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BJ Hensley

By the end of this project, you will have created a free Pinterest business and ad account as well as learned to customize your account, privacy, and permissions to the needs of your business. With nearly a half billion users and billions of pinned ideas, Pinterest is an invaluable tool for businesses to grow their audience, and this project will see you well on your way to harnessing that power.

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Syllabus

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Halps students learn Pinterest, a popular site for growing business audiences, from the ground up
Designed for beginners, this course will walk participants through the initial steps of setting up their Pinterest accounts and maximizing their usage
Studies show that Pinterest is used by nearly a half billion people to share billions of ideas, making it an invaluable tool for business growth
Through this course, you'll learn to customize your account, privacy, and permission settings to match your business identity

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Reviews summary

Pinterest ad account setup for beginners

According to learners, this course is a highly practical and effective guide for creating and setting up a Pinterest business and ad account. Students frequently highlight the clear, step-by-step instructions and the instructor's ability to make the process easy to follow. Many found it an excellent foundational course, particularly useful for small business owners and absolute beginners looking to leverage Pinterest for marketing. While the course is praised for its efficiency in getting accounts operational, some reviewers note that the content can feel introductory for those seeking advanced ad strategies. A few recent reviews also indicate that the Pinterest interface shown may be slightly outdated, requiring minor adjustments by the learner.
An excellent starting point for those new to Pinterest ads.
"Good overview of creating a Pinterest business and ad account. It's very beginner-friendly and covers the essentials."
"This course is fantastic for anyone looking to quickly set up a Pinterest business and ad account."
"Helpful for absolute beginners, but if you've already explored Pinterest for business, it might be too basic."
"As a small business owner, I found this very useful. It's a quick project that delivers on its promises."
Provides very clear, actionable instructions for account setup.
"The instructor explained everything clearly and provided step-by-step guidance. I especially liked the practical demonstrations."
"The content is precise and actionable. I had my Pinterest ad account up and running by the end of the project."
"The instructions are super clear, and I didn't get lost at any point. Very efficient and helpful."
"It walks you through the entire process of setting up accounts."
Primarily covers account setup, not advanced ad strategies.
"It covered the basics but didn't go into much depth on advanced targeting or optimization strategies."
"For someone with a bit of experience in social media ads, it might feel a bit too introductory."
"I was hoping for more advanced tips on ad strategies, but it's purely about account setup."
"It could benefit from a bit more on actual ad creation best practices, but for account setup, it's great."
Some course content reflects an older Pinterest user interface.
"The course content seemed a bit outdated in some areas, as Pinterest's interface has changed slightly. Needs an update."
"While the core concepts are still relevant, the practical application needed some guesswork."
"My only minor critique is that some parts of the UI shown in the video have changed, but it's still navigable."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Create and Edit a Pinterest Ad Account with these activities:
Read 'Pinterest for Business' by Amy Porterfield
This book provides valuable insights and strategies for using Pinterest effectively for business.
Show steps
  • Read the book thoroughly, taking notes and highlighting key concepts.
  • Apply the strategies you learn in the book to your own Pinterest account.
Analyze Pinterest Metrics
Analyzing Pinterest metrics will help you track your progress and identify areas for improvement.
Browse courses on Pinterest Analytics
Show steps
  • Identify the key metrics to track for your Pinterest account.
  • Use Pinterest Analytics to collect and analyze your data.
  • Interpret the data and identify trends.
  • Make adjustments to your Pinterest strategy based on your analysis.
Show all two activities

Career center

Learners who complete Create and Edit a Pinterest Ad Account will develop knowledge and skills that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Managers develop and execute online marketing campaigns to reach and engage target audiences. This course can help Digital Marketing Managers by providing them with the skills to create and manage Pinterest ad campaigns. Pinterest is a valuable platform for businesses to reach their target audience, and this course can help Digital Marketing Managers harness the power of Pinterest to grow their business.
Social Media Manager
Social Media Managers are responsible for developing and executing social media strategies to reach and engage target audiences. This course can help Social Media Managers by providing them with the skills to create and manage Pinterest ad campaigns. Pinterest is a valuable platform for businesses to reach their target audience, and this course can help Social Media Managers harness the power of Pinterest to grow their business.
Content Marketer
Content Marketers are responsible for creating and distributing content to reach and engage target audiences. This course can help Content Marketers by providing them with the skills to create and manage Pinterest ad campaigns. Pinterest is a valuable platform for businesses to reach their target audience, and this course can help Content Marketers harness the power of Pinterest to grow their business.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing strategies to reach and engage target audiences. This course can help Marketing Managers by providing them with the skills to create and manage Pinterest ad campaigns. Pinterest is a valuable platform for businesses to reach their target audience, and this course can help Marketing Managers harness the power of Pinterest to grow their business.
E-commerce Manager
E-commerce Managers are responsible for developing and executing e-commerce strategies to reach and engage target audiences. This course can help E-commerce Managers by providing them with the skills to create and manage Pinterest ad campaigns. Pinterest is a valuable platform for businesses to reach their target audience, and this course can help E-commerce Managers harness the power of Pinterest to grow their business.
Advertising Manager
Advertising Managers are responsible for developing and executing advertising campaigns to reach and engage target audiences. This course can help Advertising Managers by providing them with the skills to create and manage Pinterest ad campaigns. Pinterest is a valuable platform for businesses to reach their target audience, and this course can help Advertising Managers harness the power of Pinterest to grow their business.
Brand Manager
Brand Managers are responsible for developing and executing brand strategies to reach and engage target audiences. This course can help Brand Managers by providing them with the skills to create and manage Pinterest ad campaigns. Pinterest is a valuable platform for businesses to reach their target audience, and this course can help Brand Managers harness the power of Pinterest to grow their business.
Product Manager
Product Managers are responsible for developing and executing product strategies to reach and engage target audiences. This course can help Product Managers by providing them with the skills to create and manage Pinterest ad campaigns. Pinterest is a valuable platform for businesses to reach their target audience, and this course can help Product Managers harness the power of Pinterest to grow their business.
Business Development Manager
Business Development Managers are responsible for developing and executing business development strategies to reach and engage target audiences. This course can help Business Development Managers by providing them with the skills to create and manage Pinterest ad campaigns. Pinterest is a valuable platform for businesses to reach their target audience, and this course can help Business Development Managers harness the power of Pinterest to grow their business.
Sales Manager
Sales Managers are responsible for developing and executing sales strategies to reach and engage target audiences. This course can help Sales Managers by providing them with the skills to create and manage Pinterest ad campaigns. Pinterest is a valuable platform for businesses to reach their target audience, and this course can help Sales Managers harness the power of Pinterest to grow their business.
Marketing Analyst
Marketing Analysts are responsible for analyzing marketing data to reach and engage target audiences. This course can help Marketing Analysts by providing them with the skills to create and manage Pinterest ad campaigns. Pinterest is a valuable platform for businesses to reach their target audience, and this course can help Marketing Analysts harness the power of Pinterest to grow their business.
Data Analyst
Data Analysts are responsible for analyzing data to reach and engage target audiences. This course can help Data Analysts by providing them with the skills to create and manage Pinterest ad campaigns. Pinterest is a valuable platform for businesses to reach their target audience, and this course can help Data Analysts harness the power of Pinterest to grow their business.
Business Analyst
Business Analysts are responsible for analyzing business data to reach and engage target audiences. This course can help Business Analysts by providing them with the skills to create and manage Pinterest ad campaigns. Pinterest is a valuable platform for businesses to reach their target audience, and this course can help Business Analysts harness the power of Pinterest to grow their business.
Financial Analyst
Financial Analysts are responsible for analyzing financial data to reach and engage target audiences. This course can help Financial Analysts by providing them with the skills to create and manage Pinterest ad campaigns. Pinterest is a valuable platform for businesses to reach their target audience, and this course can help Financial Analysts harness the power of Pinterest to grow their business.
Investment Analyst
Investment Analysts are responsible for analyzing investment data to reach and engage target audiences. This course can help Investment Analysts by providing them with the skills to create and manage Pinterest ad campaigns. Pinterest is a valuable platform for businesses to reach their target audience, and this course can help Investment Analysts harness the power of Pinterest to grow their business.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Create and Edit a Pinterest Ad Account.
This comprehensive guide covers everything from creating visually appealing pins to using Pinterest analytics to track your progress.
Offers a practical guide to using Pinterest for business, with step-by-step instructions on how to create a business account, create pins, and run ads. It's a great resource for small businesses and entrepreneurs who are just getting started with Pinterest marketing.
This user-friendly guide provides a solid foundation for understanding the basics of Pinterest and using it effectively for business.
Provides a step-by-step guide to creating engaging content that drives results. It covers everything from planning your content strategy to measuring your results. It's a great resource for anyone looking to improve their Pinterest marketing strategy.
This comprehensive guide provides a holistic approach to using Pinterest for business, covering everything from content creation to paid advertising.
This comprehensive handbook covers all aspects of Pinterest marketing, from creating engaging content to measuring your results.

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