use digital channels to build relationships with key stakeholders, manage their company's reputation, and promote their organization's mission.

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Entrepreneur

Entrepreneurs start and run their own businesses. This course may be helpful for aspiring entrepreneurs as it provides a comprehensive overview of the digital marketing landscape. Graduates will learn about digital advertising, social media marketing, email marketing, and measurement and analytics. This knowledge can be applied to any business, regardless of its size or industry.

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Sales Manager

Sales Managers are responsible for leading and motivating sales teams to achieve their targets. This course may be useful for aspiring Sales Managers as it includes instruction on digital marketing channels and tactics. Graduates will learn how to use digital tools to generate leads, close deals, and build customer relationships.

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Business Development Manager

Business Development Managers are responsible for developing and executing strategies to grow a company's revenue. This course will help someone succeed in this role by providing a foundation in marketing strategy, with an emphasis on digital marketing channels and tactics.

See salaries and explore the career path for Business Development Manager

لوسائط الرقمية واستراتيجيات التسويق

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