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Jason Caston
The internet has fundamentally changed the way that the church serves its congregation. In many cases, the number of people that “visit” churches in an online capacity far outnumbers the people that physically “visit” a church location. As a result, many churches have come to the realization that they need to (1) expand the way it serves its congregation and (2) build a fully immersive internet experience for its online visitors.
Read more
The internet has fundamentally changed the way that the church serves its congregation. In many cases, the number of people that “visit” churches in an online capacity far outnumbers the people that physically “visit” a church location. As a result, many churches have come to the realization that they need to (1) expand the way it serves its congregation and (2) build a fully immersive internet experience for its online visitors.
Read more
The internet has fundamentally changed the way that the church serves its congregation. In many cases, the number of people that “visit” churches in an online capacity far outnumbers the people that physically “visit” a church location. As a result, many churches have come to the realization that they need to (1) expand the way it serves its congregation and (2) build a fully immersive internet experience for its online visitors.
This course provides a blueprint for building a highly effective and successful internet experience for your church’s digital missionary. No stone is left unturned in this course. If you are looking for a comprehensive, simple and proven plan to serve your church’s online congregation, then look no further, this course has everything that you need. What are you waiting for? Buy this course now. I can't wait to serve you.
Register for this course and see more details by visiting:
OpenCourser.com/course/xo3jrm/how
What's inside
Learning objective
Use the concepts, technologies and instruction from the course to build a fully-immersive internet experience for your church’s digital congregation
Use the concepts, technologies and instruction from the course to build a fully-immersive internet experience for your church’s digital congregation
Syllabus
Introduction of Jason Caston and an overview of the course material.
Introduction of Jason Caston,
Director of
Innovative Technology and Social Media at the Potter’s House in Dallas TX and prestigious
Author of the ichurch method How to Advance Your Ministry Online and The
iChurch Method: Changing The World When You Login.
Overview of the course material and how to construct a fully-immersive internet experience for a growing digital ministry.
Read more
Syllabus
Introduction of Jason Caston and an overview of the course material.
Introduction of Jason Caston, Director of Innovative Technology and Social Media at the Potter’s House in Dallas TX and prestigious Author of the ichurch method How to Advance Your Ministry Online and The iChurch Method: Changing The World When You Login. Overview of the course material and how to construct a fully-immersive internet experience for a growing digital ministry.
Read more
The internet has fundamentally changed the way that the church serves its congregation. In many cases, the number of people that “visit” churches in an online capacity far outnumbers the people that physically “visit” a church location. This course teaches effective and successful ways to accommodate this shift.
Discover the key components necessary to build a fully-immersive internet experience for your church's online visitors.
Blogging is a cornerstone to successfully connecting with your digital ministry. Uncover innovative ways to connect with and serve your Internet Church Campus.
This video lesson explores little known techniques to connect with your digital ministry on various social media platforms
The advantages of Internet TV in the service and engagement of a digital ministry is detailed in this video lesson.
Listen and learn as Jason answers some of the most frequently asked questions about building an Internet Church Campus and other hot topics.
Jason reveals the secrets to stretching your marketing dollars with Google Grants!
Bonus Ebook - Google Grants For Non-Profits
Bonus Ebook - Build An Internet Church Campus
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Provides a blueprint for building an effective internet experience, which can help churches expand their reach and better serve their online congregations
Taught by Jason Caston, who has experience as Director of Innovative Technology and Social Media at the Potter's House in Dallas, TX
Explores Google Grants, which can help ministries stretch their marketing dollars and reach more people online
Includes bonus ebooks, which may provide additional resources and guidance for building an internet church campus
Focuses on blogging and social media engagement, which are vital for connecting with and cultivating a digital ministry online
Examines internet TV as a method to serve a digital ministry, which may require additional equipment and technical expertise
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Reviews summary
Practical guide to internet church
According to students, this course provides a highly practical blueprint for establishing an online church presence. Learners highlight the comprehensive coverage of essential components like blogging, social media, and Internet TV, finding the advice actionable and easy to implement. Many appreciate the insights from the expert instructor, noting his experience is evident. While the course is generally praised for its breadth and clear guidance, some students suggest it could benefit from more technical depth on specific platform setups. Overall, it's seen as a valuable resource for churches looking to engage digital congregations effectively.
Material is presented simply and clearly.
"The material is presented in a simple and easy-to-understand manner."
"Even for someone less technical, the concepts were clear."
"The lessons were concise and easy to follow."
"I appreciated the clarity of the instruction throughout the course."
Highlights valuable marketing strategies for non-profits.
"The information on Google Grants alone is worth the price of the course."
"Learning how to stretch marketing dollars with Google Grants was a major bonus."
"The bonus ebook on Google Grants provided practical, money-saving tips."
"I found the Google Grants module extremely helpful for our church's budget."
Instructor's experience adds significant value.
"Jason Caston is an expert in this field, and his knowledge is evident."
"Learning from the director of innovative technology at a major church was invaluable."
"The instructor's insights are based on real-world experience."
"I appreciated the instructor's clear and authoritative delivery."
Covers key aspects of building an online presence.
"No stone is left unturned in this course. It has everything that you need."
"It covers everything from blogging and social media to internet TV."
"The course provided a comprehensive overview of all the necessary components."
"From key components to engaging your ministry online, it covers a wide range."
Provides concrete steps easily applied to ministry.
"The course offers a simple and proven plan that gives you exactly what you need to build an internet church campus."
"This is a practical blueprint to build an internet church and engage your online members."
"I found the steps to be actionable and easy to start implementing immediately."
"I learned how to implement strategies right away."
Some wish for more specific implementation details.
"While the overview is great, I wish there were more step-by-step technical guides."
"Could use more detail on setting up specific platforms mentioned, like Internet TV."
"It's a good conceptual course, but less on the 'how-to' of the technical side."
"I felt some technical aspects were only briefly touched upon."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in How To Build An Internet Church Campus with these
activities:
Review 'iChurch Method: Changing The World When You Login'
Show steps
Familiarize yourself with the core concepts of iChurch as outlined by the course instructor.
View
Putting Knowledge to Work
on Amazon
Show steps
-
Obtain a copy of the book.
-
Read the book, taking notes on key concepts and strategies.
-
Reflect on how the concepts apply to your own church or ministry.
Review Social Media Marketing Fundamentals
Show steps
Solidify your understanding of social media marketing principles to effectively promote your internet church campus.
Browse courses on
Social Media Engagement
Show steps
-
Review articles and blog posts on social media marketing strategies.
-
Analyze successful social media campaigns from other organizations.
-
Identify key social media platforms relevant to your target audience.
Start a Blog for Your Internet Church Campus
Show steps
Establish a blog to connect with your digital ministry and share valuable content.
Show steps
-
Choose a blogging platform (e.g., WordPress, Blogger).
-
Develop a content calendar with relevant topics for your audience.
-
Write and publish engaging blog posts regularly.
-
Promote your blog posts on social media.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Follow Google Grants Tutorials
Show steps
Learn how to effectively utilize Google Grants to maximize your marketing budget.
Show steps
-
Search for tutorials on setting up and managing Google Grants.
-
Follow the tutorials step-by-step to create your Google Grants account.
-
Optimize your campaigns based on Google's best practices.
Produce a Short Internet TV Segment
Show steps
Gain experience in creating engaging video content for your internet church campus.
Show steps
-
Plan a short video segment on a relevant topic.
-
Record and edit the video using video editing software.
-
Upload the video to a platform like YouTube or Vimeo.
-
Share the video on your social media channels.
Review 'Building a StoryBrand' by Donald Miller
Show steps
Refine your church's messaging to resonate with your online audience.
View
Building a StoryBrand 2.0: Clarify Your Message...
on Amazon
Show steps
-
Read the book and understand the StoryBrand framework.
-
Apply the framework to your church's mission and values.
-
Craft a clear and compelling message for your internet church campus.
Answer Questions in Online Ministry Forums
Show steps
Reinforce your understanding by helping others with their questions about building an internet church campus.
Show steps
-
Find online forums related to online ministry or church technology.
-
Browse the forums for questions you can answer based on your knowledge.
-
Provide helpful and informative responses to other members.
Review 'iChurch Method: Changing The World When You Login'
Show steps
Familiarize yourself with the core concepts of iChurch as outlined by the course instructor.
View
Putting Knowledge to Work
on Amazon
Show steps
Show steps
Show steps
- Obtain a copy of the book.
- Read the book, taking notes on key concepts and strategies.
- Reflect on how the concepts apply to your own church or ministry.
Review Social Media Marketing Fundamentals
Show steps
Solidify your understanding of social media marketing principles to effectively promote your internet church campus.
Browse courses on
Social Media Engagement
Show steps
Show steps
Show steps
- Review articles and blog posts on social media marketing strategies.
- Analyze successful social media campaigns from other organizations.
- Identify key social media platforms relevant to your target audience.
Start a Blog for Your Internet Church Campus
Show steps
Establish a blog to connect with your digital ministry and share valuable content.
Show steps
Show steps
Show steps
- Choose a blogging platform (e.g., WordPress, Blogger).
- Develop a content calendar with relevant topics for your audience.
- Write and publish engaging blog posts regularly.
- Promote your blog posts on social media.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Follow Google Grants Tutorials
Show steps
Learn how to effectively utilize Google Grants to maximize your marketing budget.
Show steps
Show steps
Show steps
- Search for tutorials on setting up and managing Google Grants.
- Follow the tutorials step-by-step to create your Google Grants account.
- Optimize your campaigns based on Google's best practices.
Produce a Short Internet TV Segment
Show steps
Gain experience in creating engaging video content for your internet church campus.
Show steps
Show steps
Show steps
- Plan a short video segment on a relevant topic.
- Record and edit the video using video editing software.
- Upload the video to a platform like YouTube or Vimeo.
- Share the video on your social media channels.
Review 'Building a StoryBrand' by Donald Miller
Show steps
Refine your church's messaging to resonate with your online audience.
View
Building a StoryBrand 2.0: Clarify Your Message...
on Amazon
Show steps
Show steps
Show steps
- Read the book and understand the StoryBrand framework.
- Apply the framework to your church's mission and values.
- Craft a clear and compelling message for your internet church campus.
Answer Questions in Online Ministry Forums
Show steps
Reinforce your understanding by helping others with their questions about building an internet church campus.
Show steps
Show steps
Show steps
- Find online forums related to online ministry or church technology.
- Browse the forums for questions you can answer based on your knowledge.
- Provide helpful and informative responses to other members.
Career center
Learners who complete How To Build An Internet Church Campus will develop knowledge and skills
that may be useful to these careers:
Digital Ministry Director
Digital Ministry Director
A Digital Ministry Director leads a church's online presence, a role perfectly suited for someone who has studied how to build an internet church campus. This role involves strategizing and implementing ways to engage with the congregation through online platforms, including various forms of content creation and social media. This course helps build the needed skills to create a fully immersive digital experience, a core function of this job. This course will be particularly helpful as it provides a blueprint for building a successful online ministry.
Online Community Manager
Online Community Manager
An Online Community Manager cultivates engagement and connection among members of a digital congregation. This role requires a deep understanding of how to create a thriving online community, which this course directly addresses. This job includes moderating online forums, organizing digital events, and fostering a sense of belonging for online attendees. Taking this course will give you insights into creating a highly effective and successful internet experience, which this is all about. The course will be useful in helping craft ways to connect with the digital ministry through a variety of channels.
Digital Strategist
Digital Strategist
A Digital Strategist develops and implements digital strategies for a church to expand its online presence and engagement, and this course is valuable for this role. This position requires analyzing digital trends, creating digital marketing plans, and optimizing online platforms for growth. The course offers a blueprint for building an internet presence, which is a key component of this job. This course may help provide essential knowledge to develop robust and successful digital outreach strategies.
Blog Manager
Blog Manager
A Blog Manager creates and manages a church's blog, which this course has clear advice on. This role includes planning content, making sure blog posts are high quality, and promoting the blog to the church's audience. This course will be helpful as it specifically discusses how vital a blog is to an internet church campus. It also describes what a successful blog contains. This course is useful in learning how to create a blog as a core component of a digital ministry.
Digital Media Strategist
Digital Media Strategist
A Digital Media Strategist develops and implements strategies to use digital channels to grow a church’s online congregation. This role may be suited for someone who has studied how to build an internet church campus as it requires a deep understanding of online platforms. This role may involve analyzing data, creating digital marketing plans, and optimizing online presence. This course will be helpful as it offers a blueprint for building a successful internet experience and provides valuable information for developing a robust digital presence.
Digital Communications Specialist
Digital Communications Specialist
A Digital Communications Specialist develops and executes communication strategies for engaging an online ministry, and this course will help you understand how to build an internet church campus. These professionals manage various online communication channels, such as email newsletters, social media, and the church website. This course is a fit as it provides a comprehensive plan for serving a church's digital congregation. The course's focus on creating a fully immersive online experience can provide great guidance.
Social Media Coordinator
Social Media Coordinator
A Social Media Coordinator plays a crucial role in crafting compelling content to connect with a digital audience of a church and this course may be very helpful in preparing for this role. This position requires developing a social media strategy, creating posts, and engaging with followers on various platforms. This course is particularly helpful as it includes specific techniques to connect with a digital ministry on various social media platforms. The course also helps you understand the overall context of how to build an internet church campus.
Online Ministry Consultant
Online Ministry Consultant
An Online Ministry Consultant advises churches on how to effectively engage with their digital congregation, and this course provides helpful background information for this role. This work involves developing strategies, helping implement online initiatives, and offering advice about best practices for online ministries. This course directly helps one learn how to build a fully immersive internet experience for a digital ministry, which is of great value to an online ministry consultant. This course may assist in providing a proven plan to serve a church's online congregation.
Nonprofit Marketing Specialist
Nonprofit Marketing Specialist
A Nonprofit Marketing Specialist develops and implements marketing strategies to promote a church's message and mission. This role includes crafting marketing campaigns. It also includes using data-driven insights to reach the target audience which this course can prepare you for. The course includes specific information on how to stretch marketing dollars through Google Grants which makes this a good fit. This course helps create an internet experience for your church's digital missionary, which might be useful for marketing for nonprofit causes.
Communications Coordinator
Communications Coordinator
A Communications Coordinator manages communication efforts for a church and ensures that its message reaches a broad audience. This work may involve crafting email communications, managing social media updates, and ensuring consistency in messaging across all channels, which this course provides a useful framework for. The course is particularly relevant as it focuses on building a fully immersive internet experience, this aligns well with the job's need to create consistent and engaging communications. The course may help you create an effective online presence.
Content Creator
Content Creator
A Content Creator develops engaging online materials for a church, and this course may be very useful for this role. This may include writing blog posts, creating videos, and designing graphics to serve an online congregation. The course, for instance, emphasizes the importance of a blog to an internet church campus. It also demonstrates the advantages of internet television for engaging a digital ministry. This course may help you understand how to build a holistic and fully-immersive online experience. This is very useful in coming up with a long term content strategy.
Online Event Coordinator
Online Event Coordinator
An Online Event Coordinator plans and manages virtual events for a church's online community, a role that this course may be helpful for. This work will include organizing online services, webinars, and virtual gatherings. The course's focus on creating a fully immersive internet experience for a digital ministry will help a professional plan and execute effective online events. The insights gained from this course will help an event planner create highly engaging and interactive online gatherings for a church.
Instructional Designer
Instructional Designer
An Instructional Designer creates online learning experiences for churches, and this course has a great deal of overlap with this role. This work involves developing online courses, designing learning materials, and assessing the effectiveness of online programs. The course is directly relevant as it aims to create an immersive digital experience for a church’s digital missionary. The course may be useful in understanding ways of engaging with a digital ministry, which can inform effective online learning experiences.
Website Manager
Website Manager
A Website Manager oversees the content, design, and functionality of a church's website, and this course may be helpful in preparing for this kind of role. This work includes ensuring that the website is user-friendly and that it serves as a central hub for church information. The course provides foundational information about how to build a successful online presence. It will give a clearer view on the needs of a website for a digital ministry. The course focuses on building a fully immersive internet experience, which directly relates to this role.
Technical Support Specialist
Technical Support Specialist
A Technical Support Specialist provides support for a church's online platforms and technology. This role includes troubleshooting issues, ensuring smooth operation of online services, and assisting with technical needs, which this course may be useful in understanding the technologies used. The course discusses building an internet church campus, which involves various technologies. The course may help provide some basic understanding of the kinds of technical implementations used in digital ministries, which may be useful for technical support.
For more career information including salaries, visit:
OpenCourser.com/course/xo3jrm/how
Reading list
We've selected two books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
How To Build An Internet Church Campus.
This book, authored by the course instructor, provides a foundational understanding of the iChurch method. It delves into the strategies and techniques for effectively engaging with a digital congregation. Reading this book will provide a deeper understanding of the concepts presented in the course and serve as a valuable reference throughout.
Focuses on clarifying your message so customers will listen. While not specifically about churches, the principles of StoryBrand can be powerfully applied to crafting a compelling narrative for your internet church campus. It helps you understand how to position your church as the guide in your audience's story, leading them to transformation and connection. This book is more valuable as additional reading to refine your messaging.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/xo3jrm/how
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