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Discovering Business Analytics

Business analytics skills are in high demand. Take our Business Analytics Basics course and learn the fundamental concepts to help you get started in the field.

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What's inside

Syllabus

Business analytics is one of the highest-impact, most in-demand skills. This lesson will introduce you to some basic concepts and terms that you'll need to step into business analytics.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Suitable for absolute beginners with no prior experience in business analytics

Provides a fundamental foundation in business analytics concepts and terminology

Taught by experienced instructors in the field of business analytics

Covers essential concepts like data analysis, visualization, and modeling

Part of a larger series of courses on business analytics, offering a comprehensive learning path

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Activities

Coming soon We're preparing activities for Discovering Business Analytics. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Discovering Business Analytics will develop knowledge and skills that may be useful to these careers:

Data Analyst

A Data Analyst collects, analyzes, and interprets data to help organizations make better decisions. This role typically requires an advanced degree, and this course may be a useful introduction to the field. Business Analytics can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.

See salaries and explore the career path for Data Analyst

Business Analyst

A Business Analyst helps companies make data-driven decisions and solve problems. This role typically requires an advanced degree, and this course may be a useful introduction to the field. Business Analytics can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.

See salaries and explore the career path for Business Analyst

Data Scientist

A Data Scientist uses scientific methods to extract knowledge and insights from data. This role typically requires a master's or PhD degree. While this course is not a replacement for an advanced degree, it can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.

See salaries and explore the career path for Data Scientist

Financial Analyst

A Financial Analyst analyzes financial data to help businesses make investment decisions. This role typically requires an advanced degree. While this course is not a replacement for an advanced degree, it can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.

See salaries and explore the career path for Financial Analyst

Market Research Analyst

A Market Research Analyst conducts research to help businesses understand their customers and make better decisions. This role typically requires an advanced degree. While this course is not a replacement for an advanced degree, it can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.

See salaries and explore the career path for Market Research Analyst

Marketing Analyst

A Marketing Analyst uses data to help businesses improve their marketing campaigns. This role typically requires an advanced degree. While this course is not a replacement for an advanced degree, it can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.

See salaries and explore the career path for Marketing Analyst

Operations Research Analyst

An Operations Research Analyst uses mathematical and analytical techniques to help businesses solve problems and make better decisions. This role typically requires a master's or PhD degree. While this course is not a replacement for an advanced degree, it can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.

See salaries and explore the career path for Operations Research Analyst

Project Manager

A Project Manager plans and executes projects to help businesses achieve their goals. This role typically requires a bachelor's degree. This course may be a useful introduction to the field of business analytics, which can help you succeed in this role by providing you with a foundation in the concepts and terms used in the field.

See salaries and explore the career path for Project Manager

Product Manager

A Product Manager develops and manages products to help businesses meet the needs of their customers. This role typically requires a bachelor's degree. This course may be a useful introduction to the field of business analytics, which can help you succeed in this role by providing you with a foundation in the concepts and terms used in the field.

See salaries and explore the career path for Product Manager

Sales Analyst

A Sales Analyst analyzes sales data to help businesses improve their sales performance. This role typically requires a bachelor's degree. This course may be a useful introduction to the field of business analytics, which can help you succeed in this role by providing you with a foundation in the concepts and terms used in the field.

See salaries and explore the career path for Sales Analyst

Strategy Consultant

A Strategy Consultant develops and implements strategies to help businesses achieve their goals. This role typically requires an advanced degree. While this course is not a replacement for an advanced degree, it can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.

See salaries and explore the career path for Strategy Consultant

Business Development Manager

A Business Development Manager develops and implements strategies to help businesses grow. This role typically requires a bachelor's degree. This course may be a useful introduction to the field of business analytics, which can help you succeed in this role by providing you with a foundation in the concepts and terms used in the field.

See salaries and explore the career path for Business Development Manager

Financial Advisor

A Financial Advisor provides financial advice to individuals and businesses. This role typically requires a bachelor's degree. This course may be a useful introduction to the field of business analytics, which can help you succeed in this role by providing you with a foundation in the concepts and terms used in the field.

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Investment Banker

An Investment Banker provides financial advice to businesses and governments. This role typically requires an advanced degree. While this course is not a replacement for an advanced degree, it can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.

See salaries and explore the career path for Investment Banker

Management Consultant

A Management Consultant provides advice to businesses on how to improve their operations. This role typically requires an advanced degree. While this course is not a replacement for an advanced degree, it can help you build the foundation you need to succeed in this role by introducing you to basic concepts and terms.

See salaries and explore the career path for Management Consultant

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Discovering Business Analytics.

Big Data: Second Edition