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Nina Ottaviano
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This actionable playbook shares proven tactics and strategies for creating engaging content, building strong relationships, and using social media to grow business.
This best-selling book offers valuable insights and inspiration for creating social media content that generates engagement, builds trust, and establishes thought leadership.
This strategic guide covers the essential aspects of social media marketing, including content creation, community building, and analytics, with a focus on driving engagement and customer relationships.
This easy-to-follow guide provides a simplified overview of social media metrics and analytics, helping readers track and measure engagement, identify trends, and optimize campaigns.
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Delves into the crucial aspect of measuring the effectiveness of social media activities. Understanding ROI is vital for justifying social media investments and optimizing strategies for better engagement and business results. It's a valuable resource for those looking to move beyond basic activity tracking to demonstrate tangible value.
This handbook provides a comprehensive overview of social media engagement, covering topics such as content planning, influencer marketing, and community management.
This easy-to-use guide is ideal for beginners looking to understand the fundamentals of social media engagement, including best practices for creating engaging content and building a strong social media presence.
This specialized guide addresses the unique challenges of social media engagement in the healthcare industry, providing practical advice on building trust, providing valuable information, and supporting patients and caregivers.
This comprehensive guide is tailored specifically for nonprofits, offering practical guidance on using social media to engage supporters, raise funds, and amplify their mission.
Explores the role of social media in higher education, providing insights into how students use social media for learning, engagement, and career development.
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Is essential for understanding the core principles behind why certain ideas, products, and behaviors become popular and spread through social networks. It provides a foundational understanding of social transmission and word-of-mouth, which is directly applicable to creating engaging social media content and campaigns that resonate with audiences and encourage sharing. It's highly valuable for anyone looking to understand the mechanics of virality and social influence in the context of social media.
A practical guide focusing on delivering valuable content ('jabs') on various social media platforms before making a direct ask ('right hook'). is highly relevant for understanding platform-specific strategies and the importance of providing value to build relationships and encourage engagement. It's a useful reference tool for developing content strategies tailored to different social networks.
While not exclusively about social media, this book provides a powerful framework for crafting clear and compelling brand messages that resonate with audiences. Understanding how to tell a compelling story is crucial for effective social media engagement. is valuable for developing the core messaging that will underpin successful social media efforts.
Emphasizes the importance of authenticity and building relationships in social media. It offers practical strategies for engaging with customers and creating a brand that people genuinely like and want to interact with. It's a good resource for understanding the interpersonal aspect of social media engagement and community building.
A foundational text in digital marketing that covers the broader landscape including social media. While not solely focused on engagement, it provides essential context on how social media fits into a larger marketing and public relations strategy. The updated editions keep it relevant for understanding current best practices.
A comprehensive guide covering a wide range of social media platforms and strategies. While some platform-specific details may become outdated, the core principles of strategy development, content creation, and community building remain relevant. It serves as a useful reference for exploring the breadth of social media possibilities.
Focuses on the importance of authenticity and personal branding in social media engagement. is particularly relevant for individuals and businesses looking to connect with their audience on a more personal level and build trust. It highlights that successful social media is built on relationships.
Emphasizes the relationship-building aspect of social media marketing. It provides a framework for cultivating a loyal network through social interactions, which key component of effective social media engagement. It's valuable for understanding the long-term strategy of nurturing online relationships.
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Provides a broad understanding of the impact of social media on society and business. While an older publication, the core ideas about the transformative power of social media remain relevant. It's helpful for gaining a foundational perspective on the significance of social media before diving into specific engagement tactics.
This comprehensive guide provides a practical framework for developing and executing effective social media engagement strategies that drive brand growth and sales.
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Effort
45 minutes
Level
Introductory
Via
Coursera
Institution
Coursera
Instructor
Nina Ottaviano
Session
October 27, 2025
- November 10, 2025
Language
English
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