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Business analytics skills are in high demand. Take our Business Analytics Basics course and learn the fundamental concepts to help you get started in the field.

What's inside

Syllabus

Business analytics is one of the highest-impact, most in-demand skills. This lesson will introduce you to some basic concepts and terms that you'll need to step into business analytics.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Suitable for absolute beginners with no prior experience in business analytics
Provides a fundamental foundation in business analytics concepts and terminology
Taught by experienced instructors in the field of business analytics
Covers essential concepts like data analysis, visualization, and modeling
Part of a larger series of courses on business analytics, offering a comprehensive learning path

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Discovering Business Analytics with these activities:
Review key business analytics concepts
Reviewing these key business analytics concepts will help you build a stronger foundation for success in this course.
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  • Read the introductory materials for the course.
  • Review your notes from any previous business analytics courses you have taken.
  • Complete the practice problems in the course materials.
Learn Python for data analysis
Follow online tutorials to gain familiarity with Python and its applications in data analysis.
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  • Find beginner-friendly tutorials
  • Complete coding exercises
  • Build a small Python project
Form a study group
Collaborate with peers to discuss concepts, solve problems, and reinforce your understanding.
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  • Find a group of interested students
  • Set up regular meetings
  • Prepare for and participate in discussions
Nine other activities
Expand to see all activities and additional details
Show all 12 activities
Learn about different data analysis techniques
Following these tutorials will help you expand your knowledge of data analysis techniques, which is essential for success in this course.
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  • Find a tutorial on a data analysis technique that you are interested in.
  • Follow the tutorial step-by-step.
  • Complete the practice exercises in the tutorial.
Practice SQL queries
Complete small exercises in SQL to improve your understanding and query data effectively.
Show steps
  • Choose a dataset
  • Write practice queries
  • Test and validate your queries
Attend industry webinars
Participate in webinars to gain insights from industry experts and learn about the latest developments in business analytics.
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  • Search for relevant webinars
  • Register and attend the webinars
  • Connect with speakers and attendees
Practice solving data analysis problems
Practicing solving data analysis problems will help you develop the skills you need to succeed in this course.
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  • Find a set of data analysis problems.
  • Solve the problems using the techniques you have learned in the course.
  • Check your answers against the provided solutions.
Attend workshops on data analysis tools
Participate in workshops to gain hands-on experience with industry-standard data analysis tools.
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  • Identify relevant workshops
  • Register and attend the workshops
  • Practice using the tools in real-world scenarios
Build a dashboard
Create an interactive dashboard to demonstrate your understanding of data visualization and presentation.
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  • Gather data
  • Design and implement visualizations
  • Present your dashboard to others
Create a data analysis dashboard
Creating a data analysis dashboard will help you apply the skills you have learned in the course to a real-world problem.
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  • Choose a dataset to use for your dashboard.
  • Design your dashboard, including the visualizations and widgets you want to include.
  • Develop your dashboard using a data visualization tool.
  • Present your dashboard to a group of peers or colleagues.
Participate in a data analysis competition
Participating in a data analysis competition will help you test your skills against other professionals and win prizes.
Show steps
  • Find a data analysis competition that is relevant to your interests.
  • Register for the competition.
  • Develop a solution to the competition problem.
  • Submit your solution to the competition.
Mentor other students
Share your knowledge and support other students in their understanding of business analytics concepts.
Show steps
  • Identify opportunities to mentor
  • Prepare materials and resources
  • Connect with mentees and provide guidance

Career center

Learners who complete Discovering Business Analytics will develop knowledge and skills that may be useful to these careers:
Data Analyst
A Data Analyst collects, analyzes, and interprets data to help organizations make better decisions. This role typically requires an advanced degree, and this course may be a useful introduction to the field. Business Analytics can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.
Business Analyst
A Business Analyst helps companies make data-driven decisions and solve problems. This role typically requires an advanced degree, and this course may be a useful introduction to the field. Business Analytics can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.
Data Scientist
A Data Scientist uses scientific methods to extract knowledge and insights from data. This role typically requires a master's or PhD degree. While this course is not a replacement for an advanced degree, it can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.
Financial Analyst
A Financial Analyst analyzes financial data to help businesses make investment decisions. This role typically requires an advanced degree. While this course is not a replacement for an advanced degree, it can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.
Market Research Analyst
A Market Research Analyst conducts research to help businesses understand their customers and make better decisions. This role typically requires an advanced degree. While this course is not a replacement for an advanced degree, it can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.
Marketing Analyst
A Marketing Analyst uses data to help businesses improve their marketing campaigns. This role typically requires an advanced degree. While this course is not a replacement for an advanced degree, it can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.
Operations Research Analyst
An Operations Research Analyst uses mathematical and analytical techniques to help businesses solve problems and make better decisions. This role typically requires a master's or PhD degree. While this course is not a replacement for an advanced degree, it can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.
Project Manager
A Project Manager plans and executes projects to help businesses achieve their goals. This role typically requires a bachelor's degree. This course may be a useful introduction to the field of business analytics, which can help you succeed in this role by providing you with a foundation in the concepts and terms used in the field.
Product Manager
A Product Manager develops and manages products to help businesses meet the needs of their customers. This role typically requires a bachelor's degree. This course may be a useful introduction to the field of business analytics, which can help you succeed in this role by providing you with a foundation in the concepts and terms used in the field.
Sales Analyst
A Sales Analyst analyzes sales data to help businesses improve their sales performance. This role typically requires a bachelor's degree. This course may be a useful introduction to the field of business analytics, which can help you succeed in this role by providing you with a foundation in the concepts and terms used in the field.
Strategy Consultant
A Strategy Consultant develops and implements strategies to help businesses achieve their goals. This role typically requires an advanced degree. While this course is not a replacement for an advanced degree, it can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.
Business Development Manager
A Business Development Manager develops and implements strategies to help businesses grow. This role typically requires a bachelor's degree. This course may be a useful introduction to the field of business analytics, which can help you succeed in this role by providing you with a foundation in the concepts and terms used in the field.
Financial Advisor
A Financial Advisor provides financial advice to individuals and businesses. This role typically requires a bachelor's degree. This course may be a useful introduction to the field of business analytics, which can help you succeed in this role by providing you with a foundation in the concepts and terms used in the field.
Investment Banker
An Investment Banker provides financial advice to businesses and governments. This role typically requires an advanced degree. While this course is not a replacement for an advanced degree, it can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.
Management Consultant
A Management Consultant provides advice to businesses on how to improve their operations. This role typically requires an advanced degree. While this course is not a replacement for an advanced degree, it can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Discovering Business Analytics.
Provides a gentle introduction to data analytics, covering the basics of data collection, preparation, and analysis. It valuable resource for beginners who want to learn more about data analytics.
Provides a practical guide to big data analytics. It covers the technologies and tools used to collect, process, and analyze big data.
Provides a comprehensive overview of data mining techniques and applications. It valuable resource for data scientists and business analysts who want to learn more about data mining.
Provides a gentle introduction to deep learning. It covers the concepts and techniques of deep learning and how they can be used to solve a variety of problems.
Provides a practical guide to R for data science. It covers the basics of R and how to use it for data analysis.
Provides a practical guide to Python for data analysis. It covers the basics of Python and how to use it for data analysis.
Provides a practical guide to SQL for data analysis. It covers the basics of SQL and how to use it for data analysis.
Provides a practical introduction to data visualization. It covers the basics of data visualization and how to use it to communicate data effectively.

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