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Introducción a la Innovación Empresarial y Creación de Valor

4.9 Filled star Filled star Filled star Filled star Half star
Based on 41 ratings
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Mario Saldaña

Este curso presenta las bases para que las organizaciones y empresas puedan adaptarse a los cambios del entorno, anticiparse a ellos y poder crearlos por medio de la innovación. Está dirigido hacia cualquier colaborador al interior de las organizaciones que busca propiciar e impulsar el cambio y la innovación.

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Syllabus

El Cambio: la raíz de todo
Este módulo muestra la importancia de identificar y analizar el cambio que se presenta en las organizaciones, así como la manera en que se debe responder a él por medio de distintos elementos presentes en los ciclos de transformación.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Dirigido a cualquier colaborador en organizaciones que busque impulsar el cambio y la innovación
Proporciona las bases para que las organizaciones se adapten a los cambios del entorno, se anticipen a ellos y los creen a través de la innovación
Aborda el 'Future Thinking' para identificar oportunidades y amenazas y generar acciones que encaucen el rumbo de la organización
Presenta el rol estratégico de la innovación y la integración práctica de todo lo aprendido para establecer rutas de innovación
Escrito en español, lo que facilita el acceso a hispanohablantes nativos y estudiantes de español
Impartido por Mario Saldaña, instructor con experiencia en innovación y transformación organizacional

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Reviews summary

Innovación empresarial: fundamentos y aplicación estratégica

Según los estudiantes, este curso es una excelente introducción a la innovación empresarial. Destacan que los módulos están bien estructurados y el contenido es muy relevante para profesionales. Los conceptos de Design Thinking y Future Thinking son presentados de manera clara y útil, ayudando a abrir la mente y ofrecer una base sólida para innovar. Sin embargo, algunos learners con experiencia previa en el área lo consideran demasiado básico y esperan una mayor profundidad o más casos de estudio reales. Es ideal para quienes buscan una visión general práctica para impulsar el cambio en sus organizaciones.
Destaca por la presentación clara de metodologías clave como Design Thinking.
"Me gustó mucho la parte de Design Thinking, aunque me hubiera gustado ver más casos de estudio reales."
"Los conceptos de Future Thinking son muy útiles y me han abierto la mente a nuevas formas de abordar los desafíos empresariales."
"La aplicación de Design Thinking y Future Thinking es explicada de forma magistral."
Ofrece una introducción excelente a la innovación empresarial para principiantes.
"Excelente curso para entender los fundamentos de la innovación empresarial. Los módulos están muy bien estructurados y el contenido es relevante..."
"Me ha parecido un curso muy completo y con un enfoque muy práctico. Definitivamente una base sólida para innovar."
"Una excelente introducción a la innovación. Los módulos sobre el cambio y el rol de la innovación en la organización son muy claros y bien explicados."
Hay una sugerencia de incorporar más ejemplos y profundidad en algunos temas.
"Me gustó mucho la parte de Design Thinking, aunque me hubiera gustado ver más casos de estudio reales."
"Esperaba algo más profundo y con ejemplos más complejos. Las actividades son muy sencillas."
"Podría profundizar en ciertos temas para aquellos que ya tienen alguna base."
Considerado superficial para quienes ya tienen conocimientos previos.
"El curso es demasiado básico. Ya conocía la mayoría de los conceptos. Esperaba algo más profundo y con ejemplos más complejos."
"El contenido es interesante y relevante, pero para alguien con experiencia en gestión de proyectos o innovación, puede parecer un poco superficial."
"Es un buen punto de partida, pero siento que podría profundizar en ciertos temas para aquellos que ya tienen alguna base."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introducción a la Innovación Empresarial y Creación de Valor with these activities:
Seguir tutoriales sobre Design Thinking
Profundiza en la metodología de Design Thinking para mejorar tus habilidades de resolución creativa de problemas.
Browse courses on Design Thinking
Show steps
  • Buscar y seleccionar tutoriales de Design Thinking acreditados
  • Seguir los pasos del proceso de Design Thinking
  • Aplicar técnicas y herramientas de Design Thinking a desafíos o proyectos
Resolver estudios de caso sobre innovación
Aplica los conceptos de innovación a situaciones reales para mejorar tu capacidad analítica y de resolución de problemas.
Show steps
  • Leer y analizar estudios de caso sobre empresas innovadoras
  • Identificar los desafíos y oportunidades enfrentados por las empresas
  • Desarrollar posibles soluciones y estrategias innovadoras
  • Evaluar la viabilidad y el impacto potencial de las soluciones propuestas
Show all two activities

Career center

Learners who complete Introducción a la Innovación Empresarial y Creación de Valor will develop knowledge and skills that may be useful to these careers:
Innovation Consultant
Innovation Consultants help develop and implement innovation strategies for organizations. They work closely with clients to identify opportunities for growth, develop new products and services, and improve operational efficiency. This course provides a solid foundation in innovation principles and practices, which can be directly applied to the work of an Innovation Consultant. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative solutions. This course can help you build the skills and knowledge necessary to succeed as an Innovation Consultant.
See salaries and explore the career path for Innovation Consultant
Product Manager
Product Managers are responsible for the development and launch of new products and services. They work with cross-functional teams to define product requirements, create marketing plans, and manage the product lifecycle. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a Product Manager. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative products and services. This course can help you build the skills and knowledge necessary to succeed as a Product Manager.
See salaries and explore the career path for Product Manager
Design Thinking Facilitator
Design Thinking Facilitators help organizations adopt and implement design thinking practices. They work with teams to identify problems, generate creative ideas, and develop and prototype innovative solutions. This course provides a strong foundation in design thinking principles and practices, which can be directly applied to the work of a Design Thinking Facilitator. Course participants will learn how to facilitate design thinking workshops, generate creative ideas, and develop and prototype innovative solutions. This course can help you build the skills and knowledge necessary to succeed as a Design Thinking Facilitator.
See salaries and explore the career path for Design Thinking Facilitator
Entrepreneurship
Entrepreneurs start and operate their own businesses. They identify opportunities, develop business plans, and manage the day-to-day operations of their companies. This course provides a solid foundation in innovation principles and practices, which can be directly applied to the work of an Entrepreneur. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative business models. This course can help you build the skills and knowledge necessary to succeed as an Entrepreneur.
See salaries and explore the career path for Entrepreneurship
Business Analyst
Business Analysts help organizations improve their business processes and operations. They work with stakeholders to identify and analyze problems, develop solutions, and implement change. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a Business Analyst. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative solutions. This course can help you build the skills and knowledge necessary to succeed as a Business Analyst.
See salaries and explore the career path for Business Analyst
Innovation Program Manager
Innovation Program Managers lead and manage innovation programs for organizations. They work with cross-functional teams to develop and implement innovation strategies, create and manage innovation pipelines, and measure the impact of innovation initiatives. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of an Innovation Program Manager. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative solutions. This course can help you build the skills and knowledge necessary to succeed as an Innovation Program Manager.
See salaries and explore the career path for Innovation Program Manager
Marketing Manager
Marketing Managers develop and implement marketing strategies for organizations. They work with cross-functional teams to create and manage marketing campaigns, develop brand strategies, and measure the impact of marketing initiatives. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a Marketing Manager. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative marketing strategies. This course can help you build the skills and knowledge necessary to succeed as a Marketing Manager.
See salaries and explore the career path for Marketing Manager
Project Manager
Project Managers plan, execute, and close projects for organizations. They work with stakeholders to define project scope, create project plans, and manage project resources. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a Project Manager. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative project solutions. This course can help you build the skills and knowledge necessary to succeed as a Project Manager.
See salaries and explore the career path for Project Manager
Research and Development Manager
Research and Development Managers lead and manage research and development teams for organizations. They work with scientists and engineers to develop new products and services, and improve existing products and services. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a Research and Development Manager. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative research and development solutions. This course can help you build the skills and knowledge necessary to succeed as a Research and Development Manager.
See salaries and explore the career path for Research and Development Manager
Strategic Planner
Strategic Planners develop and implement strategic plans for organizations. They work with senior management to identify and prioritize strategic objectives, develop strategies to achieve those objectives, and measure the impact of strategic initiatives. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a Strategic Planner. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative strategic plans. This course can help you build the skills and knowledge necessary to succeed as a Strategic Planner.
See salaries and explore the career path for Strategic Planner
Consultant
Consultants provide advice and guidance to organizations on a variety of topics. They work with clients to identify and solve problems, develop solutions, and implement change. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a Consultant. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative solutions. This course can help you build the skills and knowledge necessary to succeed as a Consultant.
See salaries and explore the career path for Consultant
Data Analyst
Data Analysts collect, analyze, and interpret data to help organizations make informed decisions. They work with data from a variety of sources to identify trends, patterns, and insights. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a Data Analyst. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative data analysis solutions. This course can help you build the skills and knowledge necessary to succeed as a Data Analyst.
See salaries and explore the career path for Data Analyst
User Experience Designer
User Experience Designers design and evaluate the user experience of products and services. They work with cross-functional teams to create user-centric designs that are both functional and enjoyable to use. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a User Experience Designer. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative user experience designs. This course can help you build the skills and knowledge necessary to succeed as a User Experience Designer.
See salaries and explore the career path for User Experience Designer
Change Manager
Change Managers help organizations adopt and implement change. They work with stakeholders to identify and understand the need for change, develop change strategies, and manage the change process. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a Change Manager. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative change strategies. This course can help you build the skills and knowledge necessary to succeed as a Change Manager.
See salaries and explore the career path for Change Manager
Innovation Strategist
Innovation Strategists develop and implement innovation strategies for organizations. They work with senior management to identify and prioritize strategic innovation objectives, develop innovative strategies to achieve those objectives, and measure the impact of innovation initiatives. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of an Innovation Strategist. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative strategic plans. This course can help you build the skills and knowledge necessary to succeed as an Innovation Strategist.
See salaries and explore the career path for Innovation Strategist

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Introducción a la Innovación Empresarial y Creación de Valor.
Cover image
Innovation by Design
Save
Design Thinking for Innovation proporciona una guía práctica para el proceso de Design Thinking, destacando la importancia de la empatía, la ideación y la creación de prototipos. El libro ofrece herramientas y técnicas valiosas que los estudiantes pueden utilizar para desarrollar soluciones innovadoras a problemas del mundo real.
(English) Innovation by Design: How Any Organization Can...
Paperback
$$
(English) Innovation by Design: How Any Organization Can...
Kindle Edition
$
Cover image
Estrategia Competitiva
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Innovación y Estrategia proporciona un marco para comprender el papel de la innovación en la estrategia empresarial. El libro explora cómo las empresas pueden utilizar la innovación para crear y mantener una ventaja competitiva.
Estrategia Competitiva
Paperback
Check
Estrategia Competitiva
Kindle Edition
Check
Cover image
El futuro del management
Save
El Innovador Implacable desafía a los estudiantes a pensar de manera diferente sobre la innovación y a adoptar un enfoque más radical. El libro enfatiza la importancia de la ambición, la persistencia y la disrupción en el logro de una innovación verdaderamente transformadora.
El futuro del management
Paperback
Check
El futuro del management
Kindle Edition
Check
Cover image
Liderando personas
Save
Este libro clásico de Drucker proporciona una base para comprender los conceptos fundamentales de innovación y emprendimiento, explorando aspectos como la identificación de oportunidades, la gestión del riesgo y la creación de valor, proporcionando un contexto valioso para el curso.
Liderando personas
Paperback
$$
Liderando Personas [Leading People]: Must Reads on...
Audible Audiobook
$$
Cover image
The Innovator's Dilemma, with a New Foreword
Save
Este influyente libro examina por qué las empresas establecidas a menudo luchan por innovar y adaptan sus negocios a las nuevas tecnologías, lo que proporciona ideas para los participantes del curso que buscan comprender los desafíos y las oportunidades de la innovación.
The Innovator's Dilemma, with a New Foreword
Paperback
Check
The Innovator's Dilemma, with a New Foreword
Kindle Edition
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Cover image
El arte de liderar
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Liderazgo para la Innovación explora el papel del liderazgo en la creación de un entorno que apoya la innovación. El libro proporciona conocimientos sobre cómo los líderes pueden fomentar la creatividad, la colaboración y la toma de riesgos.
El arte de liderar (Spanish Edition)
Kindle Edition
$
Cover image
El método Lean Startup
Save
Este libro presenta el enfoque Lean Startup para la innovación, enfatizando la importancia de la experimentación, la iteración y el aprendizaje continuo.
El método Lean Startup: Cómo crear empresas de...
Paperback
$$
El método Lean Startup [The Lean Startup]: Cómo los...
Audible Audiobook
$$
El metodo Lean Startup
Paperback
$$$
El método Lean Startup: Cómo crear empresas de...
Kindle Edition
$
Cover image
El arte de empezar 2.0
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Este libro proporciona una guía práctica sobre cómo generar ideas innovadoras y convertirlas en productos y servicios exitosos.
El arte de empezar 2.0: La guía definitiva para...
Kindle Edition
$
El arte de empezar 2.0
Mass Market Paperback
$$
Cover image
The Innovator's DNA, Updated, with a New Preface
Save
Este libro identifica cinco habilidades clave que los innovadores disruptivos poseen y proporciona herramientas para desarrollar estas habilidades en un contexto empresarial.
(English) The Innovator's DNA, Updated, with a New Preface:...
Hardcover
$$
(English) The Innovator's DNA, Updated, with a New Preface:...
Audible Audiobook
$$

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Course image
Rating
4.9 Filled star Filled star Filled star Filled star Half star
Effort
18 hours to complete
Level
Advanced
Via
Coursera
Institution
Tecnológico de Monterrey
Instructor
Mario Saldaña
Language
Español
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Dirigido a cualquier colaborador en organizaciones que busque impulsar el cambio y la innovación
Proporciona las bases para que las organizaciones se adapten a los cambios del entorno, se anticipen a ellos y los creen a través de la innovación
Aborda el 'Future Thinking' para identificar oportunidades y amenazas y generar acciones que encaucen el rumbo de la organización
Presenta el rol estratégico de la innovación y la integración práctica de todo lo aprendido para establecer rutas de innovación
Escrito en español, lo que facilita el acceso a hispanohablantes nativos y estudiantes de español
Impartido por Mario Saldaña, instructor con experiencia en innovación y transformación organizacional
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