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Andrés Solano
En este curso, vas a aprender cómo conectar tu sitio web a Google Analytics. Podrás utilizar Google Analytics para comprender el rendimiento de tu sitio web y los diferentes datos que se generan una vez esta instalado en tu pagina. Te vas a familiarizar con...
Read more
En este curso, vas a aprender cómo conectar tu sitio web a Google Analytics. Podrás utilizar Google Analytics para comprender el rendimiento de tu sitio web y los diferentes datos que se generan una vez esta instalado en tu pagina. Te vas a familiarizar con...
Read more
En este curso, vas a aprender cómo conectar tu sitio web a Google Analytics. Podrás utilizar Google Analytics para comprender el rendimiento de tu sitio web y los diferentes datos que se generan una vez esta instalado en tu pagina. Te vas a familiarizar con la interfaz de Google Analytics y los informes estándar para comprender mejor la audiencia de su sitio web. Aprenderás a interpretar estos datos para mejorar el rendimiento y la eficacia de su sitio web.
Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.
Register for this course and see more details by visiting:
OpenCourser.com/course/z2mplb/google
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Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Focuses on Google Analytics, which is industry standard for website performance analysis
Suitable for North American learners, with plans to expand to other regions
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Save Google Ads, branding y creatividad en la estrategia to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Google Ads, branding y creatividad en la estrategia with these
activities:
Review Core Web Concepts
Show steps
Clear up any cobwebs in your memory by reviewing the basic concepts of web development, including HTML, CSS, and JavaScript.
Browse courses on
HTML
Show steps
-
Revisit online tutorials or courses on the basics of web development.
-
Set up a test environment in your local machine and try to create a basic web page from scratch.
Practice Setting Up Google Analytics
Show steps
Become proficient in setting up Google Analytics by actually doing it. Practice makes perfect!
Browse courses on
Google Analytics
Show steps
-
Find documentation on setting up Google Analytics.
-
Create a Google Analytics account and practice setting up tracking for a sample website.
-
Try out different configuration options to see how they affect the data collected.
Read Google Analytics: The Complete Guide
Show steps
Deepen your knowledge of Google Analytics with a comprehensive guide, written by industry experts.
View
Waiting for Your Cat to Bark?
on Amazon
Show steps
-
Read through the book and make notes on the key concepts and strategies.
-
Identify areas where you can apply the insights from the book to your own website.
Two other activities
Expand to see all activities and additional details
Show all five activities
Create an Infographic on Google Analytics
Show steps
Enhance your understanding of Google Analytics by creating a visual representation of its core concepts.
Browse courses on
Google Analytics
Show steps
-
Gather data on key metrics from your own website or a sample website.
-
Choose a design tool and format for your infographic.
-
Create visuals and write concise text to convey the data and insights effectively.
Analyze Real-World Google Analytics Data
Show steps
Become a data wizard by analyzing real-world data from Google Analytics.
Browse courses on
Google Analytics
Show steps
-
Obtain access to a website's Google Analytics data.
-
Identify key metrics and dimensions to focus on.
-
Use data visualization tools to create charts and graphs to analyze data.
-
Draw insights and make recommendations for website improvements.
Review Core Web Concepts
Show steps
Clear up any cobwebs in your memory by reviewing the basic concepts of web development, including HTML, CSS, and JavaScript.
Browse courses on
HTML
Show steps
Show steps
Show steps
- Revisit online tutorials or courses on the basics of web development.
- Set up a test environment in your local machine and try to create a basic web page from scratch.
Practice Setting Up Google Analytics
Show steps
Become proficient in setting up Google Analytics by actually doing it. Practice makes perfect!
Browse courses on
Google Analytics
Show steps
Show steps
Show steps
- Find documentation on setting up Google Analytics.
- Create a Google Analytics account and practice setting up tracking for a sample website.
- Try out different configuration options to see how they affect the data collected.
Read Google Analytics: The Complete Guide
Show steps
Deepen your knowledge of Google Analytics with a comprehensive guide, written by industry experts.
View
Waiting for Your Cat to Bark?
on Amazon
Show steps
Show steps
Show steps
- Read through the book and make notes on the key concepts and strategies.
- Identify areas where you can apply the insights from the book to your own website.
Two other activities
Expand to see all activities and additional details
Show all five activities
Create an Infographic on Google Analytics
Show steps
Enhance your understanding of Google Analytics by creating a visual representation of its core concepts.
Browse courses on
Google Analytics
Show steps
Show steps
Show steps
- Gather data on key metrics from your own website or a sample website.
- Choose a design tool and format for your infographic.
- Create visuals and write concise text to convey the data and insights effectively.
Analyze Real-World Google Analytics Data
Show steps
Become a data wizard by analyzing real-world data from Google Analytics.
Browse courses on
Google Analytics
Show steps
Show steps
Show steps
- Obtain access to a website's Google Analytics data.
- Identify key metrics and dimensions to focus on.
- Use data visualization tools to create charts and graphs to analyze data.
- Draw insights and make recommendations for website improvements.
Career center
Learners who complete Google Ads, branding y creatividad en la estrategia will develop knowledge and skills
that may be useful to these careers:
Search Engine Optimization Specialist
Search Engine Optimization Specialist
Search Engine Optimization Specialists optimize websites to improve their ranking in search engine results pages (SERPs). This course can help build a foundation for this role by providing an understanding of Google Analytics, which can be used to track and measure website traffic from organic search results. By understanding how users search for information and interact with websites, Search Engine Optimization Specialists can optimize websites to improve their visibility and reach.
Web Analyst
Web Analyst
A Web Analyst collects, analyzes, and interprets data on website traffic to improve the user experience and website performance. This course can help build a foundation for this role by providing an understanding of Google Analytics, one of the most widely used website analytics tools. By learning how to use Google Analytics to track and measure website traffic, Web Analysts can make data-driven recommendations to optimize website design and content.
Marketing Manager
Marketing Manager
Marketing Managers develop and execute marketing campaigns for products and services. This course can help build a foundation for this role by providing an understanding of Google Analytics, which can be used to track and measure the success of marketing campaigns. By understanding metrics such as website traffic, conversion rates, and return on investment (ROI), Marketing Managers can optimize campaigns and improve overall marketing effectiveness.
Data Analyst
Data Analyst
Data Analysts collect, analyze, and interpret data to provide insights that drive business decisions. This course can help build a foundation for this role by providing an understanding of Google Analytics, a powerful tool for collecting and analyzing website data. By learning how to use Google Analytics, Data Analysts can develop a stronger understanding of user behavior and identify opportunities to improve website performance.
User Experience Designer
User Experience Designer
User Experience Designers are responsible for designing and optimizing websites and other digital products to ensure they are user-friendly and meet user needs. This course can help build a foundation for this role by providing an understanding of Google Analytics, which can be used to track and measure website user experience. By understanding metrics such as bounce rates, conversion rates, and time on page, User Experience Designers can identify areas for improvement and design websites that are more user-friendly and effective.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager oversees the development, execution, and analysis of digital marketing campaigns. This course provides the foundation to excel in this role by teaching how to use Google Analytics to track and measure the success of digital marketing efforts. By understanding metrics such as website traffic, bounce rates, and conversion rates, a Digital Marketing Manager can optimize campaigns and improve overall marketing effectiveness.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for developing and executing social media marketing campaigns. This course can help build a foundation for this role by providing an understanding of Google Analytics, which can be used to track and measure the success of social media campaigns. By understanding metrics such as reach, engagement, and conversion rates, Social Media Managers can optimize campaigns and improve overall marketing effectiveness.
Email Marketing Specialist
Email Marketing Specialist
Email Marketing Specialists create and execute email marketing campaigns. This course can help build a foundation for this role by providing an understanding of Google Analytics, which can be used to track and measure the success of email campaigns. By understanding metrics such as open rates, click-through rates, and conversion rates, Email Marketing Specialists can optimize campaigns and improve overall marketing effectiveness.
Content Writer
Content Writer
Content Writers create and edit written content for websites, blogs, and other digital platforms. This course can help build a foundation for this role by providing an understanding of Google Analytics, which can be used to track and measure the performance of content. By understanding metrics such as traffic, bounce rates, and time on page, Content Writers can create content that is more engaging and effective.
Product Manager
Product Manager
Product Managers are responsible for the development, launch, and marketing of products. This course may be useful for Product Managers who want to develop a stronger understanding of digital marketing analytics. By learning how to use Google Analytics to track and measure product performance, Product Managers can gain insights into user behavior and make data-driven decisions to improve product development and marketing.
Public relations manager
Public relations manager
Public Relations Managers develop and execute public relations campaigns to build and maintain a positive public image for organizations. This course may be useful for Public Relations Managers who want to develop a stronger understanding of digital marketing analytics. By learning how to use Google Analytics to track and measure the success of public relations campaigns, Public Relations Managers can demonstrate the impact of their work and make data-driven decisions to improve campaign effectiveness.
Market Research Analyst
Market Research Analyst
Market Research Analysts collect and analyze data to understand market trends and consumer behavior. This course may be useful for Market Research Analysts who want to develop a stronger understanding of digital marketing analytics. By learning how to use Google Analytics to track and measure website performance, Market Research Analysts can gain insights into user behavior and make data-driven recommendations to improve marketing strategy.
Business Analyst
Business Analyst
Business Analysts identify and analyze business needs to develop solutions that improve business outcomes. This course may be useful for Business Analysts who want to develop a stronger understanding of digital marketing analytics. By learning how to use Google Analytics to track and measure website performance, Business Analysts can gain insights into user behavior and make data-driven recommendations to improve business outcomes.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide advice and guidance to businesses on marketing strategy and implementation. This course may be useful for Marketing Consultants who want to develop a stronger understanding of digital marketing analytics. By learning how to use Google Analytics to track and measure marketing performance, Marketing Consultants can provide more informed advice to their clients and help them achieve their marketing goals.
Social Media Specialist
Social Media Specialist
Social Media Specialists develop and execute social media marketing campaigns. This course may be useful for Social Media Specialists who want to develop a stronger understanding of digital marketing analytics. By learning how to use Google Analytics to track and measure the success of social media campaigns, Social Media Specialists can optimize campaigns and improve overall marketing effectiveness.
For more career information including salaries, visit:
OpenCourser.com/course/z2mplb/google
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Google Ads, branding y creatividad en la estrategia.
Provides a comprehensive overview of Google Ads, covering everything from campaign setup to optimization. It's a great resource for anyone who wants to learn more about using Google Ads to grow their business.
Explores the latest trends in branding and provides insights into how to create brands that are relevant and meaningful in today's digital age.
Provides a framework for developing creative strategies that are aligned with business goals. It's a valuable resource for anyone who wants to learn how to use creativity to drive business results.
Provides a step-by-step guide to using Google Analytics. It's a great resource for anyone who wants to learn how to track their website traffic and improve their marketing campaigns.
Save
Provides a detailed overview of marketing analytics techniques and how to use Google Analytics to implement them. It's a great resource for anyone who wants to learn how to use data to improve their marketing campaigns.
Save
Provides a practical guide to web analytics. It's a great resource for anyone who wants to learn how to use data to improve their website traffic and engagement.
Provides a comprehensive overview of content marketing. It's a great resource for anyone who wants to learn how to create and distribute content that attracts and engages customers.
Provides a comprehensive overview of social media marketing. It's a great resource for anyone who wants to learn how to use social media to grow their business.
Provides a comprehensive overview of email marketing. It's a great resource for anyone who wants to learn how to use email to grow their business.
Provides a comprehensive overview of online advertising. It's a great resource for anyone who wants to learn how to use online advertising to grow their business.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/z2mplb/google
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Time
1 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Andrés Solano
Good to know
Focuses on Google Analytics, which is industry standard for website performance analysis
Suitable for North American learners, with plans to expand to other regions
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