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Estrategia y Transformación Digital

Juan Antonio Enciso González and Arcadio Luis Guevara Espejel

En la actualidad el rápido cambio de modelos de negocio “análogos” a modelos “digitales” nos genera la necesidad de crear estrategias que ayuden a las empresas a delinear rutas de transformación digital.

Read more

En la actualidad el rápido cambio de modelos de negocio “análogos” a modelos “digitales” nos genera la necesidad de crear estrategias que ayuden a las empresas a delinear rutas de transformación digital.

Las empresas están expuestas a gran cantidad de factores que podrían retrasar su preparación digital ( digital readiness ). Conocer estos retos permitirá entender el mapa de transformación digital que deberán crear las empresas para capitalizar el valor que sus estrategias digitales generarán.

What you'll learn

  • Conocer los principios guía para la creación de estrategias.
  • Saber qué es el mapa de transformación digital en las empresas.
  • Entender e identificar el “nivel de preparación digital” ( digital readiness )
  • Crear un mapa de transformación digital.
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What's inside

Learning objectives

  • Conocer los principios guía para la creación de estrategias.
  • Saber qué es el mapa de transformación digital en las empresas.
  • Entender e identificar el “nivel de preparación digital” (
  • )
  • Crear un mapa de transformación digital.

Syllabus

Tema 1. Principios guía en la creación de estrategias
Tema 1.1 Definición de una estrategia
Tema 1.2 Modelos de Negocio de análogo a digital
Tema 2. Transformación digital: Definición
Read more
Tema 2.1 ¿Qué es la transformación digital?
Tema 2.2 Mapa de transformación digital en las empresas
Tema 3. Creación de estrategias digitales
Tema 3.1 Digital Readiness de tu industria
Tema 3.2 Diseña tu estrategia digital
Tema 4. Mapa de ruta en la transformación digital
Tema 4.1 Creación de mapas de transformación digital
Tema 4.2 Crea tu mapa de transformación digital

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Enseña cómo crear estrategias basadas en principios, lo que ayuda a los estudiantes a planificar y ejecutar estrategias efectivas
Introduce el concepto de mapa de transformación digital, ayudando a los estudiantes a comprender cómo las empresas pueden planificar e implementar la transformación digital
Desarrolla habilidades para identificar y comprender el nivel de preparación digital de una empresa, lo que permite a los estudiantes evaluar la madurez digital de una organización
Proporciona un marco para crear un mapa de transformación digital, guiando a los estudiantes a través del proceso de desarrollo e implementación de una estrategia de transformación digital
Cubre temas relevantes para profesionales que trabajan en transformación digital, estrategias digitales y áreas relacionadas
Impartido por instructores con experiencia en el campo de la transformación digital, lo que garantiza la relevancia y la credibilidad del contenido del curso

Save this course

Save Estrategia y Transformación Digital to your list so you can find it easily later:
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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Estrategia y Transformación Digital with these activities:
Reviewing your prior knowledge of business strategies
Review the key concepts and principles of business strategies to refresh your knowledge and prepare for this course.
Browse courses on Business Strategies
Show steps
  • Review your notes and assignments from previous courses or workshops on business strategies.
  • Read articles and blog posts about current trends and best practices in business strategy.
  • Take practice quizzes or mock exams to test your understanding of key concepts.
Review key concepts of business models
Refreshing your knowledge of business models will provide a solid foundation for understanding the course material on digital transformation.
Browse courses on Business Models
Show steps
  • Read articles and books on business models.
  • Create a mind map or summary of the different types of business models.
Revise key business strategy concepts
This activity will help you refresh your understanding of foundational business strategy concepts, which are necessary for understanding the material in this course.
Browse courses on Business Strategy
Show steps
  • Review lecture notes or textbooks on business strategy
  • Take practice quizzes or exams on business strategy topics
  • Discuss business strategy concepts with a classmate or colleague
11 other activities
Expand to see all activities and additional details
Show all 14 activities
Identificar retos de preparación digital
Te permitirá practicar la identificación de retos comunes que las empresas enfrentan en su camino hacia la transformación digital.
Show steps
  • Descargar la lista de retos de preparación digital de McKinsey & Company
  • Revisar estudios de casos de empresas que han enfrentado retos de preparación digital
  • Analizar tu propia empresa o industria para identificar retos potenciales
Join a study group to discuss the principles of digital transformation
Engaging with peers in a study group will provide diverse perspectives and foster deeper understanding of the course concepts.
Show steps
  • Find a study group or create your own.
  • Meet regularly to discuss the course material.
  • Share insights and perspectives with each other.
Follow online tutorials on digital transformation best practices
Seeking out and completing online tutorials will supplement the course material and provide additional guidance on implementing digital transformation strategies.
Show steps
  • Identify reputable online platforms offering tutorials on digital transformation.
  • Select tutorials that align with your learning objectives.
  • Follow the tutorials step-by-step and take notes.
Apply digital transformation principles to a business scenario
This activity will allow you to apply the principles of digital transformation to a practical business scenario, which will help you in creating your own company's digital transformation map.
Show steps
  • Choose a business scenario and identify the challenges it faces
  • Apply the principles of digital transformation to develop solutions to overcome the challenges
  • Present your findings to a group of peers or colleagues
Complete practice exercises on digital transformation strategies
Engaging in practice exercises will reinforce your understanding of the different strategies for digital transformation.
Show steps
  • Find online practice exercises or create your own.
  • Complete the exercises regularly.
  • Review your answers and identify areas for improvement.
Mapeo de transformación digital
Te permitirá aplicar los conceptos del curso para crear un mapa de transformación digital personalizado para tu empresa o industria.
Show steps
  • Seleccionar una empresa o industria para la que crearás un mapa
  • Identificar las brechas entre el estado actual y el estado deseado
  • Desarrollar iniciativas y proyectos para abordar las brechas
  • Crear una presentación o documento que describa tu mapa
Create a digital readiness assessment tool
Developing a digital readiness assessment tool will help you apply the principles of digital transformation and assess your own level of preparedness.
Show steps
  • Identify the key factors that contribute to digital readiness.
  • Design a questionnaire or survey to collect data on these factors.
  • Develop a scoring system to assess the level of digital readiness.
  • Test and refine the assessment tool.
Participate in online simulations or case studies on digital transformation
Participating in simulations and case studies will provide hands-on experience in applying digital transformation principles to real-world scenarios.
Show steps
  • Find online simulations or case studies related to digital transformation.
  • Participate in the simulations or case studies.
  • Analyze the results and identify lessons learned.
Mentoría de transformación digital
Te permitirá compartir tus conocimientos y habilidades de transformación digital con otros, consolidando tu comprensión y ayudando a los demás.
Show steps
  • Ofrecerte como mentor en plataformas como LinkedIn Learning o Meetup
  • Participar en foros de transformación digital y responder preguntas
  • Organizar sesiones de mentoría individuales con estudiantes o profesionales
Create a digital transformation roadmap for your organization
Developing a digital transformation roadmap will provide a practical application of the concepts learned in the course and enhance your understanding of real-world implementation.
Show steps
  • Assess your organization's current digital maturity level.
  • Define your organization's digital transformation goals.
  • Identify the key initiatives and milestones for achieving your goals.
  • Develop a timeline and budget for your roadmap.
Contribuciones a proyectos de transformación digital
Te permitirá aplicar tus conocimientos prácticos y contribuir a la comunidad de transformación digital de código abierto.
Browse courses on Open Source
Show steps
  • Identificar proyectos de transformación digital de código abierto en GitHub o GitLab
  • Revisar el código y la documentación del proyecto
  • Sugerir mejoras o correcciones
  • Colaborar con otros contribuyentes en el proyecto

Career center

Learners who complete Estrategia y Transformación Digital will develop knowledge and skills that may be useful to these careers:
Director of Digital Strategy
A Director of Digital Strategy leads the development and execution of an organization's digital strategy. This position requires a comprehensive understanding of digital marketing, e-commerce, and customer experience. The Estrategia y Transformación Digital course can help prepare you for this role by providing you with the principles and practices of digital strategy development, including the use of analytical tools and frameworks. Additionally, the course will help you develop your leadership and communication skills, which are essential for success in this role.
See salaries and explore the career path for Director of Digital Strategy
Digital Transformation Consultant
A Digital Transformation Consultant helps organizations navigate the challenges and opportunities of digital transformation. This role requires a deep understanding of digital technologies and their impact on business models and processes. The Estrategia y Transformación Digital course can help you develop the skills and knowledge needed to succeed in this role by providing you with a comprehensive overview of digital transformation, including the principles, tools, and techniques used to drive successful digital transformation initiatives.
See salaries and explore the career path for Digital Transformation Consultant
Chief Digital Officer
The Chief Digital Officer (CDO) is responsible for leading an organization's digital transformation efforts. This role requires a visionary leader with a deep understanding of digital technologies and their impact on business. The Estrategia y Transformación Digital course can help you prepare for this role by providing you with the knowledge and skills needed to develop and execute a successful digital transformation strategy. Additionally, the course will help you develop your leadership and communication skills, which are essential for success in this role.
See salaries and explore the career path for Chief Digital Officer
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns. This role requires a strong understanding of digital marketing channels and techniques, as well as experience in managing digital marketing budgets. The Estrategia y Transformación Digital course can help you develop the skills and knowledge needed to succeed in this role by providing you with a comprehensive overview of digital marketing, including the latest trends and best practices. Additionally, the course will help you develop your analytical and strategic thinking skills, which are essential for success in this role.
See salaries and explore the career path for Digital Marketing Manager
Data Analyst
A Data Analyst is responsible for collecting, analyzing, and interpreting data to identify trends and patterns. This role requires a strong foundation in mathematics and statistics, as well as experience in using data analysis tools and techniques. The Estrategia y Transformación Digital course can help you develop the skills and knowledge needed to succeed in this role by providing you with a comprehensive overview of data analysis, including the principles, tools, and techniques used to extract insights from data. Additionally, the course will help you develop your problem-solving and critical thinking skills, which are essential for success in this role.
See salaries and explore the career path for Data Analyst
UX Designer
A UX Designer is responsible for designing the user experience of digital products and services. This role requires a strong understanding of human-computer interaction and user experience design principles. The Estrategia y Transformación Digital course can help you develop the skills and knowledge needed to succeed in this role by providing you with a comprehensive overview of UX design, including the principles, tools, and techniques used to create user-centered digital experiences. Additionally, the course will help you develop your creative and problem-solving skills, which are essential for success in this role.
See salaries and explore the career path for UX Designer
Software Engineer
A Software Engineer is responsible for designing, developing, and maintaining software applications. This role requires a strong foundation in computer science and software engineering principles. The Estrategia y Transformación Digital course may be useful for this role by providing you with a high-level overview of digital technologies and their impact on business. Additionally, the course may help you develop your problem-solving and critical thinking skills, which are essential for success in this role.
See salaries and explore the career path for Software Engineer
Web Developer
A Web Developer is responsible for designing, developing, and maintaining websites. This role requires a strong foundation in web development technologies and principles. The Estrategia y Transformación Digital course may be useful for this role by providing you with a high-level overview of digital technologies and their impact on business. Additionally, the course may help you develop your problem-solving and critical thinking skills, which are essential for success in this role.
See salaries and explore the career path for Web Developer
Digital Project Manager
A Digital Project Manager is responsible for planning, executing, and managing digital projects. This role requires a strong understanding of project management principles and experience in managing digital projects. The Estrategia y Transformación Digital course may be useful for this role by providing you with a high-level overview of digital technologies and their impact on business. Additionally, the course may help you develop your project management skills, which are essential for success in this role.
See salaries and explore the career path for Digital Project Manager
Business Analyst
A Business Analyst is responsible for analyzing business processes and recommending improvements. This role requires a strong understanding of business analysis principles and experience in using business analysis tools and techniques. The Estrategia y Transformación Digital course may be useful for this role by providing you with a high-level overview of digital technologies and their impact on business. Additionally, the course may help you develop your problem-solving and critical thinking skills, which are essential for success in this role.
See salaries and explore the career path for Business Analyst
Product Manager
A Product Manager is responsible for planning, developing, and launching new products and services. This role requires a strong understanding of product management principles and experience in managing product development projects. The Estrategia y Transformación Digital course may be useful for this role by providing you with a high-level overview of digital technologies and their impact on business. Additionally, the course may help you develop your product management skills, which are essential for success in this role.
See salaries and explore the career path for Product Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns. This role requires a strong understanding of marketing principles and experience in managing marketing budgets. The Estrategia y Transformación Digital course may be useful for this role by providing you with a high-level overview of digital technologies and their impact on business. Additionally, the course may help you develop your marketing skills, which are essential for success in this role.
See salaries and explore the career path for Marketing Manager
Sales Manager
A Sales Manager is responsible for leading and managing a sales team. This role requires a strong understanding of sales principles and experience in managing sales teams. The Estrategia y Transformación Digital course may be useful for this role by providing you with a high-level overview of digital technologies and their impact on business. Additionally, the course may help you develop your sales management skills, which are essential for success in this role.
See salaries and explore the career path for Sales Manager
Operations Manager
An Operations Manager is responsible for planning and executing operational activities. This role requires a strong understanding of operations management principles and experience in managing operational teams. The Estrategia y Transformación Digital course may be useful for this role by providing you with a high-level overview of digital technologies and their impact on business. Additionally, the course may help you develop your operations management skills, which are essential for success in this role.
See salaries and explore the career path for Operations Manager
Finance Manager
A Finance Manager is responsible for planning and executing financial activities. This role requires a strong understanding of finance principles and experience in managing finance teams. The Estrategia y Transformación Digital course may be useful for this role by providing you with a high-level overview of digital technologies and their impact on business. Additionally, the course may help you develop your finance management skills, which are essential for success in this role.
See salaries and explore the career path for Finance Manager

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Estrategia y Transformación Digital.
Cover image
The Digital Transformation Roadmap
Save
Este libro ofrece un marco integral para la transformación digital, guiando a los lectores a través de los pasos clave para desarrollar e implementar estrategias efectivas. Cubre temas como la innovación, la agilidad y la gestión del cambio.
(English) The Digital Transformation Roadmap: Rebuild Your...
Kindle Edition
$$
Cover image
The Digital Transformation Playbook
Save
Este libro práctico proporciona un enfoque estructurado para la transformación digital, ayudando a las empresas a identificar oportunidades, desarrollar estrategias y superar los desafíos comunes. Ofrece estudios de casos y ejemplos del mundo real.
(English) The Digital Transformation Playbook: Rethink Your...
Hardcover
$$
(Deutsch) Digitale Transformation - Das Playbook: Wie Sie Ihr...
Kindle Edition
$$
Cover image
The Innovator's Dilemma, with a New Foreword
Save
Este libro clásico proporciona una comprensión de los desafíos que enfrentan las organizaciones establecidas al adoptar nuevas tecnologías disruptivas. Ofrece estrategias para superar el dilema del innovador y adaptarse al panorama digital en constante cambio.
(English) The Innovator's Dilemma, with a New Foreword: When...
Hardcover
$$
(English) The Innovator's Dilemma, with a New Foreword: When...
Audio CD
$$
(English) The Innovator's Dilemma, with a New Foreword: When...
Kindle Edition
$$
Lean Startup: How Today's Entrepreneurs Use...
Save
Este libro promueve un enfoque ágil y experimental para la innovación de productos y servicios digitales. Ofrece técnicas para validar ideas rápidamente, iterar y aprender de los comentarios de los clientes.
(English) The Lean Startup: How Today's Entrepreneurs Use...
Hardcover
$$
(English) The Lean Startup: How Today's Entrepreneurs Use...
Kindle Edition
$$
Cover image
Functional Design
Save
Este libro proporciona una base sólida en los principios y prácticas del desarrollo de software ágil. Ofrece técnicas para mejorar la colaboración, la flexibilidad y la entrega rápida de software.
(English) Functional Design: Principles, Patterns, and...
Kindle Edition
$$
Cover image
Fundamentals of Machine Learning for Predictive...
Save
Este libro introduce los conceptos y técnicas del aprendizaje automático y su aplicación en el mundo empresarial. Proporciona ejemplos prácticos y estudios de casos que demuestran el valor del aprendizaje automático en la transformación digital.
(English) Fundamentals of Machine Learning for Predictive...
Hardcover
$$$
(English) Fundamentals of Machine Learning for Predictive...
Kindle Edition
$$
Cover image
Customer Understanding
Save
Este libro proporciona un marco estratégico para la gestión de la experiencia del cliente en el contexto de la transformación digital. Ofrece técnicas para comprender las necesidades de los clientes, mejorar los puntos de contacto y medir el impacto de las iniciativas de CX.
(English) Customer Understanding: Three Ways to Put the...
Paperback
$$
(English) Customer Understanding: Three Ways to Put the...
Kindle Edition
$$

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Course image
Effort
5 to 8 hours per week for 4 weeks
Level
Introductory
Via
edX
Institution
Tecnológico de Monterrey
Instructors
Juan Antonio Enciso González
Arcadio Luis Guevara Espejel
Session
January 1, 2024 - December 31, 2024
Language
Español
Transcript
Español
This course belongs to a collection called Transformación digital como estrategia de negocios e innovación. It's comprised of three courses:
  1. Entorno Global y Tendencias de Innovación Tecnológica
  2. Estrategia y Transformación Digital (viewing)
  3. Liderazgo en la Era Digital
Good to know
Enseña cómo crear estrategias basadas en principios, lo que ayuda a los estudiantes a planificar y ejecutar estrategias efectivas
Introduce el concepto de mapa de transformación digital, ayudando a los estudiantes a comprender cómo las empresas pueden planificar e implementar la transformación digital
Desarrolla habilidades para identificar y comprender el nivel de preparación digital de una empresa, lo que permite a los estudiantes evaluar la madurez digital de una organización
Proporciona un marco para crear un mapa de transformación digital, guiando a los estudiantes a través del proceso de desarrollo e implementación de una estrategia de transformación digital
Cubre temas relevantes para profesionales que trabajan en transformación digital, estrategias digitales y áreas relacionadas
Impartido por instructores con experiencia en el campo de la transformación digital, lo que garantiza la relevancia y la credibilidad del contenido del curso
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