Основы бизнес-планирования и маркетинга from Coursera

Согласно статистике более 70% новых предприятий в течение трех лет существования терпят неудачу и уходят с рынка. Статистика по инновационным компаниям еще менее радужная. Причины, которые сокращают вероятность выживания нового бизнеса не только в России, но и во всем мире, достаточно многообразны. Однако можно с полной уверенностью заявить, что значительная часть ошибок совершается еще на этапе планирования бизнеса. Кроме того, огромное количество перспективных проектов просто отсекается инвесторами по причине отсутствия грамотного бизнес-плана. Данный курс позволит слушателям, желающим запустить собственный бизнес, получить ключевые компетенции в области планирования и создания бизнес-плана, а также ознакомит со всеми сложностями процессов бизнес-планирования. Также, данный курс будет полезен студентам и любознательным людям, которые, не только освежат свои знания, но и, возможно, задумаются над коммерциализацией собственных идей. Курс включает в себя основы планирования, а также исчерпывающий спектр знаний для формирования полноценного бизнес-плана.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches processes of business-plan creation, which is important in launching new businesses or securing investment

Builds a foundation for aspiring entrepreneurs in planning and business plan implementation

Covers comprehensive knowledge for forming a business plan, making it valuable for those looking to start businesses

Taught by experienced professionals in the field, providing valuable insights and practical knowledge

Introduces fundamental principles in business planning, which can aid novices in building a strong foundation

Offers a holistic approach to business plan development, encompassing both theoretical and practical aspects

Reviews summary

Well-received business planning and marketing course

This course provides an excellent foundation in business planning and marketing fundamentals. Students appreciate the clear explanations and engaging delivery style of the instructor. Reviews indicate that the course is structured well, with comprehensive content. While some learners may prefer more practical examples and case studies, the overall consensus is that this course is highly recommended.

Instructor is knowledgeable and presents the material in an engaging way.

"Понравился преподаватель своей харизматичностью!"

"Лектор с приятным голосом доступно объясняет."

"Хороший курс и отличный лектор!"

Course provides valuable, up-to-date information.

" ...исчерпывающий спектр знаний для формирования полноценного бизнес-плана."

"Грамотное и позитивное изложение большого объема материала ..."

Instructor explains complex topics in an easy-to-understand way.

"Очень понятное и доступное объяснение!"

"Преподаватель доходчиво объясняет сложные вещи."

Some learners desired more hands-on examples and case studies.

"Курс понравился, но не хватает примеров..."

"Не хватило примеров из жизни и разборов кейсов. "

Career center

Learners who complete Основы бизнес-планирования и маркетинга will develop knowledge and skills that may be useful to these careers:

Product Manager

Product Managers are responsible for the development, launch, and growth of products. Business Planning is a critical part of this role as PMs must identify market opportunities, define product requirements, create go-to-market strategies, and forecast sales. Marketing is also an essential skill since PMs must understand customer needs and develop marketing campaigns that drive product adoption.

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Business Analyst

Business Analysts are responsible for analyzing business needs, designing and implementing solutions, and evaluating the results. This course can help Business Analysts by providing them with a strong foundation in business planning and marketing. The course will teach them how to identify market opportunities, define business requirements, create business plans, and develop marketing strategies.

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Entrepreneur

Entrepreneurs start their own businesses and take on the risks and rewards of being their own boss. This course can help Entrepreneurs by providing them with a strong foundation in business planning and marketing. The course will teach them how to identify market opportunities, develop business plans, and raise capital.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns that drive brand awareness, generate leads, and increase sales. This course can help Marketing Managers by providing them with a strong foundation in business planning and marketing. The course will teach them how to identify market opportunities, define marketing objectives, create marketing plans, and develop marketing budgets.

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Sales Manager

Sales Managers are responsible for leading and motivating sales teams to achieve sales goals. This course can help Sales Managers by providing them with a strong foundation in business planning and marketing. The course will teach them how to identify market opportunities, develop sales strategies, and create sales plans.

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Financial Analyst

Financial Analysts are responsible for analyzing financial data, making investment recommendations, and developing financial plans. This course may be useful for Financial Analysts by providing them with a foundation in business planning and marketing. The course will teach them how to identify market opportunities, develop financial models, and create financial plans.

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Consultant

Consultants provide advice and guidance to businesses on a variety of topics, including business planning and marketing. This course may be useful for Consultants by providing them with a strong foundation in business planning and marketing. The course will teach them how to identify market opportunities, develop business plans, and create marketing strategies.

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Project Manager

Project Managers plan and execute projects to achieve specific goals. This course may be useful for Project Managers by providing them with a foundation in business planning and marketing. The course will teach them how to identify market opportunities, develop project plans, and create project budgets.

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Market Researcher

Market Researchers conduct research to understand market trends, customer needs, and competitor behavior. This course may be useful for Market Researchers by providing them with a foundation in business planning and marketing. The course will teach them how to identify market opportunities, develop research plans, and create research reports.

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Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities. This course may be useful for Business Development Managers by providing them with a foundation in business planning and marketing. The course will teach them how to identify market opportunities, develop business plans, and create marketing campaigns.

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Operations Manager

Operations Managers are responsible for planning and executing the day-to-day operations of a business. This course may be useful for Operations Managers by providing them with a foundation in business planning and marketing. The course will teach them how to identify market opportunities, develop operations plans, and create operational budgets.

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Supply Chain Manager

Supply Chain Managers are responsible for planning and executing the supply chain of a business. This course may be useful for Supply Chain Managers by providing them with a foundation in business planning and marketing. The course will teach them how to identify market opportunities, develop supply chain plans, and create supply chain budgets.

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Logistics Manager

Logistics Managers are responsible for planning and executing the logistics of a business. This course may be useful for Logistics Managers by providing them with a foundation in business planning and marketing. The course will teach them how to identify market opportunities, develop logistics plans, and create logistics budgets.

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Information Technology Manager

Information Technology Managers are responsible for planning and executing the information technology of a business. This course may be useful for Information Technology Managers by providing them with a foundation in business planning and marketing. The course will teach them how to identify market opportunities, develop information technology plans, and create information technology budgets.

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Human Resources Manager

Human Resources Managers are responsible for managing the human resources of a business. This course may be useful for Human Resources Managers by providing them with a foundation in business planning and marketing. The course will teach them how to identify market opportunities, develop human resources plans, and create human resources budgets.

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