A lot of Real Estate Agents won't touch Expired Listings. Their business is a never-ending pursuit of listing after listing while they ignore one important aspect: getting homes sold for the most money possible.
In their wake is a goldmine for any Agent willing to hustle: Expired Listings.
Expired Listings are the low-hanging fruit of the Real Estate industry. You can become a top producer in ANY market just by working Expireds.
I teach a system that helps you build actual relationships with your clients and provide massive value to them not just as someone who wants to sell a home, but as a homeowner.
Read more
A lot of Real Estate Agents won't touch Expired Listings. Their business is a never-ending pursuit of listing after listing while they ignore one important aspect: getting homes sold for the most money possible.
In their wake is a goldmine for any Agent willing to hustle: Expired Listings.
Expired Listings are the low-hanging fruit of the Real Estate industry. You can become a top producer in ANY market just by working Expireds.
I teach a system that helps you build actual relationships with your clients and provide massive value to them not just as someone who wants to sell a home, but as a homeowner.
A lot of Real Estate Agents won't touch Expired Listings. Their business is a never-ending pursuit of listing after listing while they ignore one important aspect: getting homes sold for the most money possible.
In their wake is a goldmine for any Agent willing to hustle: Expired Listings.
Expired Listings are the low-hanging fruit of the Real Estate industry. You can become a top producer in ANY market just by working Expireds.
I teach a system that helps you build actual relationships with your clients and provide massive value to them not just as someone who wants to sell a home, but as a homeowner.
Homeowners have a particular set of needs, and in my system, I teach you how to meet those needs and build a database full of value that will have you reaping MEGA rewards as a Real Estate Agent.
By the end, people in your market will know you as the go-to person for all things Real Estate, but more than that, they will call you "friend".
Let's get in there and learn how to make Expired Listings, an area most Agents don't bother with, our bread and butter.
What's inside
Learning objective
Syllabus
Who is William May? Let William show you how to grasp the so-called low hanging fruit of the Real Estate world. He will show you how to become an Agent closing multiple transactions per year.
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Syllabus
My name is William J. May. I am an active Real Estate Agent in Southern California and I have developed his course to help beginner, intermediate or Advanced Agents to Succeed with Expired Listings. Expired Listing Mastery 101, Is designed to take you from zero to multiple transactions a year. If you follow this process. I will transform a regular agent, into an Expired Listing Master. Looking forward to working with you inside this course. Oh by the way....Just to say thank you for purchasing this course. You can download my PDF copy of my top selling book Top 10 Expired Objections. Hope you enjoy it.
So what are we going to cover? Find out all of the aspects of working with Expired Listings that I will cover in this course.
This is just a quick video to remind you that when you leave a review this helps me in creating better content for my students and also allows me to improve the course as it continues to develop. Thanks in advance for your time.
I go in detail on why the Expired Listing is such a great source of business for Real Estate Agents. In most markets across the nation, Expired Listings are ignored by Agents. That presents a real and profitable opportunity for any Agent willing to work with Expired Listings.
What is an Expired Listing? It can seem obvious, but there are a lot of aspects to Expired Listings and how you can benefit from working with them.
What is a Cancelled Listing? What are the differences between a Cancelled and Expired Listing? What are the differences in how you work them?
What is a Withdrawn Listing? How is it different from the previous two types of Listings?
There are several reasons why a homeowner will overprice their home. The main reason is because the previous Agent wasn't strong enough to convey the market value. In this lecture, I'll show you a simple system I use to overcome this.
Some Agents are just bad. It's like with any profession. Some people are better at it than others. It can be difficult to convince homeowners to re-list after they have had an experience with a bad Agent.
Real Estate is a marketing game. If you don't know how to properly market a listing, it will expire. It's as simple as that. In this lecture, I discuss some tips and tricks to up your marketing game so you don't succumb to poor marketing.
If the home looks like it was abandoned after the last natural disaster, it's not going to sell easily. In this lecture, I discuss some simple ways to improve the curb appeal of any house so you can get it listed and sold!
Sometimes the reasons a home doesn't sell is beyond what anyone involved in the process could help. What do you do in this case? Find out in Lecture 12.
If you don't have the proper mindset, being a successful Real Estate Agent can be like swimming against the tide. Improving the way you think about you job can set into momentum a stream of success that you never imagined, so let's invest some time in getting your mind straight!
Now that your head is straight, let's tweak things so they work perfectly with our objective, the Expired Listing and getting homes sold for the most money possible!
If you're not driven, this will be grueling. The success of any Real Estate Agent lies in the hustle. If you put in the work, you will reap major rewards.
The money is in the follow-up, my friends. With my process, you will be taking names and closing deals!
You might be asking yourself how you can get the 411 on your Expired prospects. In this Lecture, I spill the beans on my secret to getting contact information.
Sometimes it just comes down to you and a telephone. In my opinion, this is the best way to work Expired Listings.
Get out there and beat the streets! I have a couple things that will have homeowners coming outside to meet you before you even have the chance to knock.
Direct mail is easy street when it comes to prospecting, but it can be expensive. Be careful with this one.
In this Section, I'm going to cover the 10 most popular objections you will receive from an Expired Listing, and show you how to handle it like the top producer that you are.
Understand why they are annoyed and how you can flip the situation in your favor.
You were HUSTLING! Since their home was on the market, you and/or your office has sold how many homes? Be specific, and use your numbers!
Well, do you? If not, you're going to find one!
Let them list with the same agent who didn't sell their home the first time. In the meantime, you're going to hustle and show them what a serious agent can do.
They have every right to do so, and you're going to handle it like a pro.
Fair enough, and here's what you're going to do while they're cooling their heels...HUSTLE!
You're different from their last agent because you have a proven system to get their home sold for the most money possible!
When clients start giving you the run around, impress them with your ability to handle pretty much any objection they throw at you.
How do you discuss this with a client? It's awkward, right? They are essentially asking you what you make at your job. Here's how to handle it!
Heck no, you won't cut your commission, and here's why!
In this lecture I am breaking down the expired script I use. So you have a better understanding why we are using the words that we use when we talk to an expired listings.
In this lecture we're going to go over essential script closes and helpful tips.
Get a quick overview of what you should have learned upon completion of this course. Don't forget to grab the Top 10 Expired Objections PDF below if you don't have it already!
This quiz is a review of what you learned during this course. Good luck!
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Reviews summary
Practical system for expired listings
William May's energy and teaching style is engaging.
Emphasis on positive thinking and overcoming fear.
Offers actionable dialogue & objection handling techniques.
Activities
Review Real Estate Terminology
Show steps
Familiarize yourself with common real estate terms to better understand the course material and communicate effectively with clients.
Browse courses on
Real Estate
Show steps
-
Create a list of common real estate terms.
-
Define each term in your own words.
-
Find examples of how each term is used.
Review 'Never Split the Difference'
Show steps
Improve your negotiation skills to better handle objections and close deals with expired listing prospects.
View
Never Split the Difference: Negotiating As If...
on Amazon
Show steps
-
Read the book and take notes on key negotiation tactics.
-
Identify how these tactics can be applied to real estate.
-
Practice using these tactics in role-playing scenarios.
Review 'The Millionaire Real Estate Agent'
Show steps
Gain insights into building a successful real estate business, which will help you apply the course's strategies for expired listings more effectively.
View
The Millionaire Real Estate Investing Series...
on Amazon
Show steps
-
Read the book and take notes on key concepts.
-
Identify strategies that can be applied to expired listings.
-
Develop a plan to implement these strategies.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Practice Objection Handling
Show steps
Sharpen your ability to address common objections from expired listing prospects, increasing your confidence and closing rate.
Show steps
-
Identify the top 10 objections from the course.
-
Write out responses to each objection.
-
Practice delivering the responses out loud.
-
Role-play with a partner.
Build an Expired Listing Database
Show steps
Apply the course's prospecting techniques to build a database of expired listings in your target market.
Show steps
-
Identify your target market.
-
Research expired listings in that market.
-
Gather contact information for each listing.
-
Organize the data in a spreadsheet or CRM.
Create a Presentation on Expired Listings
Show steps
Solidify your understanding of expired listings by creating a presentation that you could use to educate potential clients.
Show steps
-
Design visually appealing slides.
-
Outline the key topics to cover.
-
Research and gather relevant data.
-
Practice delivering the presentation.
Develop a Marketing Plan for Expired Listings
Show steps
Create a comprehensive marketing plan tailored to expired listings, incorporating the course's strategies and your own creative ideas.
Show steps
-
Define your target audience.
-
Choose the most effective marketing channels.
-
Create compelling marketing materials.
-
Set a budget and timeline.
Review Real Estate Terminology
Show steps
Familiarize yourself with common real estate terms to better understand the course material and communicate effectively with clients.
Browse courses on
Real Estate
Show steps
- Create a list of common real estate terms.
- Define each term in your own words.
- Find examples of how each term is used.
Review 'Never Split the Difference'
Show steps
Improve your negotiation skills to better handle objections and close deals with expired listing prospects.
View
Never Split the Difference: Negotiating As If...
on Amazon
Show steps
- Read the book and take notes on key negotiation tactics.
- Identify how these tactics can be applied to real estate.
- Practice using these tactics in role-playing scenarios.
Review 'The Millionaire Real Estate Agent'
Show steps
Gain insights into building a successful real estate business, which will help you apply the course's strategies for expired listings more effectively.
View
The Millionaire Real Estate Investing Series...
on Amazon
Show steps
- Read the book and take notes on key concepts.
- Identify strategies that can be applied to expired listings.
- Develop a plan to implement these strategies.
Practice Objection Handling
Show steps
Sharpen your ability to address common objections from expired listing prospects, increasing your confidence and closing rate.
Show steps
- Identify the top 10 objections from the course.
- Write out responses to each objection.
- Practice delivering the responses out loud.
- Role-play with a partner.
Build an Expired Listing Database
Show steps
Apply the course's prospecting techniques to build a database of expired listings in your target market.
Show steps
- Identify your target market.
- Research expired listings in that market.
- Gather contact information for each listing.
- Organize the data in a spreadsheet or CRM.
Create a Presentation on Expired Listings
Show steps
Solidify your understanding of expired listings by creating a presentation that you could use to educate potential clients.
Show steps
- Design visually appealing slides.
- Outline the key topics to cover.
- Research and gather relevant data.
- Practice delivering the presentation.
Develop a Marketing Plan for Expired Listings
Show steps
Create a comprehensive marketing plan tailored to expired listings, incorporating the course's strategies and your own creative ideas.
Show steps
- Define your target audience.
- Choose the most effective marketing channels.
- Create compelling marketing materials.
- Set a budget and timeline.
Career center
Real Estate Agent
Lead Generation Specialist
Sales Representative
Client Relations Specialist
Real Estate Consultant
Negotiator
Business Development Manager
Sales Trainer
Real Estate Broker
Real Estate Analyst
Customer Relationship Manager
Real Estate Investor
Sales Manager
Marketing Specialist
Property Manager
Reading list
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