Economia e gestione delle imprese from edX

Un corso per conoscere i processi manageriali ed imprenditoriali, focalizzando l’attenzione sui fondamenti teorici, sulle funzioni di direzione e gestione aziendale e sugli strumenti di supporto ai problemi decisionali. Allo studente vengono inizialmente fornite le basi di conoscenza sulle finalità imprenditoriali e sul ciclo di direzione aziendale, con particolare riferimento ai modelli organizzativi, ai principi di conduzione delle risorse umane (stile di leadership e tecniche di motivazione), alle attività di programmazione e controllo di direzione. Ci si concentra poi sulle strategie di impresa e sulle modalità per acquisire e mantenere un vantaggio competitivo.

Si sviluppano poi competenze nelle diverse aree di gestione di un’impresa: marketing e gestione commerciale, produzione, finanza aziendale, human-resource management, logistica e approvvigionamenti. Attraverso business case ed interviste a testimoni privilegiati, inoltre, si favorisce un percorso di apprendimento applicativo su specifiche problematiche gestionali come: i metodi di valutazione della performance economico-finanziaria (ratio analysis), gli strumenti di analisi strategica (Five forces analysis, Value chain, Business Model, SWOT analysis, VRIO analysis), i processi economico-finanziari di pianificazione e controllo (financial planning and control) e di valutazione degli investimenti (Discounted cash flow, Internal rate of Return, Pay-back period), i piani di fattibilità (Business plan), le analisi della potenzialità economico-strutturale (break-even analysis) e le tecniche di gestione delle scorte (two-bin system).

The scope of this course is to acquaint users with the main entrepreneurial and managerial processes. The main focus will be on its theory, on the business directional and management functions and on the tools supporting the decision-making problems. At first, the students will learn the basic knowledge of the business purposes and its management cycle with special reference to the organizational models, the principle of conducting the human resources (leadership styles and motivational techniques) and the planning and management control activities. Then, the course will show business strategies and how to acquire and keep a competitive advantage. Moreover, the students will be able to develop further competences in diverse areas of business management (marketing and commercial operations, production, business finance, human resource management, logistics and supplies) and will delve into this discipline through case-studies and interviews. The lessons will include specific management issues such as Ratio analysis, Five forces analysis, Value chain, Business Model, SWOT Analysis, VRIO Analysis, Financial planning and control, investments evaluation processes (Discounted cash-flow, Internal Rate of Return, Pay-back Period), Business Plan, Break-even analysis and Two-bin system.

What's inside

Learning objectives

• comprensione della governance di un'impresa• sviluppare competenze chiave in discipline di gestione: marketing, produzione, finanza d'impresa, gestione risorse umane, logistica ed approvvigionamenti• lo sviluppo di una strategia aziendale, compresa l'analisi del mercato e la creazione di un vantaggio competitivo• le finalità imprenditoriali e i metodi di valutazione della performance• le linee guida per le problematiche di gestione di un’impresa.

In this course you will learn to:• understand how businesses are governed;• develop your skills in: marketing, production, business finance, human resources management, logistics and supplies;• develop a business strategy (from the market analysis to the creation of a competitive advantage);• identify the business purposes and the performance evaluation methods;• define the guidelines to manage business problems.

• comprensione della governance di un'impresa• sviluppare competenze chiave in discipline di gestione: marketing, produzione, finanza d'impresa, gestione risorse umane, logistica ed approvvigionamenti• lo sviluppo di una strategia aziendale, compresa l'analisi del mercato e la creazione di un vantaggio competitivo• le finalità imprenditoriali e i metodi di valutazione della performance• le linee guida per le problematiche di gestione di un’impresa.
In this course you will learn to:• understand how businesses are governed;• develop your skills in: marketing, production, business finance, human resources management, logistics and supplies;• develop a business strategy (from the market analysis to the creation of a competitive advantage);• identify the business purposes and the performance evaluation methods;• define the guidelines to manage business problems.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Fornisce le informazioni sugli strumenti di supporto alle decisioni e le funzioni aziendali

Fornisce le basi di conoscenza sulle finalità imprenditoriali e sul ciclo di direzione aziendale

Focalizza l’attenzione sui fondamenti teorici

È focalizzato sui processi manageriali ed imprenditoriali

Permette lo sviluppo di competenze chiave in: marketing, produzione, finanza d'impresa, gestione risorse umane, logistica ed approvvigionamenti

Permette lo sviluppo di una strategia aziendale

È tenuto da un istruttore riconosciuto per il suo lavoro in questo settore

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Economia e gestione delle imprese with these activities:

Partecipare a eventi di networking del settore

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Partecipare a eventi di networking del settore prima del corso aiuterà a stabilire contatti e ad acquisire informazioni sul settore, il che sarà vantaggioso per la comprensione del corso.

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Cercare eventi di networking online o tramite organizzazioni professionali
Preparare un elevator pitch e portare biglietti da visita
Interagire con professionisti del settore, porre domande e scambiare informazioni

Fare volontariato in un'organizzazione non profit o in un'impresa sociale

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Fare volontariato prima del corso fornirà un'esperienza pratica e aiuterà a comprendere l'importanza della responsabilità sociale d'impresa e il suo ruolo nella gestione aziendale.

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Cercare opportunità di volontariato presso organizzazioni non profit o imprese sociali
Scegliere un ruolo o un'attività che corrisponda agli interessi o alle competenze
Impegnarsi regolarmente nell'attività di volontariato

Rivedere le finalità imprenditoriali

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Rivedere le finalità imprenditoriali prima dell'inizio del corso favorirà una comprensione più profonda di come funzionano le imprese e dei loro obiettivi.

Browse courses on Business Management

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Leggere gli appunti o i materiali di studio precedenti su obiettivi e funzioni imprenditoriali
Rivedere i concetti di mission, vision e valori di un'impresa
Esaminare esempi di aziende di successo e identificare le loro finalità imprenditoriali

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Seguire tutorial sull'analisi strategica

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Seguire tutorial sull'analisi strategica durante il corso rafforzerà le competenze analitiche e la capacità di sviluppare strategie aziendali efficaci.

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Cercare tutorial online o su piattaforme come Coursera o edX
Seguire i tutorial passo dopo passo, prendendo appunti e completando gli esercizi
Applicare le tecniche e i concetti appresi ai casi studio aziendali

Creare una raccolta di risorse di gestione aziendale

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Creare una raccolta di risorse di gestione aziendale durante il corso aiuterà a organizzare e accedere alle informazioni pertinenti, migliorando la comprensione e la ritenzione.

Browse courses on Business Management

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Cercare articoli, libri, video e siti web sulle diverse aree di gestione aziendale
Salvare e organizzare le risorse in un repository centrale
Rivedere regolarmente le risorse e aggiungere nuove informazioni se necessario

Sviluppare un piano di fattibilità aziendale

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Sviluppare un piano di fattibilità aziendale aiuterà a comprendere il processo di pianificazione aziendale e come valutare la fattibilità di un'idea imprenditoriale.

Browse courses on Business Management

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Identificare un'opportunità di business e definire gli obiettivi
Condurre ricerche di mercato e analisi della concorrenza
Sviluppare una strategia di marketing e vendite
Proiettare i flussi di cassa e i profitti
Valutare la fattibilità finanziaria e i rischi

Esercitazioni sulla valutazione della performance finanziaria

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Eseguire esercizi di valutazione della performance finanziaria dopo il corso aiuterà a consolidare le conoscenze e le competenze acquisite.

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Risolvere esercizi pratici su indici di redditività, liquidità e solvibilità
Analizzare i bilanci e i rendiconti finanziari di aziende reali
Utilizzare software o strumenti online per automatizzare i calcoli finanziari

Partecipare a hackathon o concorsi di business

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Partecipare a hackathon o concorsi aziendali dopo il corso metterà alla prova le conoscenze e le competenze acquisite in un ambiente competitivo e stimolante.

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Trovare hackathon o concorsi pertinenti online o tramite organizzazioni studentesche
Forma un team o collabora con altri partecipanti
Sviluppare una soluzione innovativa o un piano aziendale
Presentare la soluzione o il piano a una giuria o ad un pubblico

Career center

Learners who complete Economia e gestione delle imprese will develop knowledge and skills that may be useful to these careers:

Business Analyst

A Business Analyst enhances business processes by studying how businesses operate, identifying areas of improvement, and recommending solutions. This course helps build a foundation for this career by teaching the fundamentals of business management, including strategy, finance, marketing, and operations. With this training, Business Analysts may develop the skills to identify inefficiencies and suggest improvements.

See salaries and explore the career path for Business Analyst

Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products or services. They may benefit from this course as it covers marketing principles, consumer behavior, and market research techniques. By studying business strategy and competitive analysis, Marketing Managers can develop a comprehensive understanding of the market landscape, enabling them to make informed decisions and create effective marketing campaigns.

See salaries and explore the career path for Marketing Manager

Financial Analyst

Financial Analysts evaluate and forecast financial performance, providing insights to inform investment decisions. This course lays a foundation for a career in financial analysis by introducing concepts in business finance, financial planning, and investment evaluation. By understanding business strategy, governance, and performance metrics, Financial Analysts can develop the analytical skills necessary for success in the field.

See salaries and explore the career path for Financial Analyst

Operations Manager

Operations Managers oversee the day-to-day operations of a business. This course provides a comprehensive understanding of business management, including production, logistics, and supply chain management. By learning about business strategy, performance evaluation, and financial planning, Operations Managers can gain a holistic perspective, enabling them to optimize processes and enhance operational efficiency.

See salaries and explore the career path for Operations Manager

Management Consultant

Management Consultants provide advice to businesses on how to improve their performance. This course can provide Management Consultants with a strong foundation in business management principles and practices, including strategy, operations, marketing, and finance. By understanding corporate governance and how to evaluate business performance, individuals may be better equipped to analyze problems and develop effective solutions for their clients.

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Supply Chain Manager

Supply Chain Managers oversee the flow of goods and services from suppliers to customers. This course offers a comprehensive overview of supply chain management, including logistics, inventory management, and supplier relationships. By studying business strategy and financial planning, Supply Chain Managers can gain a holistic understanding of the business landscape, enabling them to optimize supply chain operations and reduce costs.

See salaries and explore the career path for Supply Chain Manager

Human Resources Manager

Human Resources Managers oversee the recruitment, training, and development of employees. They may find this course beneficial as it provides a foundation in human resource management principles and practices, including employee motivation, leadership styles, and talent acquisition. By learning about business strategy and organizational behavior, Human Resources Managers can gain a comprehensive understanding of the workplace dynamics, enabling them to effectively manage and develop the workforce.

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Entrepreneur

Entrepreneurs start and manage their own businesses. They may benefit from this course as it provides a foundation in business management, including strategy, marketing, finance, and operations. By understanding business governance, performance evaluation, and financial planning, Entrepreneurs can develop the knowledge and skills necessary to successfully launch and grow their own ventures.

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Business Development Manager

Business Development Managers identify and pursue new business opportunities. They may benefit from this course as it provides a foundation in business strategy, market analysis, and customer relationship management. By understanding business governance, competitive analysis, and financial planning, Business Development Managers can develop the skills to identify potential clients, build relationships, and drive revenue growth.

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Project Manager

Project Managers plan, execute, and deliver projects within defined constraints. This course offers a foundation in project management principles and practices, including project planning, risk assessment, and stakeholder management. By understanding business strategy and financial planning, Project Managers can develop the skills to manage projects effectively, ensuring timely delivery and successful outcomes.

See salaries and explore the career path for Project Manager

Business Owner

Business Owners start and manage their own businesses. They may find this course beneficial as it provides a comprehensive overview of business management, including strategy, marketing, finance, and operations. By studying business governance, performance evaluation, and financial planning, Business Owners can gain the knowledge and skills necessary to successfully lead and grow their own ventures.

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Chief Marketing Officer (CMO)

CMOs are responsible for the marketing and branding of an organization. They may benefit from this course as it provides a strong foundation in marketing principles, consumer behavior, and market research techniques. By understanding business strategy, competitive analysis, and financial planning, CMOs can develop the skills necessary to effectively develop and execute marketing campaigns that drive brand awareness, lead generation, and revenue growth.

See salaries and explore the career path for Chief Marketing Officer (CMO)

Chief Financial Officer (CFO)

CFOs are responsible for the financial health and performance of an organization. They may benefit from this course as it provides a strong foundation in business finance, financial planning, and investment evaluation. By understanding business strategy, governance, and performance metrics, CFOs can develop the analytical skills necessary to make sound financial decisions and contribute to the success of their organizations.

See salaries and explore the career path for Chief Financial Officer (CFO)

Chief Executive Officer (CEO)

CEOs are responsible for the overall success and strategic direction of an organization. They may find this course beneficial as it provides a comprehensive overview of business management, including strategy, finance, marketing, and operations. By studying business governance, performance evaluation, and financial planning, CEOs can gain the knowledge and skills necessary to effectively lead and manage their organizations.

See salaries and explore the career path for Chief Executive Officer (CEO)

Chief Operating Officer (COO)

COOs are responsible for the day-to-day operations and efficiency of an organization. They may find this course beneficial as it provides a comprehensive overview of business management, including operations, logistics, and supply chain management. By studying business strategy, performance evaluation, and financial planning, COOs can gain a holistic understanding of the business landscape, enabling them to effectively manage and improve operational performance.

See salaries and explore the career path for Chief Operating Officer (COO)

Economia e gestione delle imprese

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