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María Florencia Smith
Este proyecto le proporcionará la capacidad de crear elementos y diseños utilizando Adobe Illustrator, que combina la flexibilidad del diseño con la capacidad de edición tipográfica. Saber diseñar una identidad visual utilizando Adobe Illustrator te abre una gran posibilidad de crecer profesionalmente, puede ser un acercamiento al mundo laboral del diseño ¡especialmente en campos prometedores como publicidad, marketing o community manager! Adobe Illustrator es un editor de gráficos vectoriales sirve para editar, entre otras cosas. Es accesible y utilizado del mismo modo por diseñadores como por personas que no forman parte del...
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Este proyecto le proporcionará la capacidad de crear elementos y diseños utilizando Adobe Illustrator, que combina la flexibilidad del diseño con la capacidad de edición tipográfica. Saber diseñar una identidad visual utilizando Adobe Illustrator te abre una gran posibilidad de crecer profesionalmente, puede ser un acercamiento al mundo laboral del diseño ¡especialmente en campos prometedores como publicidad, marketing o community manager! Adobe Illustrator es un editor de gráficos vectoriales sirve para editar, entre otras cosas. Es accesible y utilizado del mismo modo por diseñadores como por personas que no forman parte del mundo del diseño. Sus herramientas se pueden utilizar tanto para el diseño web como para los medios de impresión y gráficos.
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches skills that are core to community manager roles
Teaches skills that are core to marketing roles
Teaches skills that are core to advertising roles
Introduces professional-level tools and skills
Suitable for beginners

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Crea una identidad visual con Adobe Illustrator with these activities:
Design Basics Refresher
Review the basics of design to ensure a solid foundation for learning Adobe Illustrator.
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Show steps
  • Review the principles of design, such as color theory, typography, and composition.
  • Complete a few practice exercises to apply these principles.
Attend Design Industry Events
Attend design industry events to connect with professionals, learn about new trends, and showcase your skills.
Show steps
  • Research upcoming design industry events in your area.
  • Register for the events and prepare your portfolio.
  • Attend the events and participate in discussions and networking activities.
  • Follow up with the people you meet.
Refresh Creative Suite
Review the fundamentals of Adobe Illustrator to refresh your skills and knowledge before taking this course.
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Show steps
  • Start by reviewing the basics of vector graphics and how they differ from raster graphics.
  • Open Adobe Illustrator and familiarize yourself with the interface.
  • Create a simple shape, such as a rectangle or circle, and experiment with the different tools and options.
Two other activities
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Vector Graphic Design Tutorial
Create a step-by-step tutorial on how to design a vector graphic in Adobe Illustrator.
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Show steps
  • Choose a simple object to design, such as a logo or icon.
  • Create a new project in Adobe Illustrator and set up your workspace.
  • Use the Pen tool to create the basic shapes of your object.
  • Add details and colors to your object using the brushes, gradients, and other tools in Adobe Illustrator.
  • Export your finished vector graphic in a suitable format.
Design a Social Media Campaign
Design a social media campaign using Adobe Illustrator to showcase your creativity and marketing skills.
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Show steps
  • Identify the target audience for the campaign.
  • Develop a campaign concept and strategy.
  • Create the visual content for the campaign using Adobe Illustrator.
  • Write the copy for the campaign.
  • Implement the campaign and track its results.

Career center

Learners who complete Crea una identidad visual con Adobe Illustrator will develop knowledge and skills that may be useful to these careers:
Illustrator
Illustrators create visual images to communicate ideas or stories. They work with a variety of clients to create illustrations for books, magazines, websites, and other media.
Graphic designer
Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design of magazines, newspapers, and other publications.
Motion Graphics Designer
Motion Graphics Designers create animated graphics for film, television, and other media. They work with a variety of software to create graphics that are both visually appealing and informative.
UI Designer
UI Designers are responsible for the visual design of a website or app. They work to create a visually appealing and user-friendly interface.
Web Designer
Web Designers are responsible for the design and development of websites. They work with clients to determine the goals of a website and then create a design that is both visually appealing and functional.
Creative Director
Creative Directors are responsible for the overall creative vision of a company or organization. They work with a variety of teams to develop and execute creative campaigns that achieve business goals.
Art Director
Art Directors are responsible for the visual appearance of a variety of media, including magazines, newspapers, websites, and social media. They work with clients to develop a creative vision for a project and then oversee the execution of that vision. This course would be helpful for Art Directors as it would teach them the skills they need to create visually appealing designs using Adobe Illustrator.
3D Artist
3D Artists create three-dimensional models and animations for film, television, and other media. They work with a variety of software to create realistic and visually appealing 3D models.
UX Designer
UX Designers are responsible for the user experience of a website or app. They work to ensure that users can easily and efficiently find the information they need and complete their tasks.
Game Designer
Game Designers are responsible for the design and development of video games. They work with a variety of teams to create games that are both fun and challenging.
Video Editor
Video Editors are responsible for editing and assembling video footage to create a finished video product. They work with a variety of software to edit videos for a variety of purposes, including film, television, and online.
Animator
Animators create moving images for film, television, and other media. They work with a variety of software to create animations that bring characters and stories to life.
Product Designer
Product Designers are responsible for the design of a product, from its initial concept to its final production. They work with engineers and other stakeholders to ensure that the product is both functional and visually appealing.
Art teacher
Art Teachers are responsible for teaching students about art and design. They work with students of all ages to develop their artistic skills and knowledge.
Marketing Manager
Marketing Managers are responsible for the development and execution of marketing campaigns. They work with a variety of teams to create and implement marketing strategies that reach target audiences and achieve business goals.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Crea una identidad visual con Adobe Illustrator.
Collection of tutorials and projects that will help you learn how to use Adobe Illustrator to create stunning graphics. It great resource for those who want to learn how to use the software for specific tasks.
Great resource for those who want to learn how to create a brand identity. It covers everything from developing a brand strategy to designing a brand logo and marketing materials.
Great resource for those who want to learn about the basics of design, including color theory and typography. This would be especially helpful for those who want to create visually appealing graphics in Adobe Illustrator.
Classic guide to design for non-designers. It covers the basics of design, including how to choose fonts, colors, and images. This would be a helpful resource for those who want to create visually appealing graphics in Adobe Illustrator, even if they don't have a background in design.
Great resource for those who want to learn how to provide excellent customer service. It covers everything from building relationships with clients to resolving conflicts.
Great resource for those who want to learn about the lean startup methodology. This methodology can be used to create and validate new products and services quickly and efficiently.
Classic guide to user experience design. It explains the principles of good design, and how to apply them to create products that are easy to use and enjoyable.

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