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The Visual Sale

How to Use Video to Explode Sales

4.6 Filled star Filled star Filled star Filled star Half star
Based on 11 ratings
see reviews
IMPACT Plus

Is video really important? Yes...yes, it is. You can’t ignore the need for all businesses to use video, especially as the world has rapidly changed to need video throughout business channels.

The Visual Sale will show you how to create a successful sales and marketing culture within your organization to get dramatic results. Learn how to harness the power of video across all aspects of your business channels in a growing virtual world.

  • Generate more leads

  • Boost engagement on social media

  • Improve the performance of your website

Read more

Is video really important? Yes...yes, it is. You can’t ignore the need for all businesses to use video, especially as the world has rapidly changed to need video throughout business channels.

The Visual Sale will show you how to create a successful sales and marketing culture within your organization to get dramatic results. Learn how to harness the power of video across all aspects of your business channels in a growing virtual world.

  • Generate more leads

  • Boost engagement on social media

  • Improve the performance of your website

This goes beyond the marketing team and into your sales team having the resources needed to provide answers for prospective customers. Your business can use video to reach new customers, gain their trust, and answer their questions before you even get to know them.

The Visual Sale is IMPACT’s video course based on the revolutionary book of the same name, written by Marcus Sheridan and Tyler Lessard.

In this course, you will learn cover to cover these lessons:

  • An overview of The Visual Sale

  • Welcome to the visual age

  • The art of video for sales

  • The evolution of buyer behavior

  • Using video marketing in the awareness stage

  • Using video marketing in the post-sale stage

  • Creating a culture of video...in-house

Checklists and resources will be provided.

Enroll now

What's inside

Learning objectives

  • An overview of the visual sale course based on the revolutionary book of the same name, written by marcus sheridan and tyler lessard.
  • Learn how to create a successful sales and marketing culture within your organization to get dramatic results!
  • Generate more leads, boost engagement on social media, and improve the performance of your website.
  • Learn how to harness the power of video across all aspects of your business channels in a growing virtual world.
  • The art of video for sales and creating a culture of video in-house.
  • Understand the evolution of buyer behavior.

Syllabus

The Visual Sale will show you how to create a successful sales and marketing culture within your organization to get dramatic results!
Welcome to the visual age
Read more

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Explores how to use video across various business channels, which is essential for professionals aiming to enhance their sales and marketing strategies in today's digital landscape
Teaches how to generate more leads and boost engagement on social media, which are key performance indicators for marketing teams focused on growth and brand visibility
Focuses on the art of video for sales, which helps sales professionals provide answers for prospective customers and build trust in a virtual environment
Details how to create a successful sales and marketing culture within an organization, which is valuable for business owners looking to improve overall business performance
Examines the evolution of buyer behavior, which is crucial for marketing professionals to adapt their strategies to meet the changing needs and expectations of modern consumers
Requires learners to embrace the messy and get buy-in on video, which may be a challenge for those resistant to change or lacking confidence on camera

Save this course

Create your own learning path. Save this course to your list so you can find it easily later.
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Reviews summary

Practical strategies for using video in sales

According to learners, this course provides a highly actionable framework and practical strategies for integrating video into the sales and marketing process. Many found it to be an eye-opening experience that fundamentally changed their approach, emphasizing the importance of building a video-centric culture within a business. Students particularly appreciated the guidance on identifying and creating specific, high-impact videos like pricing videos and employee bios that directly address customer questions and build trust. While overwhelmingly positive, some reviewers noted that the course focuses primarily on the strategic 'why' and 'what' of video, and could benefit from more detailed technical instruction on the 'how' of video production.
Aligns with the book, offering a guided approach.
"This course is based on the book 'The Visual Sale' and provides a great structured way to understand its concepts."
"As a reader of the book, I found this course solidified my understanding and provided practical application."
"It serves as an excellent companion to the book, bringing the principles to life."
Focuses on building a video-centric business culture.
"It's not just about making videos; the course taught me how to create a culture where video is embraced by everyone."
"Understanding how to get buy-in from my team was a crucial takeaway."
"The focus on building a video culture in-house is a unique and valuable aspect of the course."
Helps identify specific, high-impact videos.
"Learning about the 6 videos that immediately impact sales was incredibly helpful and practical."
"The sections on pricing videos and employee bios were particularly insightful and directly applicable."
"I now know exactly which videos I need to create to answer customer questions and build trust."
Provides practical steps for implementing video.
"This course is extremely practical and provides an actionable framework for using video effectively in sales."
"The strategies taught here are directly applicable to my business and I can see the immediate impact."
"I learned how to use practical tools and strategies that I could apply immediately to my work."
Less focus on the technical 'how-to' of video creation.
"While great on strategy, the course doesn't go into detail on the technical aspects of video production or editing."
"I was hoping for more guidance on the actual creation process, not just the strategy behind it."
"Could use more in-depth coverage on technical execution aspects."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Visual Sale: How to Use Video to Explode Sales with these activities:
Review 'They Ask, You Answer'
Solidify your understanding of the core principles of inbound sales and content marketing.
View They Ask, You Answer: A Revolutionary Approach... on Amazon
Show steps
  • Read the book 'They Ask, You Answer'.
  • Summarize the key concepts in each chapter.
  • Identify three ways to apply these concepts to your business.
Brush up on video editing basics
Improve your ability to create and edit videos for sales and marketing purposes.
Browse courses on Video Editing
Show steps
  • Watch a beginner's tutorial on video editing software.
  • Practice basic cuts, transitions, and audio adjustments.
  • Create a short sample video.
Create a 'Claims We Make' Video
Apply the course's teachings by producing a video that addresses common customer concerns and builds trust.
Show steps
  • Identify three common claims your company makes.
  • Write a script that addresses each claim honestly and transparently.
  • Record and edit the video.
  • Share the video on your website and social media channels.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Write a blog post about video marketing
Reinforce your understanding of video marketing principles by creating a written piece.
Show steps
  • Choose a specific video marketing topic.
  • Research the topic and gather relevant data.
  • Write a blog post that provides valuable insights and actionable tips.
  • Promote the blog post on social media.
Develop a Video Marketing Strategy Document
Synthesize the course material into a comprehensive plan for implementing video marketing in your organization.
Show steps
  • Define your target audience and their needs.
  • Identify key video topics and formats.
  • Outline a video production and distribution plan.
  • Establish metrics for measuring success.
Read 'Video Marketing for Dummies'
Expand your knowledge of video marketing strategies and best practices.
View Video Marketing For Dummies on Amazon
Show steps
  • Read 'Video Marketing for Dummies'.
  • Identify three new video marketing tactics to try.
  • Research these tactics further.
Follow advanced video editing tutorials
Enhance your video editing skills to create more engaging and professional-looking videos.
Show steps
  • Find tutorials on advanced editing techniques.
  • Practice these techniques on your own video projects.
  • Experiment with different styles and effects.

Career center

Learners who complete The Visual Sale: How to Use Video to Explode Sales will develop knowledge and skills that may be useful to these careers:
Video Marketing Specialist
A video marketing specialist understands how to leverage video content to drive engagement, generate leads, and improve website performance, all of which are key objectives covered in this course. This role involves creating and implementing video marketing strategies across various digital channels. Through the course, video marketing specialists study the art of video for sales and learn how to create a culture of video in-house. The specialist will study the evolution of buyer behavior and how to use video marketing in the awareness and post-sale stages. The course's deep dive into using YouTube to build an audience and generate leads is also very useful.
See salaries and explore the career path for Video Marketing Specialist
Content Marketing Manager
A content marketing manager is responsible for planning, creating, and distributing content that attracts and engages a target audience. This course helps content marketing managers integrate video effectively into their content strategies, boosting engagement and improving website performance. Content marketing managers are expected to know how to use video marketing in the awareness stage and post-sale stage. The course introduces creating a culture of video in-house. The course's focus on using YouTube to build an audience and generate leads directly prepares one for a successful content campaign. A content marketing manager should consider this course to help grow their career.
See salaries and explore the career path for Content Marketing Manager
Digital Marketing Strategist
A digital marketing strategist develops and oversees the implementation of digital marketing campaigns to achieve business goals. This course equips digital marketing strategists with the knowledge to harness the power of video across all business channels, generate more leads, and enhance brand presence. The digital marketing strategist will also study the evolution of buyer behavior and marketing. With this course, digital marketing strategists may improve performance and increase success. Gaining expertise in the use of video is essential for a well-rounded digital marking strategist.
See salaries and explore the career path for Digital Marketing Strategist
Sales Enablement Specialist
A sales enablement specialist provides the sales team with the resources and tools they need to succeed, and video is an increasingly important part of that toolkit. This course teaches sales enablement specialists how to use video to answer prospective customer questions, reach new customers, and gain their trust. Sales enablement specialists may learn how to create a successful sales and marketing culture within their organization to get dramatic results. The course includes a discussion of virtual selling. The course equips one to maximize the impact of sales efforts.
See salaries and explore the career path for Sales Enablement Specialist
Social Media Manager
Social media managers are responsible for creating engaging content and managing social media presence for a brand. This course helps social media managers boost engagement on social media through effective video strategies, create social-first thought leadership videos, and activate employees as brand advocates with social video. Social media managers will study the evolution of buyer behavior and marketing. With this course, social media managers may improve performance and increase success. Learning a visual approach to content marketing is essential for a well-rounded social media manager.
See salaries and explore the career path for Social Media Manager
Marketing Director
A marketing director oversees the entire marketing department and is responsible for developing and implementing marketing strategies. This course empowers marketing directors to create a successful sales and marketing culture within their organizations using video, generate more leads, and improve the performance of their websites. Marketing directors are expected to know how to use video marketing in the awareness stage and post-sale stage. By studying the evolution of buyer behavior and marketing, the marketing director may improve performance and increase success.
See salaries and explore the career path for Marketing Director
Brand Manager
Brand managers are responsible for developing and executing brand strategies to increase brand awareness and loyalty. This course helps brand managers leverage video to create engaging content that resonates with their target audience and strengthens brand messaging. This course introduces creating a culture of video in-house. Brand managers may use video to package and productize ideas in new ways. The course includes a discussion of how to drive inbound traffic with a visual approach to content marketing.
See salaries and explore the career path for Brand Manager
E-commerce Manager
An e-commerce manager oversees the online sales and marketing efforts for a company. This course helps e-commerce managers improve website performance and drive conversions through the strategic use of video. An e-commerce manager should understand how to use video marketing in the awareness stage. The course covers maximizing landing page conversions with objection handlers. E-commerce managers often need to explain value and stay top-of-mind with clients.
See salaries and explore the career path for E-commerce Manager
Public Relations Specialist
A public relations specialist manages a company's communication with the public and media. This course may help public relations specialists use video to enhance their communication strategies, create engaging content, and manage a company's online reputation. A public relations specialist will especially benefit from studying how to drive inbound traffic with a visual approach to content marketing. The course will introduce creating a culture of video in-house.
See salaries and explore the career path for Public Relations Specialist
Sales Manager
A sales manager leads and motivates a sales team to achieve sales targets. This course may help sales managers equip their teams with video resources to answer prospective customer questions, build trust, and close deals more effectively. Sales managers are expected to know how to use video marketing in the awareness stage. The course includes a discussion of virtual selling, the future of sales in the digital age. This learning will help a Sales Manager maximize their impact.
See salaries and explore the career path for Sales Manager
Business Development Manager
A business development manager identifies and pursues new business opportunities. This course may help business development managers use video to package and productize their ideas in new ways, attract new clients, and build stronger relationships. This course will introduce creating a culture of video in-house. The course includes a discussion of how to drive inbound traffic with a visual approach to content marketing. Business development managers may benefit from studying how to expand their social media reach with engaging video.
See salaries and explore the career path for Business Development Manager
Training and Development Specialist
Training and development specialists focus on improving employee skills and knowledge. This course may help training and development specialists incorporate video into their training programs to enhance engagement and knowledge retention. The specialist will gain skills such as creating a culture of video in-house. The course may also help one accelerate onboarding and user adoption with video.
See salaries and explore the career path for Training and Development Specialist
Customer Success Manager
Customer success managers work to ensure customers are satisfied and successful with a product or service. This course may help customer success managers use video to drive adoption, turn customers into fans, and create delightful digital experiences. This course also may help one learn to delight customers with culture-based video content. The course will introduce skills, such as how to turn customers into fans through delightful digital experiences.
See salaries and explore the career path for Customer Success Manager
Project Manager
Project managers oversee projects from initiation to completion, ensuring they are on time and within budget. This course may help project managers use video to communicate project updates, train team members, and engage stakeholders. Project managers may find the material on how to take events online with webinars and virtual summits useful. The course will help one explain value and stay top-of-mind with clients.
See salaries and explore the career path for Project Manager
Human Resources Manager
Human resources managers are responsible for managing employee relations, recruitment, and training. This course may help human resources managers use video to enhance recruitment efforts, create engaging training materials, and improve employee communication. Human resources managers will be interested in the section concerning employee bio videos for email signatures and also the module about creating a culture of video in-house. They may also wish to learn and practice how to maximize engagement in key lead generation campaigns.
See salaries and explore the career path for Human Resources Manager

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The Visual Sale: How to Use Video to Explode Sales.
Cover image
They Ask, You Answer
Save
Also by Marcus Sheridan, this book delves into the core principles of inbound marketing and content creation, emphasizing the importance of addressing customer questions and concerns directly. It complements the course by providing a broader context for video marketing within a comprehensive inbound strategy. It is particularly useful for understanding how to create content that resonates with potential customers and drives sales.
They Ask, You Answer: A Revolutionary Approach to...
Hardcover
$$
They Ask You Answer: A Revolutionary Approach to...
Hardcover
$$
They Ask, You Answer: A Revolutionary Approach to...
Kindle Edition
$$
Cover image
Video Marketing For Dummies
Save
Provides a foundational understanding of video marketing, covering essential topics like video creation, distribution, and measurement. It's a great resource for beginners who need a step-by-step guide to get started with video marketing. It offers practical tips and advice, making it a valuable supplement for those new to the field.
Video Marketing For Dummies
Paperback
Check
Video Marketing For Dummies
Kindle Edition
Check

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Effort
5 total hours
Via
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Instructor
IMPACT Plus
Language
English
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Explores how to use video across various business channels, which is essential for professionals aiming to enhance their sales and marketing strategies in today's digital landscape
Teaches how to generate more leads and boost engagement on social media, which are key performance indicators for marketing teams focused on growth and brand visibility
Focuses on the art of video for sales, which helps sales professionals provide answers for prospective customers and build trust in a virtual environment
Details how to create a successful sales and marketing culture within an organization, which is valuable for business owners looking to improve overall business performance
Examines the evolution of buyer behavior, which is crucial for marketing professionals to adapt their strategies to meet the changing needs and expectations of modern consumers
Requires learners to embrace the messy and get buy-in on video, which may be a challenge for those resistant to change or lacking confidence on camera
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