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Instagram Storytelling

Write Compelling Stories

Nina Ottaviano

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Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Instagram Storytelling: Write Compelling Stories.

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Digital Marketing Strategy

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Provides an exhaustive, highly structured framework for planning, executing, and evaluating cross-channel digital marketing initiatives. Simon Kingsnorth systematically dissects search optimization, programmatic media, content distribution, and automation workflows. It serves as an indispensable reference for practitioners seeking to build cohesive, revenue-aligned digital engines.

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Inbound Marketing, Revised and Updated

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Articulates the seminal inbound philosophy that transformed digital customer acquisition from intrusive outbound interruption to magnetic content-led discovery. Brian Halligan and Dharmesh Shah unpack search visibility, blogging cadence, social reach, and lead nurturing. It offers founders and marketers a proven blueprint for sustainable organic growth.

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Inbound Marketing, Revised and Updated: Attract,...

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Is essential for understanding the core principles behind why certain ideas, products, and behaviors become popular and spread through social networks. It provides a foundational understanding of social transmission and word-of-mouth, which is directly applicable to creating engaging social media content and campaigns that resonate with audiences and encourage sharing. It's highly valuable for anyone looking to understand the mechanics of virality and social influence in the context of social media.

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Comprehensive guide to writing in the digital age, essential for anyone creating content. It covers fundamental writing rules, grammar, style, and the process of content creation, production, and publishing. It's a valuable reference tool for improving writing skills across various online platforms. This book is commonly used by marketing professionals and is suitable for all levels, providing a solid foundation.

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Transforms content marketing into a radical customer-first framework centered on answering buyers questions with unvarnished transparency. Marcus Sheridan details how addressing cost, comparisons, and problems directly on your website dismantles friction, accelerates the sales pipeline, and builds enduring commercial trust.

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Building Brand Communities

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Introduces the Bullseye framework to help teams systematically discover, test, and scale the most productive customer acquisition channels among nineteen distinct options. Gabriel Weinberg and Justin Mares emphasize rapid experimentation, channel metrics, and iterative validation, preventing growth teams from prematurely locking into ineffective channels.

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The Art of Gathering

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Explores the intentionality and structure behind bringing people together, offering profound philosophies applicable to various forms of community. It's highly recommended for anyone looking to understand the fundamental principles before initiating community building efforts. While not solely focused on long-term community, its insights into creating meaningful interactions are crucial for solidifying understanding.

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This memoir from the renowned horror and fantasy author provides insights into the craft of writing, including techniques for storytelling, character development, and world-building.

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Jab, Jab, Jab, Right Hook

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A practical guide focusing on delivering valuable content ('jabs') on various social media platforms before making a direct ask ('right hook'). is highly relevant for understanding platform-specific strategies and the importance of providing value to build relationships and encourage engagement. It's a useful reference tool for developing content strategies tailored to different social networks.

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Content Strategy for the Web

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Content Strategy for the Web, 2nd Edition

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Content Strategy for the Web (Voices That Matter)

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Provides a comprehensive overview of storytelling techniques, from crafting compelling narratives to using storytelling to connect with audiences effectively.

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Made to Stick (7 Volume Set) [videorecording].

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Explores the principles that make ideas memorable and impactful. It outlines six key traits of 'sticky' ideas, providing valuable insights for crafting content that captures attention and is easily recalled. While not exclusively about content creation, its focus on communication and the human mind is highly relevant for creating engaging content. This book is excellent for enhancing the effectiveness of your messaging.

Made to Stick (7 Volume Set) [videorecording].

Made to Stick (7 Volume Set) [videorecording].

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The Content Code

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(Español) Storynomics

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(Español) Storynomics (Marketing) (Spanish Edition)

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Story Engineering

Story Engineering: Character Development, Story...

Story Engineering

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The Death and Life of Great American Cities

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The Death and Life of Great American Cities

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Rules for Radicals

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A classic in community organizing, this book offers a pragmatic approach to creating change and building power within communities. While focused on activism, its strategies and principles are highly relevant to understanding the dynamics of community mobilization. It provides historical context and foundational knowledge for those interested in grassroots community building.

Rules for Radicals: A Practical Primer for...

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Explores how modern technology can be deployed to elevate the human customer experience across dynamic digital and physical touchpoints. Philip Kotler investigates predictive marketing, contextual advertising, and augmented intelligence, offering strategic guidelines for harmonizing technical automation with genuine emotional resonance.

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The Art and Business of Online Writing

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Focuses on the specific challenges and opportunities of writing content online and capturing audience attention in a crowded digital space. It provides strategies for building a writing habit, finding your niche, and monetizing your online writing. This book is particularly useful for those focused on written content and building a career around it.

The Art and Business of Online Writing: How to Beat...

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Explores the psychological mechanisms behind behavioral addictions, including those related to social media. Understanding what makes social media platforms so engaging, and potentially addictive, is crucial for developing ethical and effective engagement strategies. provides valuable insights into user behavior and the design of engaging experiences.

Irresistible: The Rise of Addictive Technology and...

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A practical guide to building communities, this book offers actionable steps and real-world examples. It's particularly useful for those new to community building and provides a solid foundation for understanding the process.

Get Together: How to Build a Community With Your...

Get Together: How to Build a Community With Your...

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The Age of Influence

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Explores the growing importance of influencer marketing in the digital landscape. It provides a comprehensive guide to working with influencers, building relationships, and leveraging their reach to amplify your content and brand message. Given the prevalence of influencer collaborations in modern content creation, this book offers highly relevant and contemporary insights.

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Show Your Work!

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A follow-up to 'Steal Like an Artist,' this book focuses on the importance of sharing your creative process and work with the world. It provides practical advice on how to get discovered and build an audience by being open and transparent. is highly relevant for content creators looking to build a personal brand and connect with their audience.

Show Your Work!: 10 Ways to Share Your Creativity...

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The 22 Immutable Laws of Marketing

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Formulates fundamental strategic axioms that govern competitive positioning, category ownership, and brand perception in crowded marketplaces. Al Ries and Jack Trout deliver concise, memorable principles that help digital marketers resist dangerous brand dilution, focus message dissemination, and secure clear, defensible footholds in prospect minds.

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Will the Real You Please Stand Up

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Focuses on the importance of authenticity and personal branding in social media engagement. is particularly relevant for individuals and businesses looking to connect with their audience on a more personal level and build trust. It highlights that successful social media is built on relationships.

Will the Real You Please Stand Up: Show Up, Be...

Will the Real You Please Stand Up: Show Up, Be...

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The Abundant Community

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Emphasizes the importance of local assets and the power within neighborhoods and families to build strong communities. It offers a perspective rooted in community development and is valuable for understanding how to leverage existing strengths for collective action.

The Abundant Community: Awakening the Power of...

The Abundant Community: Awakening the Power of...

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Positioning: The Battle for Your Mind

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Bridges perceptual psychology and modern digital brand strategy, demonstrating how consumer mental heuristics govern message absorption. Al Ries and Jack Trout provide an enduring framework for crafting distinct value propositions that break through algorithmic noise and secure defensible cognitive real estate in customer minds.

Positioning: The Battle for Your Mind, 20th...

Positioning: The Battle for Your Mind

The 22 Immutable Laws Of Branding, The 22 Immutable...

Positioning: The Battle for Your Mind (1st Edition...

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Seth Godin explores the importance of the creative process and the act of consistently producing and sharing work. is valuable for content creators who need to develop a regular practice of creating and publishing. It focuses on the mindset and habits required for prolific content creation.

The Practice: Shipping Creative Work

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The New Rules of Marketing and PR

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A foundational text in digital marketing that covers the broader landscape including social media. While not solely focused on engagement, it provides essential context on how social media fits into a larger marketing and public relations strategy. The updated editions keep it relevant for understanding current best practices.

The New Rules of Marketing and PR: How to Use...

The New Rules of Marketing & PR: How to Use Content...

The New Rules of Marketing & PR: How to Use Content...

The New Rules of Marketing & PR: How to Use Social...

The New Rules of Marketing and PR (6th Edition)...

The New Rules of Marketing & PR: How to Use Social...

The New Rules of Marketing and PR: How to Use...

The New Rules of Marketing & PR, 6th Edition: How...

Audible Audiobook

The New Rules of Marketing and PR: How to Use...

Audible Audiobook

The New Rules of Marketing and PR Publisher: Wiley

The New Rules of Marketing and PR: How to Use...

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Damn! Why Didn't I Write That?

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Focuses on the art of storytelling in nonfiction writing, providing practical techniques and guidance for crafting engaging and impactful stories.

Damn! Why Didn't I Write That?: How Ordinary People...

Damn! Why Didnt I Write That? 2nd (second) edition...

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Effort

45 minutes

Level

Introductory

Via

Coursera

Institution

Coursera

Instructor

Nina Ottaviano

Language

English

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