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Liderazgo en la Era Digital

Juan Antonio Enciso González and Arcadio Luis Guevara Espejel

A lo largo del tiempo el liderazgo empresarial se ha transformado, al grado que ahora es necesario considerar que los líderes tienen que interactuar con hasta cuatro generaciones simultáneamente, además de gestionar empresas a lo largo de procesos de transformación digital. Esta realidad requiere nuevas competencias que agilicen los cambios necesarios en las empresas en el largo plazo.

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A lo largo del tiempo el liderazgo empresarial se ha transformado, al grado que ahora es necesario considerar que los líderes tienen que interactuar con hasta cuatro generaciones simultáneamente, además de gestionar empresas a lo largo de procesos de transformación digital. Esta realidad requiere nuevas competencias que agilicen los cambios necesarios en las empresas en el largo plazo.

De igual manera, la transformación digital que las empresas están viviendo implica que los líderes de las organizaciones entiendan la importancia de identificar al ser humano (sus colaboradores y sus clientes) como el centro de la innovación tecnológica.

What you'll learn

Conocer los estilos de liderazgo generacionales.

Identificar los modelos de liderazgo y competencias digitales.

Conocer los principios del “Diseño Centrado en el Humano”.

Describir tu grado de preparación digital ( digital readiness ).

What's inside

Syllabus

Tema 1. Estilos de liderazgo a través del tiempo
Tema 1.1 Evolución de liderazgo- Del liderazgo análogo al digital
Tema 1.2 Modelos de liderazgo: Como guiar equipos multifuncionales, multigeneracionales, multiculturales y multidigitales.
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Tema 2. Competencias digitales
Tema 2.1 Modelos de competencias digitales
Tema 2.2 Liderazgo digital ( digital eneablers , "facilitadores")
Tema 3. El ser humano como centro de la innovación
Tema 3.1 Evolución de la interacción con los clientes
Tema 3.2 Principios de Human Centric Design (Nota: "economía del comportamiento")
Tema 4. Preparación digital (digital readiness)
Tema 4.1 Descripción del digital readiness
Tema 4.2 Crea tu propio digital readiness (Nota: Lifelong Learning)

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Examines los cambios en el liderazgo empresarial a través del tiempo, lo cual es relevante para los líderes de hoy
Presenta la necesidad de que los líderes interactúen con hasta cuatro generaciones simultáneamente, un desafío actual
Explora los modelos de liderazgo y competencias digitales, aspectos cruciales para los líderes en la era digital
Destaca la importancia de poner al ser humano en el centro de la innovación tecnológica, una tendencia actual
Cubre temas como el Diseño Centrado en el Humano, un enfoque actual en el diseño y desarrollo
Ayuda a los estudiantes a construir su preparación digital, una habilidad esencial para los líderes en la era digital

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Liderazgo en la Era Digital with these activities:
Network with other leaders in your field
Connect with professionals and expand your leadership network to gain insights and support.
Show steps
  • Attend industry events and conferences
  • Join professional organizations and online communities
  • Build relationships with other leaders
Mentor an aspiring leader
Share your knowledge and experience to support the growth and development of future leaders.
Show steps
  • Identify an aspiring leader to mentor
  • Provide guidance and support on leadership skills and development
  • Offer feedback and encouragement
Show all two activities

Career center

Learners who complete Liderazgo en la Era Digital will develop knowledge and skills that may be useful to these careers:
UX Designer
UX Designers are responsible for designing the user experience of digital products. This includes conducting user research, creating prototypes, and working with engineers to ensure that the product is easy to use and enjoyable. This course may be helpful as it provides an understanding of human-centered design and the importance of empathy in UX design.
Chief Digital Officer
Chief Digital Officers lead a company's digital transformation. In this role, you lead the development and implementation of an organization's digital strategy. This course may be useful as it provides an understanding of digital leadership and the importance of human-centered design in digital transformation.
Consultant
Consultants provide advice and guidance to businesses on a variety of topics. This includes helping businesses to develop and execute strategies, as well as providing technical assistance. This course may be helpful as it provides an understanding of digital leadership and the importance of human-centered design in consulting.
Business Analyst
Business Analysts bridge the gap between business and technology. They work with stakeholders to understand business needs and then work with engineers to develop and implement technology solutions. This course may be helpful as it provides an understanding of digital leadership, human-centered design, and the importance of communication in business analysis.
Product Manager
Product Managers oversee all aspects of a product's development, from ideation to launch and beyond. This includes working with engineers, designers, and marketers to ensure that the product meets the needs of its users. This course may be helpful as it provides an understanding of digital leadership, human-centered design, and the importance of agility in product development.
Digital Marketing Manager
Digital Marketing Managers oversee all aspects of their company's digital marketing strategy. This includes developing and executing marketing campaigns across a variety of digital channels. This course may be helpful as it provides an understanding of digital leadership, human-centered design, and digital readiness.
Data Analyst
Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. This includes using statistical and data mining techniques to identify trends and patterns in data. This course may be helpful as it provides an understanding of data analysis and its role in digital transformation.
Entrepreneur
Entrepreneurs start and run their own businesses. This includes developing business plans, securing funding, and managing day-to-day operations. This course may be helpful as it provides an understanding of digital leadership and the importance of digital marketing in entrepreneurship.
Software Engineer
Software Engineers design, develop, and maintain software applications. This includes working with a variety of programming languages and technologies to create software that meets the needs of users. This course may be helpful as it provides an understanding of software development and the importance of agility in software development.
Project Manager
Project Managers lead and manage projects from start to finish. This includes planning, executing, and closing projects, as well as managing budgets and timelines. This course may be helpful as it provides an understanding of project management and the importance of agility in project management.
IT Manager
IT Managers are responsible for overseeing all aspects of an organization's IT infrastructure. This includes managing hardware, software, and networks, as well as providing technical support to employees. This course may be helpful as it provides an understanding of digital leadership and the importance of technology in business.
Nonprofit Manager
Nonprofit Managers oversee all aspects of a nonprofit organization. This includes developing and executing strategies, as well as managing budgets and timelines. This course may be helpful as it provides an understanding of digital leadership and the importance of human-centered design in nonprofit management.
Sales Manager
Sales Managers lead and manage sales teams. This includes developing and executing sales strategies, as well as managing budgets and timelines. This course may be helpful as it provides an understanding of digital leadership and the importance of digital marketing in sales.
Operations Manager
Operations Managers oversee all aspects of an organization's operations. This includes managing budgets, timelines, and resources, as well as ensuring that the organization is running smoothly and efficiently. This course may be helpful as it provides an understanding of digital leadership and the importance of technology in operations.
Educator
Educators teach and support students in their learning. This includes developing lesson plans, delivering instruction, and assessing student progress. This course may be helpful as it provides an understanding of digital leadership and the importance of technology in education.

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Liderazgo en la Era Digital.
Este libro proporciona un marco para evaluar la calidad de las estrategias y ofrece consejos sobre cómo desarrollar estrategias sólidas y efectivas.
Este libro proporciona una metodología para que las startups validen sus ideas, creen productos mínimos viables y iteren rápidamente hacia el éxito.
Este libro explora los factores que contribuyen a las culturas altamente exitosas en los equipos y organizaciones.
Este libro proporciona un marco para que las organizaciones creen soluciones innovadoras que aborden las necesidades de los clientes y generen crecimiento sostenido.

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