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Introducción a la Innovación Empresarial y Creación de Valor
Mario Saldaña
Mario Saldaña
Este curso presenta las bases para que las organizaciones y empresas puedan adaptarse a los cambios del entorno, anticiparse a ellos y poder crearlos por medio de la innovación. Está dirigido hacia cualquier colaborador al interior de las organizaciones que busca propiciar e impulsar el cambio y la innovación.
Register for this course and see more details by visiting:
OpenCourser.com/course/swsybe/introduccion
What's inside
Syllabus
El Cambio: la raíz de todo
Este módulo muestra la importancia de identificar y analizar el cambio que se presenta en las organizaciones, así como la manera en que se debe responder a él por medio de distintos elementos presentes en los ciclos de transformación.
Read more
Syllabus
El Cambio: la raíz de todo
Este módulo muestra la importancia de identificar y analizar el cambio que se presenta en las organizaciones, así como la manera en que se debe responder a él por medio de distintos elementos presentes en los ciclos de transformación.
Read more
El Futuro: preparándonos para el cambio
Este módulo aborda la relevancia de contemplar los conceptos de "Future Thinking" para así identificar oportunidades y amenazas, para de esta forma, generar acciones que encaucen el rumbo de la organización.
La Innovación: creando cambio en el entorno
Este módulo nos introduce a la manera en la que podemos crear el cambio en nuestro entorno por medio del proceso de innovación, resaltando la relevancia y utilidad del proceso de "Design Thinking."
El rol de la Innovación en la organización
Este módulo presenta el rol estratégico de la innovación en las organizaciones, por medio de la integración práctica de todo lo aprendido en los temas previos del curso, para establecer las rutas de innovación.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Dirigido a cualquier colaborador en organizaciones que busque impulsar el cambio y la innovación
Proporciona las bases para que las organizaciones se adapten a los cambios del entorno, se anticipen a ellos y los creen a través de la innovación
Aborda el 'Future Thinking' para identificar oportunidades y amenazas y generar acciones que encaucen el rumbo de la organización
Presenta el rol estratégico de la innovación y la integración práctica de todo lo aprendido para establecer rutas de innovación
Escrito en español, lo que facilita el acceso a hispanohablantes nativos y estudiantes de español
Impartido por Mario Saldaña, instructor con experiencia en innovación y transformación organizacional
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Save Introducción a la Innovación Empresarial y Creación de Valor to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Introducción a la Innovación Empresarial y Creación de Valor with these
activities:
Seguir tutoriales sobre Design Thinking
Show steps
Profundiza en la metodología de Design Thinking para mejorar tus habilidades de resolución creativa de problemas.
Browse courses on
Design Thinking
Show steps
-
Buscar y seleccionar tutoriales de Design Thinking acreditados
-
Seguir los pasos del proceso de Design Thinking
-
Aplicar técnicas y herramientas de Design Thinking a desafíos o proyectos
Resolver estudios de caso sobre innovación
Show steps
Aplica los conceptos de innovación a situaciones reales para mejorar tu capacidad analítica y de resolución de problemas.
Show steps
-
Leer y analizar estudios de caso sobre empresas innovadoras
-
Identificar los desafíos y oportunidades enfrentados por las empresas
-
Desarrollar posibles soluciones y estrategias innovadoras
-
Evaluar la viabilidad y el impacto potencial de las soluciones propuestas
Show all two activities
Seguir tutoriales sobre Design Thinking
Show steps
Profundiza en la metodología de Design Thinking para mejorar tus habilidades de resolución creativa de problemas.
Browse courses on
Design Thinking
Show steps
Show steps
Show steps
- Buscar y seleccionar tutoriales de Design Thinking acreditados
- Seguir los pasos del proceso de Design Thinking
- Aplicar técnicas y herramientas de Design Thinking a desafíos o proyectos
Resolver estudios de caso sobre innovación
Show steps
Aplica los conceptos de innovación a situaciones reales para mejorar tu capacidad analítica y de resolución de problemas.
Show steps
Show steps
Show steps
- Leer y analizar estudios de caso sobre empresas innovadoras
- Identificar los desafíos y oportunidades enfrentados por las empresas
- Desarrollar posibles soluciones y estrategias innovadoras
- Evaluar la viabilidad y el impacto potencial de las soluciones propuestas
Show all two activities
Career center
Learners who complete Introducción a la Innovación Empresarial y Creación de Valor will develop knowledge and skills
that may be useful to these careers:
Innovation Consultant
Innovation Consultant
Innovation Consultants help develop and implement innovation strategies for organizations. They work closely with clients to identify opportunities for growth, develop new products and services, and improve operational efficiency. This course provides a solid foundation in innovation principles and practices, which can be directly applied to the work of an Innovation Consultant. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative solutions. This course can help you build the skills and knowledge necessary to succeed as an Innovation Consultant.
Product Manager
Product Manager
Product Managers are responsible for the development and launch of new products and services. They work with cross-functional teams to define product requirements, create marketing plans, and manage the product lifecycle. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a Product Manager. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative products and services. This course can help you build the skills and knowledge necessary to succeed as a Product Manager.
Design Thinking Facilitator
Design Thinking Facilitator
Design Thinking Facilitators help organizations adopt and implement design thinking practices. They work with teams to identify problems, generate creative ideas, and develop and prototype innovative solutions. This course provides a strong foundation in design thinking principles and practices, which can be directly applied to the work of a Design Thinking Facilitator. Course participants will learn how to facilitate design thinking workshops, generate creative ideas, and develop and prototype innovative solutions. This course can help you build the skills and knowledge necessary to succeed as a Design Thinking Facilitator.
Marketing Manager
Marketing Manager
Marketing Managers develop and implement marketing strategies for organizations. They work with cross-functional teams to create and manage marketing campaigns, develop brand strategies, and measure the impact of marketing initiatives. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a Marketing Manager. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative marketing strategies. This course can help you build the skills and knowledge necessary to succeed as a Marketing Manager.
Business Analyst
Business Analyst
Business Analysts help organizations improve their business processes and operations. They work with stakeholders to identify and analyze problems, develop solutions, and implement change. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a Business Analyst. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative solutions. This course can help you build the skills and knowledge necessary to succeed as a Business Analyst.
Entrepreneurship
Entrepreneurship
Entrepreneurs start and operate their own businesses. They identify opportunities, develop business plans, and manage the day-to-day operations of their companies. This course provides a solid foundation in innovation principles and practices, which can be directly applied to the work of an Entrepreneur. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative business models. This course can help you build the skills and knowledge necessary to succeed as an Entrepreneur.
Innovation Program Manager
Innovation Program Manager
Innovation Program Managers lead and manage innovation programs for organizations. They work with cross-functional teams to develop and implement innovation strategies, create and manage innovation pipelines, and measure the impact of innovation initiatives. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of an Innovation Program Manager. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative solutions. This course can help you build the skills and knowledge necessary to succeed as an Innovation Program Manager.
Research and Development Manager
Research and Development Manager
Research and Development Managers lead and manage research and development teams for organizations. They work with scientists and engineers to develop new products and services, and improve existing products and services. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a Research and Development Manager. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative research and development solutions. This course can help you build the skills and knowledge necessary to succeed as a Research and Development Manager.
Project Manager
Project Manager
Project Managers plan, execute, and close projects for organizations. They work with stakeholders to define project scope, create project plans, and manage project resources. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a Project Manager. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative project solutions. This course can help you build the skills and knowledge necessary to succeed as a Project Manager.
Strategic Planner
Strategic Planner
Strategic Planners develop and implement strategic plans for organizations. They work with senior management to identify and prioritize strategic objectives, develop strategies to achieve those objectives, and measure the impact of strategic initiatives. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a Strategic Planner. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative strategic plans. This course can help you build the skills and knowledge necessary to succeed as a Strategic Planner.
Change Manager
Change Manager
Change Managers help organizations adopt and implement change. They work with stakeholders to identify and understand the need for change, develop change strategies, and manage the change process. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a Change Manager. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative change strategies. This course can help you build the skills and knowledge necessary to succeed as a Change Manager.
Consultant
Consultant
Consultants provide advice and guidance to organizations on a variety of topics. They work with clients to identify and solve problems, develop solutions, and implement change. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a Consultant. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative solutions. This course can help you build the skills and knowledge necessary to succeed as a Consultant.
User Experience Designer
User Experience Designer
User Experience Designers design and evaluate the user experience of products and services. They work with cross-functional teams to create user-centric designs that are both functional and enjoyable to use. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a User Experience Designer. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative user experience designs. This course can help you build the skills and knowledge necessary to succeed as a User Experience Designer.
Data Analyst
Data Analyst
Data Analysts collect, analyze, and interpret data to help organizations make informed decisions. They work with data from a variety of sources to identify trends, patterns, and insights. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of a Data Analyst. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative data analysis solutions. This course can help you build the skills and knowledge necessary to succeed as a Data Analyst.
Innovation Strategist
Innovation Strategist
Innovation Strategists develop and implement innovation strategies for organizations. They work with senior management to identify and prioritize strategic innovation objectives, develop innovative strategies to achieve those objectives, and measure the impact of innovation initiatives. This course provides a strong foundation in innovation principles and practices, which can be directly applied to the work of an Innovation Strategist. Course participants will learn how to identify and analyze market trends, generate creative ideas, and develop and implement innovative strategic plans. This course can help you build the skills and knowledge necessary to succeed as an Innovation Strategist.
For more career information including salaries, visit:
OpenCourser.com/course/swsybe/introduccion
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Introducción a la Innovación Empresarial y Creación de Valor.
Save
Design Thinking for Innovation proporciona una guía práctica para el proceso de Design Thinking, destacando la importancia de la empatía, la ideación y la creación de prototipos. El libro ofrece herramientas y técnicas valiosas que los estudiantes pueden utilizar para desarrollar soluciones innovadoras a problemas del mundo real.
Innovación y Estrategia proporciona un marco para comprender el papel de la innovación en la estrategia empresarial. El libro explora cómo las empresas pueden utilizar la innovación para crear y mantener una ventaja competitiva.
El Innovador Implacable desafía a los estudiantes a pensar de manera diferente sobre la innovación y a adoptar un enfoque más radical. El libro enfatiza la importancia de la ambición, la persistencia y la disrupción en el logro de una innovación verdaderamente transformadora.
Save
Este libro clásico de Drucker proporciona una base para comprender los conceptos fundamentales de innovación y emprendimiento, explorando aspectos como la identificación de oportunidades, la gestión del riesgo y la creación de valor, proporcionando un contexto valioso para el curso.
Este influyente libro examina por qué las empresas establecidas a menudo luchan por innovar y adaptan sus negocios a las nuevas tecnologías, lo que proporciona ideas para los participantes del curso que buscan comprender los desafíos y las oportunidades de la innovación.
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Liderazgo para la Innovación explora el papel del liderazgo en la creación de un entorno que apoya la innovación. El libro proporciona conocimientos sobre cómo los líderes pueden fomentar la creatividad, la colaboración y la toma de riesgos.
Este libro presenta el enfoque Lean Startup para la innovación, enfatizando la importancia de la experimentación, la iteración y el aprendizaje continuo.
Este libro proporciona una guía práctica sobre cómo generar ideas innovadoras y convertirlas en productos y servicios exitosos.
Este libro identifica cinco habilidades clave que los innovadores disruptivos poseen y proporciona herramientas para desarrollar estas habilidades en un contexto empresarial.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/swsybe/introduccion
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Effort
4-5 horas por semana, 4 semana
Level
Advanced
Via
Coursera
Institution
Tecnológico de Monterrey
Instructor
Mario Saldaña
Language
Español
Good to know
Dirigido a cualquier colaborador en organizaciones que busque impulsar el cambio y la innovación
Proporciona las bases para que las organizaciones se adapten a los cambios del entorno, se anticipen a ellos y los creen a través de la innovación
Aborda el 'Future Thinking' para identificar oportunidades y amenazas y generar acciones que encaucen el rumbo de la organización
Presenta el rol estratégico de la innovación y la integración práctica de todo lo aprendido para establecer rutas de innovación
Escrito en español, lo que facilita el acceso a hispanohablantes nativos y estudiantes de español
Impartido por Mario Saldaña, instructor con experiencia en innovación y transformación organizacional
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