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Robin Eschler

Are you:

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Are you:

  • amazed at the millions raised rapidly though record-breaking crowdfunding campaigns,
  • looking to know the secrets for success,
  • a for-profit or nonprofit company,
  • an entrepreneur or an individual,
  • working on a project, product or service that needs funding?

If so, this course is for you. There are 4 key secrets behind all successful crowdfunding campaigns that are crucial for you to know and use to join those who surpass their goal.

Learn:

  • why crowdfunding is replacing old, difficult to navigate banks and investors,
  • the different types of crowdfunding,
  • the 20/30/50 Rule and how to apply it to your campaign,
  • how to set the right goal (it's NOT what you think),
  • which of the thousands of crowdfunding platforms is right for you,
  • how to build the right team,
  • how to design exciting campaign content,
  • how to brings in sales and keep the traffic coming,
  • when to use PR and how,
  • the secret sauce for all successful crowdfunding campaigns.

What you need:

  1. a computer,
  2. willingness to listen, take notes, learn,
  3. determination to follow the steps and NOT take shortcuts,
  4. 2 hours of focused time to watch the videos (you can watch in shorter segments of time),
  5. persistence to apply what you learn.

This course is the basis from which you can design and manage a great campaign PLUS develop a foundation for your success long-term. These basics help you understand and build your market as well as establish best practices to carry forward into your business.

Other courses provide valuable hacks and techniques to use, but this course provides the strategy and long-term foundation for your success. Master these basics, and you will meet and beat your goals.

Enroll now

What's inside

Learning objectives

  • Take money to the bank from a successful crowdfunding campaign
  • Prevent getting stuck in untold hours on tactics that may prevent your campaign's success
  • Solidify crucial strategies that make or break your crowdfunding success..
  • Open the door to success on multiple levels by setting the right goal, developing the right team, optimizing traffic that converts to sales and more...
  • Learn what to do if your campaign fails. it doesn't have to be a final failure.
  • Yes, you can leverage your campaign after it closes for long-term success!

Syllabus

Who am I and why should you listen to me? Get an overview of crowdfunding to help you pick which type is best for you..

Learn more about me, my experience and why I know the secrets behind successful crowdfunding.

Read more

It's important you understand the various types of crowdfunding and which type is best for your purposes.

Use the resources in this section to help you research and understand your audience. It's crucial for success.
Many hate it, but it's your peas and carrots!
This is the most crucial section BEFORE planning a crowdfunding campaign. It's the biggest secret of all.
Who starts the crowd?
Who comprises the 30%?
What about the 50%?

Knowing this information is the most important take away in the entire course. If you don't ace this quiz, please review the content of the first section again.

Enjoying success is best when shared.
Your team

Teamwork is understood for task allocation. What else?

Before developing your "crowd," first make basic decisions about your campaign.
Financial goals
Fixed or Flexible funding?
Which platform?

Make sure you understand how to sett the right goals.

Getting your content right can make or break your campaign.
Storytelling
Images
Video
Rewards
Now I've got the key secrets, what's next?
The next steps
Your feedback

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches the secrets behind successful crowdfunding campaigns, which is crucial knowledge for individuals and organizations seeking funding
Provides a comprehensive foundation for crowdfunding success, covering goal setting, team building, content design, and traffic generation
Taught by Robin Eschler, an experienced crowdfunding expert, which lends credibility to the course content
Focuses on the practical aspects of crowdfunding, such as developing exciting campaign content and building a strong team
Explores the different types of crowdfunding, helping learners identify the most suitable option for their needs
Provides insights into the use of public relations for crowdfunding campaigns, which can enhance visibility and credibility

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Save Crowdfunding Startups and Nonprofits: 4 Keys to Success to your list so you can find it easily later:
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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Crowdfunding Startups and Nonprofits: 4 Keys to Success with these activities:
Review Persuade: The Art of Influence
This book provides insights into the psychology of persuasion, which will help you understand how to craft effective crowdfunding campaigns.
View Yes! on Amazon
Show steps
  • Read the introduction and first chapter.
  • Summarize the key concepts of persuasion.
  • Identify how these concepts can be applied to crowdfunding.
Udemy Course: The Complete Crowdfunding Masterclass
This course provides a comprehensive overview of crowdfunding and the lessons you need to know to succeed.
Browse courses on Crowdfunding
Show steps
  • Watch the first three modules.
  • Complete the quizzes at the end of each module.
  • Take notes on the key takeaways.
Join a Crowdfunding Support Group
Connecting with others who are also crowdfunding can provide valuable support and insights.
Browse courses on Crowdfunding
Show steps
  • Find a support group online or in your local area.
  • Attend a meeting and introduce yourself.
  • Share your crowdfunding experience and ask for advice.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a Crowdfunding Campaign Plan
Developing a detailed plan will help you think through all aspects of your campaign and increase your chances of success.
Browse courses on Crowdfunding
Show steps
  • Define your crowdfunding goal.
  • Identify your target audience.
  • Create a compelling campaign story.
  • Set up a crowdfunding platform.
  • Promote your campaign.
Launch a Small-Scale Crowdfunding Campaign
Starting a small-scale campaign can help you gain experience and test your ideas before launching a larger campaign.
Browse courses on Crowdfunding
Show steps
  • Identify a fundraising goal.
  • Choose a crowdfunding platform.
  • Create a compelling campaign page.
  • Promote your campaign.
  • Fulfill rewards and thank your backers.
Contribute to an Open Source Crowdfunding Platform
Contributing to an open source platform can help you learn about the technical aspects of crowdfunding.
Browse courses on Crowdfunding
Show steps
  • Find an open source crowdfunding platform.
  • Identify an area where you can contribute.
  • Submit a pull request.
Mentor a Crowdfunding Newcomer
Sharing your knowledge and experience can help others succeed in their crowdfunding endeavors.
Browse courses on Crowdfunding
Show steps
  • Find a crowdfunding newcomer who is looking for a mentor.
  • Offer your guidance and support.
  • Help them develop a successful crowdfunding campaign.

Career center

Learners who complete Crowdfunding Startups and Nonprofits: 4 Keys to Success will develop knowledge and skills that may be useful to these careers:
Fundraising Manager
As a Fundraising Manager, you play a pivotal role in securing financial support for non-profit organizations and startups. This Crowdfunding Startups and Nonprofits course provides you with the essential knowledge and skills to effectively plan and execute successful crowdfunding campaigns. By understanding the key secrets behind crowdfunding success, such as the 20/30/50 Rule and how to set the right goal, you can develop campaigns that resonate with donors and generate substantial funding.
Nonprofit Executive Director
Nonprofit Executive Directors lead and manage nonprofit organizations, driving their mission and ensuring their financial stability. By taking this crowdfunding course, you'll gain valuable insights into the art of crowdfunding, enabling you to diversify your funding sources and secure the resources needed to achieve your organization's goals. The course will equip you with strategies for building a strong campaign team, designing compelling campaign content, and leveraging PR for maximum impact.
Marketing Manager
Marketing Managers develop and execute marketing strategies to promote products or services and drive sales. This Crowdfunding Startups and Nonprofits course provides a solid foundation in crowdfunding, which can be a valuable addition to your marketing toolkit. By learning how to create effective crowdfunding campaigns, you can expand your reach, generate leads, and build strong relationships with potential customers.
Public Relations Specialist
Public Relations Specialists manage the public image of organizations and individuals, building relationships with the media and stakeholders. By enrolling in this crowdfunding course, you'll gain insights into how crowdfunding can enhance your PR efforts. You'll learn how to leverage crowdfunding campaigns to generate positive media coverage, engage with your audience, and establish your organization as a thought leader.
Business Development Manager
Business Development Managers identify and develop new business opportunities for companies. By taking this crowdfunding course, you'll gain a deeper understanding of how crowdfunding can complement your business development strategies. You'll learn how to identify potential crowdfunding opportunities, build relationships with crowdfunding platforms, and create campaigns that attract investors and drive growth.
Entrepreneur
Entrepreneurs start and run their own businesses, taking on the risks and rewards of entrepreneurship. If you're an aspiring entrepreneur looking to launch or grow your startup, this Crowdfunding Startups and Nonprofits course can be invaluable. It will provide you with the knowledge and skills to raise capital through crowdfunding, helping you secure the funding you need to turn your business idea into a reality.
Financial Advisor
Financial Advisors provide financial advice and guidance to individuals and businesses. By taking this crowdfunding course, you'll enhance your understanding of crowdfunding as a fundraising tool. This knowledge can help you better advise your clients on alternative financing options and support their entrepreneurial endeavors.
Community Organizer
Community Organizers work with communities to address social issues and promote social change. This Crowdfunding Startups and Nonprofits course can empower you to leverage crowdfunding for your community initiatives. You'll learn how to mobilize community members, create compelling campaigns, and secure funding for projects that make a positive impact.
Investment Analyst
Investment Analysts research and evaluate investment opportunities, providing recommendations to clients. This Crowdfunding Startups and Nonprofits course may be of interest to you if you're looking to expand your knowledge of alternative investment options. You'll gain insights into the crowdfunding market, helping you identify promising investment opportunities and make informed decisions.
Grant Writer
Grant Writers research and write grant proposals to secure funding for non-profit organizations and government agencies. By enrolling in this crowdfunding course, you'll gain insights into the similarities and differences between crowdfunding and grant writing. You'll learn how to leverage your grant writing skills to develop effective crowdfunding campaigns and increase your chances of success.
Project Manager
Project Managers plan, execute, and close projects, ensuring their successful delivery. By taking this crowdfunding course, you'll gain a deeper understanding of the project management principles involved in crowdfunding campaigns. You'll learn how to set clear goals, manage timelines, and track progress, helping you deliver successful crowdfunding projects on time and within budget.
Sales Manager
Sales Managers lead and manage sales teams, driving revenue and achieving sales targets. This Crowdfunding Startups and Nonprofits course can provide you with valuable insights into how crowdfunding can complement your sales strategies. You'll learn how to identify potential crowdfunding opportunities, develop compelling sales pitches, and close deals with investors.
Social Media Manager
Social Media Managers create and manage social media content to engage with audiences and achieve marketing goals. By enrolling in this crowdfunding course, you'll gain insights into how crowdfunding can amplify your social media marketing efforts. You'll learn how to leverage social media platforms to promote your crowdfunding campaigns, build relationships with potential backers, and drive traffic to your project.
Content Writer
Content Writers create written content for websites, blogs, articles, and other marketing materials. By taking this crowdfunding course, you'll gain a deeper understanding of the art of storytelling and content creation. This knowledge can help you craft compelling crowdfunding campaign descriptions, rewards, and updates that resonate with potential backers and increase your chances of success.
Graphic designer
Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. By enrolling in this crowdfunding course, you'll gain insights into the importance of visual storytelling in crowdfunding campaigns. You'll learn how to design eye-catching campaign visuals, including images, videos, and infographics, that effectively convey your message and attract backers.

Reading list

We've selected five books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Crowdfunding Startups and Nonprofits: 4 Keys to Success.
This comprehensive guide covers all aspects of crowdfunding, from planning and preparation to marketing and promotion. It's a valuable resource for anyone who wants to launch a successful campaign.
Memoir by Amanda Palmer, a musician who successfully used crowdfunding to raise money for her album. It provides a unique perspective on the crowdfunding process, and it great read for anyone who is interested in learning more about the human side of crowdfunding.
Practical guide to crowdfunding for startups. It provides step-by-step instructions on how to create a successful campaign, and it covers the unique challenges that startups face when crowdfunding.
Challenges the conventional wisdom about crowdfunding. It argues that crowdfunding is not a magic bullet for entrepreneurs, and it provides a more realistic assessment of the challenges and opportunities of crowdfunding.

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