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Andrés Solano
En este curso, vas a aprender cómo conectar tu sitio web a Google Analytics. Podrás utilizar Google Analytics para comprender el rendimiento de tu sitio web y los diferentes datos que se generan una vez esta instalado en tu pagina. Te vas a familiarizar con la interfaz de Google Analytics y los informes estándar para comprender mejor la audiencia de su sitio web. Aprenderás a interpretar estos datos para mejorar el rendimiento y la eficacia de su sitio web.
Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en...
Read more
En este curso, vas a aprender cómo conectar tu sitio web a Google Analytics. Podrás utilizar Google Analytics para comprender el rendimiento de tu sitio web y los diferentes datos que se generan una vez esta instalado en tu pagina. Te vas a familiarizar con la interfaz de Google Analytics y los informes estándar para comprender mejor la audiencia de su sitio web. Aprenderás a interpretar estos datos para mejorar el rendimiento y la eficacia de su sitio web.
Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en...
Read more
En este curso, vas a aprender cómo conectar tu sitio web a Google Analytics. Podrás utilizar Google Analytics para comprender el rendimiento de tu sitio web y los diferentes datos que se generan una vez esta instalado en tu pagina. Te vas a familiarizar con la interfaz de Google Analytics y los informes estándar para comprender mejor la audiencia de su sitio web. Aprenderás a interpretar estos datos para mejorar el rendimiento y la eficacia de su sitio web.
Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.
Register for this course and see more details by visiting:
OpenCourser.com/course/rxs8q2/introduccion
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches how to connect a website to and to use Google Analytics, which is standard in industry
Taught by certified Google Analytics instructors
Examines Google Analytics interface and its uses to help learners understand website traffic and analytics tracking
Helps learners analyze website performance and data to improve website efficacy and effectiveness
Designed for beginners with no prior knowledge of Google Analytics
Save this course
Save Introducción a Google Analytics to your list so you can find it easily later:
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Reviews summary
Helpful introduction to google analytics
This course is a helpful introduction to Google Analytics. It will help you understand how to connect your website to Google Analytics and how to use Google Analytics to understand the performance of your website. You will also learn how to interpret the data from Google Analytics to improve the performance and effectiveness of your website.
This course is helpful for understanding Google Analytics.
"Buen curso me ayudo a entender la herramienta!"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Introducción a Google Analytics with these
activities:
Google Analytics Resource Collection
Show steps
Compile online materials related to Google Analytics, including articles, tutorials, and videos for future referencing.
Show steps
-
Conduct a search for online resources on Google Analytics.
-
Save or bookmark relevant articles, tutorials, and videos.
-
Organize the resources into a folder or document for easy access.
Tutorial: Google Analytics Dashboard Setup
Show steps
Watch a video tutorial on setting up a Google Analytics dashboard to familiarize yourself with the interface and basic functionality.
Show steps
-
Search for a tutorial on YouTube or Google.
-
Follow the steps in the tutorial to create a Google Analytics account and property.
-
Set up a Google Analytics dashboard with the key metrics you want to track.
Google Analytics Study Group
Show steps
Join a study group or online forum where you can discuss Google Analytics with other students or professionals.
Show steps
-
Find a study group or forum dedicated to Google Analytics.
-
Introduce yourself and start participating in discussions.
-
Ask questions, share your insights, and collaborate with others.
Two other activities
Expand to see all activities and additional details
Show all five activities
Google Analytics Website Analysis
Show steps
Analyze your own website using Google Analytics and create a report summarizing your findings and recommendations for improvement.
Show steps
-
Install Google Analytics on your website.
-
Collect data for a few weeks or months.
-
Use Google Analytics to analyze the data and identify trends and patterns.
-
Create a report that summarizes your findings and recommendations.
Contribute to Google Analytics Open Source Projects
Show steps
Contribute to open source projects related to Google Analytics to enhance your understanding and gain practical experience.
Show steps
-
Find open source projects related to Google Analytics on GitHub.
-
Review the documentation and codebase.
-
Identify a bug or feature that you can contribute to.
-
Submit a pull request with your changes.
Google Analytics Resource Collection
Show steps
Compile online materials related to Google Analytics, including articles, tutorials, and videos for future referencing.
Show steps
Show steps
Show steps
- Conduct a search for online resources on Google Analytics.
- Save or bookmark relevant articles, tutorials, and videos.
- Organize the resources into a folder or document for easy access.
Tutorial: Google Analytics Dashboard Setup
Show steps
Watch a video tutorial on setting up a Google Analytics dashboard to familiarize yourself with the interface and basic functionality.
Show steps
Show steps
Show steps
- Search for a tutorial on YouTube or Google.
- Follow the steps in the tutorial to create a Google Analytics account and property.
- Set up a Google Analytics dashboard with the key metrics you want to track.
Google Analytics Study Group
Show steps
Join a study group or online forum where you can discuss Google Analytics with other students or professionals.
Show steps
Show steps
Show steps
- Find a study group or forum dedicated to Google Analytics.
- Introduce yourself and start participating in discussions.
- Ask questions, share your insights, and collaborate with others.
Two other activities
Expand to see all activities and additional details
Show all five activities
Google Analytics Website Analysis
Show steps
Analyze your own website using Google Analytics and create a report summarizing your findings and recommendations for improvement.
Show steps
Show steps
Show steps
- Install Google Analytics on your website.
- Collect data for a few weeks or months.
- Use Google Analytics to analyze the data and identify trends and patterns.
- Create a report that summarizes your findings and recommendations.
Contribute to Google Analytics Open Source Projects
Show steps
Contribute to open source projects related to Google Analytics to enhance your understanding and gain practical experience.
Show steps
Show steps
Show steps
- Find open source projects related to Google Analytics on GitHub.
- Review the documentation and codebase.
- Identify a bug or feature that you can contribute to.
- Submit a pull request with your changes.
Career center
Learners who complete Introducción a Google Analytics will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for the creation and execution of digital marketing campaigns designed to drive traffic and increase conversions for their clients. This course can help a Digital Marketing Manager build a foundation in understanding website analytics and how to interpret data to improve a website's performance and efficacy. A Digital Marketing Manager should take this course to expand their knowledge of Google Analytics and how to use it to improve the ROI of their campaigns.
Data Analyst
Data Analyst
Data Analysts are responsible for the collection, analysis, and interpretation of data. This course can help a Data Analyst build a foundation in understanding website analytics and how to interpret data to identify trends and patterns. A Data Analyst should take this course to expand their knowledge of Google Analytics and how to use it to provide valuable insights to their clients.
Web Developer
Web Developer
Web Developers are responsible for the design, development, and maintenance of websites. This course can help a Web Developer build a foundation in understanding website analytics and how to interpret data to improve the user experience and performance of websites. A Web Developer should take this course to expand their knowledge of Google Analytics and how to use it to optimize their websites for search engines and users.
E-commerce Manager
E-commerce Manager
E-commerce Managers are responsible for the management and growth of their company's online store. This course can help an E-commerce Manager build a foundation in understanding website analytics and how to interpret data to improve the conversion rate and revenue of their online store. An E-commerce Manager should take this course to expand their knowledge of Google Analytics and how to use it to optimize their online store for sales.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for the development and execution of marketing campaigns designed to drive brand awareness and increase sales for their company. This course can help a Marketing Manager build a foundation in understanding website analytics and how to interpret data to measure the effectiveness of their marketing campaigns. A Marketing Manager should take this course to expand their knowledge of Google Analytics and how to use it to optimize their marketing campaigns for better results.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for the creation and execution of social media campaigns designed to engage with customers and increase brand awareness. This course can help a Social Media Manager build a foundation in understanding website analytics and how to interpret data to measure the effectiveness of their social media campaigns. A Social Media Manager should take this course to expand their knowledge of Google Analytics and how to use it to optimize their social media campaigns for better results.
Content Marketer
Content Marketer
Content Marketers are responsible for the creation and execution of content marketing campaigns designed to attract and engage customers. This course can help a Content Marketer build a foundation in understanding website analytics and how to interpret data to measure the effectiveness of their content marketing campaigns. A Content Marketer should take this course to expand their knowledge of Google Analytics and how to use it to optimize their content marketing campaigns for better results.
SEO Specialist
SEO Specialist
SEO Specialists are responsible for the optimization of websites for search engines. This course can help an SEO Specialist build a foundation in understanding website analytics and how to interpret data to improve the ranking of their website in search engine results pages. An SEO Specialist should take this course to expand their knowledge of Google Analytics and how to use it to optimize their website for increased organic traffic.
UX Designer
UX Designer
UX Designers are responsible for the design of websites and apps that are easy to use and provide a positive user experience. This course can help a UX Designer build a foundation in understanding website analytics and how to interpret data to identify areas for improvement in the user experience. A UX Designer should take this course to expand their knowledge of Google Analytics and how to use it to optimize their designs for better usability.
Market Researcher
Market Researcher
Market Researchers are responsible for the collection and analysis of data to identify consumer trends and preferences. This course can help a Market Researcher build a foundation in understanding website analytics and how to interpret data to identify opportunities for new products and services. A Market Researcher should take this course to expand their knowledge of Google Analytics and how to use it to conduct online market research.
Media Buyer
Media Buyer
Media Buyers are responsible for the purchase of advertising space on websites and other media channels. This course can help a Media Buyer build a foundation in understanding website analytics and how to interpret data to measure the effectiveness of their advertising campaigns. A Media Buyer should take this course to expand their knowledge of Google Analytics and how to use it to optimize their ad campaigns for better results.
Webmaster
Webmaster
Webmasters are responsible for the day-to-day maintenance and optimization of websites. This course can help a Webmaster build a foundation in understanding website analytics and how to interpret data to identify areas for improvement in the website's performance and user experience. A Webmaster should take this course to expand their knowledge of Google Analytics and how to use it to optimize their website for better results.
Email Marketer
Email Marketer
Email Marketers are responsible for the creation and execution of email marketing campaigns designed to engage with customers and increase brand awareness. This course can help an Email Marketer build a foundation in understanding website analytics and how to interpret data to measure the effectiveness of their email marketing campaigns. An Email Marketer should take this course to expand their knowledge of Google Analytics and how to use it to optimize their email marketing campaigns for better results.
Affiliate Marketer
Affiliate Marketer
Affiliate Marketers are responsible for the promotion of products and services on their website or blog. This course can help an Affiliate Marketer build a foundation in understanding website analytics and how to interpret data to identify opportunities for new partnerships and products to promote. An Affiliate Marketer should take this course to expand their knowledge of Google Analytics and how to use it to optimize their affiliate marketing campaigns for better results.
Freelance Web Developer
Freelance Web Developer
Freelance Web Developers are responsible for the design, development, and maintenance of websites for their clients. This course can help a Freelance Web Developer build a foundation in understanding website analytics and how to interpret data to improve the performance and user experience of their clients' websites. A Freelance Web Developer should take this course to expand their knowledge of Google Analytics and how to use it to optimize their clients' websites for better results.
For more career information including salaries, visit:
OpenCourser.com/course/rxs8q2/introduccion
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Introducción a Google Analytics.
Save
Provides a practical approach to web analytics, offering a step-by-step guide to setting up and using Google Analytics effectively. It covers key metrics, reporting tools, and case studies to help readers understand and interpret their website data.
Save
Is tailored to marketers, providing a practical guide to using Google Analytics to measure and improve marketing campaigns. It covers campaign tracking, data analysis, and actionable insights to help readers optimize their marketing strategies.
Provides a concise overview of Google Analytics essentials, covering the core concepts and reporting tools necessary for beginners. It offers practical tips and examples to help readers get started with tracking and analyzing their website traffic.
Save
Provides a more advanced approach to web analytics, covering the principles and technologies behind tracking and analyzing website data. It offers insights into data collection, analysis techniques, and best practices for optimizing website performance.
Save
Is tailored specifically to e-commerce businesses, providing insights into using Google Analytics to track and analyze website performance. It covers e-commerce-specific metrics, campaign tracking, and strategies for optimizing online sales. While it may not be directly relevant to the core course content, it can be valuable for users interested in e-commerce analytics.
Offers a collection of real-world case studies and examples of how businesses have successfully used Google Analytics to improve their website performance. While it may not be as relevant to the core course content, it can provide valuable insights and inspiration for users looking to apply Google Analytics effectively in their own organizations.
Is geared specifically towards small businesses, providing practical tips and strategies for using Google Analytics to track and improve website performance. It covers essential concepts, reporting tools, and case studies relevant to small business owners.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/rxs8q2/introduccion
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Time
1 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Andrés Solano
Good to know
Teaches how to connect a website to and to use Google Analytics, which is standard in industry
Taught by certified Google Analytics instructors
Examines Google Analytics interface and its uses to help learners understand website traffic and analytics tracking
Helps learners analyze website performance and data to improve website efficacy and effectiveness
Designed for beginners with no prior knowledge of Google Analytics
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